How to make an interesting blog post

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How to make an interesting blog post: It’s not just about writing!

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How to make an interesting blog post

  1. 1. How to make an interesting blog postIt’s not just about writing!Sanjana HattotuwaTED FellowArchitect and co-curator, Groundviews
  2. 2. youtube alone• 48 hours of video are uploaded every minute, resulting in nearly 8 years of content uploaded every day• Over 3 billion videos are viewed a day• Users upload the equivalent of 240,000 full-length films every week• More video is uploaded to YouTube in one month than the 3 major US networks created in 60 years
  3. 3. time is your enemy
  4. 4. think of design, style & technology1. Title: Simple, short, captivating, SEO friendly (issue, region, country, actor) keywords, spend some time2. Post: Use sections, block-quotes, use categories or tags, images and photography (attribute!), link to other sites, embed social media, be focussed, add to conversation3. Other post hooks: Call to action, petition or poll4. Language: Clear, concise, captivating, challenge creatively5. Style: Prose and satire to poetry and haiku6. iOS & technology: No Flash, publish and design for mobile7. Strategy: Time publication (and republication on social media, e.g. for SL and US audiences), reference older posts and output
  5. 5. think of social media ecosystem• Think of social media ecosystem and pitch the story accordingly: 1.Reach: Blog, RSS 2.Social media: Twitter, Facebook, Google+, MailChimp 3.Added value: Google Maps, TimeToast, Bundlr or Storify, Wordle 4.Tie ins: Picasa, Flickr, YouTube, Vimeo
  6. 6. leverage social networking twitter
  7. 7. twitter as a storyhttp://groundviews.org/2012/04/18/the-questions-unanswered-by-amb-robert-blake-mapping-us-engagement-in-and-concerns-over-sri-lanka
  8. 8. leverage social networking via facebook850 million+ users
  9. 9. more people spend time on facebook
  10. 10. augment reach via facebook
  11. 11. example of social media appealgroundviews.org/2012/04/23/bigoted-monks-and-militant-mobs-is-this-buddhism-in-sri-lanka-today/
  12. 12. readers across media, under 24 hours• Facebook : 426*234 = 99,864• Twitter : 44*126 = 5,544• Blog post : 3,991
  13. 13. complement & connect
  14. 14. google maps, flickr, timelines
  15. 15. even more beautiful timelineshttp://timeline.verite.co/#
  16. 16. bundling social media, adding value through curationhttp://www.bundlr.com & http://www.storify.com
  17. 17. word cloudshttp://groundviews.org/2010/01/15/visualising-mahinda-chintanaya-2010-the-presidents-election-manifesto Mahinda Rajapaksa Sarath Fonseka
  18. 18. use email for greater retentionhttp://mailchimp.com
  19. 19. create an app for greater reachhttp://www.theappbuilder.com
  20. 20. take home
  21. 21. take home• Think beyond text. Online is not print.• Think beyond prose. Online can be satire, verse, haiku!• Think of photos, audio, video. Rich media tells stories, adds context.• Think of crowd-sourcing & open journalism - the audience are the producers.• Don’t suggest you know everything. Use the community to add value to story.• Link to other stories online, they add value.• Use new platforms to connect, deliver, archive, present.
  22. 22. Thank you sanjanah@gmail.com

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