Daily Media Tracking
<ul><li>Media Tracking is Important! </li></ul><ul><li>Penetration of efforts </li></ul><ul><li>Issue Trends </li></ul><ul...
<ul><li>Tools to Know </li></ul><ul><li>Online Readers </li></ul><ul><li>Online News Tracking Tools </li></ul><ul><li>Onli...
<ul><li>Online RSS Readers </li></ul><ul><li>The “Oprah” Explanation: </li></ul>
<ul><li>Online RSS Readers </li></ul><ul><li>Google Reader </li></ul><ul><li>Bloglines </li></ul><ul><li>Topix.com </li></...
<ul><li>Bloglines Search Term </li></ul><ul><li>Bloglines allows you to set up your own feed that searches the internet fo...
Populating Your Reader
<ul><li>Online News Tracking </li></ul><ul><li>Google News is the new “Wire” </li></ul><ul><li>Services like Digg and Del....
<ul><li>Online Blog Tracking </li></ul><ul><li>Technorati a valuable tool to search and find blogs that are picking up on ...
<ul><li>Bookmarks </li></ul><ul><li>Use del.icio.us and Mozilla to tag, bookmark and tab.  Saves time and energy. </li></ul>
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Media Tracking Presentation (The Basics)

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Media Tracking Presentation (The Basics)

  1. 1. Daily Media Tracking
  2. 2. <ul><li>Media Tracking is Important! </li></ul><ul><li>Penetration of efforts </li></ul><ul><li>Issue Trends </li></ul><ul><li>Outlet familiarity </li></ul>
  3. 3. <ul><li>Tools to Know </li></ul><ul><li>Online Readers </li></ul><ul><li>Online News Tracking Tools </li></ul><ul><li>Online Blog Tracking Tools </li></ul><ul><li>Bookmarks </li></ul><ul><li>Free blogging services </li></ul><ul><li>List-servs </li></ul>
  4. 4. <ul><li>Online RSS Readers </li></ul><ul><li>The “Oprah” Explanation: </li></ul>
  5. 5. <ul><li>Online RSS Readers </li></ul><ul><li>Google Reader </li></ul><ul><li>Bloglines </li></ul><ul><li>Topix.com </li></ul><ul><li>Feedburner </li></ul><ul><li>Outlook 2007 </li></ul>
  6. 6. <ul><li>Bloglines Search Term </li></ul><ul><li>Bloglines allows you to set up your own feed that searches the internet for search terms. </li></ul>
  7. 7. Populating Your Reader
  8. 8. <ul><li>Online News Tracking </li></ul><ul><li>Google News is the new “Wire” </li></ul><ul><li>Services like Digg and Del.icio.us track meaningful impressions (most shared articles). </li></ul>
  9. 9. <ul><li>Online Blog Tracking </li></ul><ul><li>Technorati a valuable tool to search and find blogs that are picking up on and discussing your issues. </li></ul><ul><li>Use blog-rolls to find your niche audience. </li></ul>
  10. 10. <ul><li>Bookmarks </li></ul><ul><li>Use del.icio.us and Mozilla to tag, bookmark and tab. Saves time and energy. </li></ul>

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