Creating social justice initiatives onlinePresentation Transcript
Creating social justice initiativesonlineSanjana HattotuwaAshoka News and Knowledge FellowTED FellowArchitect and co-curator, Groundviews
What really is this social media/new media ecosystem?• Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many).• It supports the democratisation of knowledge and information, transforming people from content consumers into content producers. (Wikipedia)
What is social justice?• Social justice generally refers to the idea of creating a society or institution that is based on the principles of equality and solidarity, that understands and values human rights, and that recognizes the dignity of every human being.• Absence or end of war is not a just peace or society.
social media landscape
social media landscape today + plus.google.com
new media foundations• Blogs• Social networks (Twitter, Facebook)• Mobiles: SMS to social networking sites, mobile photography and video• Wired (ADSL) and wireless broadband (3G etc)• Greater access, also in Sinhala & Tamil• Lower transactional cost (cost per SMS, subscription for ADSL, cost per dongle, data subscriptions)
what’s new?• Ubiquity of two way communications• Addressable peoples, even those who IDPs or refugees• Both news generation and dissemination leverages new media• Disintermediated models vs. traditional media model• Citizens as producers• Low resolution, hyperlocal helps focus and granularity• Aggregation of low resolution helps macro analysis and strategy
the revolution Passive Media ConsumerInformation as a package Active / Reactive Consumer / Media Witness / ProducerInformation as a conversationKnowledge through curation
“saffron revolution” in myanmar 2007• 100,000 people joined a Facebook group supporting the monks• No international TV crews allowed in the country• Mobile phone cameras were the ﬁrst footage of the monks protest• Blogs from Rangoon were the only sources of information• The junta shut down all Internet and mobile communications
Our presentThe telegenic revolutions
all mainstream media use social media
examples from sri lanka
google moderate: participatory journalismhttp://www.groundviews.org/2010/03/15/strengthening-democracy-in-sri-lanka-an-open-invitation-to-generate-fresh-ideas/
groundviews.org: civic media bearing witnesshttp://www.groundviews.org
change making through civic mediaBe the change you want to seeCreate and curate frames of respectful dialogueBe critical of everything, but not equally soFail, it is the best way to learn. Be open about it.Challenge authority, age and conventional wisdom.Know what you want to see and communicate itStand up for principles, even if you are the only one.People will remember the hope you gave, not the site designTake risks, never be afraid to give it all upEmbrace technologyBear witness, not pursue regime change
selecting the best produce
consuming the news• Buying fruits of vegetables • Consuming news• Check price • Check authorship• Weigh it in one’s hands • Check for veracity, quality• Look at it from all angles • Is it accurate, fair, topical? • What is the bias? Is it progressive?• Look at it in context • Select a few from many sources• Look at a few, not just one • Discard if out-dated information is• Discard if old presented• Ascertain location where it was • Be cautious of unveriﬁed information produced and breaking news
How to navigate social media?
Debates via Twitter
Debates via Skypehttp://groundviews.org/2011/07/15/a-sri-lankan-identity-and-race-relations
social networking: facebook750 million+ users
social networking: facebook reach Avg. FB account: 130 friends Groundviews FB page has 12,200+ fans Potential reach of ~1,586,000 FB accounts. Instantly.
social networking: facebook reach
social networking: facebook reach
ustream: mobile phone broadcastinghttp://www.ustream.tv/mobile
ﬂickr online photos
bundling social media, adding value through curationhttp://www.bundlr.com & http://www.storify.com
engaging with content
take home• Think beyond text. Online is not print.• Think beyond prose. Online can be satire, verse, haiku!• Think of photos, audio, video. Rich media tells stories, adds context.• Think of SMS and crowd-sourcing, the audience are the producers.• Don’t suggest you know everything. Use the community to add value to story.• Link to other stories online, they add value.