A VIVA Group Proposition YMDA 09, Indonesia Avijit Dutta Vice President New Media Initiatives
A hair raising proposition… ...cause for adrenaline rush!
VIVA represents Indonesia’s Premium Media Group with investments across television, internet, mobile, print domains.
Part of Bakrie Group of companies, one of the largest corporate conglomerates in Indonesia.
Flagship entities include:
ANTV, General Entertainment based television channel.
TVONE, Indonesia’s leading News & Sports Channel
VIVANEWS, Indonesia’s new age New Media news entity across Internet & Mobile domains
Who are we?
Key Media Group Asset…
Multi domain long term rights to INDONESIAN SOCCER LEAGUE.
Assets covering 14 seasons gone by & 8 more seasons in the horizon.
Long term rights within the group include:
Television rights covering free-to-air, Pay TV, IPTV modes of transmission.
New media Rights including Internet, Broadband, Mobile, etc
Other content & associated rights including Gaming and merchandizing
In terms of a theme for involvement & passion for the masses – its second to none.
A registered base of over 1.7 million of Fanatic Fan club members across the 18 Super league clubs.
Readership figures of 2.4 million for Bola, the No.1 soccer tabloid in Indonesia.
An average of 1.7 million viewers in the TOP 10 cities , watched an Indonesian League game broadcast in 2007-08 season.
An average of 4.2 million viewers in the TOP 10 cities, watch a TOP Indonesian League games broadcast in 2007-08 season.
… TIME TO UNLEASH THE PASSION ON THE MOBILE DEVICE
The numbers are adding up!
Capture the passion of ISL on Mobile as a device Amplify thru “interactives” on Group media assets Monetize thru content & mobile commerce Create “engaging” propositions for interactions The Opportunity…
The varied possibilities…
Textual Feeds Stats Database Video feeds Graphics & Images Audio feeds Translating Match feeds to mobile..
Bolaku Club Profiles Game Formats & Interactives Celeb Fans Player Profiles Social networking & Soccer community Live Match Feeds 6 1 2 3 4 5 A complete 360 degrees opp…
Large canvas to paint Opportunity to add the glamour appeal
ISL yet to explode on Mobile device
Key Aspects of the opportunity
The passion exists, channelize it
Think Mass Capture the RIGHT trigger Scalable, expandable, adaptable Value for the lowest common denominator Max Squeeze Key Guidelines