1. One man TV productionLeveraging new and social mediaSanjana HattotuwaTEDGlobal Fellow 2010Editor, Groundviews (www.groundviews.org)
2. what is social media?• Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers. (Wikipedia)
3. what is new media?• New media is a term meant to encompass the emergence of digital, computerized, or networked information and communication technologies.• New media is not television programs, feature ﬁlms, magazines, books, or paper-based publications. (Wikipedia)• But increasingly, old media is leveraging the web, Internet and mobiles in generating and disseminating news and information.
4. new media and foundations• Blogs• Social networks (Twitter, Facebook)• Google Maps• Mobiles: SMS, mobile photography and video• And making this all possible is ADSL + 3G wireless broadband
5. what’s new• Ubiquity of two way communications• Addressable peoples, even those who IDPs or refugees• Both news generation and dissemination leverages new media• Disintermediated models vs. traditional media model• Citizens as producers• Low resolution content broadcast on high deﬁnition media
6. old media model Event / Issue Journalist Mainstream media Consumer
7. new media models Event / Issue Consumer Citizen media Journalist Mainstream Consumer media
8. the revolution Journalist ConsumerNews as a package Consumer / Journalist WitnessNews as a conversation
11. readership and reach: web mediaFrom 19 – 27 May 2010, Groundviews ran a special edition on the end of war in Sri Lanka.Over this week alone, the site received over forty thousand readers and exclusivelyfeatured over eighty-thousand words of original content, one video premiere, overa dozen photos, generating over one hundred and ﬁfty thousand words ofcommentary. Tens of thousands more have read and commented on this content since.
22. curating news• Buying fruits of vegetables • Curating news• Check price • Check authorship• Weigh it in one’s hands • Check for veracity, quality • Is it accurate, fair, topical?• Look at it from all angles • What is the bias? Is it progressive?• Look at it in context • Select a few from many sources• Look at a few, not just one • Discard if out-dated information is• Discard if old presented• Be suspicious if it looks too good • Be cautious of unveriﬁed information and breaking news• Ascertain location where it was produced • Is the producer local or foreign?
23. curated twitter content on sri lanka: newshttp://twitter.com/groundviews/sl-news
24. curated twitter content on sri lanka: blogshttp://twitter.com/groundviews/sl-bloggers
25. Facebook for work
26. social networking: facebook
27. social networking: facebook reach with $0 Avg. FB account: 130 friends Groundviews FB page has 1,810+ fansUpdates featured on ~236,000 FB accounts. Instantly.
28. social networking: facebook reach with $0
29. social networking: facebook video
30. Managing content: Pulling in
31. essential email: gmail / google account
32. google search: updates from social media
33. google news: thousands of sources
34. google alerts: thousands of sourceshttp://www.google.com/alerts
35. google reader: a web based RSS reader
36. video podcasts from Apple iTuneshttp://www.apple.com/itunes
37. video podcasts from Apple iTuneshttp://www.apple.com/itunes
42. wordpress.com: blogging via phonehttp://en.support.wordpress.com/post-by-voice
43. wordpress.com: videohttp://videopress.com
44. Live Movie Maker: Windows
45. Live Movie Maker: Ubuntu
46. iMovie: Mac
47. iMovie: iPhone
48. ustream.tv: broadcasting via a PC
49. ustream: mobile phone broadcastinghttp://www.ustream.tv/mobile
50. FTP• File Transfer Protocol (FTP) is a standard network protocol used to copy a ﬁle from one host to another over a TCP/IP-based network, such as the Internet. FTP is built on a client-server architecture and utilizes separate control and data connections between the client and server• FTP and HTTP ﬁle transfers have completely different purposes. FTPs ﬁle transfer purpose is more or less for website maintenance and batch uploads, while HTTP is for client-end work and for end users to upload things such as movies, pictures and other ﬁles to the server.
52. enduring challenges• Impartial, accurate coverage still vital, increasingly hard to ascertain• Torrent of information, trickle of knowledge• Veracity and veriﬁability• Eye-witness accounts are partial, subjective• New media / technology illiteracy even amongst journalists• Apathy and animosity against citizen journalism• Licensing and attribution of online content
53. key points: recap• New technologies potentially give voice to all citizens• Be sceptical of new information, but use new media to push and pull content• Develop media literacy to embrace new technologies