The Impact of Social Media in Physician Continuing Medical Education
Upcoming SlideShare
Loading in...5
×
 

The Impact of Social Media in Physician Continuing Medical Education

on

  • 1,982 views

 

Statistics

Views

Total Views
1,982
Views on SlideShare
1,954
Embed Views
28

Actions

Likes
2
Downloads
45
Comments
0

6 Embeds 28

http://paper.li 16
http://pinterest.com 4
http://us-w1.rockmelt.com 3
https://podio.com 3
https://twitter.com 1
http://www.pinterest.com 1

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    The Impact of Social Media in Physician Continuing Medical Education The Impact of Social Media in Physician Continuing Medical Education Presentation Transcript

    • The Impact of Social Media In CME
      Joseph Kim, MD, MPH
      President of Medical Communications Media, Inc.
      1
    • Incorporated in 1995, MCM is a provider of certified continuing education solutions for health care professionals. MCM develops educational activities in joint-sponsorship with accredited providers.
      2
    • Partnerships and Collaborations
      3
    • 4
      How can social media impact the formal educational experience?
    • QuantiaMD & Care Continuum Alliance
      “Doctors, Patients & Social Media” (Sept 2011)
      28% already use professional physician communities, with the highest enthusiasm around using them to learn from experts and peers.
      5
    • The “Connected Clinician”
      6
    • Closed vs. Open Communities
      Open communities
      Everything may become public
      Consumers/patients may get involved
      Not discussing specific patients
      Anonymous vs. identified postings
      Closed communities
      HCPs may discuss anything, including specific patients
      Curbside consultations with patient-specific information
      Anonymous vs. identified postings
      7
    • Online Medical Communities
      DoctorsHangout.com
      8
    • Sermo
      117,000+ members (1 in 5 practicing US physicians)
      All physicians are verified
      400,000 post views (discussions) per month
      1 Million comments, 50,000 posts, 3.5 million votes
      http://sermo.com
      9
    • Certified CME Activities on Social Media & Medication Adherence
      • “Using Social Media to Improve Medication Adherence”
      1. Outline the appropriate ways of communicating with colleagues and with patients on social media websites
      2. Describe how social media can be used to communicate with patients about the importance of medication adherence.
      • Supported by an educational grant from Pfizer
      http://www.CMEcorner.com
      10
    • Discussing “medication adherence”
      First poll + discussion on Sermo:
      21 votes, 27 comments
      Comments reflect:
      Physician attitudes about EHR systems
      Attitudes about patient motivation to adhere to medication regimens
      Thoughts regarding the importance of team-based care
      11
    • On a closed social network (restricted community)
      Physicians are open
      They don’t hold back their comments
      Some are willing to admit mistakes
      Most admit their knowledge gaps
      They are willing to discuss controversial topics
      12
    • A series of CME activities on fibromyalgia
      http://www.cmecorner.com
      13
    • Ongoing, longitudinal education
      Social media discussions identify areas where there is an ongoing need for education
      Controversies and confusion around the diagnosis and management
      Sharing experiences on what is and is not working
      Overcoming challenges related to disease management
      14
    • QuantiaMD
      Over 300,000 members, over 125,000 physicians
      Access on mobile devices
      300,000 minutes of content consumed
      40,000 questions answered
      1,000+ resources delivered
      http://quantiamd.com
      16
    • Doximity
      HIPAA-compliant physician network and communication platform
      Connect with physicians and get more referrals and consults
      iRounds
      https://www.doximity.com
    • Traditional CME (CME 1.0)
      18
    • Improving CME (CME 2.0)
      19
    • Thank You
      Joseph Kim, MD, MPH
      DrJosephKim.com
      Linkedin.com/in/DrJosephKim
      Facebook.com/DrJosephKim
      Twitter: @DrJosephKim
      20
    • Thank You
      Joseph Kim, MD, MPH
      DrJosephKim.com
      Linkedin.com/in/DrJosephKim
      Facebook.com/DrJosephKim
      Twitter: @DrJosephKim
      21
    • Closed Networks
      Admit a mistake: “I accidentally did this and harmed a patient. How could I avoid this mistake in the future?”
      Voice frustration managing a patient: “I can’t get my patients with diabetes to goal. What else can I do?”
      Discuss controversial or challenging issues: “What do you do when your patient stops a medication? When do you fire a patient for non-compliance?”
      http://sermo.com
      22
    • Social media is…
      23
    • 24
    • Closed Networks
      Physicians are willing to be vulnerable and admit their mistakes or their gaps in knowledge
      They are discussing specific patients
      Post photos and/or videos of patients
      Curbside consultations
      Gaining comfort with second-line and third-line treatments
      25
    • 26
    • Extra Slides
      27
    • Title – Font - Century Gothic
      Content – Font Century GothicSize 24
      28
    • Student Doctor Network
      Over 3.5 million visits per month
      300,000 registered members
      over 10 million posts
      http://www.studentdoctor.net
    • “Twitter in the classroom”
      http://www.cnn.com
      30
    • Source: HCPs & Social Media 2011 by UBM Medica
      Where do physicians spend their time?
      31
    • Hashtags:
      #ASCO
      #ASCO10
      #ASCO11
      www.asco.org/twitter
      32
    • How many physicians use social media for professional purposes?
      Manhattan Research: 24%
      QuantiaMD/Care Continuum: 65% and 28%
      CMEcorner.com: 45%
      33
    • 2009
      “Practicing Medicine in the Age of Facebook”
      Harvard Dean for Medical Education writes: “Caution is recommended . . . in using social networking sites such as Facebook or MySpace. Items that represent unprofessional behavior that are posted by you on such networking sites reflect poorly on you and the medical profession. Such items may become public and could subject you to unintended exposure and consequences.”
      N Engl J Med 2009; 361:649-651
      34
    • Physician fired over Facebook posts
      April 2011: Rhode Island physician wrote about her experience in a hospital emergency room. She didn’t use names, but used enough descriptors that readers in the community were able to identify the patient.
      Outcome:
      Fired from the hospital
      Fined $500
      Reprimanded by the state medical board
      Boston Globe (Boston.com) April 19, 2011
      35
    • 36
    • Why Should HCPs Use Social Media?
      37
    • Mayo Clinic Center for Social Media
      The Mayo Clinic Center for Social Media exists to improve health globally by accelerating effective application of social media tools throughout Mayo Clinic and spurring broader and deeper engagement in social media by hospitals, medical professionals and patients.
      http://socialmedia.mayoclinic.org
      38
    • Mayo Clinic’s Social Media Philosophy:
      Mayo Clinic believes individuals have the right and responsibility to advocate for their own health, and that it is our responsibility to help them use social media tools to get the best information, connect with providers and with each other, and inspire healthy choices.
      http://socialmedia.mayoclinic.org
      39
    • Twitter
      Physicians are using hash tags # at major medical conferences to share information with colleagues
      “Oncologists Using Twitter to Advance Cancer Knowledge” Oncology Times Jan 2010
      Live tweeting during surgery
      “…information on Twitter is not verified, and it may be impossible to authenticate sources” JAMA Feb 9, 2011
      40
    • Consumers Are Using Social Media
      “Consumers Seek Healthcare Advice On Facebook, Docs Absent” (InformationWeek July 11, 2011)
      “Patients Use Facebook, Twitter, to get health information” (CNN Blog March 4, 2011)
      In the survey of nearly 23,000 people in the United States, 16% said they use social media as a source of health care information. For nearly all of them – 94% - Facebook was their site of choice, with YouTube coming in a distant second at 32%.
      41
    • Infographic: Mobile Statistics, Stats & Facts 2011 by Microsoft Tag
      Rapid Growth in Mobile
    • Social Media Interactions
      Patients are:
      Asking questions
      Voicing complaints
      Sharing stories
      The health care community is:
      Educating patients
      Improving awareness
      Building trust
      Learning from patients
      43
    • Social Gaming and Health
      44
    • Concerns: Security & Privacy
      HCPs & Social Media 2011 by UBM Medica
      45
    • Suggested Social Media Guidelines
      Remember that everything you write may be publicly shared and permanent
      Never write about specific patients or use identifying information
      Always display professionalism, courtesy, and respect
      It is OK to discuss health and medical topics, but only in general terms
      Maintain appropriate boundaries of the patient-physician relationship in accordance with professional ethical guidelines
      46
    • Suggested Social Media Guidelines (cont…)
      Never provide medical advice
      If you would not say it in front of a crowded room of strangers, do not say it online
      Know when to ignore comments or take discussions offline
      Separate your personal and professional online presence
      Report content posted by colleagues that reflect unprofessional conduct
      47
    • #SocialMedia in Medicine
      Webinar originally recorded on June 22, 2011
      Over 1,000 health care professionals registered
      Covered the basics:
      Facebook
      Twitter
      LinkedIn
      Now archived on HCPLive.com
      http://www.hcplive.com
      48
    • Additional Resources
      AMA Policy: Professionalism in the Use of Social Media
      http://bit.ly/AMASoME
      Social Media Governance
      http://socialmediagovernance.com
      Guseh JS 2nd, Brendel RW, Brendel DH. Medical professionalism in the age of online social networking. J Med Ethics. 2009;35(9):584-6.
      Gabbard GO, Kassaw KA, Perez-Garcia G, Professional boundaries in the era of the internet. Acad Psych. 2011;35:168-74.
      49
    • Conferences
      Medicine 2.0 (Stanford University)
      Health 2.0
      Doctors 2.0
      Annual Health Care Social Media Summit (Mayo Clinic Center for Social Media)
      50
    • HCPs & Social Media 2011 by UBM Medica
      51