YMDA 09 (ID) - Codejawa Brief


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YMDA 09 (ID) - Codejawa Brief

  1. 2. Mobile Developer Award Brief 4 April 2009
  2. 3. Who we are We are the largest mobile media service provider in Indonesia with over 3.2 million active members using our services, and a mobile media technology company providing technical solutions to mobile operators.
  3. 4. Our own mobile brands sell <ul><li>- Largest mobile Muslim community </li></ul><ul><li>Launched July 2002 </li></ul><ul><li>Over 200.000 members </li></ul><ul><li>Exclusive contracts with the top Muslim preachers </li></ul>- Largest mobile friends community - Launched 2002 XL, 2005 across operators - Over 1,4 million members <ul><li>- Largest mobile celebrity community </li></ul><ul><li>- Launched March 2005 </li></ul><ul><li>Over 350.000 members </li></ul><ul><li>Exclusive contracts with over 280 celebrities </li></ul>Al-Quran Seluler Chat and Date SMS Selebriti
  4. 5. Our own mobile brands sell <ul><li>- Largest mobile joke service </li></ul><ul><li>Launched June 2006 </li></ul><ul><li>Over 250.000 members </li></ul>Hepi Hape & Super Hepi <ul><li>- Largest mobile horoscope service </li></ul><ul><li>Launched July 2006 </li></ul><ul><li>Over 200.000 members </li></ul>Madam Sahara
  5. 6. Our own mobile brands sell <ul><li>- Most trusted horoscope service </li></ul><ul><li>Over 350.000 members </li></ul>Mama Lauren <ul><li>- Highest rated horoscope service </li></ul><ul><li>Over 300.000 members </li></ul>Deddy Corbuzier <ul><li>- Chinese horoscope service </li></ul><ul><li>Over 100.000 members </li></ul>Suhu Yo
  6. 7. Our own mobile brands sell <ul><li>- Largest mobile game distributor </li></ul><ul><li>Over 1 million members </li></ul>Kios Game
  7. 8. Other mobile brands we own <ul><li>- Largest mobile entertainment services </li></ul><ul><li>- Largest mobile Muslim Services </li></ul><ul><li>Over 100.000 members all together </li></ul>
  8. 9. We have the technology We have the people We have the expertise We have the proven success stories with millions of users But now we want you to build ‘the killer’ with us!
  9. 10. <ul><li>…… . waiting ……. </li></ul>
  10. 11. waiting for a meeting … waiting in a traffic jam … waiting on a bus … waiting to have something to do … LOTS OF WAITING!!
  11. 12. The most loyal personal companion … known to us these days
  12. 13. OBJECTIVE “ How to kill your 10, 20, 30 minutes waiting time with pleasure on your mobile phone”
  13. 14. TARGET MARKET <ul><li>Youngsters living in Indonesia </li></ul><ul><li>Primary 12-18 years old </li></ul><ul><li>Secondary 18-25 years old </li></ul><ul><li>75% male, 25% female </li></ul><ul><li>B,C & D Social Economic Status </li></ul><ul><li>Income of around 1-2 million per month </li></ul>
  14. 15. CHARACTERISTICS <ul><li>Unique, creative & innovative yet simple! </li></ul><ul><li>Relatively quick satisfaction (5-10 minutes) </li></ul><ul><li>But long fulfilling engagement period (1-2 years at least on average) </li></ul><ul><li>Very easy to sign up for and even easier to use daily </li></ul><ul><li>Works with 80% of phones available in the market </li></ul>… and … WORTH PAYING FOR
  15. 16. DO-NOT-DO’S <ul><li>Weather forecast… </li></ul><ul><li>Traffic report … </li></ul><ul><li>One-off standalone game </li></ul><ul><li>Stock quotes </li></ul><ul><li>Horoscopes </li></ul><ul><li>… yaaaawnnnn…. </li></ul>
  16. 17. POTENTIALS <ul><li>Something to do with celebrities </li></ul><ul><li>Something to do with interactivity </li></ul><ul><li>Must be creative, innovative but within the box! </li></ul>
  17. 18. ‘ Within the box’ not ‘Out of the box’ <ul><li>Creative & Innovative </li></ul><ul><ul><li>A combination of known things creatively put together making it innovative </li></ul></ul><ul><li>‘ Within the box’ </li></ul><ul><ul><li>Must be relevant to the target audience and common to simple stupid me!! </li></ul></ul>