What is Plants vs. Zombies?
An “Industry” Favorite
The top “casual” game in 2009 / 2010
Puzzle Game of The Year (2009), PC Gamer
Nominee, Outstanding ...
Plants vs. Zombies Popularity
Feb Mar Apr May Jun Jul Aug
2010
Australia Greater China Singapore Philippines Japan
Plants vs. Zombies Mobile Unit Sales ...
1. Build a great game
• Harder than it looks
• Lots of bad games out there
• Need to be willing to:
– Innovate
– Take crea...
2005
2006
2007
2009
2. Build a great SMARTPHONE game
• Intuitive controls
• Adapt to the UI
• Don’t sacrifice performance
PC Version iPhone Version
3. Update frequently
• Stay current with technology
• Continually add new features
• Listen to your players
4. Leverage social networks
• Social networks are very powerful
• Most games benefit from playing w/ friends
• Viral effec...
1/4/2009
1/11/2009
1/18/2009
1/25/2009
2/1/2009
2/8/2009
2/15/2009
2/22/2009
3/1/2009
3/8/2009
3/15/2009
3/22/2009
3/29/20...
5. Support many devices
• Number of devices we support is exploding:
– iPhone
– iPad
– Android
– Windows Mobile 7
– Meego
...
6. Consider F2P in Asia
• Mobile game DRM is easily hacked
• Lots of OEM embed opportunities
• Enables viral distribution
...
The PopCap Games Story
PopCap PC/Mac games downloaded
1,000,000,000
Mobile devices on which Bejeweled has been deployed
50...
at a glance
- a unique blend of Pachinko and Pinball
- numerous industry accolades including “Casual Game of the Year“
“We...
at a glance
- recently launched extension to the best-selling Bejeweled franchise
- unprecedented online distribution and ...
at a glance
Whether you consider yourself hardcore, casual or somewhere between the two,
Chuzzle Mobile is an essential do...
at a glance
- a unique mix of entertainment and education
- state-of-the-art graphics and sound, for a great gaming experi...
at a glance
-Innovative elements added to the classic game mechanic
- Refreshed presentation, new power-ups and more
28Pop...
Pop cap游戏公司亚太区总裁james gwertzma 《植物大战僵尸》成功的秘密
Pop cap游戏公司亚太区总裁james gwertzma 《植物大战僵尸》成功的秘密
Pop cap游戏公司亚太区总裁james gwertzma 《植物大战僵尸》成功的秘密
Pop cap游戏公司亚太区总裁james gwertzma 《植物大战僵尸》成功的秘密
Pop cap游戏公司亚太区总裁james gwertzma 《植物大战僵尸》成功的秘密
Pop cap游戏公司亚太区总裁james gwertzma 《植物大战僵尸》成功的秘密
Pop cap游戏公司亚太区总裁james gwertzma 《植物大战僵尸》成功的秘密
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Pop cap游戏公司亚太区总裁james gwertzma 《植物大战僵尸》成功的秘密

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来自2010年中国移动开发大会上PopCap游戏公司亚太区总裁James Gwertzman主题为《《植物大战僵尸》成功的秘密》的精彩演讲。

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Pop cap游戏公司亚太区总裁james gwertzma 《植物大战僵尸》成功的秘密

  1. 1. What is Plants vs. Zombies?
  2. 2. An “Industry” Favorite The top “casual” game in 2009 / 2010 Puzzle Game of The Year (2009), PC Gamer Nominee, Outstanding Achievement in Game Design (2009), Academy of Interactive Arts & Sciences Nominee, Casual Game of the Year (2009), Academy of Interactive Arts & Sciences Nominee, Best Downloadable Game (2009), Game Developers Choice Awards Nominee, Best Innovation in Game Design (2009), Game Developers Choice Awards Nominee, Best Game Design (2009), Game Developers Choice Awards Best Downloadable PC Game of 2009, CrispyGamer.com Top Casual Games of 2009, AdrenalineVault Casual Game of The Year (2009), Chicago Sun-Times Finalist, Best PC Strategy Game 2009, IGN.com Inductee, Game Hall of Fame (2009), MacWorld Nominee, Best Strategy Game of 2009, Gamespot.com Best Games of 2009 (#3), PadsAndPanels.com Best PC Game of 2009, Boysie Awards (Boys' Life Magazine) Best Hand-held & Downloadable Games of 2009, San Jose Mercury News Top 5 Games of 2009 (#5), MTV.com Top 20 Downloadable Games of 2009 (#13), CNET Downloadable Game of the Year (2009), Machinima.com Top 10 Games of 2009 (#3), CrispyGamer.com Best Downloadable Game of 2009, Inside Gaming Awards Best Games of 2009, BoingBoing.net Best Strategy Game of the Year, USAToday.com (2009) Finalist, PC Game of the Year, Spike TV Video Game Awards (2009) Finalist, Downloadable Game of the Year, Spike TV Video Game Awards (2009) Editor’s Choice Award, Mac|Life Magazine (Sept. ’09) Maximum Kick Ass Award, Maximum PC (July ‘09) Editor’s Choice Award, PC Gamer (June ’09) Editor’s Choice Award, WorthPlaying.com (2009) Editor’s Choice Award, GameShark (2009) Heavenly Gold Award, GamingHeaven.com (2009) Editor’s Choice Award, Destructoid.com (2009) Editor’s Choice Award, GamePro (July ’09) Editor’s Choice Award, IGN.com (2009) Elite Award, 411Mania.com (2009) A Global Award-Winning Phenomenon!
  3. 3. Plants vs. Zombies Popularity
  4. 4. Feb Mar Apr May Jun Jul Aug 2010 Australia Greater China Singapore Philippines Japan Plants vs. Zombies Mobile Unit Sales By Region
  5. 5. 1. Build a great game • Harder than it looks • Lots of bad games out there • Need to be willing to: – Innovate – Take creative risks – Iterate & polish • Don’t ship until you love playing it yourself
  6. 6. 2005
  7. 7. 2006
  8. 8. 2007
  9. 9. 2009
  10. 10. 2. Build a great SMARTPHONE game • Intuitive controls • Adapt to the UI • Don’t sacrifice performance
  11. 11. PC Version iPhone Version
  12. 12. 3. Update frequently • Stay current with technology • Continually add new features • Listen to your players
  13. 13. 4. Leverage social networks • Social networks are very powerful • Most games benefit from playing w/ friends • Viral effects can help game grow quickly
  14. 14. 1/4/2009 1/11/2009 1/18/2009 1/25/2009 2/1/2009 2/8/2009 2/15/2009 2/22/2009 3/1/2009 3/8/2009 3/15/2009 3/22/2009 3/29/2009 4/5/2009 4/12/2009 4/19/2009 4/26/2009 5/3/2009 5/10/2009 5/17/2009 5/24/2009 5/31/2009 6/7/2009 6/14/2009 12/6/2009 12/13/2009 12/20/2009 12/27/2009 1/3/2010 1/10/2010 1/17/2010 1/24/2010 1/31/2010 2/7/2010 2/14/2010 6/27/2010 7/4/2010 iPhone - Bejeweled 2
  15. 15. 5. Support many devices • Number of devices we support is exploding: – iPhone – iPad – Android – Windows Mobile 7 – Meego – Bada – Symbian • Tablets are fantastic game devices
  16. 16. 6. Consider F2P in Asia • Mobile game DRM is easily hacked • Lots of OEM embed opportunities • Enables viral distribution • AppStores make this even easier
  17. 17. The PopCap Games Story PopCap PC/Mac games downloaded 1,000,000,000 Mobile devices on which Bejeweled has been deployed 50,000,000 Minutes consumed playing PopCap games each month 3,000,000,000 Monthly unique Facebook players 12,537,004 23PopCap CONFIDENTIAL
  18. 18. at a glance - a unique blend of Pachinko and Pinball - numerous industry accolades including “Casual Game of the Year“ “We expected a fantastic game, and PopCap gave us one” (Pocket Gamer) 24 PopCap CONFIDENTIAL
  19. 19. at a glance - recently launched extension to the best-selling Bejeweled franchise - unprecedented online distribution and marketing worldwide - state-of-the-art graphics and effects 25PopCap CONFIDENTIAL
  20. 20. at a glance Whether you consider yourself hardcore, casual or somewhere between the two, Chuzzle Mobile is an essential download” (Pocket Gamer) 26PopCap CONFIDENTIAL
  21. 21. at a glance - a unique mix of entertainment and education - state-of-the-art graphics and sound, for a great gaming experience “Five letter words: G-R-E-A-T !“ (Pocket Gamer) 27PopCap CONFIDENTIAL
  22. 22. at a glance -Innovative elements added to the classic game mechanic - Refreshed presentation, new power-ups and more 28PopCap CONFIDENTIAL
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