The Future of Wireless Business Applications

The Future of Wireless Business Applications Eugene Signorini Vice President, Research Mobility Applications and Infrastructure esignorini@yankeegroup.com © Copyright 2008. Yankee Group Research, Inc. All rights reserved.

What Do We Mean by Wireless Business Applications? • For the purposes of this discussion: – The delivery of business information and applications over wireless connectivity to handheld devices, such as feature phones and smart phones – Where wireless is seen as the principal delivery mechanism for the exchange of business information – Wide-area wireless connectivity (i.e., cellular data) as the principal wireless network for connectivity – Wireless business-to-employee (B2E) applications, meaning applications to support mobile workers with information access © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Future of Wireless Business Applications September 25, 2008 Page 2

Wireless Applications Are Being Influenced by Numerous Forces Supply-Side Factors Demand-Side Factors • Wireless network evolution • Consumerization of the Wireless enterprise • Device form factors and platform evolution Business • The “prosumer” majority Applications • Application service • End-user application delivery and Web 2.0 discovery • “Open” vs. “end-to-end” © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Future of Wireless Business Applications September 25, 2008 Page 3

What Do Wireless Apps Look Like Today? Which of the following IT strategies are most important • E-mail and PIM remain the in your opinion and will impact your strategic business key driving wireless application decisions for the future? applications today. Replacing legacy apps with service- • Most enterprises have oriented apps to provide IT agility and 55% empower line of business deployed mobile applications in silos. Enabling mobile access to corporate 45% apps through wireless technology • Currently, less than 20% of Reducing app silos to become process- the 50 million mobile centric 41% workers in the United States have wireless wide-area data Implementing collaboration 35% access to business technologies to improve productivity applications and Bringing elements of the consumer web information. to our IT strategies and business apps 33% • But mobility is becoming Providing more in-context info within 33% more strategic—finally. current and future business apps 0% 10% 20% 30% 40% 50% 60% Percent of Respondents Source: Yankee Group Anywhere Enterprise—Large: 2007 US Mobility and Business Applications Survey © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Future of Wireless Business Applications September 25, 2008 Page 4

There Will Be No “Killer” Device in the Enterprise • Conventional cellular What percentage of your mobile workforce phones will remain the most currently uses the following devices? Which will commonly used mobile they be using in 3 years? device through 2010. Conventional cellular phones 38% 37% • Notebook PCs will not be Smart phones 25% 33% replaced by mobile Notebook computers with short- 23% handheld devices. range Wi-Fi connectivity 30% Notebook computers without 18% wireless connectivity 22% • IT decision-makers will Notebooks with wireless wide-area 15% warm to adopting integrated connectivity 23% PDAs with short-range Wi-Fi Wi-Fi and cellular dual- connectivity 14% 20% mode devices. 14% PDAs without wireless connectivity 15% • Although wireless Dual-mode Wi-Fi/cellular phones 13% 22% connectivity is a critical Ruggedized notebooks or 10% component for mobile handhelds 14% devices, notebooks and 0% 5% 10% 15% 20% 25% 30% 35% 40% PDAs without it won’t Percent of Respondents disappear overnight. Will use in 3 years Currently use n = 302 Source: Yankee Group Anywhere Enterprise—Large: 2007 US Mobility and Business Applications Survey © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Future of Wireless Business Applications September 25, 2008 Page 5

What Does Open Access Mean for Apps? A Historical Analogy… Infrastructure • Devices: – Appliances, consumer electronics, heating/cooling, transportation • Standards: Original Killer App Real Killer App • Device Ratings: – Based on electricity consumption • Volts/amps/watts Source: Yankee Group, 2008 © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Future of Wireless Business Applications September 25, 2008 Page 6

…for a Future Perspective Infrastructure • Devices: – Consumer appliances, consumer electronics, heating/cooling, automotive • Standards: WiMAX LTE UMB • Device Ratings: Original Killer App Real Killer App – Based on bits and data consumption • Bandwidth/latency/speed Source: Yankee Group, 2008 © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Future of Wireless Business Applications September 25, 2008 Page 7

Consumerization Will Drive Technology in the Enterprise • Workers by and large feel How strongly do you agree or disagree with more productive today than the following statements? they were 2 years ago. • Mobile professionals feel My personal technology is more their personal technology is advanced than my workplace 49% 26% more advanced than their technology workplace technology. I would be more productive in my business activities if I had access to many of the 54% 19% applications and technologies I use in my personal life 0% 10% 20% 30% 40% 50% 60% 70% 80% Percent of Respondents Strongly Agree/Somewhat Agree Somewhat Disagree/Strongly Disagree n = 302 Source: Yankee Group Anywhere Enterprise—Large: 2007 US Mobility and Business Applications Survey © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Future of Wireless Business Applications September 25, 2008 Page 8

The “Prosumer” Majority Will Influence Decision-Making Buys through consumer Buys through IT channels retail channels Mobile Solution (i.e., operator direct sales, r a to systems integrators) er IT op ch ile a nn ob el M The Enterprise IT/LoB Prosumer Manager • Prosumers obtain mobile service • The company is liable for the bill. themselves. • IT or line-of-business manager • This category includes corporate- controls the decision-making process. sponsored users and workers who • 33 million US subscribers in 2007 expense bills back to company. • 34 million US subscribers in 2007 © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Future of Wireless Business Applications September 25, 2008 Page 9

Wireless Applications Are Not Just About Software • Back-end applications • Middleware • Multi-network • Developer • Roaming environments • Security • Security Software • Latency • Bandwidth • Form factor • Operating system Mobile Devices Networks • User interface • Power consumption • Security and management Successful wireless applications find the sweet spot. © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Future of Wireless Business Applications September 25, 2008 Page 10

Wireless Application Architecture: No Universal Approach Homegrown In-House Development (e.g., using mobile database or Application Components development environments, or web- Custom-Built development tools) and Approaches Thin Client Fully Connected Third-Party Developer (e.g., SI, VAR, contractor) Secure Browser Packaged + Customization (e.g., mobile platform, mobile database with custom-built apps and workflows, Forms-Based typically systems integrator) Messaging/Query Mobile Middleware/Gateway SOA/Composite with Front-End Application (e.g., mobile software provider with pre- Applications “Packaged” built components or workflows) Database Synchronization Mobile Extensions (e.g., ISVs providing extensions of existing back-end applications) End-to-End Mobile Thick Client Disconnected Applications (e.g., mobile-specific ISV application providing off-the-shelf functionality) Off-the-Shelf © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Future of Wireless Business Applications September 25, 2008 Page 11

What Does the Future Hold for Mobile Apps? • Wireless applications will: How interested would you be in incorporating the – Begin to incorporate following functionality in your mobile applications? mobile-specific capabilities Presence 39% – Transform from mobile extensions to true mobile Web browsing for services or 39% applications applications Remote device management 36% – Become increasingly componentized Location capabilities 35% – Mean extending enterprise Push-to-talk services 32% content instead of back-end system replication Instant messaging 31% – Focus on collaboration and Dispatch/paging 29% interaction rather than access RFID asset tracking 28% Imaging/digital photos 23% Video recording 22% 0% 5% 10% 15% 20% 25% 30% 35% 40% Percent of Respondents Answering “Very Interested” Source: Yankee Group Anywhere Enterprise—Large: 2007 US Mobility and Business Applications Survey © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Future of Wireless Business Applications September 25, 2008 Page 12

Three Phases of Wireless Application Evolution Dynamic Mobile Apps Collaborative and Application Mashups Maturity Optimized Point Solutions Today 2 to 4 Years 5+ Years Time © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Future of Wireless Business Applications September 25, 2008 Page 13

Upcoming events • Live Webinar: Anywhere Consumer Segmentation – Presented by Joshua Martin – October 30, 2008 – 10:00 am-11:00 am EDT (14:00 GMT) • Mobile Internet World – Boston, MA, USA – October 21-23, 2008 © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Future of Wireless Business Applications September 25, 2008 Page 15

Thank You Eugene Signorini Vice President Research Mobility Applications and Infrastructure esignorini@yankeegroup.com Come and visit us at one of our upcoming events For schedules, please or tune in to one of our free webinars. visit our web site: www.yankeegroup.com © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Future of Wireless Business Applications September 25, 2008 Page 16

The Future of Wireless Business Applications

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