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The Anywhere Tipping Point



Panelists


Emily Green
President and CEO


Carl Howe
Director, Enterprise Software Research...
The Anywhere Tipping Point

   The global business climate is increasingly challenging.

                                 ...
We’ve previously described Anywhere as this....




© Copyright 2008. Yankee Group Research, Inc. All rights reserved.   T...
Anywhere isn't a
        journey; it is a
          revolution.




© Copyright 2008. Yankee Group Research, Inc. All righ...
A Revolution Like Electricity

© Copyright 2008. Yankee Group Research, Inc. All rights reserved.   The Anywhere Tipping P...
The Anywhere revolution will be the largest
     technology change in our lifetimes.




© Copyright 2008. Yankee Group Re...
Our Agenda

• What’s causing this revolution?

• Where are the major battlegrounds?

• How do we live through it?




© Co...
The Sparks of Revolution

• A common network

• Broadband demand

• Wireless ubiquity




© Copyright 2008. Yankee Group R...
It Means New Kinds of Things




© Copyright 2008. Yankee Group Research, Inc. All rights reserved.   The Anywhere Tipping...
It Means New Kinds of Things




“What’s the impact of Anywhere?
Connectivity makes devices
smarter and more contemporary....
New Kinds of Connections




© Copyright 2008. Yankee Group Research, Inc. All rights reserved.   The Anywhere Tipping Poi...
New Kinds of Connections



                                                                              “Five to ten yea...
New Kinds of Consumers




© Copyright 2008. Yankee Group Research, Inc. All rights reserved.   The Anywhere Tipping Point...
New Kinds of Consumers

                                                               “Firms are paying, rather than bein...
And New Ecosystems




© Copyright 2008. Yankee Group Research, Inc. All rights reserved.   The Anywhere Tipping Point   A...
And New Ecosystems




“We’re getting to a seamless world, but
we’re still writing the playbook. We are
eliminating outdat...
Anywhere Will Surpass the Internet’s Impact




                                                                          ...
Anywhere Will Surpass the Internet’s Impact




                                                                          ...
The Anywhere revolution will be the largest
     technology change in our lifetimes.




© Copyright 2008. Yankee Group Re...
Our Agenda

• What’s causing this revolution?

• Where are the major battlegrounds?

• How do we live through it?




© Co...
Open or Closed Networks?




© Copyright 2008. Yankee Group Research, Inc. All rights reserved.   The Anywhere Tipping Poi...
Flat-Rate or Per-Bit Pricing?




© Copyright 2008. Yankee Group Research, Inc. All rights reserved.   The Anywhere Tippin...
Privacy or Monetization?




© Copyright 2008. Yankee Group Research, Inc. All rights reserved.   The Anywhere Tipping Poi...
Our Agenda

• What’s causing this revolution?

• Where are the major battlegrounds?

• How do we live through it?




© Co...
How Yankee Group Studies Anywhere




© Copyright 2008. Yankee Group Research, Inc. All rights reserved.   The Anywhere Ti...
The Three Stages of Anywhere




© Copyright 2008. Yankee Group Research, Inc. All rights reserved.   The Anywhere Tipping...
The Three Stages of Anywhere




© Copyright 2008. Yankee Group Research, Inc. All rights reserved.   The Anywhere Tipping...
The Three Stages of Anywhere




© Copyright 2008. Yankee Group Research, Inc. All rights reserved.   The Anywhere Tipping...
The Three Stages of Anywhere




© Copyright 2008. Yankee Group Research, Inc. All rights reserved.   The Anywhere Tipping...
© Copyright 2008. Yankee Group Research, Inc. All rights reserved.   The Anywhere Tipping Point   August 28, 2008   Page 30
16 Countries Reach the Anywhere Tipping Point by 2012




© Copyright 2008. Yankee Group Research, Inc. All rights reserve...
Recent and Upcoming Research

• Yankee Group Reports
       – The Anywhere Tipping Point, September 2008
       – The Anyw...
Emerging Research: Mobilizing Money to Emerging
Economies




© Copyright 2008. Yankee Group Research, Inc. All rights res...
Transforming Research: Telco Capex Trails Other, More
Aggressive Anywhere Players




© Copyright 2008. Yankee Group Resea...
Anywhere Research: Global Network Scorecard




© Copyright 2008. Yankee Group Research, Inc. All rights reserved.   The A...
Anywhere Research: Global Network Scorecard




© Copyright 2008. Yankee Group Research, Inc. All rights reserved.   The A...
Anywhere Research: Global Network Scorecard




© Copyright 2008. Yankee Group Research, Inc. All rights reserved.   The A...
The Anywhere Economy 2008




Note: Total does not equal 100% due to rounding.


© Copyright 2008. Yankee Group Research, ...
Anywhere Economy Grows to $903 Billion by 2012




© Copyright 2008. Yankee Group Research, Inc. All rights reserved.   Th...
Welcome to Anywhere

• How will connectivity
    transform us?

• How will we transform
    connectivity?

• How should we...
Thank You

Emily Green                                                          Carl Howe
President and CEO               ...
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The Anywhere Tipping Point

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The global business climate is increasingly challenging. What role will connectivity play? We are accelerating to a new world of ubiquitous connectivity -- this transforms consumers, enterprises and the world we live in. Yankee Group has christened this "Anywhere".

These are slides from our August 28, 2008 webinar. Audio available on our blog http://tinyurl.com/anywheretipping

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Transcript of "The Anywhere Tipping Point"

  1. 1. The Anywhere Tipping Point Panelists Emily Green President and CEO Carl Howe Director, Enterprise Software Research © Copyright 2008. Yankee Group Research, Inc. All rights reserved.
  2. 2. The Anywhere Tipping Point The global business climate is increasingly challenging. What role will connectivity play? We are accelerating to a new world of ubiquitous connectivity—this transforms consumers, enterprises and the world we live in. Yankee Group has christened this Anywhere © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 2
  3. 3. We’ve previously described Anywhere as this.... © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 3
  4. 4. Anywhere isn't a journey; it is a revolution. © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 4
  5. 5. A Revolution Like Electricity © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 5
  6. 6. The Anywhere revolution will be the largest technology change in our lifetimes. © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 6
  7. 7. Our Agenda • What’s causing this revolution? • Where are the major battlegrounds? • How do we live through it? © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 7
  8. 8. The Sparks of Revolution • A common network • Broadband demand • Wireless ubiquity © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 8
  9. 9. It Means New Kinds of Things © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 9
  10. 10. It Means New Kinds of Things “What’s the impact of Anywhere? Connectivity makes devices smarter and more contemporary. The value of a device can evolve over time as new services are added to it.” Jef Holove, CEO of Eye-Fi © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 10
  11. 11. New Kinds of Connections © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 11
  12. 12. New Kinds of Connections “Five to ten years from now, I won’t look to a single vendor for business applications. Instead, I’ll pick up elements like a general ledger or a client list manager from the web and assemble them. Today, that’s a mash- up; tomorrow it’s the end of monolithic software applications.” Mark Bregman, EVP and CTO of Symantec © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 12
  13. 13. New Kinds of Consumers © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 13
  14. 14. New Kinds of Consumers “Firms are paying, rather than being paid, to build out portions of the nation’s wireless infrastructure. By the end of 2009, the entire country will be reachable.” D.S. Mathur, former secretary, Ministry of Communications and Information Technology, India © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 14
  15. 15. And New Ecosystems © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 15
  16. 16. And New Ecosystems “We’re getting to a seamless world, but we’re still writing the playbook. We are eliminating outdated SKUs, systems, and suppliers so we can do new things.” Sol Trujillo, CEO, Telstra © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 16
  17. 17. Anywhere Will Surpass the Internet’s Impact Internet: 1995 to 2005 Place Work and home Device PC Connectivity Narrowband 1 billion People Affected (2005) © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 17
  18. 18. Anywhere Will Surpass the Internet’s Impact Internet: Anywhere: 1995 to 2005 2005 to 2015 Place Work and home Anytime and anywhere Device PC Any device Connectivity Narrowband Broadband 1 billion 2 billion People Affected (2005) (2012) © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 18
  19. 19. The Anywhere revolution will be the largest technology change in our lifetimes. © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 19
  20. 20. Our Agenda • What’s causing this revolution? • Where are the major battlegrounds? • How do we live through it? © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 20
  21. 21. Open or Closed Networks? © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 21
  22. 22. Flat-Rate or Per-Bit Pricing? © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 22
  23. 23. Privacy or Monetization? © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 23
  24. 24. Our Agenda • What’s causing this revolution? • Where are the major battlegrounds? • How do we live through it? © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 24
  25. 25. How Yankee Group Studies Anywhere © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 25
  26. 26. The Three Stages of Anywhere © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 26
  27. 27. The Three Stages of Anywhere © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 27
  28. 28. The Three Stages of Anywhere © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 28
  29. 29. The Three Stages of Anywhere © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 29
  30. 30. © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 30
  31. 31. 16 Countries Reach the Anywhere Tipping Point by 2012 © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 31
  32. 32. Recent and Upcoming Research • Yankee Group Reports – The Anywhere Tipping Point, September 2008 – The Anywhere Economy, September 2008 – Anywhere Network Scorecard: Benchmarking Mature Market Communications Service Provider, April 2008 – Opening the Mobile Internet, September 2008 – They Want Their Anywhere, September 2008 – Mobilizing Money, May 2008 • Yankee Group Market Adoption Monitors and Forecasts – Link Data: Global Consumer, July 2008 – Link Data: Global Enterprise, July 2008 – Link Data: Global Network, July 2008 © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 32
  33. 33. Emerging Research: Mobilizing Money to Emerging Economies © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 33
  34. 34. Transforming Research: Telco Capex Trails Other, More Aggressive Anywhere Players © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 34
  35. 35. Anywhere Research: Global Network Scorecard © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 35
  36. 36. Anywhere Research: Global Network Scorecard © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 36
  37. 37. Anywhere Research: Global Network Scorecard © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 37
  38. 38. The Anywhere Economy 2008 Note: Total does not equal 100% due to rounding. © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 38
  39. 39. Anywhere Economy Grows to $903 Billion by 2012 © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 39
  40. 40. Welcome to Anywhere • How will connectivity transform us? • How will we transform connectivity? • How should we mobilize and capitalize on this revolution? © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 40
  41. 41. Thank You Emily Green Carl Howe President and CEO Director Enterprise Software Research egreen@yankeegroup.com chowe@yankeegroup.com Come and visit us at one of our upcoming events For schedules, please or tune in to one of our free webinars. visit our web site: www.yankeegroup.com © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 41
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