Nuova Yahoo! Mail: la rivoluzione "open" e "social" continua


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Nuova Yahoo! Mail: la rivoluzione open e social continua. Nuove funzionalità di visualizzazione e personalizzazione per comunicare rapidamente e condividere ciò che vuoi con chi vuoi.

Con le nuove funzioni di Yahoo! Mail si potranno:
- vedere le e-mail dei contatti più rilevanti prima di tutto il resto direttamente nella pagina di benvenuto;
- visualizzare aggiornamenti sulle attività online di amici e familiari;
- condividere molto di più con i contatti più importanti.

Presentazione di David McDowell, Director of Product Marketing Yahoo! Europe

Published in: Technology
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Nuova Yahoo! Mail: la rivoluzione "open" e "social" continua

  1. 1. Yahoo! Mail<br />A Smarter Inbox<br />Press meeting with<br />David McDowell<br />DirectorofProduct Marketing Yahoo! Europe<br />Milan, 2010 February 10th<br />
  2. 2. Yahoo! Mail is the #2 email worldwide<br />303 MillionUnique Visitors<br />Visiting4.1 BillionTimes / Month<br />Spending36 BillionMinutes / Month<br />#1in 3 of 5 most populous countries<br />and#2 in Western Europe <br />USA<br />INDIA<br />INDONESIA<br />Source: comScore Media Metrix 2.0, December 2009<br />
  3. 3. In 2009, Yahoo! Mail surpassed Alice and Libero in number of users in Italy<br />
  4. 4. If Yahoo! Mail were a city in Italy...<br />2.957.000<br />Y! Mail<br />2.546.804<br />Rome<br />1.256.211<br />Milan<br />1.004.500<br />Naples<br />865.263<br />Turin<br />
  5. 5. Revenue generated by Yahoo! Mail in Italy<br />*YoY data<br />+62,7%*<br />+41,3%*<br />-5,3%*<br />+60,4%*<br />2006<br />2007<br />2008<br />2009<br />
  6. 6. Continuous innovation: before<br />
  7. 7. August 2009<br />New Yahoo! Mail open e sociallaunched in USA<br />More Social Features:Users of both Classic Yahoo! Mail and the New Mail interfaces can take advantage of the new social features on the updated ‘What’s New’ page. And with hundreds of millions of people starting to participate in this social email experience, it can really get interesting. You can now stay up-to-date on what friends and family are doing online, and view the most recent emails from your contacts. <br />We’ve been listening to your feedback and know that you love the updates on the ‘What’s new’ page. Of course you have complete control to choose what to share by managing your updates.<br />
  8. 8. September 2009<br />New Yahoo! Mail open e social.Roll out in Italy started in September<br />25MB Attachment<br />
  9. 9. September 2009<br />Drag-and-drop for attachments<br />
  10. 10. December 2009<br />Applications<br /> <br />[100MB attachments]<br />Zumo<br />[1GB storage]<br />Xoopit <br />[share pictures in your inbox]<br />Picknik <br />[touch up the photos]<br />Sobees - My social networks<br />[with Facebook, Twitter, MySpace]<br />…<br />Flickr<br />Evite<br />PayPal<br />
  11. 11. Continuous innovation: now<br />
  12. 12. What we are launching today: important emails come first<br />
  13. 13. What we are launching today: social updates from connections<br />
  14. 14. What we are launching today: update your status message <br />
  15. 15. What we are launching today: more applications<br />
  16. 16. Yahoo! Mail<br />A smarter inbox<br />Smart<br />Better user experience <br />Open<br />Choose your applications in a huge gallery of Third Parts apps and use the ones you need most<br />Relevant<br />See important emails before anything else<br />Social<br />Always updated on yours friends activity around the web<br />
  17. 17. Yahoo! Mail<br />Demo in 10 slides<br />
  18. 18. Refreshed look for a cleaner and more simple mail experience<br /><ul><li> De-cluttered interface
  19. 19. Clean up text ads above and below the folder pane
  20. 20. Refreshed colors
  21. 21. Application inbox</li></li></ul><li>A better photo sharing experience<br />When you send photos:<br /><ul><li> 25 MB
  22. 22. Drag and drop
  23. 23. Multiple attach feature
  24. 24. Photos preview </li></ul>When you receive photos:<br /><ul><li> Multiple download feature
  25. 25. Photos preview
  26. 26. Slideshow button</li></li></ul><li>Yahoo! Mail<br />Do more with your inbox<br />
  27. 27. Application box: do more with your inbox<br />Attach large files<br />Agenda<br />Block notes<br />Free photo editing<br />File sharing<br />Update your social networks<br />And much more…<br />
  28. 28. Share large attachments with Drop I.O. <br />Attach up to 100 MB<br />Simple 3 clicks attachment flow<br />
  29. 29. Share large attachments with Drop I.O. <br /> Photos attachment preview with Drop I.O.<br />
  30. 30. Share large attachments with Drop I.O. <br /> PDF attachment preview with Drop I.O.<br />
  31. 31. Free photo editing from your inbox with Picnik<br />Crop, resize & do much more with your photos<br />Save on PC or upload to your Flickr album<br />
  32. 32. Yahoo! Mail<br />Social experience<br />
  33. 33. Check your favorite social networks from Y! Mail<br /> Check your profile on Facebook, Twitter and My Space with Sobees<br /> Update your status message on different social networks with just 1 click<br />
  34. 34. The social experience in Yahoo! Mail<br />Status message<br />Birthday reminder<br />Email from your connections or contacts come first!<br />Vitality feeds to be updated about your friends activities on Yahoo!, Twitter, Last FM, You Tube, Flickr…<br />
  35. 35. The social experience in Yahoo! Mail<br />Invite your friends to become your connections in a few clicks<br />Your friends will get a connection request via email<br />When they accept, you will see their emails and birthday reminder before anything else directly in the Yahoo! Mail welcome page<br /><br />