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  • Full Copy from Getting in the Game Deck : With over 70% of global search reach and 1 billion queries a day , Yahoo! is committed to search. We continue to roll out new products like Y! Answers and MyWeb – innovating, differentiating and improving our products for audience, publishers and advertisers. Original Slide Notes: We’ve built the #1 destination on the Web because we understand how and why people use the Net. Our focus on search, content, community & personalization differentiates Yahoo! and provides a guiding vision for how we can enrich consumers lives by providing the best Web experience. But today, not only technology, but personal preference for engaging with brands and information on the internet has meant we need to redefine the way we face the online world. And our new front page, built on our four pillar strategy, shows how far we’ve come and stands ready for the future. Search: Covering the web, images, audio and so on and being enhanced soon with Local and Answers search. Content: We’ve made a feature of our great content. Clear, prominent positioning with flash functionality that will be enhanced as users settle into their new home. Personalization: It’s your information and your contacts taking priority on our front page. Keeping it personal, keeping it relevant. The buttons and menu will feature customisation options soon. Community: We’re all in this together and we know internet users like to know what others are up to. We’ve got our fingers on the internet pulse. And it’s beating fast. Our pillars of user engagement are what separate us from any other medium, traditional or digital. We believe that the key to becoming an essential part of the lives of millions of users means providing community, original content, search and a personalized experience. By offering these modes of engagement to our marketers, we are fulfilling our vision of allowing businesses to delight consumers and connect with them in unprecedented ways. During the past year , while growing overall users , we also increased the average number of properties consumed by almost 20%! As we continue to develop market leading products and services we are becoming ever more essential to visitor’s daily lives.
  • Full Copy from Getting in the Game Deck : With over 70% of global search reach and 1 billion queries a day , Yahoo! is committed to search. We continue to roll out new products like Y! Answers and MyWeb – innovating, differentiating and improving our products for audience, publishers and advertisers. Original Slide Notes: We’ve built the #1 destination on the Web because we understand how and why people use the Net. Our focus on search, content, community & personalization differentiates Yahoo! and provides a guiding vision for how we can enrich consumers lives by providing the best Web experience. But today, not only technology, but personal preference for engaging with brands and information on the internet has meant we need to redefine the way we face the online world. And our new front page, built on our four pillar strategy, shows how far we’ve come and stands ready for the future. Search: Covering the web, images, audio and so on and being enhanced soon with Local and Answers search. Content: We’ve made a feature of our great content. Clear, prominent positioning with flash functionality that will be enhanced as users settle into their new home. Personalization: It’s your information and your contacts taking priority on our front page. Keeping it personal, keeping it relevant. The buttons and menu will feature customisation options soon. Community: We’re all in this together and we know internet users like to know what others are up to. We’ve got our fingers on the internet pulse. And it’s beating fast. Our pillars of user engagement are what separate us from any other medium, traditional or digital. We believe that the key to becoming an essential part of the lives of millions of users means providing community, original content, search and a personalized experience. By offering these modes of engagement to our marketers, we are fulfilling our vision of allowing businesses to delight consumers and connect with them in unprecedented ways. During the past year , while growing overall users , we also increased the average number of properties consumed by almost 20%! As we continue to develop market leading products and services we are becoming ever more essential to visitor’s daily lives.
  • Full Copy from Getting in the Game Deck : With over 70% of global search reach and 1 billion queries a day , Yahoo! is committed to search. We continue to roll out new products like Y! Answers and MyWeb – innovating, differentiating and improving our products for audience, publishers and advertisers. Original Slide Notes: We’ve built the #1 destination on the Web because we understand how and why people use the Net. Our focus on search, content, community & personalization differentiates Yahoo! and provides a guiding vision for how we can enrich consumers lives by providing the best Web experience. But today, not only technology, but personal preference for engaging with brands and information on the internet has meant we need to redefine the way we face the online world. And our new front page, built on our four pillar strategy, shows how far we’ve come and stands ready for the future. Search: Covering the web, images, audio and so on and being enhanced soon with Local and Answers search. Content: We’ve made a feature of our great content. Clear, prominent positioning with flash functionality that will be enhanced as users settle into their new home. Personalization: It’s your information and your contacts taking priority on our front page. Keeping it personal, keeping it relevant. The buttons and menu will feature customisation options soon. Community: We’re all in this together and we know internet users like to know what others are up to. We’ve got our fingers on the internet pulse. And it’s beating fast. Our pillars of user engagement are what separate us from any other medium, traditional or digital. We believe that the key to becoming an essential part of the lives of millions of users means providing community, original content, search and a personalized experience. By offering these modes of engagement to our marketers, we are fulfilling our vision of allowing businesses to delight consumers and connect with them in unprecedented ways. During the past year , while growing overall users , we also increased the average number of properties consumed by almost 20%! As we continue to develop market leading products and services we are becoming ever more essential to visitor’s daily lives.
  • Full Copy from Getting in the Game Deck : With over 70% of global search reach and 1 billion queries a day , Yahoo! is committed to search. We continue to roll out new products like Y! Answers and MyWeb – innovating, differentiating and improving our products for audience, publishers and advertisers. Original Slide Notes: We’ve built the #1 destination on the Web because we understand how and why people use the Net. Our focus on search, content, community & personalization differentiates Yahoo! and provides a guiding vision for how we can enrich consumers lives by providing the best Web experience. But today, not only technology, but personal preference for engaging with brands and information on the internet has meant we need to redefine the way we face the online world. And our new front page, built on our four pillar strategy, shows how far we’ve come and stands ready for the future. Search: Covering the web, images, audio and so on and being enhanced soon with Local and Answers search. Content: We’ve made a feature of our great content. Clear, prominent positioning with flash functionality that will be enhanced as users settle into their new home. Personalization: It’s your information and your contacts taking priority on our front page. Keeping it personal, keeping it relevant. The buttons and menu will feature customisation options soon. Community: We’re all in this together and we know internet users like to know what others are up to. We’ve got our fingers on the internet pulse. And it’s beating fast. Our pillars of user engagement are what separate us from any other medium, traditional or digital. We believe that the key to becoming an essential part of the lives of millions of users means providing community, original content, search and a personalized experience. By offering these modes of engagement to our marketers, we are fulfilling our vision of allowing businesses to delight consumers and connect with them in unprecedented ways. During the past year , while growing overall users , we also increased the average number of properties consumed by almost 20%! As we continue to develop market leading products and services we are becoming ever more essential to visitor’s daily lives.
  • Example of MI3 global campaign that used all pillars. Search, Content, Personalization and Community.
  • Yahoo! is not only following the global internet patterns, we are helping to drive this growth. In fact, in some emerging countries the internet is synonymous with Yahoo! 71% Worldwide Reach / #1 in U.S. 1 in every 8 minutes on the internet is spent on Yahoo! 260 minutes per visitor per month globally Total global monthly page views: 143B Average global daily network reach: 164M
  • Yahoo! is not only following the global internet patterns, we are helping to drive this growth. In fact, in some emerging countries the internet is synonymous with Yahoo! 71% Worldwide Reach / #1 in U.S. 1 in every 8 minutes on the internet is spent on Yahoo! 260 minutes per visitor per month globally Total global monthly page views: 143B Average global daily network reach: 164M
  • Yahoo! is not only following the global internet patterns, we are helping to drive this growth. In fact, in some emerging countries the internet is synonymous with Yahoo! 71% Worldwide Reach / #1 in U.S. 1 in every 8 minutes on the internet is spent on Yahoo! 260 minutes per visitor per month globally Total global monthly page views: 143B Average global daily network reach: 164M
  • Create unparalleled brand and PR impact through a simultaneous global event Generate significant awareness and hype around product launches Increase user engagement through prominent exposure and compelling creative Your audience is everywhere- across all countries around the world. As an advertiser, it is crucial to be wherever your customers are. There are many ways to do this, one being a global takeover of the Front Page of Yahoo! Your brand will be in front of your consumers all over the world.
  • Wrap Up: Each form of advertising is effective on it’s own, though in different ways. Display is a great way to reach a mass audience, and smaller lifts among a big target can be equivalent to larger lifts among a more targeted group, such as searchers. As search is a more targeted form of advertising, the group you’re hitting is smaller, but the advertising generates robust lifts (what you lose in reach, you make up for in increased effectiveness). That being said, when advertisers reinforce their targeted search advertising with display advertising (and vice versa), the effectiveness of the advertising is amplified – it is the most effective means of grabbing a greater share of category engagement, as well as increasing online and offline conversions.
  • Exposure to all levels of advertising drives significant lifts in online purchase, particularly exposure to both search and graphical advertising. In fact, exposing users to both search and graphical ads is the most effective means of increasing online purchases, as well as your share of online purchases in the category. Online purchases were calculated from user’s view of the “thank you” page on the client’s website following a purchase. Comscore’s panel allows them to look at every action and every page that is viewed online.
  • Yahoo! wants to do all we can to help simplify your lives. With all involved when executing a global campaign, our commitment as the Cross Market Team is to work with you on both Search and Display. Instead of you working with a local contact in each country, we will be your one stop shop and act as the liaison between you and all of our markets. This will provide you dedicated service at home, yet allowing you to receive the localized attention abroad.
  • Mass usage started with SMS, now it is moving to email. Since we are #1 in email on the PC, this creates loyalty of our mobile web users. By providing the entry into mobile web usage they start spending more time areas of than mail (news, sports etc). Plus our users are logged in, great for adding targeting layers.

Yahoo Media Kit Yahoo Media Kit Presentation Transcript

  • YAHOO! Meet Your New Customers Presented By: Gabe Elliott
  • REACH YOUR CUSTOMERS here here … and here
  • YAHOO’S FOUR PILLAR APPROACH With over 70% of global search reach and 2.4 billion queries a day , Yahoo! is committed to search. Enabling people to find, use, share and expand all human knowledge. SEARCH
  • YAHOO’S FOUR PILLAR APPROACH We continue to lead the industry by constantly delivering new and engaging content which is essential to our users. A Destination For Great Content CONTENT
  • YAHOO’S FOUR PILLAR APPROACH At Yahoo!, we provide an environment of community that empowers people by connecting them to others. Feel the Pulse COMMUNITY
  • YAHOO’S FOUR PILLAR APPROACH At It started with My Yahoo!, but personalization is now pervasive throughout Yahoo!. Yahoo! Your Way PERSONALIZATION
  • LEVERAGE OUR MODES OF ENGAGEMENT Y! Italy Microsite Y! Mexico Movies Top Page Module Y! Canada “Today on Yahoo!” Module Y! France Video Clips
  • IT’S TIME TO GET TO KNOW YOUR CUSTOMERS
    • 268 minutes each month per visitor
    • Yahoo! is the leader in share of time spent on the internet (13.7%)
    • We are the only major Internet company to have the average time spent per user increase every quarter over the past year (25% growth YOY)
    Millions of Internet Users Worldwide
  • THE #1 BRAND ON THE INTERNET
    • 23 world properties in 15 languages
    • #1 Web destination in the world:
      • 550 million users monthly!
    • #1 Start Page in the world : Yahoo.com
    • #1 in Personalization:
      • More online users personalize their Start Page with Yahoo! than with any other portal
    Source: Yahoo! Internal Data
  • Integrate Your Online Communications with Search and Display Advertising
    • Different marketing channels work in different ways – but at the core of all communications, it is important to re-enforce your strategic idea in every channel to increase the likelihood that your core message will ‘stick’ with consumers.
    MAKE YOUR ADVERTISING WORK HARDER Strategic Brand Idea Magazine Radio PR Direct Mail Newspaper Search Display TV
  • DISPLAY INCREASES TRADEMARK SEARCHES 26%
    • On average, exposure to a display ad increases trademark searches by 26%.
    *: Lift vs. Pre-campaign period YOUR AD HERE
  • THE WHOLE IS GREATER THAN THE SUM OF ITS PARTS Display Audience Solid Lifts, Mass Reach Search & Display Audience Larger Lifts, Targeted Largest Lifts, Highly Targeted Search & Display Audience
  • THE WHOLE IS GREATER THAN THE SUM OF ITS PARTS
    • Delivering users both search and graphical advertising is the most effective means of increasing online purchases you wouldn’t have otherwise received.
    *: Lift vs. Control This metric was not tracked for the Home Loans test. +102% Search Only +210% Search Only +135% Search & Graphical +50% Graphical Only LIFT IN SHARE OF ONLINE PURCHASES +244% Search & Graphical +50% Graphical Only LIFT IN ONLINE PURCHASES
  • One team to piece it all together Working with Yahoo!’s Cross Market Team can help you capture the global opportunity while simplifying all the complexity. One point of contact to manage it all : ALL YOUR MARKETS, ALL IN ONE Localized consumer expertise Editorial and marketplace management Local campaign optimization Reporting and Billing Creative strategies and implementations
  • Bringing Measurability to the Online Marketing Mix
    • Quantify the total value of online ad campaigns beyond the click and beyond the banner
    • Give you confidence in the data and methods used to assess campaign branding performance
    • Provide a deliverable with deep, actionable insights about the brand and its relationship to consumers
    MEASUREMENT AND INSIGHT FOR THE ONLINE SPEND Advertising Brand impact Creative impact Media performance Audience quality Brand Web Sites Site branding impact Audience quality Abandonment & loyalty Purchase intent Search Branding effects Audience quality Other Sponsorships Video Email User-generated content Branded Gaming Branding value Audience quality Engagement
  • YAHOO! HAS THE AUDIENCE AND REACH : Y! NORTH AMERICA 967M 47.8B IMPRESSIONS UNIQUE USERS 4.9M Y! Canada 147M Y! US Y! REGION 48.7 billion Total page views: 152 million Total Unique Users:
  • YAHOO! AGGREGATES GLOBAL AND U.S. AUDIENCES Over a single month, these Yahoo! properties reach: Over 53% of the global Internet population, and Over 75 % of the U.S. population 27 M 55 M My Yahoo! 23 M 74 M Yahoo! Music 34 M 105 M Yahoo! Entertain. Ntwk. 36 M 112 M Yahoo! News 80M 278 M Yahoo! Mail 87 M (27M avg day) 295 M (81M avg day) Yahoo! FrontPage 7 M 24 M Yahoo! Groups 19 M 37 M Yahoo! Video ** 9 M 20 M 42 M 55 M 550 M 900 M GLOBALLY U.S. 7 M FLICKR.com 146 M Yahoo! Sites 3 M Yahoo! Mobile 13 M Yahoo! Answers 18 M Yahoo! Messenger 190 M Total Internet Universe
  • Y! Mail alone is larger than many countries…
    • Across the globe, people prefer Yahoo! – it reaches 36% of Internet users, globally.
    Source: comScore Media Metrix, August 2006 YAHOO! MAIL IS #1 GLOBALLY Unique Visitors (Millions)
  • College educated. Dedicated viewers.
    • Smart, affluent, tech and consumer electronics savvy, mail is their means for communicating, sharing photos, building and storing memories. The number one activity online, they are completely dedicated to their accounts and visit accordingly. 76% shop online.
    Source: comScore Media Metrix, August 2006 YAHOO! MAIL : GLOBALLY mail.yahoo.com 43,036,000,000 Page Views: 21.6 minutes per day Time per user: 256,919,000 Unique Users:
  • Source: M:Metrics, April, 2008 Yahoo! is the #1 US Mobile Brand Unique Users Per Month (millions) Yahoo! is the Leading Mobile Destination Reach Consumers on the go with Yahoo! Mobile and Mobile Sponsored Search #1 in Mobile Messaging #1 in Email #2 in Mobile Search #2 in News
  • Yahoo! reaches 22.1 million mobile web users
    • That’s 1 out of every 2 Mobile Web Users!
    • And we reach more mobile unique users in the U.S. than any of the other major portals.
    * Source - M:Metrics, April 2008
    • U.S. Mobile Unique Users *
    • Yahoo! 22.1M
    • Google 17.6M
    • AOL 11.9M
    • MSN 10.8M
  • Contact : [email_address] THANK YOU Q u e s t i o n s ?