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  1. 1. Advancing Near Field Communication (NFC) Technology<br />
  2. 2. Introduction to NFC<br />NFC is one of the latest wireless communication technologies. As a short-range wireless connectivity technology, NFC offers safe — yet simple and intuitive — communication between electronic devices.<br />Enables the exchange of data between devices over a distance of up to 20 centimetres.<br />NFC-enabled devices can simply point or touch their making application and data usage easy and convenient. <br />2<br />
  3. 3. How NFC Works<br />NFC is based on RFID technology that uses magnetic field induction to enable communication between electronic devices in close proximity. NFC operates at 13.56 MHz<br />For two devices to communicate using NFC, one device must have an NFC reader/writer and one must have an NFC tag. The tag is essentially an integrated circuit containing data, connected to an antenna, that can read and written by the reader.<br />3<br />
  4. 4. Market for NFC<br />By 2013, one in five phones will have NFC (Source: Juniper Research)<br />The analyst forecasts the gross transaction value of made via NFC will exceed $75bn globally by 2013<br />Japan is the early adopter of NFC with FeliCa-enabled phones - (FeliCA is a contactless IC card technology developed by Sony)<br />4<br />
  5. 5. Examples of using NFC enabled mobile phones<br />Download music or video from a smart poster.<br />Exchange business cards, Pay bus or train or air fare, Parking Tickets, Pay at Kiosks, Pay and purchase at Point of Sale Terminals<br />Access controls in office, hotels, airports, print receipts to printer<br />5<br />
  6. 6. NFC and Mobile Payment<br />6<br />
  7. 7. Adding NFC to Terminals Adds Value to Mobile Payments <br />7<br />
  8. 8. What is the Future?<br />Nokia is active in the area of NFC since 2004 <br />Together with Philips and Sony, founded the NFC Forum. <br />Currently, global membership in the NFC Forum had exceeded 140 organizations. <br />8<br />
  9. 9. The NFC Ecosystem is Broad<br />9<br />
  10. 10. The NFC Forum Is Working to Build the NFC Ecosystem<br />New marketing alliances are driving targeted programs, such as Spotlight events for verticals<br />Educational seminar in Shanghai in March<br />Database on our website describing projects around the world should be announced this spring<br />The annual NFC Forum Global Competition<br />Transport White Paper finalized early this year<br />Various webcasts scheduled throughout the year <br />10<br />
  11. 11. Sample Video Demo<br />Tag and Travel Made Easy – with Your Mobile Phone<br />Source:<br />11<br />
  12. 12. More Questions<br /><br />Symbioun Contact:<br /><br />12<br />
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