YAHOO! Meet Your New Customers Presented By: Gabe Elliott
REACH YOUR CUSTOMERS here here … and here
YAHOO’S FOUR PILLAR APPROACH With over 70% of global search reach and 2.4 billion queries a day , Yahoo! is committed to search. Enabling people to find, use, share and expand all human knowledge. SEARCH
YAHOO’S FOUR PILLAR APPROACH We continue to lead the industry by constantly delivering new and engaging content which is essential to our users. A Destination For Great Content CONTENT
YAHOO’S FOUR PILLAR APPROACH At Yahoo!, we provide an environment of community that empowers people by connecting them to others. Feel the Pulse COMMUNITY
YAHOO’S FOUR PILLAR APPROACH At It started with My Yahoo!, but personalization is now pervasive throughout Yahoo!. Yahoo! Your Way PERSONALIZATION
LEVERAGE OUR MODES OF ENGAGEMENT Y! Italy Microsite Y! Mexico Movies Top Page Module Y! Canada “Today on Yahoo!” Module Y! France Video Clips
IT’S TIME TO GET TO KNOW YOUR CUSTOMERS
268 minutes each month per visitor
Yahoo! is the leader in share of time spent on the internet (13.7%)
We are the only major Internet company to have the average time spent per user increase every quarter over the past year (25% growth YOY)
Millions of Internet Users Worldwide
THE #1 BRAND ON THE INTERNET
23 world properties in 15 languages
#1 Web destination in the world:
550 million users monthly!
#1 Start Page in the world : Yahoo.com
#1 in Personalization:
More online users personalize their Start Page with Yahoo! than with any other portal
Source: Yahoo! Internal Data
Integrate Your Online Communications with Search and Display Advertising
Different marketing channels work in different ways – but at the core of all communications, it is important to re-enforce your strategic idea in every channel to increase the likelihood that your core message will ‘stick’ with consumers.
MAKE YOUR ADVERTISING WORK HARDER Strategic Brand Idea Magazine Radio PR Direct Mail Newspaper Search Display TV
DISPLAY INCREASES TRADEMARK SEARCHES 26%
On average, exposure to a display ad increases trademark searches by 26%.
*: Lift vs. Pre-campaign period YOUR AD HERE
THE WHOLE IS GREATER THAN THE SUM OF ITS PARTS Display Audience Solid Lifts, Mass Reach Search & Display Audience Larger Lifts, Targeted Largest Lifts, Highly Targeted Search & Display Audience
THE WHOLE IS GREATER THAN THE SUM OF ITS PARTS
Delivering users both search and graphical advertising is the most effective means of increasing online purchases you wouldn’t have otherwise received.
*: Lift vs. Control This metric was not tracked for the Home Loans test. +102% Search Only +210% Search Only +135% Search & Graphical +50% Graphical Only LIFT IN SHARE OF ONLINE PURCHASES +244% Search & Graphical +50% Graphical Only LIFT IN ONLINE PURCHASES
One team to piece it all together Working with Yahoo!’s Cross Market Team can help you capture the global opportunity while simplifying all the complexity. One point of contact to manage it all : ALL YOUR MARKETS, ALL IN ONE Localized consumer expertise Editorial and marketplace management Local campaign optimization Reporting and Billing Creative strategies and implementations
Bringing Measurability to the Online Marketing Mix
Quantify the total value of online ad campaigns beyond the click and beyond the banner
Give you confidence in the data and methods used to assess campaign branding performance
Provide a deliverable with deep, actionable insights about the brand and its relationship to consumers
MEASUREMENT AND INSIGHT FOR THE ONLINE SPEND Advertising Brand impact Creative impact Media performance Audience quality Brand Web Sites Site branding impact Audience quality Abandonment & loyalty Purchase intent Search Branding effects Audience quality Other Sponsorships Video Email User-generated content Branded Gaming Branding value Audience quality Engagement
YAHOO! HAS THE AUDIENCE AND REACH : Y! NORTH AMERICA 967M 47.8B IMPRESSIONS UNIQUE USERS 4.9M Y! Canada 147M Y! US Y! REGION 48.7 billion Total page views: 152 million Total Unique Users:
YAHOO! AGGREGATES GLOBAL AND U.S. AUDIENCES Over a single month, these Yahoo! properties reach: Over 53% of the global Internet population, and Over 75 % of the U.S. population 27 M 55 M My Yahoo! 23 M 74 M Yahoo! Music 34 M 105 M Yahoo! Entertain. Ntwk. 36 M 112 M Yahoo! News 80M 278 M Yahoo! Mail 87 M (27M avg day) 295 M (81M avg day) Yahoo! FrontPage 7 M 24 M Yahoo! Groups 19 M 37 M Yahoo! Video ** 9 M 20 M 42 M 55 M 550 M 900 M GLOBALLY U.S. 7 M FLICKR.com 146 M Yahoo! Sites 3 M Yahoo! Mobile 13 M Yahoo! Answers 18 M Yahoo! Messenger 190 M Total Internet Universe
Y! Mail alone is larger than many countries…
Across the globe, people prefer Yahoo! – it reaches 36% of Internet users, globally.
Source: comScore Media Metrix, August 2006 YAHOO! MAIL IS #1 GLOBALLY Unique Visitors (Millions)
College educated. Dedicated viewers.
Smart, affluent, tech and consumer electronics savvy, mail is their means for communicating, sharing photos, building and storing memories. The number one activity online, they are completely dedicated to their accounts and visit accordingly. 76% shop online.
Source: comScore Media Metrix, August 2006 YAHOO! MAIL : GLOBALLY mail.yahoo.com 43,036,000,000 Page Views: 21.6 minutes per day Time per user: 256,919,000 Unique Users:
Source: M:Metrics, April, 2008 Yahoo! is the #1 US Mobile Brand Unique Users Per Month (millions) Yahoo! is the Leading Mobile Destination Reach Consumers on the go with Yahoo! Mobile and Mobile Sponsored Search #1 in Mobile Messaging #1 in Email #2 in Mobile Search #2 in News
Yahoo! reaches 22.1 million mobile web users
That’s 1 out of every 2 Mobile Web Users!
And we reach more mobile unique users in the U.S. than any of the other major portals.
* Source - M:Metrics, April 2008
U.S. Mobile Unique Users *
Contact : [email_address] THANK YOU Q u e s t i o n s ?