Social Media 101

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The world of social media is large, complex, with lots of separate paths, some of which are worth knowing about because of the impact they have on our lives, directly or not. This is about understanding social media and the major players in social media and social media networking.

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  • Before edit this PowerPoint template: Please Make sure required fonts installed (this presentation use: League Gothic and Museo) This is a Master file, Just in case you made some modifications, please Save As this file with new file name.--------------------------Let’s start editing file… HOW TO (also available in documentation file):Changing the background image:Click the view menu > slide master > insert > picture > select preferred ‘background.jpg’Insert Background image in the first page of Slide master> Right Click > Send to Back(Note: All elements images are inside ‘images’ folder)Insert a Logo:For better logo quality and avoid the white block, logo should be in *.png formatClick the view menu > slide master > insert > picture > select logo, put your logo in desirable area, in the first page of slide master and cover slide.Or you can insert logo in preferred slide by go to insert menu > picture > select logo.Implement Layout Template into a slide:Add new Slide (Ctl +M), Right Click on the new slide > Right Click > Select Layout > select Desirable TemplateInsert and Edit DateGo to View > Slide Master > Insert > Date and Time > Checklist the date > Select Update automatically or Fixed > Apply to all or Apply in current slide.--------------------------Animated Image or TextClick the text box or images that you will be modifying, then choose "Custom Animation" from the drop-down list under "Slide Show" on the top menu bar. An area will open up on the right-hand side of the window.--------------------------Slide TransitionAll slide using ‘Fade Smoothly’ Transition--------------------------Title SlideThis Slide use “Title Slide” on Master Slide View.The background images can be found in “images” folder named “background.jpg”“Socialita Agency” is an image because it’s difficult to get big size font on ppt, you can found in PSD folder named “cover_tittle.psd”You can add elements or icons in “images” folderTittle Text: You can modify it, change color, rotate, etc. button_star.jpg”--------------------------Social Media Icons:http://www.webdesignerdepot.com/2010/08/buddycons-vector-social-media-icons/
  • --------------------------Company Information SlideThis Slide use “About Us” Layout on Master Slide View.Slide tittles is editable, you can change text, color or rotate easily.Fill your company information in the text area an replace the lorem ipsum feed. --------------------------Navigation ButtonNavigation Button help you to move slide to next or previous slidesThe Navigation Button can be found in First Slide in Master Slide View, To make it works as slide navigation, Right click the arrow button image > Select Hyperlink > Select “Place in this document” > Select Next Slide or Previous Slide--------------------------Insert and Edit FooterIf you want to edit the footer text go to View > Slide Master > Select first slide master > Type the Tex Box Area with your company information (company name, address, website, etc)--------------------------AnimationsMost of animation using “peek in” effect.
  • --------------------------MeasurementsCommuncation on Social Media Today, equipped with measurement technology, to see how the communication impact.This Slide use “Measurement” Layout on Master Slide View--------------------------Animation I’m using ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
  • --------------------------Video SlideThis Slide use “Video Slide” Layout on Master Slide View.Click Video Icon to Add a Movie.
  • --------------------------Social Media TodayTechnology change everything also the way we communicate.Explain the Social media and people in using technology, previously and todayThis Slide use “Socila Media Today” Layout on Master Slide View Phone icon you can get here: http://www.iconarchive.com/show/heartquake-prevention-icons-by-iconshock/telefono-icon.htmliPhone icon you can get here: http://www.iconarchive.com/show/apple-products-icons-by-svengraph/iPhone-front-black-icon.html Mail icon you can get here: http://www.iconarchive.com/show/stainless-icons-by-iconleak/mail-icon.htmleMail icon you can get here: http://www.iconarchive.com/show/mobile-icons-by-youdu/Mail-icon.htmlNews icon you can get here: http://www.iconarchive.com/show/oxygen-icons-by-oxygen-icons.org/Mimetypes-message-news-icon.htmleNews icon you can get here: http://www.iconarchive.com/show/nod-icons-by-rimshotdesign/Location-NEWS-icon.htmliMac icon you can get here: http://www.iconarchive.com/show/bee-mac-icons-by-artbees/iMac-24-icon.htmlSocialize icon you can get here: http://www.iconarchive.com/show/aesthetica-2-icons-by-dryicons/user-comments-icon.htmlSocial.net icon you can get here: http://www.iconarchive.com/show/social-balloons-icons-by-double-j-design/social-balloon-twitter-icon.html http://www.iconarchive.com/show/social-balloons-icons-by-double-j-design/social-balloon-facebook-icon.html http://www.iconarchive.com/show/social-balloons-icons-by-double-j-design/social-balloon-youtube-icon.html
  • --------------------------Social Media AccessSmartphone, tablet and notebook are the most people use for accessing social media.This Slide use “Access” Layout on Master Slide ViewiPhone icon you can get here: http://www.iconarchive.com/show/apple-products-icons-by-svengraph/iPhone-front-black-icon.html iPad icon you can get here: http://www.iconarchive.com/show/ipad-icons-by-adidadidu/iPad-Front-Blank-icon.htmlMacbook icon you can get here: http://www.iconarchive.com/show/apple-products-icons-by-svengraph/Macbook-icon.htmlAnimation I’m using Bounce effect for Anytime. Anywhere. Text. Wipe effect for circle images Don’t forget grouped image before add animation effect.
  • --------------------------Social Media AccessSmartphone, tablet and notebook are the most people use for accessing social media.This Slide use “Access” Layout on Master Slide ViewiPhone icon you can get here: http://www.iconarchive.com/show/apple-products-icons-by-svengraph/iPhone-front-black-icon.html iPad icon you can get here: http://www.iconarchive.com/show/ipad-icons-by-adidadidu/iPad-Front-Blank-icon.htmlMacbook icon you can get here: http://www.iconarchive.com/show/apple-products-icons-by-svengraph/Macbook-icon.htmlAnimation I’m using Bounce effect for Anytime. Anywhere. Text. Wipe effect for circle images Don’t forget grouped image before add animation effect.
  • --------------------------Company Information SlideThis Slide use “About Us” Layout on Master Slide View.Slide tittles is editable, you can change text, color or rotate easily.Fill your company information in the text area an replace the lorem ipsum feed. --------------------------Navigation ButtonNavigation Button help you to move slide to next or previous slidesThe Navigation Button can be found in First Slide in Master Slide View, To make it works as slide navigation, Right click the arrow button image > Select Hyperlink > Select “Place in this document” > Select Next Slide or Previous Slide--------------------------Insert and Edit FooterIf you want to edit the footer text go to View > Slide Master > Select first slide master > Type the Tex Box Area with your company information (company name, address, website, etc)--------------------------AnimationsMost of animation using “peek in” effect.
  • --------------------------Services SlideThis is a slide to expose your Service. Use “Service Slide” Layout on Master Slide View.Add your higher size photo or logo by click the image icon. You can make it transparent saved to Png file.--------------------------Animation This Slide using ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
  • --------------------------Services SlideThis is a slide to expose your Service. Use “Service Slide” Layout on Master Slide View.Add your higher size photo or logo by click the image icon. You can make it transparent saved to Png file.--------------------------Animation This Slide using ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
  • --------------------------StrategiesBuilding communications on Social media is not easy, share do’s and don’t when communicate Social Media campaign.This Slide use “Comparisons” Layout on Master Slide View--------------------------Animation I’m using ‘wipe’ and ‘flashbulb’ effect for Circle and ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
  • --------------------------StrategiesBuilding communications on Social media is not easy, share do’s and don’t when communicate Social Media campaign.This Slide use “Comparisons” Layout on Master Slide View--------------------------Animation I’m using ‘wipe’ and ‘flashbulb’ effect for Circle and ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
  • --------------------------StrategiesBuilding communications on Social media is not easy, share do’s and don’t when communicate Social Media campaign.This Slide use “Comparisons” Layout on Master Slide View--------------------------Animation I’m using ‘wipe’ and ‘flashbulb’ effect for Circle and ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
  • --------------------------StrategiesBuilding communications on Social media is not easy, share do’s and don’t when communicate Social Media campaign.This Slide use “Comparisons” Layout on Master Slide View--------------------------Animation I’m using ‘wipe’ and ‘flashbulb’ effect for Circle and ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
  • --------------------------MeasurementsCommuncation on Social Media Today, equipped with measurement technology, to see how the communication impact.This Slide use “Measurement” Layout on Master Slide View--------------------------Animation I’m using ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
  • --------------------------Closing SlidePut the closing statement here.This Slide use “Section Heade” Layout on Master Slide View.
  • Social Media 101

    1. 1. #socialmedia101, #facebook, #twitter, #google+, #pinterest, #linkedin@YamentouSOCIAL MEDIA 101Presented by Lionnel YamentouJune 19, 2013
    2. 2. #socialmedia101, #facebook, #twitter, #google+, #pinterest, #linkedin• Introduction (+ Video)• Understanding Social Media• Top 3 Social Networks (and others)• Pros and Cons• Privacy Issues• Social Media in the Office• Case Studies• Are you Social? Should you be?• ConclusionAgenda
    3. 3. #socialmedia101, #facebook, #twitter, #google+, #pinterest, #linkedinIntroductionPeople creating, sharing, exchanging information and ideas in virtualcommunities and networks. It is characterized by user-generatedcontent and highly interactive platforms. #wikipediaA social structure made of nodes that are generally individuals ororganizations. A social network represents relationships and flowsbetween people, groups, organizations, animals, computers or otherinformation/knowledge processing entities.“Social media changes the relationship between companies and customersfrom master and servant, to peer to peer.” - Jay BaerSocial MediaSocial Network
    4. 4. #socialmedia101, #facebook, #twitter, #google+, #pinterest, #linkedinVideoSocial and Digital Media Revolution Statistics 2013
    5. 5. #socialmedia101, #facebook, #twitter, #google+, #pinterest, #linkedinUnderstanding Social MediaThe 6 types of social mediaCollaborative Projects Social NetworksBlogs and Micro blogs Virtual Game WorldsContent Communities Virtual Social Networks
    6. 6. #socialmedia101, #facebook, #twitter, #google+, #pinterest, #linkedinTop 3 Social NetworksLaunched: Feb 4, 2004750+ million active users / monthRevenue: $5.1 bil. (2012)#1 website on the Internetworldwide, #2 in the USASource: #alexa, #wikipediaLaunched: Jul 15, 2006200 million active users / monthRevenue: $140 mil. (2010)#11 website on the Internetworldwide, #12 in the USASource: #alexa, #wikipediaLaunched: May 5, 2003225 million active users / monthRevenue: $972 mil. (2010)#14 website on the Internetworldwide, #11 in the USASource: #alexa, #wikipedia
    7. 7. #socialmedia101, #facebook, #twitter, #google+, #pinterest, #linkedinOther Popular NetworksLaunched: Feb 14, 20051 billion active users / month#3 website on the Internetworldwide, #3 in the USASource: #alexa, #wikipediaLaunched: March, 201010 million active users / monthRevenue not disclosed#11 website on the Internetworldwide, #41 in the USASource: #alexa, #wikipediaLaunched: August 2011235+ million active users / monthSource: #wikipedia
    8. 8. #socialmedia101, #facebook, #twitter, #google+, #pinterest, #linkedinMore Social Media Platforms
    9. 9. #socialmedia101, #facebook, #twitter, #google+, #pinterest, #linkedinSocial Media ConsADHD IncreaseWeak connectionsReduced productivityLoss of privacyQuick spread of false infoBiggest waste of timeAddictive behaviorsCyber bullying
    10. 10. #socialmedia101, #facebook, #twitter, #google+, #pinterest, #linkedinSocial Media ProsHelp senior citizensLaw enforcementIncrease voter participationEmpower business womenSpread Info FasterPolitical ChangeGood for EconomySourcing and Funding
    11. 11. #socialmedia101, #facebook, #twitter, #google+, #pinterest, #linkedinPrivacy Issues• PRISM NSA electronicsurveillance program• Stop Online Piracy Act (SOPA)• California Online PrivacyProtection Act (2003)• Electronic CommunicationsPrivacy Act• Anonymizer.com• AdBlock Plus• TorProjectIn the News• You own data about you• Advertisers threaten yourprivacy• Social media usage isn’t, can’tbe, or shouldn’t be regulatedby employers• Consumers care about privacyMythsPrivacy is the state of being free from public attention. #googleTools
    12. 12. #socialmedia101, #facebook, #twitter, #google+, #pinterest, #linkedinSocial Media in the Office• Do nothing• Block everything (Internet)• Regulate access hours• Restrict access• Educate and trainstaff• Set security andusage policiesThree options• Two-thirds of US workerswith Facebook accountsaccess the site during workhours• 51% of American workersthink work productivitysuffers because of socialmedia.Facts Striking a balance
    13. 13. #socialmedia101, #facebook, #twitter, #google+, #pinterest, #linkedinCase Studies• Obama (2008Presidential Elections)• Kim Kardashian(entertainment industry)• Your next door neighbor• Coca Cola• Red Bull• Your local mom andpop storePeople Corporations
    14. 14. #socialmedia101, #facebook, #twitter, #google+, #pinterest, #linkedin• You are Apple Inc.• You care much about yourprivacy (online = public)• You are a happy introvertand are not interested inchange• You have knowledge orinformation you want toshare with the rest ofthe world• Your personal brandingrequires it• You are sociable andlikes interacting withpeople virtually and inpersonNO YESAre you Social? Should you be?
    15. 15. #socialmedia101, #facebook, #twitter, #google+, #pinterest, #linkedinConclusion#learned #new #old#web3.0 #predictivesearch #googleglassintegration#Review#TheFuture#blog #share #content #information #knowledge #message#HowToGoSocial
    16. 16. #socialmedia101, #facebook, #twitter, #google+, #pinterest, #linkedin166/23/2013THANK YOU The End

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