1. SOCIAL MEDIA FOR CLUB GROWTH
Create and Optimize an Online Marketing Strategy for Your Club
Yamentou.com Twitter.com/Yamentou Facebook.com/Yamentou

2. Agenda
1. Social Media: a Foundation
2. Designing Your Strategy
3. Tools & Resources3. Tools & Resources
4. Case Study with Live Demonstration
5. Questions (& Answers)
6. Quiz & Close

3. SOCIAL MEDIA: A FOUNDATION
Let’s find a common ground

4. What is Social Media?

5. Other Relevant Keywords
a. Digital Marketing
b. Social Media Marketingb. Social Media Marketing
c. Search Engine Optimization (SEO)
d. Content Marketing
e. Email Marketing
f. Website Optimization

6. WHAT NETWORK(S) SHOULD I USE?
Facebook, Twitter, LinkedIn, YouTube, Google+

7. 1) Facebook
a. Over 1.3 billion users
b. 48% of users login dailyb. 48% of users login daily
c. 35% aged 25 to 45

8. 2) Twitter
a. Over 600 million users
b. 40% watch without tweetingb. 40% watch without tweeting
c. 42% aged 25 to 45

9. 3) LinkedIn
a. Over 300 million users
b. 39% login dailyb. 39% login daily
c. 45% aged 25 to 45

10. 4) YouTube
a. 900 million unique visits daily
b. 39% login dailyb. 39% login daily
c. 50% users aged 25 to 45

11. 5) Google+
a. Over 350 million users
b. 50% users aged 25 to 45b. 50% users aged 25 to 45

12. Match Network to Your Goals
Communication Brand Exposure Traffic to Your Site SEO
Facebook Good Okay Good GoodFacebook Good Okay Good Good
Twitter Good Good Good Good
LinkedIn Okay Good Good Okay
YouTube Okay Okay Good Okay
Google+ Good Good Okay Okay

13. DESIGNING YOUR STRATEGY
Here is the blueprint

14. STEP 1
DEFINE A TARGET

15. STEP 2
CREATE A
CLUB WEBSITECLUB WEBSITE

16. STEP 3
PROFILE YOUR
IDEAL CLUBIDEAL CLUB
MEMBER

17. STEP 4
CREATE ACCOUNTS
(WHERE NEEDED)(WHERE NEEDED)

18. STEP 5
INVOLVE ALL
CLUB MEMBERSCLUB MEMBERS

19. STEP 6
CREATE AN
ACTIVITYACTIVITY
SCHEDULE

20. STEP 7
AUTOMATE
AS MUCHAS MUCH
AS YOU CAN

21. STEP 8
MONITOR
PERFORMANCEPERFORMANCE
& TWEAK
AS NECESSARY

22. STEP 9
HAVE PATIENCE

23. TOOLS AND RESOURCES
Implementation

24. (see attachment)

25. ALL NATIONS TOASTMASTERS CLUB
Case Study

26. Online Demo

27. QUESTIONS AND ANSWERS
Any Unanswered Question

28. Ask that question 

29. QUIZ
My turn to ask questions (and also review)

30. Question 1
Where should all your onlineWhere should all your online
marketing efforts lead to?

31. Question 2
None of your club members are onNone of your club members are on
social media. Is it worth it to
create and maintain a presence?
WHY?

32. Question 3
What is the third step in designing aWhat is the third step in designing a
social media strategy for your
club?

33. Tie Breaker Question
Explain the difference betweenExplain the difference between
Digital Marketing and
Social Media Marketing

35. This could be of help to you

36. My Gift to You
45 MINUTES VIDEO
INTERVIEW WITHINTERVIEW WITH
SOCIAL MEDIA EXPERT
MICHAEL BRANDT
FILL THE SIGNUP FORM – WRITE CAPS AND BIG

37. THANK YOU FOR BEING HERE!
LET US CONTINUE THE CONVERSATION ON
SOCIAL MEDIA: @YAMENTOU
Yamentou.com Linkedin.com/in/Yamentou
Facebook.com/Yamentou Twitter.com/Yamentou
The End