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YMDA 09 (ID) - Viva Brief
 

YMDA 09 (ID) - Viva Brief

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    YMDA 09 (ID) - Viva Brief YMDA 09 (ID) - Viva Brief Presentation Transcript

    • A VIVA Group Proposition YMDA 09, Indonesia Avijit Dutta Vice President New Media Initiatives
    • A hair raising proposition… ...cause for adrenaline rush!
      • VIVA represents Indonesia’s Premium Media Group with investments across television, internet, mobile, print domains.
      • Part of Bakrie Group of companies, one of the largest corporate conglomerates in Indonesia.
      • Flagship entities include:
        • ANTV, General Entertainment based television channel.
        • TVONE, Indonesia’s leading News & Sports Channel
        • VIVANEWS, Indonesia’s new age New Media news entity across Internet & Mobile domains
      Who are we?
    • Key Media Group Asset…
      • Multi domain long term rights to INDONESIAN SOCCER LEAGUE.
      • Assets covering 14 seasons gone by & 8 more seasons in the horizon.
      • Long term rights within the group include:
        • Television rights covering free-to-air, Pay TV, IPTV modes of transmission.
        • New media Rights including Internet, Broadband, Mobile, etc
        • Other content & associated rights including Gaming and merchandizing
      • In terms of a theme for involvement & passion for the masses – its second to none.
      • A registered base of over 1.7 million of Fanatic Fan club members across the 18 Super league clubs.
      • Readership figures of 2.4 million for Bola, the No.1 soccer tabloid in Indonesia.
      • An average of 1.7 million viewers in the TOP 10 cities , watched an Indonesian League game broadcast in 2007-08 season.
      • An average of 4.2 million viewers in the TOP 10 cities, watch a TOP Indonesian League games broadcast in 2007-08 season.
      • … TIME TO UNLEASH THE PASSION ON THE MOBILE DEVICE
      The numbers are adding up!
    • Capture the passion of ISL on Mobile as a device Amplify thru “interactives” on Group media assets Monetize thru content & mobile commerce Create “engaging” propositions for interactions The Opportunity…
    • The varied possibilities…
    • Textual Feeds Stats Database Video feeds Graphics & Images Audio feeds Translating Match feeds to mobile..
    • Bolaku Club Profiles Game Formats & Interactives Celeb Fans Player Profiles Social networking & Soccer community Live Match Feeds 6 1 2 3 4 5 A complete 360 degrees opp…
    • Large canvas to paint Opportunity to add the glamour appeal
      • ISL yet to explode on Mobile device
      Key Aspects of the opportunity
      • The passion exists, channelize it
    • Think Mass Capture the RIGHT trigger Scalable, expandable, adaptable Value for the lowest common denominator Max Squeeze Key Guidelines
    • Talk to us!