ADDICTIVE GAMES


GETTING USERS TO DREAM ABOUT
VIRTUAL GOODS
DO MORE TOGETHER
• Open

source company

• Community
• Free

of 10,000 Devs

to Play Framework
ABOUT ME - YANIV NIZAN
ENGAGEMENT, RETENTION, MONETIZATION

eyeview - Monetize videos

INTENTclick - Blog Monetization

SO...
WHY GAMES SUCCEED
Addictive

Not Addictive
Low

X Factor?

High
One Thing in common

TIME
ADDICTIVE GAMES

• Spend
• Lose

too much TIME

track of TIME

• WAITING for items to ship

• Practice

to improve TIME

•...
TIME = $$$
BARRY M. STAW

• Berkeley

University

• Escalation
• Post

of Commitments

Decision Dissonance
ESCALATION OF COMMITMENTS
Users justify the decision to wait, spend time, ...

More 
Time
Spent

Post
Decision
Justificatio...
ADDICTIVE GAMES
TIME COMMITMENTS
SHORT WAIT
HABITS FOR WAITING

• We

are used to waiting

• Subconsciously
• Later

apply habits

on justify our decisions
APPOINTMENT
HABITS FOR APPOINTMENT

• We

have tools

• Don't

notice we apply them

• Commitments

increase
TIME PRESSURE
HABITS FOR PRESSURE

• Improve

by repetition 

• Commit

time for practice

• Success

increases commitment
Focus on escalating time commitments
Get your users addicted
GOODS WITH
TIME DIMENSION
PRACTICAL ADVICE
FUEL / ENERGY / LIFE

• Limited
• Drains

inventory

as user plays

• Replenish

with time
BUILDINGS / PETS

• Natural
• Takes

process

time

• Increase

time with levels
VEHICLES / WEAPONS

• Upgrades
• Have

to be shipped / made
TRAINING

• Goods

have new controls

• Requires
• Endless

user to train

practice

A

, ,
S

D
WHAT'S NEXT

• Add

virtual goods with time dimension

• Create
• Get

escalating time commitment

your users seriously en...
www.soom.la
blog.soom.la

THANK YOU
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How to Make Addictive Mobile Games

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Why is a player willing to spend 30 minutes collecting virtual coins with no real value in the real world? Because they see genuine, tangible value the virtual goods and benefits in your game! Creating demand for your virtual goods, and engaging players with your virtual money translates to retention, conversion, and…yes…monetization.

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Transcript of "How to Make Addictive Mobile Games "

  1. 1. ADDICTIVE GAMES GETTING USERS TO DREAM ABOUT VIRTUAL GOODS
  2. 2. DO MORE TOGETHER • Open source company • Community • Free of 10,000 Devs to Play Framework
  3. 3. ABOUT ME - YANIV NIZAN ENGAGEMENT, RETENTION, MONETIZATION eyeview - Monetize videos INTENTclick - Blog Monetization SOOMLA - Game Monetization
  4. 4. WHY GAMES SUCCEED Addictive Not Addictive Low X Factor? High
  5. 5. One Thing in common TIME
  6. 6. ADDICTIVE GAMES • Spend • Lose too much TIME track of TIME • WAITING for items to ship • Practice to improve TIME • Wish you had more TIME • Can't find TIME for real stuff
  7. 7. TIME = $$$
  8. 8. BARRY M. STAW • Berkeley University • Escalation • Post of Commitments Decision Dissonance
  9. 9. ESCALATION OF COMMITMENTS Users justify the decision to wait, spend time, ... More Time Spent Post Decision Justification
  10. 10. ADDICTIVE GAMES TIME COMMITMENTS
  11. 11. SHORT WAIT
  12. 12. HABITS FOR WAITING • We are used to waiting • Subconsciously • Later apply habits on justify our decisions
  13. 13. APPOINTMENT
  14. 14. HABITS FOR APPOINTMENT • We have tools • Don't notice we apply them • Commitments increase
  15. 15. TIME PRESSURE
  16. 16. HABITS FOR PRESSURE • Improve by repetition • Commit time for practice • Success increases commitment
  17. 17. Focus on escalating time commitments Get your users addicted
  18. 18. GOODS WITH TIME DIMENSION PRACTICAL ADVICE
  19. 19. FUEL / ENERGY / LIFE • Limited • Drains inventory as user plays • Replenish with time
  20. 20. BUILDINGS / PETS • Natural • Takes process time • Increase time with levels
  21. 21. VEHICLES / WEAPONS • Upgrades • Have to be shipped / made
  22. 22. TRAINING • Goods have new controls • Requires • Endless user to train practice A , , S D
  23. 23. WHAT'S NEXT • Add virtual goods with time dimension • Create • Get escalating time commitment your users seriously engaged
  24. 24. www.soom.la blog.soom.la THANK YOU
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