YACHT BROKERAGE              YACHT CHARTER                    DOCKS & SLIPS LATEST YACHT LISTINGS        NEW LUXURY YACHTS...
M o s t   a d v a n c e d   m a r k e t i n g    LONgITUDE64
p l a t f o r m   f o r      t h e       y a c h t i n g                  Docks & SLIPS SOLUTIONS                  yacht b...
contents                                     LONGITUDE64                                     EDITOR’S LETTER              ...
4255   Online PR                                                           56       Understanding online PR and how       ...
THE             YACHTING             NETWORK             www.theyachtingnetwork.ch                Most Advanced Marketing ...
Social Media MarketingSocial Networks IntegrationSuperyachts MarketingDedicated SuperyachtsReservation SitesYacht Brokerag...
EDITOR’S LETTER                                                                         OLIVIER BAELDE                    ...
Targa 52, 2005FAIRLINE                 Specs: LOA:16 metres Beam:4 metres Draft:1 metres - VOLVO 715hp - Diesel           ...
Targa 52, 2005                                                   FAIRLINE       FAIRLINE Targa 52, 2005, Mallorca, Baleare...
LONGITUDE 64                                                                                                              ...
Tdicated to other sites.                           he Docks & Slips Solution for      geting the yachting and luxury mar- ...
SOCIAL MEDIA                                           Social Media                                                       ...
company’s website. ie the single point of entry for all list-       reach potentials clients through all available social ...
FAIRLINE Targa 44, 2008, £395,000Located in GibraltarFAIRLINE Targa 44, 2008, Gibraltar, £395,000 The GRAN TURISMO model f...
FAIRLINE Targa 44, 2008, £395,000                                                            Located in GibraltarSpecs: LO...
SOCIAL NETWORKS                                                                          Yachting & Social                ...
Every social media user has a very clear idea of what         tures pertaining to your business activity.“   social media ...
SOCIAL NETWORKS                                           facebook user id , you give                                     ...
There are so many ways to use social media to communicate draw the line with abusing permission? Un-“        with the cust...
SHOWS                                                                                                                     ...
SHOWS                                                 Boat Shows                                                 September...
FAIRLINEYACHTCLUB • ISSUE SEPTEMBER 201124
WORLD NEWSFAIRLINE TARGA 43, 2000, 219.000 €                                                         Located in France    ...
FAIRLINE YACHT CLUB                                               Index                                               EDIT...
BROKERAGE            F A I R L I N E 26 S U N F U R Y , 1 9 8 6 , 1 9 . 9 0 0  €                                          ...
BROKERAGE                                                        F A I R L I N E S P O R T F U R Y , 1988, 16.800 €       ...
BROKERAGE             F A I R L I N E T A R G A 3 4 , 2 0 0 3 , 1 7 5 . 0 0 0  €                                          ...
BROKERAGE                                                          F A I R L I N E T A R G A 3 4 , 1 9 9 2 , 7 9 . 9 0 0  ...
BROKERAGE             F A I R L I N E T A R G A 4 3 , 2 0 0 0 , 2 1 9 . 0 0 0  €                                Fréjus, PR...
BROKERAGE                                                      FAIRLINE PHANTOM 40, 2008, £285,000                        ...
BROKERAGE         F A I R L I N E P H A N T O M 4 1 , 1 9 9 2 , 1 5 9 . 5 0 0  €                                          ...
BROKERAGE                                                      FAIRLINE PHANTOM 50, 2004, £365,000                        ...
BROKERAGE          F A I R L I N E P H A N T O M 5 0 , 1 9 8 8 , 1 5 0 . 0 0 0  €                               Poole, DOR...
BROKERAGE                                                           FAIRLINE TARGA 29, 1998, £59,950                      ...
BROKERAGE              F A I R L I N E T A R G A 4 0 , 2 0 0 6 , 2 4 0 . 0 0 0  €                                Poole, DO...
BROKERAGE                                                         F A I R L I N E T A R G A 4 0 , 2 0 0 5 , 1 9 5 . 0 0 0 ...
BROKERAGE              FAIRLINE TARGA 44, 2008, £395,000                            Santa Ponsa Mallorca, PM, SpainFAIRLIN...
BROKERAGE                                                          F A I R L I N E T A R G A 4 8 , 1 9 9 7 , 1 9 0 . 0 0 0...
BROKERAGE              F A I R L I N E T A R G A 5 2 , 2 0 0 5 , 4 4 5 . 0 0 0  €                                        M...
BROKERAGE                                                          FAIRLINE TARGA 52, 2004, £264,995                      ...
BROKERAGE     FAIRLINEYACHTCLUB • ISSUE SEPTEMBER 201143
MARKETING                                                                                     OLIVIER BAELDE              ...
marketing services for luxury yachts,                                                                                   yo...
SOLUTIONS                                                       Yacht                                                     ...
Fairline Yacht Club magazine - Yacht Brokerage - September 2011 issue
Fairline Yacht Club magazine - Yacht Brokerage - September 2011 issue
Fairline Yacht Club magazine - Yacht Brokerage - September 2011 issue
Fairline Yacht Club magazine - Yacht Brokerage - September 2011 issue
Fairline Yacht Club magazine - Yacht Brokerage - September 2011 issue
Fairline Yacht Club magazine - Yacht Brokerage - September 2011 issue
Fairline Yacht Club magazine - Yacht Brokerage - September 2011 issue
Fairline Yacht Club magazine - Yacht Brokerage - September 2011 issue
Fairline Yacht Club magazine - Yacht Brokerage - September 2011 issue
Fairline Yacht Club magazine - Yacht Brokerage - September 2011 issue
Fairline Yacht Club magazine - Yacht Brokerage - September 2011 issue
Fairline Yacht Club magazine - Yacht Brokerage - September 2011 issue
Fairline Yacht Club magazine - Yacht Brokerage - September 2011 issue
Fairline Yacht Club magazine - Yacht Brokerage - September 2011 issue
Fairline Yacht Club magazine - Yacht Brokerage - September 2011 issue
Fairline Yacht Club magazine - Yacht Brokerage - September 2011 issue
Fairline Yacht Club magazine - Yacht Brokerage - September 2011 issue
Fairline Yacht Club magazine - Yacht Brokerage - September 2011 issue
Fairline Yacht Club magazine - Yacht Brokerage - September 2011 issue
Fairline Yacht Club magazine - Yacht Brokerage - September 2011 issue
Fairline Yacht Club magazine - Yacht Brokerage - September 2011 issue
Fairline Yacht Club magazine - Yacht Brokerage - September 2011 issue
Fairline Yacht Club magazine - Yacht Brokerage - September 2011 issue
Fairline Yacht Club magazine - Yacht Brokerage - September 2011 issue
Fairline Yacht Club magazine - Yacht Brokerage - September 2011 issue
Fairline Yacht Club magazine - Yacht Brokerage - September 2011 issue
Fairline Yacht Club magazine - Yacht Brokerage - September 2011 issue
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Fairline Yacht Club magazine - Fairline Yacht Brokerage - September 2011 issue. Visit http://www.fairline-yachtclub.com for details. editor-publisher: Olivier Baelde

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Transcript of "Fairline Yacht Club magazine - Yacht Brokerage - September 2011 issue"

  1. 1. YACHT BROKERAGE YACHT CHARTER DOCKS & SLIPS LATEST YACHT LISTINGS NEW LUXURY YACHTS LISTINGS MARKETING YOUR INVENTORY FAIRLINE YACHT CLUB www.fairline-yachtclub.com | ISSUE SEPTEMBER 2011 YACHT BROKERAGE Social Media Strategy and APIs integration YACHT CHARTER Inbound Marketing Strategy for Luxuy yachts ONLINE PR TIPS Managing brand awareness online BOAT SHOWS Mobile Fall Boat Shows Calendar apps ag e r ke Yacht BroFOCUS Marketing for the yachting industry 1.99£
  2. 2. M o s t a d v a n c e d m a r k e t i n g LONgITUDE64
  3. 3. p l a t f o r m f o r t h e y a c h t i n g Docks & SLIPS SOLUTIONS yacht brokerage solutions yacht charter solutions monthly magazine web: www.longitude64.com email: sales@longitude64.com skype: longitude64 facebook: www.facebook.com/longitude64 twitter: www.twitter.com/longitude64
  4. 4. contents LONGITUDE64 EDITOR’S LETTER 8 EDITOR LETTER Welcome to the Fairline Yacht Club magazine 12 LONGITUDE 64 A new approach to yacht brokerage and yacht charter marketing 16 SOCIAL MEDIA MARKETING Establishing an efficient social media marketing strategy becomes now a reality for yacht brokerage and yacht charter companies. 20 SOCIAL NETWORKS Advantages of using APIs integration to post automatically to social networks. 27 BOAT SHOWS CALENDAR Boat show events taking place in september 2011 26 08 YACHT BROKERAGE LISTINGS Fairline Yacht brokerage listings for the month of september 2011 presented by brokerage companies using our yacht brokerage solution Yacht Brokerage and Charter Marketing FEATURES 24 44 YACHT CHARTER MARKETING Inbound marketing strategy for luxury charter yachtsLONGITUDE64 • ISSUE SEPTEMBER 2011 46 YACHT BROKERAGE SOLUTION Presentation of the yacht brokerage solution for joomla. Features and advantages 53 Find Prospects Using social media to find prospects.04 32
  5. 5. 4255 Online PR 56 Understanding online PR and how to use it to create brand awareness56 YACHT CHARTER SOLUTIION Presentation of the yacht charter solution for joomla. Features and advantages60 DOCKS & SLIPS SOLUTION Presentation of the docks & slips solution for joomla. Features and advantages 66 YACHT DESIGN NEWS Yacht design news for64 NEWS AROUND THE WORLD Yachting events around the world september 2011 10 Cover Story %O FF Longitude 64 - The Yacht- ing Network offers powerful GRAB features to yacht brokerage and yacht charter companies looking for a turnkey solu- yearly tion in order to improve their Subscription inbound marketing activities and social networks integra- Today !! tion .
  6. 6. THE YACHTING NETWORK www.theyachtingnetwork.ch Most Advanced Marketing Services for the YachtingContactsCH - Crans Montana: +41 (0)27 483 12 20UK - London: +44 (0)20 7078-4226USA - Miami: +1 (305) 394-9652email: sales@theyachtingnetwork.ch
  7. 7. Social Media MarketingSocial Networks IntegrationSuperyachts MarketingDedicated SuperyachtsReservation SitesYacht Brokerage SolutionsYacht Charter SolutionsCorporate MagazinesCreation
  8. 8. EDITOR’S LETTER OLIVIER BAELDE by Editor FAIRLINE YACHT CLUB PUBLISHER/EDITOR Welcome Olivier Baelde editor@yachting.vg Marketing solutions Magazines are available in ADVERTISING MGR printed and electronic ver- for yacht broker- James Blackburn sions. age , yacht charter advertising@yachting.vg companies and real The Yachting Network plat- SALES MGR estate agencies form coupled to our yacht- Ian Foster ing solutions provide an specializing in the exclusive set of features sales@yachting.vg rental and sale of to yacht brokerage and MARKETING MGR docks and slips are yacht charter companies Clive Coleman allowing them to market our primary focus. marketing@yachting.vg worldwide on different me- dias their yachts for sale or PR MGR charter fleet. Web Solutions Antoine Bonvin We developed over the last pr@yachting.vg We continuously work on 24 months an online plat- improving our platform to form using the latest tech- SUBSCRIPTIONS MGR provide advanced features nologies in terms of web Danielle Chiocci not available in third party design, database architec- subscriptions@yachting.vg listings websites. ture, cloud hosting. SOCIAL NETWORKS MGR Furtermore, a very pow- Sven Nicklasson erful social network inte- Mobile Solutions social_networks@yachting.vg The release of our iphone gration though APIs al- and ipad apps are sched- lows the brokerage and BUSINESS DEVELOPMENT uled for december 2011. It charter companies using MGR will add even more reach our yachting solutions to Glen Coburn to our solutions. gain maximum exposure bus_dev@yachting.vg on a worldwide basis with Join us a minimum of efforts onFAIRLINEYACHTCLUB • ISSUE SEPTEMBER 2011 their side. Olivier Baelde Publisher, Editor Then, our montlhy maga- Crans Montana, zines generated through Switzerland an InDesign CS5 workflow All correspondence should integration allows to gen- be addressed to erate on a monthly basis 88-90 Hatton Garden magazines for every sites London, EC1N 8PN composing The Yachting United Kingdom Network. 8
  9. 9. Targa 52, 2005FAIRLINE Specs: LOA:16 metres Beam:4 metres Draft:1 metres - VOLVO 715hp - Diesel Web id: 5 - Price: 445.000 € Tax Not Paid Visit www.fairline-yachtclub.com for full details - Web id: 5 Motor Boat Broker Nicky Davies Spain (+34) (971) 695-441
  10. 10. Targa 52, 2005 FAIRLINE FAIRLINE Targa 52, 2005, Mallorca, Baleares Spain, 445.000 € This Fairline Targa 52 has been superbly maintained and is offered in excellent order. The boat has a full Mediterranean specification including air conditioning, Raymarine navigation equipment and all the other extras that you would expect from a boat of this calibre. Visit www.fairline-yachtclub.com for full details - Web id: 5Motor Boat BrokerNicky DaviesSpain (+34) (971) 695-441
  11. 11. LONGITUDE 64 OLIVIER BAELDE by Editor “Longitude 64 - The Yachting Network” A new approach to yacht brokerage and yacht charter marketing: integration with social networks W elcome to the Longitude 64 monthly magazine. The pri- mary purpose of this maga- zine is to present yachts for brokerage and yachts for charter from clients using our yachting solutions. In order to provide them with a competitive advantage, we decided to integrate our online platform called The Yacht- ing Network with the Adobe inDesign workflow. The end result being that all the listings from clients using our online yachting solutions are as well included in our monthly magazines. It brings them maximum exposure as well as brand recognition. We believe that there is still a need for a printed W version to allow readers to be able our clients listings. e believe that a tight inte- to read offline while traveling for ex- gration between the web T ample. Furthermore, it allows our cli- he architecture of our platform sites of our clients running ents to reach potential buyers who now comes full circle. We are one of our yachting solutions and are not always willing to stay a long able to provide to all clients social networks and coupled with a time in front of a computer screen in using our yachting and real estate printed version will bring them a very order to review luxury yachts for sale solutions an integrated platform able powerful platform to increase the vis-FAIRLINEYACHTCLUB • ISSUE SEPTEMBER 2011 or charter. A printed version still has to deliver online and offline visibility ibility of their listings. its charm and provides added value to through very efficient web services. U our clients. nlike third party listing sites F urthemore, our complete inte- specializing in yachting, cli- w We hope you will enjoy gration to over 15 social net- ents list their yachts only once reading every month our works through APIs allows clients on their websites in our yachting so- magazines. In the following using our solutions to post automati- lutions and then syndication takes months, every site part of The Yacht- cally listings updates on their social place. It insures that their domain ing Network will be integrated in the media accounts without extra work. name and web site is the place where Adobe Indesign workflow in order to all listings are managed, indexed first generate monthly magazines adding by search engines and where all in- again some exposure and visibility to bound traffic goes back to when syn- 12
  12. 12. Tdicated to other sites. he Docks & Slips Solution for geting the yachting and luxury mar- joomla was designed to answer kets.O Y ver time, this strategy will the needs of real estate agen- acht Listings are as well dis- bring continuous lead gen- cies specializing in the sale and rental tributed in RSS feed format to eration at a fraction of the of yacht slips. It provides extensive different subscribers and feed-cost spent on multiple third party features not found in the competition. burner. XML feeds are syndicated tolisting sites where listings are lost in The Docks & Slips solution includes generic third party web sites like Olx,the crowd. Vast, Oodle. It helps in increas- The Yachting Network has local web- ing backlinks to the client’sT he Yacht Brokerage So- website. lutions for joomla was sites in all european countries. The A designed to answer print version of our magazine brings dditional XML feedsthe needs of yacht brokerage additional readers and visibility to our following the openma-or dealership companies. It rine standard (www. clients. Complete integration in socialprovides extensive features openmarine.org) generate filesnot found in the competition. networks maximizes the exposure of compatible with The YachtThe Yacht Brokerage solution yacht listings. Soon to be released, Market, Boatshop24, Boat 24,includes lead request man- mobile apps will close the circle of a Jameslist... completing a veryagement to store all yacht powerful array of syndicationrequests. 360 inbound marketing strategy. tools. FAIRLINEYACHTCLUB • ISSUE SEPTEMBER 2011T he Yacht charter reservation So- lead request management to store all lutions for joomla was designed yacht slips requests. to answer the needs of yacht Pcharter companies. It provides exten- owerful and integrated APIs:sive features not found in the compe- Powerful & Integrated Syndica-tition. The Yacht Charter Reservation tion Services: Our Solution offerssolution includes reservation requests a very powerful synchronization tooland quotes management as well as in order to increase instantly the vis-online availability calendars. ibility of the listings in the Longitude 64 Yachting Network composed of over 15 web sites (and growing) tar- 13
  13. 13. SOCIAL MEDIA Social Media Establishing an efficient Marketing and “ SOCIAL MEDIA marketing strategy becomes now a reality for yacht Yachting brokerage and yacht charter companies. When establishing the company marketing strategy, The most costly decision a market- it does not appear anymore as a cost several key indicators ing or sales manager will take when effective solution in a long term strat- must be closely watched.FAIRLINEYACHTCLUB • ISSUE SEPTEMBER 2011 implementing a marketing strategy egyh. All third party listings sites rely will be to rely entirely on third party on traffic to their sites in order to be As well, deciding the websites to acquire new contacts and able to charge yacht brokerage and direction of the data promote the yacht listings. This deci- yacht charter firms. Thus, they will sion is mostly taken due to the ap- most of the time prevent this traffic flow between the parent easy setup and maintenance to leave their site unless it goes to a company and third party third party listing sites seem to pro- paid advertisement. The data flow of sites can become costly vide. However, when analyzing care- the listings between the company’s in terms of advertising fully the features provided, as well website and the outside world must as the possibility to create inbound be carefully evaluated. The success in budget without bringing traffic to the company’s website or establishing a long term approach is long term traffic. ” expand the reach to social networks, to consider, as the central point, the 14
  14. 14. company’s website. ie the single point of entry for all list- reach potentials clients through all available social medias.ings should be your website. Then, syndication to third In a long term strategy, all inbound traffic must go back toparty listings websites specializing in the yachting and your site. This way, if you decide to stop listing on a particu-to social network will take place. This data flow will allow lar third party listings website, most of the traffic will stillyou to generate inbound traffic back to your site and not flow to your site through the other channels. On the otherto other sites. You will have the control over the data pro- hand, if you stricly list on third party sites, the day you stopvided to the external sites. Contacts and leads coming to paying them, you “disappear“ from the internet world...your site once will most likely come back to your site ona regular basis. A powerful outbound strategy for the list- 0 Social media is onlineings is to target all available social network and document Social media is something that takes place online. It is aor images sharing sites. Through APIs, you can automate type of communication that takes place outside of in-per-the posting of listings information and brochure to a large son meetings, phone calls, or foot traffic. That means socialarray of sites which are not used by third party listings media is location-independent, which makes it a valuablewebsites to avoid loosing traffic.Nowadays, you can maxi- part of any company’s business strategy.mize your exposure on social networks relatively easily byselecting a yachting solution already integrating the APIs 0 Social media is user-generatedto post automatically. Content used to be something that very few people cre- ated. Reporters, TV anchors, movie directors, authors, radio0 Social networks integration DJs, and magazine editors created content, and everyone else consumed it. Now, everyone is a publisher, and theFurthermore, third party listings websites will not have any people who use the content are also the ones who createincentives to integrate your listings with social networks it.or other sites in order to keep the traffic on their site. Youmust put in place a well tought-out strategy which will syn- 0 Social media is highly accessible and scal-dicate listings to generic listings sites. (Olx, Oddle, Vast...), ablethird party listings sites specializing in yachting through Social media is highly accessible and scalable to the public,the openmarine.org initiative for example: It allows you to which means that social media has lots of users and offersgenerate a standard xml feed and post it to several sites plenty of opportunity for companies. Because social mediathrough a subscription. Then, post the listings to your face- is easy to access, the tools for social media are easy andbook and twitter account. intuitive enough for the common person to use. Even if you don’t use social media now, there’s no reason not to0 XML feeds jump in!We went further in the integration of our yachting solu- FAIRLINEYACHTCLUB • ISSUE SEPTEMBER 2011tions with a large array of APIs. Clients using our yachtingsolutions have their listings posted automatically to Flickr,Picasa, Wordpress, Blogger, Olx, Oddle, Vast, Openmarine.Then, PDF brochures generated are posted to Issuu, Scribd,Slideshare, Docstoc expanding the reach and search en-gines indexing. And a new service launched this month isthrough the magazines listing all the yachts from our cli-ents and generated in 3 versions: print on demand version,electronic version and ipad version. The goal in creatingyour marketing strategy is not to get linked to a single thirdparty listings website where they will dictate their market-ing strategy to you and make it very difficult for you to 15
  15. 15. FAIRLINE Targa 44, 2008, £395,000Located in GibraltarFAIRLINE Targa 44, 2008, Gibraltar, £395,000 The GRAN TURISMO model features a newly de-signed cockpit with hugely increased space and a dining area which easily converts into a sunpad- providing real adaptability and functionality.UK OfficeContact: Mark DaviesTel: +44 (0)1242 250 000Fax: +44 (0)1242 500 253Mobile: 07703 336 634
  16. 16. FAIRLINE Targa 44, 2008, £395,000 Located in GibraltarSpecs: LOA:13 metres Beam:4 metres - VOLVO 435hp - DieselWeb id: 8 - Price: £395,000 Tax Not Paid Mallorca Office Contact: Amanda Pollett Tel: 34 687 070 252 Fax: +44 (0)1242 500 253 Mobile: +34 607 499 342
  17. 17. SOCIAL NETWORKS Yachting & Social Common Mistakes companies Make With Strategy: Some of the most common mistakes companies make with so- cial media revolve around Networks Strategy making decisions that While it’s useful to get into the details and tactics of social aren’t consistent with hav- ing good business sense. media, a solid marketing strategy should work no matter the Because social media tools medium. The smartest companies will focus on strategy because are free, some companies in the world of Web 2.0, the tools are constantly changing. tend to take the wrong ap- proach: use all tools to see what sticks. Here are some of the most common mis- takes to avoid with social media strategy: 0 Not developing a social media strat- egy Because social media is the hottest trend in marketing, companies assume that all they have to do is set up a Twitter account and a Face- book fan page. This is the equivalent of pulling ran- dom magazines out of off the rack and purchasing full page color ad in each one, then throwing together a quick and dirty PowerPoint flyer to run. Just like any other communication me- dium, social media requiresFAIRLINEYACHTCLUB • ISSUE SEPTEMBER 2011 a well-thought out market- ing strategy plan. utmost importance. Furthermore, because they can sell anything. Social media may 0 Perfecting a social it takes time to build social media accounts, seem free, but the hidden time costs to media strategy every minute you waste by not being there build relationships Social media is not a Even though a social me- is followers you could be losing. quick way to make more sales; in fact, so- dia strategy is important, cial media actually adds cycle time to the don’t wait for the strategy 0 Gathering followers rather sales process. Just like any other process, a to set up your company’s than building a network company must consider how much of its accounts. Reserving your There are no shortcuts in social media, and resources to invest. company’s name on various the bottom line is companies have to build social media sites is of the relationships with their customers before 18
  18. 18. Every social media user has a very clear idea of what tures pertaining to your business activity.“ social media means to them, and how they want to be approached by companies on social media. Most companies don’t realize that the way they approach 0 Facebook On Facebook for example, the new graph API allows to post update statuses about listings, upload images in albums , post social media sends its own message to consumers.” events in calendar.. As well, you can use the facebook user authentication to login into 0 Putting all eggs in one basket your site and read or contribute to your It’s exciting to see extraordinary results on content. The advantage is that you can at one form of social media, and tempting to the same time know more about this per- invest all your resources into what’s work- son and propose a subscription to your ing. Try to resist. With the speed at which newsletter. When he connects to your site technology changes, social media is start- with his facebook’s user id , you will be able ing to look similar to the fashion cycle: one then to send messages directly through day you’re in, the next day you’re out. Tools the facebook graph API. It will allow you to fall in and out of fashion all the time keep this user informed about your com- – remember Friendster, and more recently, FAIRLINEYACHTCLUB • ISSUE SEPTEMBER 2011 pany activities automatically through your MySpace? Companies that build a large eq- website. It provides an extra level of pos- uity on one tool will find themselves with sibilities since you no longer need a user nothing if the tool loses popularity. to subscribe to your newsletter. While you manage your own facebook groups , you While having a social network presence can post automatically news to the groups through Facebook, Twitter and other social and invite all new friends automatically to networks proves mandatory nowadays, a join the groups through the APIs. new concept tested by our yachting solu- tions is to benefit from Facebook groups 0 Friends and Followers and social activity by bringing back “friends By inviting your “friends and followers” to and followers“ to the company’s website in visit and connect to your site using their order to propose targeted services and fea- 19
  19. 19. SOCIAL NETWORKS facebook user id , you give them the possibility to share information and recom- mend other users to con- nect with you. On the new site www. yachting.vg, we are cur- rently experimenting with several new functionalities of the Graph API. Integrating your site more tighly with external social networks will allow you to communicate faster new information to be given to followers and groups. You will be able to provide a constant flow of informa- tion and news through automated tasks. When us- ers visit your website, your can control the information on a regular basis for example a new yacht tional tone and respond to other partici- given to them as well as listing or price reduction offer, you keep the pants in the conversation. Automated ac- getting their feedback on flow going. counts or accounts that are updated with a specific polls or through a stream of links do not produce results. comment system. 0 Common Mistakes Companies You can inform your Make With Messaging 0 Controlling the message groups, friends and follow- Every social media user has a very clear Social media is not about controlling a mes- ers that the newsletters idea of what social media means to them, sage. In fact, the very nature of social media generated every month is and how they want to be approached by is such that no one person or organization available on your website. companies on social media. Most com- can control the message. Because social The important point in panies don’t realize that the way they ap- media is a medium to share information this social network integra- proach social media sends its own message through a network, companies must re- tion with your website isFAIRLINEYACHTCLUB • ISSUE SEPTEMBER 2011 to consumers. Here are some of the most alize that once they put the message out to keep the channels open common mistakes companies make with there, they have no control anymore. Users and regularly communicate messaging: can choose to edit the message, inject their to provide new information own opinions into the message, share the and news. 0 Creating impersonal accounts message, or ignore the message. Further- Readers will be more Users don’t follow companies; they follow more, companies can’t even control where likely to visit your site on engaging people who work at companies. the message starts: a user can also create a regular basis if they get Unless the tool is meant specifically for a message about a company without hav- weekly news from your site. companies to use (i.e.: Facebook fan pages), ing any affiliation to them. Because of the This could be fastidious if every account should be an actual person nature of social media, companies that try you had to do it manually , who has a name and a title that clearly sig- to control the message will have difficulty but by creating automated nifies him or her as a face of the company. reaping any of the benefits of the medium. tasks to post automatically This person should write with a conversa-20
  20. 20. There are so many ways to use social media to communicate draw the line with abusing permission? Un-“ with the customer, and as social media goes mainstream fortunately, this question is similar to asking companies are finding new ways every day. All of these where comedians draw the line with poten- purposes for communication fall into three main tially offensive jokes. The truth is that different users have different levels of tolerance. Just like functions: public relations and marketing, sales, and a comedian might experiment with messaging customer services.” based on the feedback he or she is receiving from the audience, your company must experi-0 Not controlling the message ment with the right level of communication, erring on theWhile companies should be careful about trying to exer- side of unobtrusive.cise too much control over the message, there is also theopposite end of the spectrum to avoid. Companies often 0 Strategy definitioncite “control over message” as a reason not to participate in The framework for developing a social media strategysocial media, but the truth is that companies have lost con- consists of three potential functions: public relations andtrol of the message whether they participate or not. This is marketing, sales, and customer services. Social media canbecause, as mentioned earlier, users can create a message be used to further goals within just one of these threeand drive the conversation surrounding that message. functions, two these functions, or a company could use So how can companies exercise some control over a FAIRLINEYACHTCLUB • ISSUE SEPTEMBER 2011 social media to satisfy the needs of all three of these func-message and still reap the benefits of social media (rapid tions. These three functions feed each other in a cycle, anddiffusion of information through people sharing messages companies can create a fairly comprehensive social mediawith their networks)? The answer is that companies need to strategy by taking each into consideration.participate in the conversation. Responding to complaintsand stressing the benefits and what the company does 0 Find your audiencewell; these are all ways for companies to control the end- Very few social media tools will work for every company;consumer’s perception of its services. however, if your company is just starting out with social media, you can find plenty of people by sticking to the big-0 Abusing permission gest social media sites. Generally, the strategy for finding anAbusing permission is a fast way for companies to lose audience is looking for groups of people with similar inter-credibility, damage relationships, and generally make a ests to keywords that make sense for your company.bad name for themselves in social media. So where do you 21
  21. 21. SHOWS 09 16 07 21FAIRLINEYACHTCLUB • ISSUE SEPTEMBER 2011 7 Cannes 9 Tampa 16 Southampton 21 Monaco September 7 - 12 September 9 - 11 September 16 - 25 September 21 - 2422
  22. 22. SHOWS Boat Shows September 2011 Cannes International Boat & Yacht Show Europe’s leading in-water exhibition, the Festival de la Plaisance de Cannes is a unique venue offering showgoers the opportunity to preview the finest jewels of the sea. September 7 - 12, 2011Monaco Yacht SouthamptonShow Boat ShowThe Monaco Yacht Show presents the The UK’s leading outdoor Boat Showgreatest showcase of luxury yachting provides authentic experiences bothin the world. A high-end show guar- on and off the water for a fun-filled 46th Tampa FAIRLINEYACHTCLUB • ISSUE SEPTEMBER 2011anteed by the meticulous selection day out for boaters, trade and theof the exhibitors.September 21 - 24, 2011 whole family. September 16 - 25, 2011 Boat Show Expanded in-water display will show- case nearly three dozen best-in-class vessels, ranging in size from 40 to 97 feet! September 9 - 11, 2011 23
  23. 23. FAIRLINEYACHTCLUB • ISSUE SEPTEMBER 201124
  24. 24. WORLD NEWSFAIRLINE TARGA 43, 2000, 219.000 € Located in France FAIRLINE yacht club www.fairline-yachtclub.com Yacht BrokerageFAIRLINE TARGA 43, 2000, Provence Côte d’Azur France, 219.000 € Bateau en état irre-prochable , entretenu par professionnels , factures sur demande Yacht CharterSpecs: LOA:13 metres Beam:3 metres Draft:1 metres - VOLVO 370hp - DieselWeb id: 31 - Price: 219.000 € Tax Paid FAIRLINEYACHTCLUB • ISSUE SEPTEMBER 2011 Nautic Avenue Cedric DIBIANCA France (+33) ((0)9) 54 22 80 56 Visit www.fairline-yachtclub.com for full details - Web id: 31 25
  25. 25. FAIRLINE YACHT CLUB Index EDITOR’S LETTER MOTOR YACHTS BROKERAGE FAIRLINE 26 SUN FURY, 1986, 19.900 € 27 FAIRLINE FAIRLINE SPORTFURY, 1988, 16.800 € 28 FAIRLINE FAIRLINE TARGA 34, 2003, 175.000 € 29 FAIRLINE FAIRLINE TARGA 34, 1992, 79.900 € 30 FAIRLINE FAIRLINE TARGA 43, 2000, 219.000 € 31 FAIRLINE PHANTOM 40, 2008, £285,000 32 FAIRLINE PHANTOM 41, 1992, 159.500 € 33 FAIRLINE PHANTOM 50, 2004, £365,000 34 FAIRLINE PHANTOM 50, 1988, 150.000 € 35 FAIRLINE TARGA 29, 1998, £59,950 36 FAIRLINE TARGA 40, 2006, 240.000 € 37 FAIRLINE TARGA 40 , 2005, 195.000 € 38 FAIRLINE TARGA 44, 2008, £395,000 39 FAIRLINE TARGA 48, 1997, 190.000 € 40 FAIRLINE TARGA 52, 2005, 445.000 € 41 FAIRLINE TARGA 52, 2004, £264,995 42FAIRLINEYACHTCLUB • ISSUE SEPTEMBER 201126
  26. 26. BROKERAGE F A I R L I N E 26 S U N F U R Y , 1 9 8 6 , 1 9 . 9 0 0  € Fréjus, PR, FranceFAIRLINE FAIRLINE 26 SUN FURY, 1986, France, 19.900 € bateau en excellent état, très bien entretenu parson propriétaire ,vaigrage entièrement refait, moteur tribord changer seulement 110h et moteur bâbordentièrement révisé 560h, a voir, affaire a saisir !!!!!Possibilité de place de Port - Specs: LOA:8 metres Beam:3metres - VOLVO 151hp - GasWeb id: 32 - Price: 19.900 € Tax Paid FAIRLINEYACHTCLUB • ISSUE SEPTEMBER 2011 Nautic Avenue Cedric DIBIANCA France (+33) ((0)9) 54 22 80 56 Visit www.fairline-yachtclub.com for full details - Web id: 32 27
  27. 27. BROKERAGE F A I R L I N E S P O R T F U R Y , 1988, 16.800 € Fréjus, PR, France FAIRLINE FAIRLINE SPORTFURY, 1988, Provence Côte dAzur France, 16.800 € 2 moteurs remplaces en mai 2010, completement revises - Specs: LOA:8 metres Beam:3 metres - VOLVO 126hp - Gas Web id: 29 - Price: 16.800 € Tax PaidFAIRLINEYACHTCLUB • ISSUE SEPTEMBER 2011 Nautic Avenue Cedric DIBIANCA France (+33) ((0)9) 54 22 80 56 Visit www.fairline-yachtclub.com for full details - Web id: 2928
  28. 28. BROKERAGE F A I R L I N E T A R G A 3 4 , 2 0 0 3 , 1 7 5 . 0 0 0  € Fréjus, PR, FranceFAIRLINE FAIRLINE TARGA 34, 2003, Provence Côte dAzur France, 175.000  € Trés beau fairline ,trés bienéquipé et en excellent état. - Specs: LOA:10 metres Beam:3 metres - VOLVO 285hp - DieselWeb id: 30 - Price: 175.000 € Tax Paid FAIRLINEYACHTCLUB • ISSUE SEPTEMBER 2011 Nautic Avenue Cedric DIBIANCA France (+33) ((0)9) 54 22 80 56 Visit www.fairline-yachtclub.com for full details - Web id: 30 29
  29. 29. BROKERAGE F A I R L I N E T A R G A 3 4 , 1 9 9 2 , 7 9 . 9 0 0  € Fréjus, PR, France FAIRLINE FAIRLINE TARGA 34, 1992, Provence Côte dAzur France, 79.900 € - Specs: LOA:10 metres Beam:3 metres - VOLVO 230hp - Diesel Web id: 27 - Price: 79.900 € Tax PaidFAIRLINEYACHTCLUB • ISSUE SEPTEMBER 2011 Nautic Avenue Eric CHAPPUIS France (+33) ((0)9) 54 22 80 56 Visit www.fairline-yachtclub.com for full details - Web id: 2730
  30. 30. BROKERAGE F A I R L I N E T A R G A 4 3 , 2 0 0 0 , 2 1 9 . 0 0 0  € Fréjus, PR, FranceFAIRLINE FAIRLINE TARGA 43, 2000, Provence Côte dAzur France, 219.000 € Bateau en état irreprochable ,entretenu par professionnels , factures sur demande - Specs: LOA:13 metres Beam:3 metres Draft:1 metres- VOLVO 370hp - DieselWeb id: 31 - Price: 219.000 € Tax Paid FAIRLINEYACHTCLUB • ISSUE SEPTEMBER 2011 Nautic Avenue Cedric DIBIANCA France (+33) ((0)9) 54 22 80 56 Visit www.fairline-yachtclub.com for full details - Web id: 31 31
  31. 31. BROKERAGE FAIRLINE PHANTOM 40, 2008, £285,000 Poole, DOR, United Kingdom FAIRLINE PHANTOM 40, 2008, Marbella, Spain, £285,000 Fairline Phantom 40 (2008 model) with twin diesel engines. Superbly maintained example, fully loaded and highly recommended, comfortable accommoda- tion for 4 guests. Spacious flybridge and cockpit areas for entertaining. Ideal opportunity. - Specs: LOA:12 metres Beam:3 metres - VOLVO 370hp - Diesel Web id: 15 - Price: £285,000 Tax Not PaidFAIRLINEYACHTCLUB • ISSUE SEPTEMBER 2011 Carine Yachts Andrew Noble United Kingdom (+44) (01202) 901-721 Visit www.fairline-yachtclub.com for full details - Web id: 1532
  32. 32. BROKERAGE F A I R L I N E P H A N T O M 4 1 , 1 9 9 2 , 1 5 9 . 5 0 0  € Fréjus, PR, FranceFAIRLINE PHANTOM 41, 1992, Provence Côte dAzur France, 159.500  € BATEAU VENDU AVEC OU SANSPLACE DE PORT - Specs: LOA:12 metres Beam:4 metres Draft:1 metres - CATERPILLAR 425hp - DieselWeb id: 28 - Price: 159.500 € Tax Paid FAIRLINEYACHTCLUB • ISSUE SEPTEMBER 2011 Nautic Avenue Eric CHAPPUIS France (+33) ((0)9) 54 22 80 56 Visit www.fairline-yachtclub.com for full details - Web id: 28 33
  33. 33. BROKERAGE FAIRLINE PHANTOM 50, 2004, £365,000 Poole, DOR, United Kingdom FAIRLINE Phantom 50, 2004, Malaga, Spain, £365,000 Fairline Phantom 50 (2004 model) with twin diesel volvo D12 engines (675 hp). Superbly maintained example, fully loaded and highly recommended, com- fortable accommodation for 6 guests in 3 cabins with the master cabin en-suite. Spacious flybridge and cockpit areas for entertaining. Ideal opportunity. - Specs: LOA:50 feet - VOLVO 675hp - Diesel Web id: 14 - Price: £365,000 Tax PaidFAIRLINEYACHTCLUB • ISSUE SEPTEMBER 2011 Carine Yachts Andrew Noble United Kingdom (+44) (01202) 901-721 Visit www.fairline-yachtclub.com for full details - Web id: 14 34
  34. 34. BROKERAGE F A I R L I N E P H A N T O M 5 0 , 1 9 8 8 , 1 5 0 . 0 0 0  € Poole, DOR, United KingdomFAIRLINE Phantom 50, 1988, Malta, United Kingdom, 150.000 € Fairline 53 Flybridge (1988 model) with twinVolvo Penta TAMD 71A. A very good example of this very popular model. With berths for 6 over 3 cabinsshe offers very spacious accommodation. The boat has recently been refitted, engines had a completeoverhaul and antifouling and polishing has just been completed. - Specs: LOA:53 feet Beam:15 feet Draft:3feet - VOLVO - DieselWeb id: 12 - Price: 150.000 € Tax Paid FAIRLINEYACHTCLUB • ISSUE SEPTEMBER 2011 Carine Yachts Andrew Noble United Kingdom (+44) (01202) 901-721 Visit www.fairline-yachtclub.com for full details - Web id: 12 35
  35. 35. BROKERAGE FAIRLINE TARGA 29, 1998, £59,950 Poole, DOR, United Kingdom FAIRLINE Targa 29, 1998, United Kingdom, £59,950 Fairline Targa 29 (1998 model) with twin KAD 32 Volvos engines (170 hp) each. A great example from one of the Fairline boat companies great sellers! Ideal fam- ily cruiser, she is very good condition and is available now. For more information or to arrange a viewing please do not hesitate to contact us. - Specs: LOA:8 metres Beam:3 metres - VOLVO 170hp - Diesel Web id: 20 - Price: £59,950 Tax PaidFAIRLINEYACHTCLUB • ISSUE SEPTEMBER 2011 Carine Yachts Andrew Noble United Kingdom (+44) (01202) 901-721 Visit www.fairline-yachtclub.com for full details - Web id: 2036
  36. 36. BROKERAGE F A I R L I N E T A R G A 4 0 , 2 0 0 6 , 2 4 0 . 0 0 0  € Poole, DOR, United KingdomFAIRLINE Targa 40, 2006, South Coast, Finland, 240.000 € Fairline Targa 40 (2006 Model) with twin VolvoPenta KAD 300 EDC/DP (570Hp) diesel engines. This particular model has one owner from new and has only300 hours use to date. As the seasons are so short in Finland, for the rest of the year this vessel has beenstored undercover in a heated warehouse, so in a very good condition. Boasting a comprehensive specifi-cation including generator and eberspacher heating, viewing is highly recommended. - Specs: LOA:41 feetBeam:12 feet Draft:3 feet - VOLVO 570hp - Diesel FAIRLINEYACHTCLUB • ISSUE SEPTEMBER 2011Web id: 25 - Price: 240.000 € Tax Paid Carine Yachts Andrew Noble United Kingdom (+44) (01202) 901-721 Visit www.fairline-yachtclub.com for full details - Web id: 25 37
  37. 37. BROKERAGE F A I R L I N E T A R G A 4 0 , 2 0 0 5 , 1 9 5 . 0 0 0  € Poole, DOR, United Kingdom FAIRLINE Targa 40 , 2005, Marbella, Spain, 195.000 € Fairline 40 Targa (2005 model) with twin diesel Volvo D6 (310hp) engines. Great example of one of Fairlines favorite family cruiser. Well equipped and main- tained by knowledgeable owner. Must be seen. - Specs: LOA:40 feet Beam:12 feet - VOLVO 310hp - Diesel Web id: 17 - Price: 195.000 € Tax PaidFAIRLINEYACHTCLUB • ISSUE SEPTEMBER 2011 Carine Yachts Andrew Noble United Kingdom (+44) (01202) 901-721 Visit www.fairline-yachtclub.com for full details - Web id: 1738
  38. 38. BROKERAGE FAIRLINE TARGA 44, 2008, £395,000 Santa Ponsa Mallorca, PM, SpainFAIRLINE Targa 44, 2008, Gibraltar, £395,000 The GRAN TURISMO model features a newly designed cockpitwith hugely increased space and a dining area which easily converts into a sunpad - providing real adapt-ability and functionality. - Specs: LOA:13 metres Beam:4 metres - VOLVO 435hp - DieselWeb id: 8 - Price: £395,000 Tax Not Paid FAIRLINEYACHTCLUB • ISSUE SEPTEMBER 2011 Motor Boat Broker Nicky Davies Spain (+34) (971) 695-441 Visit www.fairline-yachtclub.com for full details - Web id: 8 39
  39. 39. BROKERAGE F A I R L I N E T A R G A 4 8 , 1 9 9 7 , 1 9 0 . 0 0 0  € Poole, DOR, United Kingdom FAIRLINE Targa 48, 1997, Ibiza, Spain, 190.000 € Fairline Targa 48 (1997 model) with twin CAT diesel engines (425hp). - Specs: LOA:14 metres Beam:3 metres Draft:1 metres - CATERPILLAR 425hp - Diesel Web id: 18 - Price: 190.000 € Tax PaidFAIRLINEYACHTCLUB • ISSUE SEPTEMBER 2011 Carine Yachts Andrew Noble United Kingdom (+44) (01202) 901-721 Visit www.fairline-yachtclub.com for full details - Web id: 1840
  40. 40. BROKERAGE F A I R L I N E T A R G A 5 2 , 2 0 0 5 , 4 4 5 . 0 0 0  € Mallorca, IB, SpainFAIRLINE Targa 52, 2005, Mallorca, Baleares Spain, 445.000 € This Fairline Targa 52 has been superbly main-tained and is offered in excellent order. The boat has a full Mediterranean specification including air condi-tioning, Raymarine navigation equipment and all the other extras that you would expect from a boat of thiscalibre. - Specs: LOA:16 metres Beam:4 metres Draft:1 metres - VOLVO 715hp - DieselWeb id: 5 - Price: 445.000 € Tax Not Paid FAIRLINEYACHTCLUB • ISSUE SEPTEMBER 2011 Motor Boat Broker Nicky Davies Spain (+34) (971) 695-441 Visit www.fairline-yachtclub.com for full details - Web id: 5 41
  41. 41. BROKERAGE FAIRLINE TARGA 52, 2004, £264,995 Poole, DOR, United Kingdom FAIRLINE TARGA 52, 2004, SOUTHAMPTON, United Kingdom, £264,995 Fairline Targa 52 Open (2004 Model) with twin Volvo Penta D12-715 EVC diesel engines (1430 Hp). This particular model has only 370 hours from new and is in fantastic condition. With comprehensive specification and available immediately, viewing is highly recommmended. Specification includes air conditioning, generator, passarelle, teak side decks to name but a few. Please contact a member of our team at us for futher information or indeed to arrange a viewing. - Specs: LOA:52 feet Beam:14 feet Draft:3 feet - VOLVO 715hp - DieselFAIRLINEYACHTCLUB • ISSUE SEPTEMBER 2011 Web id: 24 - Price: £264,995 Tax Paid Carine Yachts Andrew Noble United Kingdom (+44) (01202) 901-721 Visit www.fairline-yachtclub.com for full details - Web id: 2442
  42. 42. BROKERAGE FAIRLINEYACHTCLUB • ISSUE SEPTEMBER 201143
  43. 43. MARKETING OLIVIER BAELDE by Editor Luxury Yacht charter marketing and social media marketing Your website is the online face of your company, orga- nization. It must reflect what you are, what you do, and how you do it; it is how current and potential customers view you and, in many cases, interface with you. A bad website will turn customers off to your brand or com- pany, while an outstanding website will create new and more loyal customers. It’s something you can’t take for granted. G iven the increasing reach of social networks, database or CRM system as a backup. To increase luxury it represents an amazingly large audience for yachts occupation rate, a dedicated mini site coupled your website content. Even when you’re creat- with an online brochure and linked to social networks ac- ing content outside of a social network on your own site, counts makes wonders in terms of clearly presenting the you should strive to encourage sharing. Cross-promoting yacht features and amenities. Direct contact and reserva- content and driving traffic from your website to your tion forms will enable the clients to get in touch with a social networks accounts (and vice versa) is an important dedicated account manager able to present and add his part of a smart inbound marketing strategy. personal touch in terms of services. H S owever, when marketing luxury yacht offered for imply placing a luxury yacht in a central listing sys- charter, directing potential clients back to your tem does not offer the same level of service to theFAIRLINEYACHTCLUB • ISSUE SEPTEMBER 2011 site should be preferred. It will give your company client who may get a different reservation agent ev- the opportunity to present your serivces and yachts in a erytime. Bringing personal service to clients will achieve more formal setting. a lot in terms of customer retention. As well, a dedicated site and brochure to market a luxury yacht will avoid be- A s well, your site will provide direct means of ing “lost in the crowd” among the 50 other yachts in the contacts either through phone numbers or an central listing fleet. inquiry form. The inquiries and contacts informa- Y tion are the key to increase your customer base. You need ou can manage rates and locations offered while to make sure that you will receive all inquiries without getting over time a mailing list of clients and inter- failure or risk of interception by a third party company. A ested persons who contacted your company about well structured inquiry system will send a notification the yacht. It will allow you to build marketing campaigns to the reservation agents and save all inquiries in the and send newsletters with added knowledge of your 44
  44. 44. marketing services for luxury yachts, you must always take into account the singular needs of each client and ultimately assess the level of services they want to find when selecting your company for their yacht reserva- tion. P roviding a highly responsive and customized service will set your company above the competition. The strategy “ development portion of a social media campaign is crucial for the success Ccustomers requirements. Building a lients chartering luxury yachts of a company. You mustdirect relationship with past clients are used to a high level of per-by offering an online feedback form sonal service and will be more ask and answer theafter the charter period will increase tempted to go with a more personal appropriate and relevantthe level of understanding questions to develop theand needs requested by yourclients. Furthermore, a dedi- right campaign: Whatcated website with a reserva- social sites are yourtion system for a luxury yacht target market currentlywill alllow you to improve using? How much time isthe “differentation factor”. needed to consistently FAIRLINEYACHTCLUB • ISSUE SEPTEMBER 2011While most central agencylistings will provide a single interact with your socialpage of information about a community?yacht with a few pictures, adedicated site will allow youto include videos and imagegalleries of the yacht.Y ou will be as well able to pres- approach and contacts rather than ent the crew in a more interac- searching through a full list of yachts tive way. in order to compare all features or amenities. When providing charter 45
  45. 45. SOLUTIONS Yacht Brokerage Solution 360 architecture to reach your clients everywhere The mobile access is T he Yacht Brokerage Solu- tegrated with 15 social networks “ becoming more and more the first mode of access to information tions for joomla was de- signed to answer the needs of yacht brokerage or dealership com- panies. It provides extensive features through APIs and generates high quality yacht PDF brochures and monthly magazines.FAIRLINEYACHTCLUB • ISSUE SEPTEMBER 2011 and content. We could not found in the competition. We took great care of integrating our solutions with more than 15 social not ignore this fact The Yacht Brokerage solution includes networks APIs in order to automati- in the roadmap and lead request management to store all cally distribute the listings informa- development strategy of yacht requests. As well different re- tion to your social networks accounts quest forms for financing, insurance, without extra work on your side. Now- our solutions.” storage, transport, survey store all re- adays, publishing yacht listings on quests in tables accesssible through your web site is not enough to reach maintenance screens in the adminis- potential buyers. tration panel. A good marketing strategy is to reach propects where they are most likely The Yacht Brokerage solution is in- to be.46

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