Email Branding

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Brand Your Corporate Image With Everyday Email Of Your Employees, Send Advert Through Email, Embed Web Link In Email, Monitor Your Email

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Email Branding

  1. 1. Notes to Resellers:
  2. 2. Brand your daily business email | Profile DATAHOUSE is a Regional ICT company registered in 2006 under Tanzania Company Act, 2002. Specializing in ICT solutions and Consultation 2
  3. 3. Brand your daily business email | Our Product • Electronic Document Management System • Workflows • Automatic Data Processing Technologies • RFID File & Assets Tracking Systems • Movable shelves • SaaS (Cloud Computing)Services Such as i. Google Apps ( Gmail for Bus, Shared Calendar, Docs….. ii. Email Branding iii. Email Encryption iv. Email Protection and Continuity v. Email Archiving 3
  4. 4. Brand your daily business email | Some of Our Clients 4
  5. 5. Brand your daily business email | Email Branding EMAIL BRANDING 5
  6. 6. Brand Your Daily Business Email
  7. 7. Brand your daily business email | 7 A bit about business email 85% of all business communications are by email the number of emails an average business person sends out annually the average open rate the average campaign click through rate Utilise the valuable real estate in something you already own… your everyday business emails Channel Reach Impressions Engagement 15k 99%+ 9%+
  8. 8. Brand your daily business email | 8 What is ClearFormat? Turn This Business email branding tool: • Interactive website navigation • Targeted promotional banners • Unified email signatures & corporate branding. • Disclaimers for compliance
  9. 9. Brand your daily business email | 9 What is ClearFormat Into This
  10. 10. Brand your daily business email | 10 What it can do for your business Brand Enhancement – Provides a consistent & professional look across your organisation – Strengthens relationships & encourages trust – Builds awareness and improves corporate visibility Powerful Marketing Tool – Messaging is highly targeted and is managed by you, in real time – Different departments can have different messaging included in their emails ensuring the right message is reaching the right organisation – All activity/clicks are measurable through the online dashboard enabling a refined marketing approach and the ability to report on ROI Generate Revenue – Messaging provided through official business email provides instant credibility (remember that 99% open rate?) – Creative email branding triggers immediate action: sales, downloads, inquiries, registrations, etc. – Clear and highly targeted messaging drives inbound traffic to corporate websites & social media platforms ready for you to convert Generate up to 10% additional traffic to your corporate website using ClearFormat
  11. 11. Brand your daily business email | 11 Enhance Your Brand Communicate your company branding and create a standard, organisation wide, email signature
  12. 12. Brand your daily business email | 12 Include targeted marketing Bring the power of your website to your business email Incorporate highly targeted messaging with clear Calls to Action
  13. 13. Brand your daily business email | 13 And a generate revenue Generate revenue by allowing customers to book/order products/service directly from your email communication
  14. 14. Brand your daily business email | 14 It’s also mobile ClearFormat is fully functional across all mobile devices
  15. 15. Brand your daily business email | 15 Examples
  16. 16. Brand your daily business email | 16 How it works
  17. 17. Brand your daily business email | 17 Reporting & ROI •Detailed analysis •Bespoke reporting
  18. 18. Brand your daily business email | 18 Reporting & ROI •Detailed analysis •Bespoke reporting •Easy user management
  19. 19. Brand your daily business email | 19 Reporting & ROI •Detailed analysis •Bespoke reporting •Easy user management •Ability to assign different departments, different targeted branding
  20. 20. Brand your daily business email | 20 Reporting & ROI •Detailed analysis •Bespoke reporting •Easy user management •Ability to assign different departments, different targeted branding •Bespoke template creation
  21. 21. Brand your daily business email | 21 Reporting & ROI •Detailed analysis •Bespoke reporting •Easy user management •Ability to assign different departments, different targeted branding •Bespoke template creation •Easy signature management
  22. 22. Brand your daily business email | 22 Reporting & ROI •Detailed analysis •Bespoke reporting •Easy user management •Ability to assign different departments, different targeted branding •Bespoke template creation •Easy signature management •Banners can be uploaded quickly and easily
  23. 23. Brand your daily business email | 23 Security & Control Spam Avoidance • Templates regularly checked against leading IP and heuristics databases • Sample emails regularly “flow tested” against email clients “Clear-Flow” Technology • Ensures the highest levels of security for your data • ClearFormat servers only ever see the email HEADER and never the BODY of the text Audited & Authenticated All actions conducted across the ClearFormat servers are audited and authenticated (via SSL) – thus ensuring the highest levels of security and, in the event required, the ability to track and trace (who did what, where and when) Delegated Authority Rights and Hierarchy Users across different departments can be allocated separate access control to the components of the system – enabling self-management and ease of change, as required Full LDAP integration LDAP integration means that should your systems employ full AD functionality, then ClearFormat can integrate and update seamlessly with your network, thus ensuring minimal operational overhead and the future-proofing of the solution Self-Managed The console functionality enables delegated users to upload and revise branding and email designs at will without the requirement to contact ClearFormat for a change request 24/7/365 Being a global organisation ClearFormat operates a 24/7/365 support facility
  24. 24. Brand your daily business email | 24 ClearFormat Clients
  25. 25. Brand your daily business email | 25 What our clients are saying “Our mobile sales force now have the ability to send branded emails directly from their handset devices, without having to manually set this up as it is now all centralized. Normally it would take us a while to do this, but with ClearFormat this can be done in a matter of hours” Barry Brown – Design Manager (Aurora Hotels) “ClearFormat has allowed us to provide consistent and professional e-mail branding solution to the business. Operationally it has allowed departmental branding and the ability to track this in order to get the department’s message through whether it has been for accounts to announce direct debit offers or marketing announcing new services and green issues. From an IT perspective it has done this all without drawing on the technical abilities of an already busy department” Paul Caney - IT Manager (Addison Lee) “Our email signature with clearformat is an excellent acquisition that has reduced business costs, improved services and enhanced our brand. Grove Groups fantastic support and constant feedback, their service management processes are indeed best practices.” We are exceedingly pleased with the results and the impact clearformat has on our business.“ Felix Director of IT (AIICO Insurance) “All of our staff have now become brand ambassadors, allowing us to increase the reach of SAT’s marketing messages and campaigns by interlinking this with our email, which we already use on a daily basis.” Anir Bidesi – Head of Information Systems (SA Tourism)
  26. 26. Brand your daily business email | 26 How to promote your business & generate sales Experience has taught us…. • Clean, clear and concise branding is always more effective than overly cluttered designs • Utilise all the information you have available (i.e. through click reports etc) as this will show you the, often very surprising, results • Include easy to use website navigation that directs users to your key website pages – and make those pages relevant
  27. 27. Brand your daily business email | 27 In Conclusion Does your brand shine at all client touchpoints? • 85% of corporate communication is still done via email • Turn every employee into a Brand Ambassador & Sales person • Email branding enhances your corporate brand and company offering with every email you send Can you afford to not have your emails branded?
  28. 28. Brand your daily business email | Contacts 28 Our Contacts Please Contact Us Today To Get Started Datahouse (T) Ltd Samora Avenue/ Morogoro Road PPF House, 5th Floor sales@datahousetza.com 0655176976 +255222136575 www.datahousetza.com

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