The formation of Alcatel-Lucent created the world’s first truly global communications solutions provider, with the most complete end-to-end portfolio of solutions and services in the industry. Alcatel-Lucent combined two entities — Alcatel and Lucent Technologies — which shared a common lineage dating back to 1986. That was the year Alcatel’s parent company, CGE (la Compagnie Générale d’Electricité), acquired ITT’s European telecom business. Nearly 60 years earlier, ITT had purchased most of AT&T’s manufacturing operations outside the United States. Lucent Technologies was spun off from AT&T. The formation of Alcatel-Lucent created the world’s first truly global communications solutions provider, with the most complete end-to-end portfolio of solutions and services in the industry. Alcatel-Lucent combined two entities — Alcatel and Lucent Technologies — which shared a common lineage dating back to 1986. That was the year Alcatel’s parent company, CGE (la Compagnie Générale d’Electricité), acquired ITT’s European telecom business. Nearly 60 years earlier, ITT had purchased most of AT&T’s manufacturing operations outside the United States. Lucent Technologies was spun off from AT&T.
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Alcatel lucent MIS
Sr. Mary Joan Nievales 523-9178 Ms. Arisa Pruekwattanasiri 523-9188 CASE: ALCATEL BUSINESS SERVICES BCN 6501 – MIS-CASE STUDY
Type of industry: TELECOMMUNICATION Alcatel-Lucent , the company is the partner of service providers, enterprises, strategic industries such as defense, energy, healthcare, transportation, and governments worldwide, providing solutions to deliver voice, data and video communication services to end-users. We will drive the global communications transformation in the 21st century.
Vision & Mission Vision To enrich people's lives by transforming the way the world communicates Mission To use our unique capabilities to ensure that our customers thrive, our business grows and we enrich the personal communications experience for people around the world
Our Values Our values guide our day-to-day activities The values of Alcatel-Lucent are commitments we make to ourselves and to our customers, investors and communities. Customers First Innovation Teamwork Respect Accountability
In the fast-moving world of telecommunications industry... EXTRANET : THE KEY TO e-BUSINESS .… to ensure LOYALTY….. <ul><li>ORDER goods and services ON LINE… </li></ul><ul><li>CHECK progress of the order… </li></ul><ul><li>RECEIVE stocks and share price information…. </li></ul><ul><li>ACCESS online sales and marketing information, technical support and e-commerce developments…. </li></ul>RESELLERS!
ALCATEL…has been quick to recognize the benefits of OFFERING SERVICES over the INTERNET…. … ..implemented EXTRANET PORTAL … TO DELIVER INTEGRATED END-TO END VOICE AND DATA SOLUTIONS TO CARRIERS, ENTERPRISES AND CONSUMERS WORLDWIDE….
CASE: SITUATION <ul><li>IN 1999 ALCATEL </li></ul><ul><li>120,000 employees </li></ul><ul><li>Sales of Euro 23 billion </li></ul><ul><li>Operates in 130 countries </li></ul><ul><li>It’s e-Business Group division devises, manufactures and distributes PABX systems, data products, hand-sets and GSMs. </li></ul>
IN 1999 ALCATEL’s website DID NOT HAVE ONLINE ORDERING FACILITIES. Its RESELLERS were relying on FAXES and COURIER SERVICES as part of the telecommunications equipment ordering process
HOW THEY RECTIFY THE SITUATION? Offers….OPTIMAL MANAGEMENT FACILITIES Launched an e-COMMERCE PROGRAM IN JUNE 2000 RESELLERS could access other sites which were part of the business partner portal
HOW THE EXTRANET ENABLE ALCATEL TO GET CLOSER TO ITS RESELLER AND PROVIDE BETTER SERVICES AS A RESULT
Before Resellers If available, Prepare for shipping Order copied to Accounting and Warehouse Physical Count Inventory Accounting send the invoice to customers Order via faxes Courier Services Collect the data & Report Checking Store Factory Alcatel-Lucent
After Solutions Resellers www.alcatel-lucent.com Log in ERP Software DATA BASE Inventory warehouse Purchasing Account ,Finance Production Planning Sales Revenue Logistics Search catalogue Catalogue are shown Select Items confirm selected Received Order Invoice generated Notify the confirmation Order on Screen Check Inventory Credit Line Logistic Company Buying Complete Availability? Catalogue DB TPS/OS ADS DSS KMS TPS/OS TPS/OS ADS TPS/OS TPS/OS MIS/OS TPS ADS ADS TPS/OS DSS+ADS=KMS TPS/OS TPS/OS ADS Status? Limit? In House? Outsources? Open PO Supplier DB Supplier YES NO YES NO Logistic DB ADS TPS/OS TPS/OS ADS DSS+ADS=KMS External External External DSS+ADS=KMS TPS NO YES MIS/OS
1. MONITOR PROGRESSION ON LINE ..access to the extranet….RESELLERS Monitors the progression of invoices online Check credit status Check whether goods have been dispatched or not
2. SALES CYCLE CUT BY HALF Improved availability and speed access to information Reduction in the cost of order processing Increase in sales productivity
3. COLLABORATIVE WORKING Accenture and Microsoft Consulting Services(MCS) with Alcatel in-house team … to create the extranet… provide joint customer relationship management solutions (CRM) Sharing of knowledge Marketing initiatives
4. THOUSAND OF ONLINE CATALOGUE ENTRIES … created and integrated the extranet solution within Alcatel’s SAP enterprise resource planning (ERP) information system… 5,500 users and 200 target users access the site?????? Order processing and configuration Offers new product line and functions
5. SALES INFORMATION AT YOUR FINGERTIPS ACCESS to up-to-date information… with extranet… IMPROVED EFFICIENCY BETTER INFORMATION REDUCED WASTE
Our Market Strengths <ul><li>** CY06 pro forma </li></ul>We have in-depth experience with our global customers’ networks and business challenges. First true global communications solutions provider Diversified portfolio of complementary products Diverse customer base Extensive end-to-end services & support capabilities * incl. APAC, Middle East & Africa, Caribbean & Latin America Focus on Complete Solutions Maximizing value for customer One of the largest innovation in communications industry Customer’s network requirements in all market segments