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Boyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfile
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  • 1. design thinking at IDEO…!
  • 2. Who is IDEO? !
  • 3. Palo Alto San Francisco Chicago New York Boston London Munich Shanghai 33 years 600 peopleIDEO 12 disciplines 40 nationalities 10 offices 3 continents
  • 4. IDEO: Helping organizations innovate !Products, services, environments and digital experiences!
  • 5. ...designers have aunique way ofsolving problems!
  • 6. It’s less about the form oreven the function…!
  • 7. …and more about the process!
  • 8. we call it!“design thinking”"
  • 9. “Business people don’t need to understand designers better:! they need to be designers.” ! – Roger Martin!Dean, Rotman School of Management! University of Toronto!
  • 10. at its core design thinking is…!
  • 11. …a human centeredapproach to innovation!
  • 12. aiming to understand people on multiple levels!
  • 13. it is an approach to innovation!
  • 14. Design Thinking projects! start with ! “How might we…”! “What if….”! or!“What is the future of…”"
  • 15. from a process standpoint…!
  • 16. -Look to People…as your sourceof inspiration.!
  • 17. -Prototype and Experiment -early and often. We call it“building to think.”!
  • 18. -Go Beyond Concepts andgenerate stories and scenarios toenable your ideas to spread. !
  • 19. it starts !with empathy"
  • 20. American Red Cross!How can we improve the donor experience?"
  • 21. Red Cross!
  • 22. Red Cross!
  • 23. Kaiser Permanente! Nurse Knowledge Exchange!How might we improve the nurses ! shift change experience?!
  • 24. Kaiser- Nurse Knowledge Exchange!
  • 25. Kaiser!
  • 26. National Campaign to Prevent Teen! and Unplanned Pregnancy:!Bedsider birth control support network!
  • 27. Palo Alto Medical Foundation! Project “Champion”! How might we improve !care for our chronically ill patients? !
  • 28. PAMF!
  • 29. PAMF! Palo Alto Medical Foundation!
  • 30. PAMF!
  • 31. PAMF!
  • 32. PAMF!
  • 33. PAMF!
  • 34. PAMF!
  • 35. A few techniques to consider! when out there looking forinspiration, prototyping and telling stories…!
  • 36. Be sensitive to “work-arounds”!
  • 37. insights come from extreme users
  • 38. analogous situations
  • 39. building to think!
  • 40. Stanford Emergency Room
  • 41. Stanford Emergency Room
  • 42. Stanford Emergency Room
  • 43. Stanford Emergency Room
  • 44. prototypes don’t have to be physical but they must be tangible!
  • 45. sometimes the story is the end result!
  • 46. so, as a recap…!
  • 47. design thinking ! is a human centeredapproach to innovation
  • 48. As a design thinker you… !-Look to People…as a source ofinspiration.!-Prototype and Experiment earlyand often. !-Go Beyond Concepts andgenerate stories and scenarios. !
  • 49. thank you!

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