The movement toward Anywhere, Yankee Group's term for the emergence of ubiquitous connectivity, is spurring a change in how consumers access information. With the advent of full-featured Web-browsing phones like Apple's iPhone and the T-Mobile/Google G1, demand for user-friendly, well-designed and effective mobile Web sites is increasing exponentially. This demand is creating both challenges and opportunities for companies to communicate effectively in this evolving medium.
Today's Anywhere Web sites are already serving millions of consumers, yet not a single mobile Web site scores a passing grade on Yankee Group's Mobile Web Scorecard, a methodology developed specifically to evaluate how well sites adapt to mobile users, devices and networks to create an Anywhere experience. Results from the Mobile Web Scorecard conclude that the businesses and designers best positioned to succeed will be those who objectively measure their progress rather than guess about which features to change.
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