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Yankee Group Q&A:
                                                   Analyst Relations Professionals

                    ...
Agenda



                                                                                        •      Q1 Research Highl...
Q1 Research Highlights
• Framework reports for 2009 now available!
       • Six visionary reports probing Anywhere framewo...
Introducing Anywhere IT
by Zeus Kerravala



                                                                             ...
The Many Roads to Anywhere
by Camille Mendler and Dianne Northfield


There is no single road to                          ...
Global 2009 CAPEX Forecast
by Brian Partridge and David Vorhaus


   Global telecommunications
   CAPEX will decline 4%
  ...
Agenda



                                                                                        •      Q1 Research Highl...
Highly Visible in Broadband Discussions
                                                                                  ...
Stimulus Package Resources
                                                                         Read our research and ...
Yankee Group in the News




 “Anywhere IT will transform
 how enterprises operate,
 creating a more consumer-            ...
Yankee Group “Anywhere” Book

• A global business publisher has asked us for a book on Anywhere
• The working title: The P...
Introducing 4G World

• In 2008, our events were attended by more than 15,000 people, with
  more than 500 sponsors, and r...
Agenda



                                                                                        •      Q1 Research Highl...
Market Adoption Monitors & Forecasts are Growing


Shows the state of the market
 players and forecasts end-user
 demands ...
New Continuous Methodology for Surveys

Surveys identify attitudes, motivations
and future preferences toward
Anywhere con...
Agenda



                                                                                        •      Q1 Research Highl...
Thank you
Continue the discussion
• Contact me at emilygreen@yankeegroup.com
• Read my blog at http://blogs.yankeegroup.co...
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Q&A Webinar for Analyst Relations Professionals

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Yankee Group CEO and President, Emily Nagle Green, hosts an open Q&A webcast specifically for analyst relations professionals. The session covers an overview of Yankee Group's Q1 achievements plus a preview of research and events to come.

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Transcript of "Q&A Webinar for Analyst Relations Professionals"

  1. 1. Yankee Group Q&A: Analyst Relations Professionals Emily Nagle Green President and CEO March 26, 2009 www.yankeegroup.com © Copyright 2009. Yankee Group Research, Inc. All rights reserved.
  2. 2. Agenda • Q1 Research Highlights • Our Influence • Product Updates • Q&A © Copyright 2009. Yankee Group Research, Inc. All rights reserved. AR Q&A with Emily Green March 26, 2009 Page 2
  3. 3. Q1 Research Highlights • Framework reports for 2009 now available! • Six visionary reports probing Anywhere framework questions • Most read research in Q1 Author Title Publish Date Arindam Banerjee Thinking Beyond Flat-Rate and Stovepiped Business Models 1/6/2009 David Vorhaus It's the Economy, Stupid: Yankee Group's 2009 Predictions 12/11/2008 Carl Howe Getting the Anywhere Net 1/27/2009 Benoît Felten Fiber to the World: A State of the Union Report on FTTH 12/31/2008 Zeus Kerravala Introducing Anywhere IT 1/30/2009 Philip Marshall Transforming Service Providers into Anywhere Providers 2/9/2009 • Our data is in demand Topline Data Forecast, December 2008 Link Data: Global Mobile Forecast, December 2008 Link Data: North America Mobile Carrier Monitor, December 2008 Link Data: North America Mobile Forecast, December 2008 Link Data: Europe Mobile Carrier Monitor, December 2008 © Copyright 2009. Yankee Group Research, Inc. All rights reserved. AR Q&A with Emily Green March 26, 2009 Page 3
  4. 4. Introducing Anywhere IT by Zeus Kerravala Anywhere IT will drive $4 trillion Anywhere IT will be the most market worldwide by 2016 significant transformation in the history of enterprise IT IT impact: • The network becomes a significant point of differentiation • Application development transforms • Functional support shifts to end-user communities • Interfacing with Anywhere IT evolves beyond the keyboard © Copyright 2009. Yankee Group Research, Inc. All rights reserved. AR Q&A with Emily Green March 26, 2009 Page 4
  5. 5. The Many Roads to Anywhere by Camille Mendler and Dianne Northfield There is no single road to Anywhere’s motive ingredients Anywhere, but the key to evolution is a country’s ability to adapt, collaborate and innovate as market needs evolve • Anywhere global connectivity at risk for U.S., South Africa, China and India • Anywhere Global Framework guides our investigations in regional variation in transformation • Pinpoints countries to watch and those at risk © Copyright 2009. Yankee Group Research, Inc. All rights reserved. AR Q&A with Emily Green March 26, 2009 Page 5
  6. 6. Global 2009 CAPEX Forecast by Brian Partridge and David Vorhaus Global telecommunications CAPEX will decline 4% despite projected revenue growth • Carriers showing caution • CAPEX will be flat through 2010, creating challenges for vendors • Regional variations — growth in India and China offset overall global downturn 2009 CAPEX % 2009 CAPEX as % of Region Change Revenue Global -4.2% 14.10% North America -7.3% 14.00% EMEA -10.9% 12.60% Latin America -5.1% 15.20% Asia Pacific 11.5% 16.50% © Copyright 2009. Yankee Group Research, Inc. All rights reserved. AR Q&A with Emily Green March 26, 2009 Page 6
  7. 7. Agenda • Q1 Research Highlights • Our Influence • Product Updates • Q&A © Copyright 2009. Yankee Group Research, Inc. All rights reserved. AR Q&A with Emily Green March 26, 2009 Page 7
  8. 8. Highly Visible in Broadband Discussions • Open letter to President Obama: “We Need Anywhere for America!” • Thought leadership on broadband policies via new reports, blogs and podcasts • Feedback from Michael Copps, the acting Commissioner of the FCC • Stimulus bill incorporated our rural funding suggestion • Analysts quoted heavily in media © Copyright 2009. Yankee Group Research, Inc. All rights reserved. AR Q&A with Emily Green March 26, 2009 Page 8
  9. 9. Stimulus Package Resources Read our research and blogs U.S. broadband • Type “stimulus” into search stimulus resources Join our April 28 webinar • “Broadband Regulation and the Global Economy” led by Dianne Northfield and Vince Vittore Popular strategy session topic • Global broadband stimulus overview • Broadband usage and adoption • Vendor road map to serving rural markets Consider a custom project • Track money flow to specific technologies • Assess competition • Plan scenarios and forecasts • Prioritize markets © Copyright 2009. Yankee Group Research, Inc. All rights reserved. AR Q&A with Emily Green March 26, 2009 Page 9
  10. 10. Yankee Group in the News “Anywhere IT will transform how enterprises operate, creating a more consumer- “Delaying the DTV transition like experience for the was a mistake.” – Emily worker.” – Zeus Kerravala, Green, Fast Company ChannelWeb “We’re in a climate where no ship is safe and carriers are battening down the hatches for the tumultuous times ahead.” – Josh Holbrook, Network World © Copyright 2009. Yankee Group Research, Inc. All rights reserved. AR Q&A with Emily Green March 26, 2009 Page 10
  11. 11. Yankee Group “Anywhere” Book • A global business publisher has asked us for a book on Anywhere • The working title: The Power of Anywhere: How Businesses Can Profit from the Emergence of Ubiquitous Connectivity • Executive and background interviews occurring over next 1-2 months • Publication date: January 2010 © Copyright 2009. Yankee Group Research, Inc. All rights reserved. AR Q&A with Emily Green March 26, 2009 Page 11
  12. 12. Introducing 4G World • In 2008, our events were attended by more than 15,000 people, with more than 500 sponsors, and received more than 12 million impressions through marketing programs • Launching 4G World this fall • First conference and expo covering the entire landscape of next- generation mobile networks, including Anywhere Internet access, mobile content, applications and transactions • Co-located with WiMAX World and Mobile Internet World 4G World September 15-18, Chicago, IL WiMAX World September 15-18, Chicago, IL Mobile Internet World September 17-18, Chicago, IL © Copyright 2009. Yankee Group Research, Inc. All rights reserved. AR Q&A with Emily Green March 26, 2009 Page 12
  13. 13. Agenda • Q1 Research Highlights • Our Influence • Product Updates • Q&A © Copyright 2009. Yankee Group Research, Inc. All rights reserved. AR Q&A with Emily Green March 26, 2009 Page 13
  14. 14. Market Adoption Monitors & Forecasts are Growing Shows the state of the market players and forecasts end-user demands related to the Anywhere global connectivity revolution: Determine where to invest Define market segments Worldwide and regional views, plus 55 country-specific views Predict growth More than 430 unique metrics forecasted, updated quarterly More than 1 million data points More than 110 companies monitored Historical data and 5-year projections © Copyright 2009. Yankee Group Research, Inc. All rights reserved. AR Q&A with Emily Green March 26, 2009 Page 14
  15. 15. New Continuous Methodology for Surveys Surveys identify attitudes, motivations and future preferences toward Anywhere connectivity services, digital media and applications Monthly insights help clients plan for investments, product launches and marketing campaigns Consumer Survey Probes 17,400 consumers in North America Enterprise Survey Probes 4,800 workers and 5,700 IT/line-of-business managers in U.S. © Copyright 2009. Yankee Group Research, Inc. All rights reserved. AR Q&A with Emily Green March 26, 2009 Page 15
  16. 16. Agenda • Q1 Research Highlights • Our Influence • Product Updates • Q&A © Copyright 2009. Yankee Group Research, Inc. All rights reserved. AR Q&A with Emily Green March 26, 2009 Page 16
  17. 17. Thank you Continue the discussion • Contact me at emilygreen@yankeegroup.com • Read my blog at http://blogs.yankeegroup.com/author/egreen/ Upcoming LiveWebinar Series • April 28 - Broadband Regulation and the Global Economy • May 27 - The Workforce of Tomorrow Upcoming Analyst Relations Q&A Series • June 17 & September 9 © Copyright 2009. Yankee Group Research, Inc. All rights reserved. AR Q&A with Emily Green March 26, 2009 Page 17
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