YMDA 09 (ID) - Competition Mechanics


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  • YMDA 09 (ID) - Competition Mechanics

    1. 1. Yahoo! Mobile Developer Award - Indonesia Competition Mechanics 4 April 2009
    2. 2. Things to remember YMDA Micro-site: http:// id.mobile.yahoo.com/ymda
    3. 3. Competition Dates <ul><li>Kick off meeting : 4 April </li></ul><ul><li>Submission date : 1 May </li></ul><ul><li>Presentation : 9 May </li></ul><ul><ul><li>Venue: The Ritz-Carlton Jakarta, Kuningan </li></ul></ul><ul><ul><li>Timing: To be confirmed. Teams will be emailed timings of presentation </li></ul></ul><ul><li>Awards Ceremony : 16 May; </li></ul><ul><ul><li>Venue: To be confirmed. Teams will be emailed timings of presentation </li></ul></ul><ul><ul><li>Timing : 3pm – 9pm </li></ul></ul>
    4. 4. 2009 YMDA Indonesia - Timeline 1 <ul><li>4 th April: Kick-off Briefing </li></ul><ul><li>Developers will meet sponsors the first time </li></ul><ul><li>Sponsors to present their brief to developers </li></ul><ul><li>Q&A sessions with the sponsors </li></ul>2 <ul><li>1 st May: Submission Deadline </li></ul><ul><li>Developers are to submit their codes to Yahoo! through the YMDA microsite </li></ul><ul><li>Submissions later than 1 May will not be considered </li></ul>4 <ul><li>9th May: Presentation Judging Day </li></ul><ul><li>Shortlisted participants are to deliver a 15-minute presentation to judges. </li></ul>5 <ul><li>16th May: Finale </li></ul><ul><li>Category winners will be crowned and compete against each other for the Best in Show prize </li></ul>3 <ul><li>4 th – 5 th May: Notification Day </li></ul><ul><li>Yahoo! will review all submissions and shortlist the best 8 entries for each brand category. Shortlisted participants will be notified between 4 th and 5 th May. </li></ul>
    5. 5. 2009 YMDA Competition Mechanics Submissions from developers Yahoo! will select the best entries to present their mobile applications to sponsors BEST IN SHOW USD10,000 Each Corporate Sponsor will choose their winning applications The winners will present their applications again to compete for the Best in Show award BEST IN EACH BRAND CATEGORY USD10,000 Brand B Brand C Brand D Brand A Brand E
    6. 6. Judging Criteria <ul><li>Application Presentation (25 Marks) </li></ul><ul><ul><li>Presentation demo </li></ul></ul><ul><ul><li>Clarity of communication </li></ul></ul><ul><ul><li>Confidence and poise </li></ul></ul><ul><ul><li>Presentation documentation </li></ul></ul><ul><li>Functionality / Completion (25 Marks) </li></ul><ul><ul><li>Application feature complete </li></ul></ul><ul><ul><li>Fully functional </li></ul></ul><ul><ul><li>Minimal level of high profile bugs </li></ul></ul>
    7. 7. Judging Criteria <ul><li>User Experience (25 Marks) </li></ul><ul><ul><li>Ease of use </li></ul></ul><ul><ul><li>User Interface </li></ul></ul><ul><ul><li>Icons & Layouts </li></ul></ul><ul><ul><li>Navigation </li></ul></ul><ul><li>Relevance to brand / brief (25 Marks) </li></ul><ul><ul><li>Meets all requirements stipulated by sponsor </li></ul></ul><ul><ul><li>Mobile application consistency to brand values in terms of functionality and; look and feel </li></ul></ul>Judging Panel The judging panel will comprise of representatives from each sponsor, Yahoo! and the Guest of Honor. This list may be subject to change without prior notification to the competing teams.
    8. 8. Notes <ul><li>PRIZES! </li></ul><ul><ul><li>5 Winning Teams = USD$10,000 per team. </li></ul></ul><ul><ul><li>Best in Show = Additional USD$10,000 per team. </li></ul></ul><ul><ul><li>Consolation prizes from Yahoo </li></ul></ul><ul><li>5 Sponsors  5 Winners  1 Best of Show </li></ul><ul><li>Observe copyright content and privacy rules </li></ul><ul><li>Check website / YMDA emails for latest update / information </li></ul><ul><li>Remember judging criteria </li></ul><ul><li>Have fun  Be creative  Good Luck </li></ul><ul><li>Questions: ymda@yahoo-inc.com </li></ul>
    9. 9. YAHOO! CONFIDENTIAL http://id.m.yahoo.com Thank You
    10. 10. 4 th April 09: Competition Kick-off Briefing <ul><li>Competition Kick-off Briefing </li></ul><ul><li>Introduce Yahoo! Mobile and Blueprint to participating students </li></ul><ul><li>Convey rules and regulations </li></ul><ul><li>Reveal Corporate Sponsors to developers </li></ul><ul><li>Start development time </li></ul>1
    11. 11. 1 st May 09: Submission Deadline <ul><li>Submission Deadline </li></ul><ul><li>Last day for developers to submit their codes </li></ul><ul><li>Only submissions with all required files will be considered for judging presentation </li></ul><ul><li>Late submissions will not be entertained </li></ul>2
    12. 12. 4 th to 5 th May 09: Notification Day <ul><li>Notification Day </li></ul><ul><li>Yahoo! will shortlist the number of developers who will be selected to present their applications to sponsors </li></ul><ul><li>Developers will be notified and further information will be provided then </li></ul>3
    13. 13. 9 th May 09: Presentation Judging Day <ul><li>Presentation Day </li></ul><ul><li>Shortlisted developers will be notified to present their mobile applications to their respective sponsors </li></ul><ul><li>Judging panel will be made up of 2-3 reps from the brand sponsor and 1 rep from Yahoo! </li></ul><ul><li>Developers are given only 15 minutes each to present their case </li></ul>4
    14. 14. 16 th May 09: Finale <ul><li>Finale </li></ul><ul><li>Announce category winners </li></ul><ul><li>Judging Ceremony for Best in Show award </li></ul><ul><li>Award Ceremony </li></ul><ul><li>This will include a press event </li></ul><ul><li>Press will be invited to interview the sponsors and winners </li></ul><ul><li>Press will showcase and interview winning team(s) </li></ul><ul><li>Y! and Sponsors will issue press releases on the YMDA event </li></ul>5 PR Campaigns