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Social Big Data Games

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¿Qué tienen que ver los Social Games y el Big Data? Una presentación que relaciona el big data con los social games, mundo de gaming tan en auge en los tiempos que vivimos. …

¿Qué tienen que ver los Social Games y el Big Data? Una presentación que relaciona el big data con los social games, mundo de gaming tan en auge en los tiempos que vivimos.
Más info el CEO @_diegotorres y @Quizlyse.

Published in: Data & Analytics

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Transcript

  • 1. SOCIAL BIG DATA GAMES
  • 2. ¿Qué tiene que ver el tocino con la velocidad?
  • 3. Big Data es como el sexo en la adolescencia • Todo el mundo habla de ello • Nadie sabe realmente cómo se hace • Todos creen que los demás lo están haciendo • ¡Además, todos alardean de hacerlo! (Dan Ariely)
  • 4. evolution
  • 5. Big Data Benefits
  • 6. Examples Smart Cities Google Trends Medical Research
  • 7. ‘Games are a service now’ Ian Verchere of DeNA Studios In other words, the new model is to release a game and stay involved throughout its lifespan, changing and adapting it in response to what players do. In fact, instead of development teams decreasing in size after launch, typically they are increasing
  • 8. Freemium statistics • DAU • MAU • Sticky Factor • Retention • Churn • CAC • ARPDAU • ARPU/LTV MEDIR, MEDIR, y MEDIR!
  • 9. DAU: 4,572,628 Daily Revenue: $1,064,964 MAU: 7,841,765
  • 10. DAU: 54,025,825 Daily Revenue: $842,365 MAU: 148,608,078
  • 11. handmade analytics
  • 12. Game Optimization
  • 13. Game = Fun!! Dificultad Progreso en el juego 0 25 50 75 100 125 150 175 200
  • 14. Optimization per country
  • 15. Advertising optimization Food Events Win Win Offers Every day at 12am Every weekend Hardcore user
  • 16. SPORTQuiz
  • 17. ¿Alguien quiere probar MARCAQuiz? MARCAQuiz
  • 18. GRACIAS Diego Torres @_diegotorres diego@quizly.se http://quizly.se

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