YMDA 09 (ID) - Viva Brief

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YMDA 09 (ID) - Viva Brief

  1. 1. A VIVA Group Proposition YMDA 09, Indonesia Avijit Dutta Vice President New Media Initiatives
  2. 2. A hair raising proposition… ...cause for adrenaline rush!
  3. 3. <ul><li>VIVA represents Indonesia’s Premium Media Group with investments across television, internet, mobile, print domains. </li></ul><ul><li>Part of Bakrie Group of companies, one of the largest corporate conglomerates in Indonesia. </li></ul><ul><li>Flagship entities include: </li></ul><ul><ul><li>ANTV, General Entertainment based television channel. </li></ul></ul><ul><ul><li>TVONE, Indonesia’s leading News & Sports Channel </li></ul></ul><ul><ul><li>VIVANEWS, Indonesia’s new age New Media news entity across Internet & Mobile domains </li></ul></ul>Who are we?
  4. 4. Key Media Group Asset… <ul><li>Multi domain long term rights to INDONESIAN SOCCER LEAGUE. </li></ul><ul><li>Assets covering 14 seasons gone by & 8 more seasons in the horizon. </li></ul><ul><li>Long term rights within the group include: </li></ul><ul><ul><li>Television rights covering free-to-air, Pay TV, IPTV modes of transmission. </li></ul></ul><ul><ul><li>New media Rights including Internet, Broadband, Mobile, etc </li></ul></ul><ul><ul><li>Other content & associated rights including Gaming and merchandizing </li></ul></ul><ul><li>In terms of a theme for involvement & passion for the masses – its second to none. </li></ul>
  5. 5. <ul><li>A registered base of over 1.7 million of Fanatic Fan club members across the 18 Super league clubs. </li></ul><ul><li>Readership figures of 2.4 million for Bola, the No.1 soccer tabloid in Indonesia. </li></ul><ul><li>An average of 1.7 million viewers in the TOP 10 cities , watched an Indonesian League game broadcast in 2007-08 season. </li></ul><ul><li>An average of 4.2 million viewers in the TOP 10 cities, watch a TOP Indonesian League games broadcast in 2007-08 season. </li></ul><ul><li>… TIME TO UNLEASH THE PASSION ON THE MOBILE DEVICE </li></ul>The numbers are adding up!
  6. 6. Capture the passion of ISL on Mobile as a device Amplify thru “interactives” on Group media assets Monetize thru content & mobile commerce Create “engaging” propositions for interactions The Opportunity…
  7. 7. The varied possibilities…
  8. 8. Textual Feeds Stats Database Video feeds Graphics & Images Audio feeds Translating Match feeds to mobile..
  9. 9. Bolaku Club Profiles Game Formats & Interactives Celeb Fans Player Profiles Social networking & Soccer community Live Match Feeds 6 1 2 3 4 5 A complete 360 degrees opp…
  10. 10. Large canvas to paint Opportunity to add the glamour appeal <ul><li>ISL yet to explode on Mobile device </li></ul>Key Aspects of the opportunity <ul><li>The passion exists, channelize it </li></ul>
  11. 11. Think Mass Capture the RIGHT trigger Scalable, expandable, adaptable Value for the lowest common denominator Max Squeeze Key Guidelines
  12. 12. Talk to us!

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