Marketing careers

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Marketing careers

  1. 1. Careers in Marketing Lesson 1.5 Activity 1
  2. 3. Objectives <ul><li>The importance of marketing careers to the U.S. economy </li></ul><ul><li>The benefits of working in marketing </li></ul><ul><li>Employment opportunities for people trained in marketing </li></ul><ul><li>Examples of jobs within marketing occupational areas and at different skill levels </li></ul>
  3. 4. Why choose Marketing as a career? <ul><li>Marketing provides a great diversity of opportunities. </li></ul><ul><li>Marketing activities account for about one in every three jobs in the United States. </li></ul>
  4. 5. Growth in the field of Marketing <ul><li>Job opportunities in marketing are growing, while those in production are decreasing. This is because production lends itself to automation while marketing requires personal contact. </li></ul>
  5. 6. Benefits of a Marketing Career <ul><li>The opportunity to make an above-average income. </li></ul><ul><li>Most jobs in marketing, especially those beyond entry-level positions, are interesting and varied. </li></ul><ul><li>You will usually have more opportunities to advance in a marketing career than in almost any other area of business! </li></ul>
  6. 7. Marketing Occupational Areas <ul><ul><li>Hospitality Marketing </li></ul></ul><ul><ul><li>Importing/Exporting </li></ul></ul><ul><ul><li>International Marketing </li></ul></ul><ul><ul><li>Marketing Research </li></ul></ul><ul><ul><li>Product Management </li></ul></ul><ul><ul><li>Professional Sales </li></ul></ul><ul><ul><li>Public Relations </li></ul></ul><ul><ul><li>Advertising </li></ul></ul><ul><ul><li>Customer Service </li></ul></ul><ul><ul><li>E-Commerce </li></ul></ul><ul><ul><li>Entrepreneur </li></ul></ul><ul><ul><li>Fashion Merchandising </li></ul></ul><ul><ul><li>Financial Services </li></ul></ul><ul><ul><li>Food Marketing </li></ul></ul>An occupational area is a category of jobs that involves similar skills and aptitudes.
  7. 8. Job Levels in Marketing <ul><li>Entry-level jobs usually require no prior experience and involve limited decision-making skills. </li></ul><ul><li>Career sustaining jobs require a higher level of skill and more decision making. </li></ul><ul><li>Marketing specialist employees must show leadership ability and make many decisions on a daily basis. </li></ul>
  8. 9. Job levels continued… <ul><li>Marketing supervisors must have good management skills, the ability to make many decisions on a daily basis, and excellent marketing skills. </li></ul><ul><ul><ul><ul><ul><li>Manager/owners are competent to run a small business or a significant part of a large business. </li></ul></ul></ul></ul></ul>
  9. 10. <ul><li>Is </li></ul><ul><li>a career for you? </li></ul>

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