SlideShare is now on Android. 15 million presentations at your fingertips.  Get the app

×
  • Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
 

Best of the Anywhere Web Webinar

by Research and consultancy at Yankee Group on Nov 21, 2008

  • 3,411 views

The movement toward Anywhere, Yankee Group's term for the emergence of ubiquitous connectivity, is spurring a change in how consumers access information. With the advent of full-featured Web-browsing ...

The movement toward Anywhere, Yankee Group's term for the emergence of ubiquitous connectivity, is spurring a change in how consumers access information. With the advent of full-featured Web-browsing phones like Apple's iPhone and the T-Mobile/Google G1, demand for user-friendly, well-designed and effective mobile Web sites is increasing exponentially. This demand is creating both challenges and opportunities for companies to communicate effectively in this evolving medium.

Today's Anywhere Web sites are already serving millions of consumers, yet not a single mobile Web site scores a passing grade on Yankee Group's Mobile Web Scorecard, a methodology developed specifically to evaluate how well sites adapt to mobile users, devices and networks to create an Anywhere experience. Results from the Mobile Web Scorecard conclude that the businesses and designers best positioned to succeed will be those who objectively measure their progress rather than guess about which features to change.

Statistics

Views

Total Views
3,411
Views on SlideShare
2,828
Embed Views
583

Actions

Likes
4
Downloads
50
Comments
0

6 Embeds 583

http://www.usandolo.com 258
http://desdeelsofa.com 179
http://usandolo.com 78
http://blogs.yankeegroup.com 66
http://www.slideshare.net 1
http://twitterradio.org 1

Accessibility

Categories

Upload Details

Uploaded via SlideShare as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
Post Comment
Edit your comment

Best of the Anywhere Web Webinar Best of the Anywhere Web Webinar Presentation Transcript