Kumbi

Slide 1: Kumbi Kathawa (Ant Story): A Dance Drama Sponsorship for New Ballet: September 2007 A Proposal by The Chitrasena Vajira Dance Foundation March 2007

Slide 2: OUR NEWEST CREATION Our Newest Creation, Kumbi Kathawa, Conveys Some Age- Old Truths Through a Simple Story Set in the Insect World Kumbi Kathawa (Ant Story) was conceived by Anjalika, Chitrasena and Vajira’s daughter. She was inspired by a Russian children's story. The ballet is choreographed and directed by Anjalika and Mahesh, who has also designed the amazing costumes and stage sets. As with any production from the Chitrasena Kalayathanaya, this ballet has been in development for many years, and has been carefully nurtured to reach a level of excellence, in keeping with the standards of the Kalayathanaya. The ballet opens in an ant colony, where different ant families are at work, completing their specialized tasks (cooking, cleaning, washing clothes etc) for the good of the whole community. One day, however, the main ant family leaves the colony to gather food. In their absence, an evil force, a mosquito, arrives and decides she wants to take over the beautiful place where the ants live. She terrorizes the ants, chases them away, and then destroys their home. When the lead ant family return after gathering food, they find their home destroyed and their friends missing. The mosquito shows no sympathy to their plight, and proceeds to chase them away as well. Homeless and alone, the main ant family do not despair. They come across an old tin, and decide to make it their home. In order to celebrate their new beginning, and to make new friends, they host a tea party and invite a number of different insects (grasshoppers, fireflies, ladybirds, butterflies) to their new home. During the tea party, a storm strikes, and suddenly a flood surrounds them. The winged insects take off, but those who can’t fly are left behind. The quick-thinking ants are able to topple their tin to make it float, and then start helping other insects who have been caught in the flood. They are even able to rescue the evil mosquito who had previously terrorized their world. Many basic human qualities are highlighted through this simple insect story – strength in unity; working for the greater good of the community; greed and the ugly actions that follow; staying positive and not succumbing to despair; quick thinking in a crisis; and finally and most importantly, forgiveness and compassion. Kumbi Kathawa The Chitrasena Vajira Dance Foundation c –2–

Slide 3: OUR NEWEST CREATION The Story is Brought to Life Through Amazing Choreography and Dancing, and Magical Sets and Costumes The goal is to transport the audience into a fantasy realm of the insect world: Kumbi Kathawa The Chitrasena Vajira Dance Foundation c –3–

Slide 4: PERFORMANCE BUDGET Almost a Third of the Budget for the Show will be Allocated to the PR and Media Campaign, Ensuring that All Sponsors Get Wide Coverage Kumbi Kathawa also provides a unique opportunity to showcase products or services with a particular appeal to children and families. Component Cost (Rs.) • Costumes (60) 300,000 • Stage sets 200,000 • Lighting (6 days) 300,000 • Sound & Audio Visual (10 days) 150,000 • Theater rental (Bishop’s College) 250,000 • Artistes payments (dancers, drummers, stage hands etc) 150,000 • Rehearsal expenses (transport, refreshments, utilities etc) 300,000 • Other expenses (video, photos, taxes, merchandise) 500,000 • Advertising/PR (posters, tickets, souvenir, print & radio ads) ,000,000 1 • TOTAL BUDGET 3,150,000 Kumbi Kathawa The Chitrasena Vajira Dance Foundation c –4–

Slide 5: MEDIA CAMPAIGN We Hope to Reach our Audience Through Multiple Media Our audience includes a core base of up market, long-term admirers of the Chitrasena Kalayathanaya, as well as young theater-going families who will be attracted to the theme of the show. We hope to reach our audience through the following media: • TV • Posters • Radio • Banners • Newspapers • Hoardings • Web, e-mail and SMS • Magazines The media campaign will be launched four weeks prior to the performance. Kumbi Kathawa The Chitrasena Vajira Dance Foundation c –5–

Slide 6: SPONSORSHIP OPTIONS Sponsors Have a Unique Opportunity to Partner with the Premier Dance Company in Sri Lanka in Support of a Worthy Cause All funds raised from the Kumbi Kathawa will go towards the rebuilding of the Chitrasena Kalayathanaya national dance academy. Description Investment (Rs.) • Primary Sponsor (1) 2,000,000 • Co-Sponsors (2) 500,000 • Banner (5 available) 50,000 • Full-page Advertisement (8 available) 30,000 • Half-page Advertisement (10 available) 18,000 • See Media Sponsor page Media Sponsors (3) All cheques payable to The Chitrasena Vajira Dance Foundation, an approved charity in Sri Lanka (your sponsorship will thus provide tax exemptions for you). Kumbi Kathawa The Chitrasena Vajira Dance Foundation c –6–

Slide 7: SPONSORSHIP BENEFITS As Primary Sponsor, Your Company Will Receive A Number of Significant Benefits • Title branding in all promotional material which would include print and radio advertising, tickets, posters, direct mailers and a viral email campaign. • Prominence at media briefings to highlight the brand’s commitment to support the arts of Sri Lanka. • Branding at the venue within reason, which could include the exterior and the foyer: – No branding will be permitted within the auditorium • A feature and an advertisement in the souvenir memento. • Acknowledgement in the Chitrasena Vajira Dance Foundation as a Platinum sponsor for the rebuilding of the Kalayathanaya. • Opportunity to promote relevant products and services at the event without hurting the value of the performance. • A total of 60 complimentary tickets in the premium seats section for employees, customers, and invitees. Kumbi Kathawa The Chitrasena Vajira Dance Foundation c –7–

Slide 8: SPONSORSHIP BENEFITS Co-Sponsors Will Also Receive Attractive Benefits • Sub-branding in all promotional material which would include print and radio advertising, tickets, posters, direct mailers and a viral email campaign. • Prominence at media briefings to highlight brand’s commitment to support the arts of Sri Lanka. • Branding at the venue within reason (and subject to title sponsor requirements), which could include the exterior and the foyer: – No branding will be permitted within the auditorium • An advertisement in the souvenir memento. • A total of 25 complimentary tickets in the premium seats section for co-sponsor employees, customers, and invitees. Kumbi Kathawa The Chitrasena Vajira Dance Foundation c –8–

Slide 9: MEDIA SPONSORS – REQUIREMENTS We are Seeking Media Sponsors for TV, Radio and Newspapers Official TV Station: Official Radio Station: Official Print Media Sponsor: Requirements Requirements Requirements • • • Spots/teasers to run Spots/teasers to run four Article and photos about four weeks prior to the weeks prior to the the production in Sunday production production paper 4 weeks prior to show • • Slide/animation spots Spots to run in prime time • to run in prime time two two weeks prior to Article and photos in Daily weeks prior to production Paper (Lifestyle) 2 weeks production prior to show • An interview with the • • Coverage of a rehearsal directors and cast Half page ad in Sunday to showcase the main paper 2 weeks prior production in to show • Free tickets promotion to development as part of run the week of the an Arts/Culture show • production Sunday Magazine cover photo and article the week • An interview with the of the show directors and cast • Review in Sunday Magazine after the show Kumbi Kathawa The Chitrasena Vajira Dance Foundation c –9–

Slide 10: MEDIA SPONSORS – BENEFITS Our Media Sponsors Will be Entitled to the Following Benefits • The title “Official TV/Radio/Print Media Sponsor” • Organization logo on all printing and publicity materials • One-page advertisement in the souvenir • Publicity through all previews and reviews • A banner to be displayed at the venue • Invitations to witness the performance Kumbi Kathawa The Chitrasena Vajira Dance Foundation c – 10 –

Slide 11: PRINT SPONSOR Our Print Sponsor will Assist the Production with all Printing and Publishing Needs Requirements Benefits • • In keeping with the spirit of the Exclusive title of “Official Print performance, an attractive souvenir Sponsor” will be published in commemoration of this event and will feature • Logo on reverse of ticket messages, articles, and advertisements: • Two pages of advertising in the souvenir – 2,500 souvenirs to be published • Tickets for six performances in • Prominence in reviews and previews denominations of Rs. 500, Rs. 300, and Rs. 100: • A banner to be prominently displayed at the venue – 4,500 tickets to be printed (6x750) • Four colour print posters in both • Invitations to witness the English and Sinhala: performance – 500 posters to be printed Kumbi Kathawa The Chitrasena Vajira Dance Foundation c – 11 –

Slide 12: CONTACT INFORMATION To Discuss this Proposal Further… Please contact the following directors of the Chitrasena Vajira Dance Foundation: Upeka Chitrasena Heshma Wignaraja 11A School Lane 99 Horton Place Nawala Colombo 7. Home: 2864671 Office: 2691980 Email: cedo@sri.lanka.net Email: cvdance@gmail.com THANK YOU Kumbi Kathawa The Chitrasena Vajira Dance Foundation c – 12 –