Social media: An introduction to practical uses
during elections

Sanjana Hattotuwa
Editor, Groundviews (www.groundviews.o...
what is social media?

• Social media uses Internet and web-based technologies to transform
  broadcast media monologues (...
new media & technologies in elections

• Blogs


• Social networks (Twitter, Facebook, Myspace)


• Google Maps


• Mobile...
what’s new

• Ubiquity of two way communications


• Addressable peoples, even those who IDPs or refugees


• Election mon...
enduring challenges

• Impartial, accurate coverage still vital, increasingly hard to ascertain


• Torrent of information...
The use of social media in the US
Source Watch: Crowdsourcing
10 questions: YouTube for accountability
Obama’s election campaign




   “Were it not for the Internet, Barack Obama would not be
president. Were it not for the I...
Obama’s election campaign




The Internet's Role in Campaign 2008, April 2009, Pew Internet & American Life Project
Obama’s election campaign




The Internet's Role in Campaign 2008, April 2009, Pew Internet & American Life Project
Obama’s election campaign




The Internet's Role in Campaign 2008, April 2009, Pew Internet & American Life Project
Obama’s election campaign




                            The Internet's Role in Campaign
                            2008...
The use of social media in Sri Lanka
during Presidential Campaign 2010
flickr in election campaigns
flickr in election campaigns
facebook in election campaigns
facebook in election campaigns
youtube in election campaigns
youtube in election campaigns
twitter in election campaigns
wikipedia in election campaigns
Uses of social media in election
          monitoring
online video in election monitoring
facebook in election monitoring
twitter in election monitoring
flickr in election monitoring
twitter to get more perspectives
know your twitter hastags (#haiti)
know your twitter hastags (#slelections)
google maps in elections monitoring
groundviews.org: blogs for information on
elections
Producing content
wordpress.com: blogging
ustream.tv: broadcasting via a PC
bambuser.com: mobile phone broadcasting
drop.io: reports through audio
Pulling it all in and keep abreast
Google Reader: a web based RSS reader
Spy: http://spy.appspot.com
Google: Updates from social media
Twitter: (twitter.com/slelections) Aggregation from
social media
election reporting toolkit
key points: recap

• New technologies potentially give voice to all citizens


• Be sceptical of new information, but use ...
Thank you
Social media: An introduction to practical uses during elections
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Social media: An introduction to practical uses during elections

  1. 1. Social media: An introduction to practical uses during elections Sanjana Hattotuwa Editor, Groundviews (www.groundviews.org)
  2. 2. what is social media? • Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers. (Wikipedia)
  3. 3. new media & technologies in elections • Blogs • Social networks (Twitter, Facebook, Myspace) • Google Maps • Mobiles: SMS, MMS, Mobile photography and video • VoIP: Skype • 3G: HSPA wireless broadband, ADSL
  4. 4. what’s new • Ubiquity of two way communications • Addressable peoples, even those who IDPs or refugees • Election monitoring and campaigning tied to communications and technology • First stories of violations come from citizens • Low resolution content broadcast on high definition media • Content from ordinary peoples juxtaposed with professional journalists
  5. 5. enduring challenges • Impartial, accurate coverage still vital, increasingly hard to ascertain • Torrent of information. Trickle of knowledge. • Post-disaster communications can be unreliable and difficult • Information of election violence do not mean political parties beha
  6. 6. The use of social media in the US
  7. 7. Source Watch: Crowdsourcing
  8. 8. 10 questions: YouTube for accountability
  9. 9. Obama’s election campaign “Were it not for the Internet, Barack Obama would not be president. Were it not for the Internet, Barack Obama would not have been the nominee” Arianna Huffington, editor in chief of The Huffington Post
  10. 10. Obama’s election campaign The Internet's Role in Campaign 2008, April 2009, Pew Internet & American Life Project
  11. 11. Obama’s election campaign The Internet's Role in Campaign 2008, April 2009, Pew Internet & American Life Project
  12. 12. Obama’s election campaign The Internet's Role in Campaign 2008, April 2009, Pew Internet & American Life Project
  13. 13. Obama’s election campaign The Internet's Role in Campaign 2008, April 2009, Pew Internet & American Life Project
  14. 14. The use of social media in Sri Lanka during Presidential Campaign 2010
  15. 15. flickr in election campaigns
  16. 16. flickr in election campaigns
  17. 17. facebook in election campaigns
  18. 18. facebook in election campaigns
  19. 19. youtube in election campaigns
  20. 20. youtube in election campaigns
  21. 21. twitter in election campaigns
  22. 22. wikipedia in election campaigns
  23. 23. Uses of social media in election monitoring
  24. 24. online video in election monitoring
  25. 25. facebook in election monitoring
  26. 26. twitter in election monitoring
  27. 27. flickr in election monitoring
  28. 28. twitter to get more perspectives
  29. 29. know your twitter hastags (#haiti)
  30. 30. know your twitter hastags (#slelections)
  31. 31. google maps in elections monitoring
  32. 32. groundviews.org: blogs for information on elections
  33. 33. Producing content
  34. 34. wordpress.com: blogging
  35. 35. ustream.tv: broadcasting via a PC
  36. 36. bambuser.com: mobile phone broadcasting
  37. 37. drop.io: reports through audio
  38. 38. Pulling it all in and keep abreast
  39. 39. Google Reader: a web based RSS reader
  40. 40. Spy: http://spy.appspot.com
  41. 41. Google: Updates from social media
  42. 42. Twitter: (twitter.com/slelections) Aggregation from social media
  43. 43. election reporting toolkit
  44. 44. key points: recap • New technologies potentially give voice to all citizens • Be sceptical of new information, but use new media to push and pull content • Develop media literacy to embrace new technologies
  45. 45. Thank you

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