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Pop cap游戏公司亚太区总裁james gwertzma 《植物大战僵尸》成功的秘密



来自2010年中国移动开发大会上PopCap游戏公司亚太区总裁James Gwertzman主题为《《植物大战僵尸》成功的秘密》的精彩演讲。

来自2010年中国移动开发大会上PopCap游戏公司亚太区总裁James Gwertzman主题为《《植物大战僵尸》成功的秘密》的精彩演讲。



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    Pop cap游戏公司亚太区总裁james gwertzma 《植物大战僵尸》成功的秘密 Pop cap游戏公司亚太区总裁james gwertzma 《植物大战僵尸》成功的秘密 Presentation Transcript

    • What is Plants vs. Zombies?
    • An “Industry” Favorite The top “casual” game in 2009 / 2010Puzzle Game of The Year (2009), PC Gamer Top 20 Downloadable Games of 2009 (#13), CNETNominee, Outstanding Achievement in Game Design Downloadable Game of the Year (2009),(2009), Academy of Interactive Arts & Sciences Machinima.comNominee, Casual Game of the Year (2009), Academy of Top 10 Games of 2009 (#3), CrispyGamer.comInteractive Arts & Sciences Best Downloadable Game of 2009, Inside GamingNominee, Best Downloadable Game (2009), Game AwardsDevelopers Choice Awards Best Games of 2009, BoingBoing.netNominee, Best Innovation in Game Design (2009), Game Best Strategy Game of the Year, USAToday.comDevelopers Choice Awards (2009)Nominee, Best Game Design (2009), Game Developers Finalist, PC Game of the Year, Spike TV Video GameChoice Awards Awards (2009)Best Downloadable PC Game of 2009, CrispyGamer.com Finalist, Downloadable Game of the Year, Spike TVTop Casual Games of 2009, AdrenalineVault Video Game Awards (2009)Casual Game of The Year (2009), Chicago Sun-Times Editor’s Choice Award, Mac|Life Magazine (Sept. ’09)Finalist, Best PC Strategy Game 2009, IGN.com Maximum Kick Ass Award, Maximum PC (July ‘09)Inductee, Game Hall of Fame (2009), MacWorld Editor’s Choice Award, PC Gamer (June ’09)Nominee, Best Strategy Game of 2009, Gamespot.com Editor’s Choice Award, WorthPlaying.com (2009)Best Games of 2009 (#3), PadsAndPanels.com Editor’s Choice Award, GameShark (2009)Best PC Game of 2009, Boysie Awards (Boys Life Heavenly Gold Award, GamingHeaven.com (2009)Magazine) Editor’s Choice Award, Destructoid.com (2009)Best Hand-held & Downloadable Games of 2009, San Editor’s Choice Award, GamePro (July ’09)Jose Mercury News Editor’s Choice Award, IGN.com (2009)Top 5 Games of 2009 (#5), MTV.com Elite Award, 411Mania.com (2009) A Global Award-Winning Phenomenon!
    • Plants vs. Zombies Popularity
    • Australia Greater China Singapore Philippines Japan Plants vs. Zombies Mobile Unit Sales By RegionFeb Mar Apr May Jun Jul Aug 2010
    • 1. Build a great game• Harder than it looks• Lots of bad games out there• Need to be willing to: – Innovate – Take creative risks – Iterate & polish• Don’t ship until you love playing it yourself
    • 2005
    • 2006
    • 2007
    • 2009
    • 2. Build a great SMARTPHONE game• Intuitive controls• Adapt to the UI• Don’t sacrifice performance
    • PC Version iPhone Version
    • 3. Update frequently• Stay current with technology• Continually add new features• Listen to your players
    • 4. Leverage social networks• Social networks are very powerful• Most games benefit from playing w/ friends• Viral effects can help game grow quickly
    • 1/4/2009 1/11/2009 1/18/2009 1/25/2009 2/1/2009 2/8/2009 2/15/2009 2/22/2009 3/1/2009 3/8/2009 3/15/2009 3/22/2009 3/29/2009 4/5/2009 4/12/2009 4/19/2009 4/26/2009 5/3/2009 5/10/2009 5/17/2009 5/24/2009 5/31/2009 6/7/2009 6/14/2009 12/6/200912/13/2009 iPhone - Bejeweled 212/20/200912/27/2009 1/3/2010 1/10/2010 1/17/2010 1/24/2010 1/31/2010 2/7/2010 2/14/2010 6/27/2010 7/4/2010
    • 5. Support many devices• Number of devices we support is exploding: – iPhone – iPad – Android – Windows Mobile 7 – Meego – Bada – Symbian• Tablets are fantastic game devices
    • 6. Consider F2P in Asia• Mobile game DRM is easily hacked• Lots of OEM embed opportunities• Enables viral distribution• AppStores make this even easier
    • The PopCap Games Story PopCap PC/Mac games downloaded 1,000,000,000Mobile devices on which Bejeweled has been deployed 50,000,000Minutes consumed playing PopCap games each month 3,000,000,000 Monthly unique Facebook players 12,537,004 PopCap CONFIDENTIAL 23
    • at a glance- a unique blend of Pachinko and Pinball- numerous industry accolades including “Casual Game of the Year““We expected a fantastic game, and PopCap gave us one” (Pocket Gamer) 24 PopCap CONFIDENTIAL
    • at a glance- recently launched extension to the best-selling Bejeweled franchise- unprecedented online distribution and marketing worldwide- state-of-the-art graphics and effects PopCap CONFIDENTIAL 25
    • at a glanceWhether you consider yourself hardcore, casual or somewhere between the two,Chuzzle Mobile is an essential download” (Pocket Gamer) PopCap CONFIDENTIAL 26
    • at a glance- a unique mix of entertainment and education- state-of-the-art graphics and sound, for a great gaming experience“Five letter words: G-R-E-A-T !“ (Pocket Gamer) PopCap CONFIDENTIAL 27
    • at a glance-Innovative elements added to the classic game mechanic- Refreshed presentation, new power-ups and more PopCap CONFIDENTIAL 28