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The Future of Wireless Business Applications
 

The Future of Wireless Business Applications

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Yankee Group Vice President Eugene Signorini discusses what's to come for wireless business applications.

Yankee Group Vice President Eugene Signorini discusses what's to come for wireless business applications.

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    The Future of Wireless Business Applications The Future of Wireless Business Applications Presentation Transcript

    • The Future of Wireless Business Applications Eugene Signorini Vice President, Research Mobility Applications and Infrastructure esignorini@yankeegroup.com © Copyright 2008. Yankee Group Research, Inc. All rights reserved.
    • What Do We Mean by Wireless Business Applications? • For the purposes of this discussion: – The delivery of business information and applications over wireless connectivity to handheld devices, such as feature phones and smart phones – Where wireless is seen as the principal delivery mechanism for the exchange of business information – Wide-area wireless connectivity (i.e., cellular data) as the principal wireless network for connectivity – Wireless business-to-employee (B2E) applications, meaning applications to support mobile workers with information access © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Future of Wireless Business Applications September 25, 2008 Page 2
    • Wireless Applications Are Being Influenced by Numerous Forces Supply-Side Factors Demand-Side Factors • Wireless network evolution • Consumerization of the Wireless enterprise • Device form factors and platform evolution Business • The “prosumer” majority Applications • Application service • End-user application delivery and Web 2.0 discovery • “Open” vs. “end-to-end” © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Future of Wireless Business Applications September 25, 2008 Page 3
    • What Do Wireless Apps Look Like Today? Which of the following IT strategies are most important • E-mail and PIM remain the in your opinion and will impact your strategic business key driving wireless application decisions for the future? applications today. Replacing legacy apps with service- • Most enterprises have oriented apps to provide IT agility and 55% empower line of business deployed mobile applications in silos. Enabling mobile access to corporate 45% apps through wireless technology • Currently, less than 20% of Reducing app silos to become process- the 50 million mobile centric 41% workers in the United States have wireless wide-area data Implementing collaboration 35% access to business technologies to improve productivity applications and Bringing elements of the consumer web information. to our IT strategies and business apps 33% • But mobility is becoming Providing more in-context info within 33% more strategic—finally. current and future business apps 0% 10% 20% 30% 40% 50% 60% Percent of Respondents Source: Yankee Group Anywhere Enterprise—Large: 2007 US Mobility and Business Applications Survey © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Future of Wireless Business Applications September 25, 2008 Page 4
    • There Will Be No “Killer” Device in the Enterprise • Conventional cellular What percentage of your mobile workforce phones will remain the most currently uses the following devices? Which will commonly used mobile they be using in 3 years? device through 2010. Conventional cellular phones 38% 37% • Notebook PCs will not be Smart phones 25% 33% replaced by mobile Notebook computers with short- 23% handheld devices. range Wi-Fi connectivity 30% Notebook computers without 18% wireless connectivity 22% • IT decision-makers will Notebooks with wireless wide-area 15% warm to adopting integrated connectivity 23% PDAs with short-range Wi-Fi Wi-Fi and cellular dual- connectivity 14% 20% mode devices. 14% PDAs without wireless connectivity 15% • Although wireless Dual-mode Wi-Fi/cellular phones 13% 22% connectivity is a critical Ruggedized notebooks or 10% component for mobile handhelds 14% devices, notebooks and 0% 5% 10% 15% 20% 25% 30% 35% 40% PDAs without it won’t Percent of Respondents disappear overnight. Will use in 3 years Currently use n = 302 Source: Yankee Group Anywhere Enterprise—Large: 2007 US Mobility and Business Applications Survey © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Future of Wireless Business Applications September 25, 2008 Page 5
    • What Does Open Access Mean for Apps? A Historical Analogy… Infrastructure • Devices: – Appliances, consumer electronics, heating/cooling, transportation • Standards: Original Killer App Real Killer App • Device Ratings: – Based on electricity consumption • Volts/amps/watts Source: Yankee Group, 2008 © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Future of Wireless Business Applications September 25, 2008 Page 6
    • …for a Future Perspective Infrastructure • Devices: – Consumer appliances, consumer electronics, heating/cooling, automotive • Standards: WiMAX LTE UMB • Device Ratings: Original Killer App Real Killer App – Based on bits and data consumption • Bandwidth/latency/speed Source: Yankee Group, 2008 © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Future of Wireless Business Applications September 25, 2008 Page 7
    • Consumerization Will Drive Technology in the Enterprise • Workers by and large feel How strongly do you agree or disagree with more productive today than the following statements? they were 2 years ago. • Mobile professionals feel My personal technology is more their personal technology is advanced than my workplace 49% 26% more advanced than their technology workplace technology. I would be more productive in my business activities if I had access to many of the 54% 19% applications and technologies I use in my personal life 0% 10% 20% 30% 40% 50% 60% 70% 80% Percent of Respondents Strongly Agree/Somewhat Agree Somewhat Disagree/Strongly Disagree n = 302 Source: Yankee Group Anywhere Enterprise—Large: 2007 US Mobility and Business Applications Survey © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Future of Wireless Business Applications September 25, 2008 Page 8
    • The “Prosumer” Majority Will Influence Decision-Making Buys through consumer Buys through IT channels retail channels Mobile Solution (i.e., operator direct sales, r a to systems integrators) er IT op ch ile a nn ob el M The Enterprise IT/LoB Prosumer Manager • Prosumers obtain mobile service • The company is liable for the bill. themselves. • IT or line-of-business manager • This category includes corporate- controls the decision-making process. sponsored users and workers who • 33 million US subscribers in 2007 expense bills back to company. • 34 million US subscribers in 2007 © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Future of Wireless Business Applications September 25, 2008 Page 9
    • Wireless Applications Are Not Just About Software • Back-end applications • Middleware • Multi-network • Developer • Roaming environments • Security • Security Software • Latency • Bandwidth • Form factor • Operating system Mobile Devices Networks • User interface • Power consumption • Security and management Successful wireless applications find the sweet spot. © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Future of Wireless Business Applications September 25, 2008 Page 10
    • Wireless Application Architecture: No Universal Approach Homegrown In-House Development (e.g., using mobile database or Application Components development environments, or web- Custom-Built development tools) and Approaches Thin Client Fully Connected Third-Party Developer (e.g., SI, VAR, contractor) Secure Browser Packaged + Customization (e.g., mobile platform, mobile database with custom-built apps and workflows, Forms-Based typically systems integrator) Messaging/Query Mobile Middleware/Gateway SOA/Composite with Front-End Application (e.g., mobile software provider with pre- Applications “Packaged” built components or workflows) Database Synchronization Mobile Extensions (e.g., ISVs providing extensions of existing back-end applications) End-to-End Mobile Thick Client Disconnected Applications (e.g., mobile-specific ISV application providing off-the-shelf functionality) Off-the-Shelf © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Future of Wireless Business Applications September 25, 2008 Page 11
    • What Does the Future Hold for Mobile Apps? • Wireless applications will: How interested would you be in incorporating the – Begin to incorporate following functionality in your mobile applications? mobile-specific capabilities Presence 39% – Transform from mobile extensions to true mobile Web browsing for services or 39% applications applications Remote device management 36% – Become increasingly componentized Location capabilities 35% – Mean extending enterprise Push-to-talk services 32% content instead of back-end system replication Instant messaging 31% – Focus on collaboration and Dispatch/paging 29% interaction rather than access RFID asset tracking 28% Imaging/digital photos 23% Video recording 22% 0% 5% 10% 15% 20% 25% 30% 35% 40% Percent of Respondents Answering “Very Interested” Source: Yankee Group Anywhere Enterprise—Large: 2007 US Mobility and Business Applications Survey © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Future of Wireless Business Applications September 25, 2008 Page 12
    • Three Phases of Wireless Application Evolution Dynamic Mobile Apps Collaborative and Application Mashups Maturity Optimized Point Solutions Today 2 to 4 Years 5+ Years Time © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Future of Wireless Business Applications September 25, 2008 Page 13
    • Q&A © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Future of Wireless Business Applications Unleash the Hidden Power of Your SMB September 25, 2008 January 31, 2008 Page 14
    • Upcoming events • Live Webinar: Anywhere Consumer Segmentation – Presented by Joshua Martin – October 30, 2008 – 10:00 am-11:00 am EDT (14:00 GMT) • Mobile Internet World – Boston, MA, USA – October 21-23, 2008 © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Future of Wireless Business Applications September 25, 2008 Page 15
    • Thank You Eugene Signorini Vice President Research Mobility Applications and Infrastructure esignorini@yankeegroup.com Come and visit us at one of our upcoming events For schedules, please or tune in to one of our free webinars. visit our web site: www.yankeegroup.com © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Future of Wireless Business Applications September 25, 2008 Page 16