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The Anywhere Tipping Point



Panelists


Emily Green
President and CEO


Carl Howe
Director, Enterprise Software Research




© Copyright 2008. Yankee Group Research, Inc. All rights reserved.
The Anywhere Tipping Point

   The global business climate is increasingly challenging.

                                        What role will connectivity play?

         We are accelerating to a new world of ubiquitous
       connectivity—this transforms consumers, enterprises
                     and the world we live in.

    Yankee Group has christened this Anywhere




© Copyright 2008. Yankee Group Research, Inc. All rights reserved.   The Anywhere Tipping Point   August 28, 2008   Page 2
We’ve previously described Anywhere as this....




© Copyright 2008. Yankee Group Research, Inc. All rights reserved.   The Anywhere Tipping Point   August 28, 2008   Page 3
Anywhere isn't a
        journey; it is a
          revolution.




© Copyright 2008. Yankee Group Research, Inc. All rights reserved.   The Anywhere Tipping Point   August 28, 2008   Page 4
A Revolution Like Electricity

© Copyright 2008. Yankee Group Research, Inc. All rights reserved.   The Anywhere Tipping Point   August 28, 2008   Page 5
The Anywhere revolution will be the largest
     technology change in our lifetimes.




© Copyright 2008. Yankee Group Research, Inc. All rights reserved.   The Anywhere Tipping Point   August 28, 2008   Page 6
Our Agenda

• What’s causing this revolution?

• Where are the major battlegrounds?

• How do we live through it?




© Copyright 2008. Yankee Group Research, Inc. All rights reserved.   The Anywhere Tipping Point   August 28, 2008   Page 7
The Sparks of Revolution

• A common network

• Broadband demand

• Wireless ubiquity




© Copyright 2008. Yankee Group Research, Inc. All rights reserved.   The Anywhere Tipping Point   August 28, 2008   Page 8
It Means New Kinds of Things




© Copyright 2008. Yankee Group Research, Inc. All rights reserved.   The Anywhere Tipping Point   August 28, 2008   Page 9
It Means New Kinds of Things




“What’s the impact of Anywhere?
Connectivity makes devices
smarter and more contemporary.
The value of a device can evolve
over time as new services are
added to it.”

Jef Holove, CEO of Eye-Fi



© Copyright 2008. Yankee Group Research, Inc. All rights reserved.   The Anywhere Tipping Point   August 28, 2008   Page 10
New Kinds of Connections




© Copyright 2008. Yankee Group Research, Inc. All rights reserved.   The Anywhere Tipping Point   August 28, 2008   Page 11
New Kinds of Connections



                                                                              “Five to ten years from now, I won’t
                                                                              look to a single vendor for business
                                                                              applications. Instead, I’ll pick up
                                                                              elements like a general ledger or a
                                                                              client list manager from the web and
                                                                              assemble them. Today, that’s a mash-
                                                                              up; tomorrow it’s the end of
                                                                              monolithic software applications.”


                                                                              Mark Bregman, EVP and CTO of
                                                                              Symantec



© Copyright 2008. Yankee Group Research, Inc. All rights reserved.   The Anywhere Tipping Point   August 28, 2008   Page 12
New Kinds of Consumers




© Copyright 2008. Yankee Group Research, Inc. All rights reserved.   The Anywhere Tipping Point   August 28, 2008   Page 13
New Kinds of Consumers

                                                               “Firms are paying, rather than being paid, to
                                                               build out portions of the nation’s wireless
                                                               infrastructure. By the end of 2009, the entire
                                                               country will be reachable.”

                                                               D.S. Mathur, former secretary, Ministry of
                                                               Communications and Information
                                                               Technology, India




© Copyright 2008. Yankee Group Research, Inc. All rights reserved.   The Anywhere Tipping Point   August 28, 2008   Page 14
And New Ecosystems




© Copyright 2008. Yankee Group Research, Inc. All rights reserved.   The Anywhere Tipping Point   August 28, 2008   Page 15
And New Ecosystems




“We’re getting to a seamless world, but
we’re still writing the playbook. We are
eliminating outdated SKUs, systems, and
suppliers so we can do new things.”

Sol Trujillo, CEO, Telstra


© Copyright 2008. Yankee Group Research, Inc. All rights reserved.   The Anywhere Tipping Point   August 28, 2008   Page 16
Anywhere Will Surpass the Internet’s Impact




                                                                           Internet:
                                                                         1995 to 2005

                              Place                                   Work and home


                             Device                                               PC


                       Connectivity                                      Narrowband

                                                                              1 billion
                   People Affected
                                                                               (2005)




© Copyright 2008. Yankee Group Research, Inc. All rights reserved.   The Anywhere Tipping Point   August 28, 2008   Page 17
Anywhere Will Surpass the Internet’s Impact




                                                                           Internet:                     Anywhere:
                                                                         1995 to 2005                   2005 to 2015

                              Place                                   Work and home               Anytime and anywhere


                             Device                                               PC                      Any device


                       Connectivity                                      Narrowband                       Broadband

                                                                              1 billion                      2 billion
                   People Affected
                                                                               (2005)                         (2012)




© Copyright 2008. Yankee Group Research, Inc. All rights reserved.   The Anywhere Tipping Point     August 28, 2008      Page 18
The Anywhere revolution will be the largest
     technology change in our lifetimes.




© Copyright 2008. Yankee Group Research, Inc. All rights reserved.   The Anywhere Tipping Point   August 28, 2008   Page 19
Our Agenda

• What’s causing this revolution?

• Where are the major battlegrounds?

• How do we live through it?




© Copyright 2008. Yankee Group Research, Inc. All rights reserved.   The Anywhere Tipping Point   August 28, 2008   Page 20
Open or Closed Networks?




© Copyright 2008. Yankee Group Research, Inc. All rights reserved.   The Anywhere Tipping Point   August 28, 2008   Page 21
Flat-Rate or Per-Bit Pricing?




© Copyright 2008. Yankee Group Research, Inc. All rights reserved.   The Anywhere Tipping Point   August 28, 2008   Page 22
Privacy or Monetization?




© Copyright 2008. Yankee Group Research, Inc. All rights reserved.   The Anywhere Tipping Point   August 28, 2008   Page 23
Our Agenda

• What’s causing this revolution?

• Where are the major battlegrounds?

• How do we live through it?




© Copyright 2008. Yankee Group Research, Inc. All rights reserved.   The Anywhere Tipping Point   August 28, 2008   Page 24
How Yankee Group Studies Anywhere




© Copyright 2008. Yankee Group Research, Inc. All rights reserved.   The Anywhere Tipping Point   August 28, 2008   Page 25
The Three Stages of Anywhere




© Copyright 2008. Yankee Group Research, Inc. All rights reserved.   The Anywhere Tipping Point   August 28, 2008   Page 26
The Three Stages of Anywhere




© Copyright 2008. Yankee Group Research, Inc. All rights reserved.   The Anywhere Tipping Point   August 28, 2008   Page 27
The Three Stages of Anywhere




© Copyright 2008. Yankee Group Research, Inc. All rights reserved.   The Anywhere Tipping Point   August 28, 2008   Page 28
The Three Stages of Anywhere




© Copyright 2008. Yankee Group Research, Inc. All rights reserved.   The Anywhere Tipping Point   August 28, 2008   Page 29
© Copyright 2008. Yankee Group Research, Inc. All rights reserved.   The Anywhere Tipping Point   August 28, 2008   Page 30
16 Countries Reach the Anywhere Tipping Point by 2012




© Copyright 2008. Yankee Group Research, Inc. All rights reserved.   The Anywhere Tipping Point   August 28, 2008   Page 31
Recent and Upcoming Research

• Yankee Group Reports
       – The Anywhere Tipping Point, September 2008
       – The Anywhere Economy, September 2008
       – Anywhere Network Scorecard:
         Benchmarking Mature Market Communications Service Provider, April 2008
       – Opening the Mobile Internet, September 2008
       – They Want Their Anywhere, September 2008
       – Mobilizing Money, May 2008

• Yankee Group Market Adoption Monitors and Forecasts
       – Link Data: Global Consumer, July 2008
       – Link Data: Global Enterprise, July 2008
       – Link Data: Global Network, July 2008




© Copyright 2008. Yankee Group Research, Inc. All rights reserved.   The Anywhere Tipping Point   August 28, 2008   Page 32
Emerging Research: Mobilizing Money to Emerging
Economies




© Copyright 2008. Yankee Group Research, Inc. All rights reserved.   The Anywhere Tipping Point   August 28, 2008   Page 33
Transforming Research: Telco Capex Trails Other, More
Aggressive Anywhere Players




© Copyright 2008. Yankee Group Research, Inc. All rights reserved.   The Anywhere Tipping Point   August 28, 2008   Page 34
Anywhere Research: Global Network Scorecard




© Copyright 2008. Yankee Group Research, Inc. All rights reserved.   The Anywhere Tipping Point   August 28, 2008   Page 35
Anywhere Research: Global Network Scorecard




© Copyright 2008. Yankee Group Research, Inc. All rights reserved.   The Anywhere Tipping Point   August 28, 2008   Page 36
Anywhere Research: Global Network Scorecard




© Copyright 2008. Yankee Group Research, Inc. All rights reserved.   The Anywhere Tipping Point   August 28, 2008   Page 37
The Anywhere Economy 2008




Note: Total does not equal 100% due to rounding.


© Copyright 2008. Yankee Group Research, Inc. All rights reserved.   The Anywhere Tipping Point   August 28, 2008   Page 38
Anywhere Economy Grows to $903 Billion by 2012




© Copyright 2008. Yankee Group Research, Inc. All rights reserved.   The Anywhere Tipping Point   August 28, 2008   Page 39
Welcome to Anywhere

• How will connectivity
    transform us?

• How will we transform
    connectivity?

• How should we
    mobilize and capitalize
    on this revolution?




© Copyright 2008. Yankee Group Research, Inc. All rights reserved.   The Anywhere Tipping Point   August 28, 2008   Page 40
Thank You

Emily Green                                                          Carl Howe
President and CEO                                                    Director
                                                                     Enterprise Software Research

egreen@yankeegroup.com                                               chowe@yankeegroup.com




Come and visit us at one of our upcoming events                                                                  For schedules, please
or tune in to one of our free webinars.                                                                            visit our web site:

                                                                                                               www.yankeegroup.com




© Copyright 2008. Yankee Group Research, Inc. All rights reserved.      The Anywhere Tipping Point   August 28, 2008             Page 41

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The Anywhere Tipping Point

  • 1. The Anywhere Tipping Point Panelists Emily Green President and CEO Carl Howe Director, Enterprise Software Research © Copyright 2008. Yankee Group Research, Inc. All rights reserved.
  • 2. The Anywhere Tipping Point The global business climate is increasingly challenging. What role will connectivity play? We are accelerating to a new world of ubiquitous connectivity—this transforms consumers, enterprises and the world we live in. Yankee Group has christened this Anywhere © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 2
  • 3. We’ve previously described Anywhere as this.... © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 3
  • 4. Anywhere isn't a journey; it is a revolution. © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 4
  • 5. A Revolution Like Electricity © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 5
  • 6. The Anywhere revolution will be the largest technology change in our lifetimes. © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 6
  • 7. Our Agenda • What’s causing this revolution? • Where are the major battlegrounds? • How do we live through it? © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 7
  • 8. The Sparks of Revolution • A common network • Broadband demand • Wireless ubiquity © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 8
  • 9. It Means New Kinds of Things © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 9
  • 10. It Means New Kinds of Things “What’s the impact of Anywhere? Connectivity makes devices smarter and more contemporary. The value of a device can evolve over time as new services are added to it.” Jef Holove, CEO of Eye-Fi © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 10
  • 11. New Kinds of Connections © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 11
  • 12. New Kinds of Connections “Five to ten years from now, I won’t look to a single vendor for business applications. Instead, I’ll pick up elements like a general ledger or a client list manager from the web and assemble them. Today, that’s a mash- up; tomorrow it’s the end of monolithic software applications.” Mark Bregman, EVP and CTO of Symantec © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 12
  • 13. New Kinds of Consumers © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 13
  • 14. New Kinds of Consumers “Firms are paying, rather than being paid, to build out portions of the nation’s wireless infrastructure. By the end of 2009, the entire country will be reachable.” D.S. Mathur, former secretary, Ministry of Communications and Information Technology, India © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 14
  • 15. And New Ecosystems © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 15
  • 16. And New Ecosystems “We’re getting to a seamless world, but we’re still writing the playbook. We are eliminating outdated SKUs, systems, and suppliers so we can do new things.” Sol Trujillo, CEO, Telstra © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 16
  • 17. Anywhere Will Surpass the Internet’s Impact Internet: 1995 to 2005 Place Work and home Device PC Connectivity Narrowband 1 billion People Affected (2005) © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 17
  • 18. Anywhere Will Surpass the Internet’s Impact Internet: Anywhere: 1995 to 2005 2005 to 2015 Place Work and home Anytime and anywhere Device PC Any device Connectivity Narrowband Broadband 1 billion 2 billion People Affected (2005) (2012) © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 18
  • 19. The Anywhere revolution will be the largest technology change in our lifetimes. © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 19
  • 20. Our Agenda • What’s causing this revolution? • Where are the major battlegrounds? • How do we live through it? © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 20
  • 21. Open or Closed Networks? © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 21
  • 22. Flat-Rate or Per-Bit Pricing? © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 22
  • 23. Privacy or Monetization? © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 23
  • 24. Our Agenda • What’s causing this revolution? • Where are the major battlegrounds? • How do we live through it? © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 24
  • 25. How Yankee Group Studies Anywhere © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 25
  • 26. The Three Stages of Anywhere © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 26
  • 27. The Three Stages of Anywhere © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 27
  • 28. The Three Stages of Anywhere © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 28
  • 29. The Three Stages of Anywhere © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 29
  • 30. © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 30
  • 31. 16 Countries Reach the Anywhere Tipping Point by 2012 © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 31
  • 32. Recent and Upcoming Research • Yankee Group Reports – The Anywhere Tipping Point, September 2008 – The Anywhere Economy, September 2008 – Anywhere Network Scorecard: Benchmarking Mature Market Communications Service Provider, April 2008 – Opening the Mobile Internet, September 2008 – They Want Their Anywhere, September 2008 – Mobilizing Money, May 2008 • Yankee Group Market Adoption Monitors and Forecasts – Link Data: Global Consumer, July 2008 – Link Data: Global Enterprise, July 2008 – Link Data: Global Network, July 2008 © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 32
  • 33. Emerging Research: Mobilizing Money to Emerging Economies © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 33
  • 34. Transforming Research: Telco Capex Trails Other, More Aggressive Anywhere Players © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 34
  • 35. Anywhere Research: Global Network Scorecard © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 35
  • 36. Anywhere Research: Global Network Scorecard © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 36
  • 37. Anywhere Research: Global Network Scorecard © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 37
  • 38. The Anywhere Economy 2008 Note: Total does not equal 100% due to rounding. © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 38
  • 39. Anywhere Economy Grows to $903 Billion by 2012 © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 39
  • 40. Welcome to Anywhere • How will connectivity transform us? • How will we transform connectivity? • How should we mobilize and capitalize on this revolution? © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 40
  • 41. Thank You Emily Green Carl Howe President and CEO Director Enterprise Software Research egreen@yankeegroup.com chowe@yankeegroup.com Come and visit us at one of our upcoming events For schedules, please or tune in to one of our free webinars. visit our web site: www.yankeegroup.com © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 41