Using LinkedIn to Land Your First JOB

  • 1,266 views
Uploaded on

Practical advice for college students and recent graduates on how to use LinkedIn to get in front of the nation's top recruiters and launch your professional career.

Practical advice for college students and recent graduates on how to use LinkedIn to get in front of the nation's top recruiters and launch your professional career.

More in: Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
1,266
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
3
Comments
0
Likes
1

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • how many have a fb account? twitter? linkedin?
  • LinkedIn is structured around creating networks of people that you knowAnd using those networks to make connections with people who know the people that you know----The people that you know are your 1st degree connectionsPeople that know that people you know are your 2nd degree connectionsAnd the people that they know are your 3rd degree connections QQ – when it comes to looking for a job, one of these degrees is the best for leveraging your chances. Which do you think it is? The real power of the network is in the second degree!
  • LinkedIn is structured around creating networks of people that you knowAnd using those networks to make connections with people who know the people that you know----The people that you know are your 1st degree connectionsPeople that know that people you know are your 2nd degree connectionsAnd the people that they know are your 3rd degree connections QQ – when it comes to looking for a job, one of these degrees is the best for leveraging your chances. Which do you think it is? The real power of the network is in the second degree!
  • 150 million users (was 90 one year ago when I presented)Adds 10 new members every 5 seconds - http://articles.businessinsider.com/2011-12-01/tech/30462110_1_deep-nishar-linkedin-business-insiderThere are recruiters from all 500 of the Fortune 500 companies – every industry is represented… from P&G to Disney to nonprofits
  • Time: Reduces spam from unqualified applicants.They can filter: all users in the Buffalo area who are graduating in 2012 and majored in marketing. How difficult would this be to do with a pile of resumes!Saves money – LI costs less than some of its competitors; more importantly, applicant response rate is higher and the knowledge of an individual is higher… therefore, the cost of acquiring a candidate is higherThey can “see” you, “see” who you know in the industry, and use that to gauge your credibility and competence.
  • Make sure you choose Looking for Work
  • Your linkedin profile will look something like this before you
  • Keywords = if I was a recruiter looking to fill an entry level marketing analyst job, what might I search for? Marketing Analyst! Put yourself in the recruiter’s shoes.>> now let’s address each of the sections of your linked in profile
  • Remember: LI is your reputation
  • Remember: LI is your reputation
  • Remember: LI is your reputation
  • Remember: LI is your reputation
  • - What words could the target audience use to find people like you?
  • Lets you request the recomm, and reminds them, lets you approve, then posts it on your profile
  • Do – -- Ask people who know you well enough to recommend you, not FB friends or ppl who posted on your blog-- quality not quantity-- want a nice blend
  • LinkedIN is not facebook. It’s not party central
  • Let’s talk about the ways to expand your network
  • Your connection will, in turn, decide whether to forward it on to the desired recipient (if in your 2nd degree) or to a shared connection (if in your 3rd degree).
  • Invite to connect = add to networkIf in a Group, you get “send message” optionOnly invite people you know well and who know you well…However, recipients can indicate that they don’t know you. If they do, you’ll be asked to enter an email address with each future invitation.WHAT IF YOU WANT TO CONNECT WITH SOMEONE YOU HAVE NO Ins with?Options are InMail (upgrade required), Add to Network (email penalization) and Find References (though your network)
  • Invite to connect = add to networkIf in a Group, you get “send message” optionOnly invite people you know well and who know you well…However, recipients can indicate that they don’t know you. If they do, you’ll be asked to enter an email address with each future invitation.WHAT IF YOU WANT TO CONNECT WITH SOMEONE YOU HAVE NO Ins with?Options are InMail (upgrade required), Add to Network (email penalization) and Find References (though your network)
  • Some groups are open, others are closed: you’ll be assessed first. WHY? People who already have the function you desire.Professional OrganizationsIndustry OrganizationsIf applicable: RecruitersIf applicable: Alumni associations of a former school/university or employe
  • Some groups are open, others are closed: you’ll be assessed first. WHY? People who already have the function you desire.Professional OrganizationsIndustry OrganizationsIf applicable: RecruitersIf applicable: Alumni associations of a former school/university or employe
  • WHY? People who already have the function you desire.Professional OrganizationsIndustry OrganizationsIf applicable: RecruitersIf applicable: Alumni associations of a former school/university or employe
  • We often go after jobs, without doing our homework on the companies first.Gives us a choice to decide WHY we want to work for a particular company
  • We often go after jobs, without doing our homework on the companies first.Gives us a choice to decide WHY we want to work for a particular company

Transcript

  • 1. +UsingTo LandYOUR FIRSTJ.O.B. …………….……………. Mary Owusu, MBA Digital Marketing Professional Find me on LinkedIn
  • 2. + What is  Social networking website for professionals “LinkedIn… is more than a living resume. It’s a reputation engine.” Chris Brogan, Social Media guru THINK: “LinkedIn is My Reputation Engine. LinkedIn is My Online Brand. It’s how people will perceive me professionally.”
  • 3. + How works people who know your The real power of the 2nd degree connections LinkedIn network is in the 2nd degree! people who know the people you know WHY? Because the 2nd degree people are the people you don’t know yet and you people you know may never have known if YOU not for LinkedIn. You want to pull them into your 1st degree circle, then use them to reach those in the 3rd degree. Cultivating the 2nd degree is the best way to build the network of people you know – this gets you closer to recruiters and other big shots in your industry.
  • 4. +Why you should use  Other students/graduates are doing it.  You get to “meet” business professionals you may not have met otherwise. Companies list jobs there. Job recruiters use it to find All 500 of the Fortune 500 companies have a presence on candidates! LiinkedIn.
  • 5. + Why do recruiters use to find candidates?  Saves time  Puts them in the driver’s seat  Saves money
  • 6. +SETTING UPYOUR PROFILE
  • 7. + Setting up your profile: 1 Set a GOAL!  What I want:  Who can get me there: titles of the people who job I’m looking for might hire me industry I want names of companies I to work in want to work for location where I want to work
  • 8. + Example:  What I want: job I’m looking for marketing, advertising industry I want banking, healthcare, TV, i to work in nternational company For location where I want Buffalo NY area, West ideas, do Google to work Coast, Florida search for “job titles” Marketing manager, VP Who can get me there: marketing, internet/web titles of people with hiring people, media, VP sales, sales power manager, etc. HSBC Bank, Blue companies I want Cross, MTV, CNN, M&T to work for Bank, etc.
  • 9. + Setting up your profile: 2 Create your account  Go to www.linkedin.com  Follow the steps to join.
  • 10. + Setting up your profile: 2 Create your account It’s up to you if you really want to import the emails of all of your contacts. Do what feels comfortable for you. You can also skip this step and do it later.
  • 11. + Setting up your profile: 2 Create your account Tips  Use a professional headshot photo (show only your head and shoulders)  Privacy/Visibilitysettings – customize to your liking and comfort Choose a professional vanity URL. Most people use their FirstnameLastname. If  If you want, create a vanity URL you do, people can find your LinkedIn profile with your name when they search your name in Google which is ex: www.linkedin.com/in/maryo pretty cool… if that’s something you want.
  • 12. + Optimizing your profile: Sample LinkedIn profile page
  • 13. +OPTIMIZINGYOUR PROFILE
  • 14. + 3 Things to Remember About Your LinkedIn profile: Use relevant words, not fluff words. We will talk about these individually… LinkedIn is more than an online resume. It’s a reputation engine. Quality, not quantity.
  • 15. + Optimizing your Profile: Remember… Use relevant words, not fluff words. What are relevant words? 1.Words that = the type of job you’re looking for. (Go back to your GOAL sheet.) 2.Words that a recruiter is likely to use when searching LinkedIn for candidates.
  • 16. + Optimizing your profile: 1 Your Headline Don’t: Visionary Results-Driven Marketing Expert. Don’t use the words “professional”, “guru” or “expert” because you’re not. MINEI revise it every now and then
  • 17. + Examples: Do: Seeking Entry-Level Marketing position in the Buffalo, NY area Do: Computer Science Student Seeking Technology-focused Internship Do: Political Science Student with Finance focus seeking Legislature Internship on Capitol Hill
  • 18. + Optimizing your profile: 1 Your Headline  Mostimportant thing to remember about your headline: Include words that relevant to the job you’re looking for.
  • 19. + Optimizing your profile: 2 Your Summary  YourSummary is a 3-5 sentence summary about who you are, what you do, what you’ve done
  • 20. + Optimizing your profile: 2 Your Summary  Doit in Microsoft Word first – spell check, get your thoughts out  Pick 2-3 accomplishments you want to highlight  Summary should read - Who you are - What you’ve done
  • 21. + Example: Mary Owusu, MBA, is an internet marketing professional who helps businesses achieve measurable online success by transforming their online presence into an integrated part of their overall business plan. Over the course of her professional career, Mary has successfully spearheaded digital marketing campaigns for more than 100 small regional businesses, as well as national and international brands. Her clients have seen an increase if 20% to 400% increase in online sales and leads.
  • 22. + Optimizing your profile: 2 Your Summary  Specialties  Listspecific skills  Very search-able by recruiters Examples of specialties: Project management Inventory management Search engine optimization Social media marketing Leading teams
  • 23. + Optimizing your profile: 2 Your Summary  Most important thing to remember about your summary: Include words that relevant to the job you’re looking for.
  • 24. + Optimizing your profile: 3 Your Experience & Education  This section is like your resume  List chronologically – most recent first  Be clear and succinct – Think: I want my Experience and Education sections to be scan-able, not BIG long paragraphs of information
  • 25. + Example:
  • 26. + Optimizing your profile: 3 Your Experience & Education  Do not include sensitive information your employers/professors may not want out there  Ex: I increased store sales from $200,000 to $225,000 – your employer may not want the world to know how much his store’s sales are.
  • 27. + Optimizing your profile: 3 Your Experience & Education  Mostimportant things to remember about your experience and education: Include words that relevant to the job you’re looking for. Leave out jobs or tasks that are completely irrelevant.
  • 28. +BEEFING UPYOUR PROFILE
  • 29. + Beefing up your profile: Remember… Use relevant words, not fluff words. LinkedIn is more than an online THINK: resume. It’s a reputation engine. LinkedIn is My Online Brand to the professional world. Quality, not quantity.
  • 30. + Beefing up your profile: 1 Add Applications  Box.net– Resume.pdf, ResearchPaper.doc, Portfolio.ppt  Creative Portfolio Display
  • 31. + Beefing up your profile: 1 Add Applications  Twitter – display feed  Wordpress – display blog posts  Thereare many more Applications. Choose the ones that will help you showcase yourself and your accomplishments.
  • 32. + Beefing up your profile: 2 Get Recommendations (2+)  LinkedIn recommendations are just like regular letters of recommendation  Get at least 2  Ask people who (1) really know you and can vouch for you (2) are on LinkedIn (3) are a 1st degree connection to you
  • 33. + Beefing up your profile: 2 Get Recommendations (2+)  How to get a recommendation: Use LinkedIn’s a “request a recommendation” feature.
  • 34. + Beefing up your profile: 2 Get Recommendations (2+) It’s okay to tell them what you want them to write about: “I’d like you to talk about when worked on the planning team together. I think you saw my level of dedication and my adherence to deadlines, and I’d appreciate it if you could write something to those points.” TIP: Yes, you do get to approve each recommendation before it posts to your profile.
  • 35. + Beefing up your profile: 2 Get Recommendations (2+)  Ideas of people to ask:People who taught Teachers, Professors, Teacher’s aides, Your advisor, Labyou stuff assistantPeople you met Your RA, Work Study supervisor, Career center counselor,through campus Your Study Abroad mentor, your Alternative Spring Breakservices counselor, Campus Ministry team memberPeople you met Coaches, Club president, Club moderator, People youthrough clubs, connected with at a conferenceactivities, etc.People you met Supervisors and colleagues at 1) Student teaching school, 2)off-campus where you volunteered, 3) your jobYour Relatives Only if you have a professional relationship with them.
  • 36. +EXPANDINGYOUR NETWORK
  • 37. + Expanding your Network: Why Bother?  Errrr… because you are looking for a job. … THAT’s the point of this presentation   Makes you visible to more people… more recruiters  New connections give you an IN to people who can help you land a job because 1) they work there, 2) know someone who works there, 3) know/are the recruiter
  • 38. + Expanding your Network: Remember… Use relevant words, not fluff words. Don’t just connect with everyone and LinkedIn is more than an online anyone. resume. It’s a reputation engine. You want to connect with people who can really help you professionally and Quality, not quantity. who are connected with people you want to get close to.
  • 39. + Expanding your Network: Should I connect with people in my 2nd and 3rd degree directly?  LinkedIn’s advice: Only connect with people you know and who know you  Peopleyou try to connect with can tell LinkedIn that they don’t know you  LinkedInwill suspend your account you if you keep trying to connect with people who don’t know you
  • 40. + Expanding your Network: 1 Get Introduced  Use “Get Introduced” feature to connect with 2nd and 3rd degree people via 1st degree people
  • 41. Bill is in my 1st+ degree. These are 2 Example: of his connections. Mary Owusu, MBA Suppose I want to connect with Kathleen. I don’t want to use the “Add to Network” feature because I do not know her, so I don’t want to contact her directly and perhaps get rejected. With the “Get Introduced” feature, Bill (my 1st degree connection) will get a LinkedIn email from me and he will then forward it to Kathleen on my behalf.
  • 42. + Expanding your Network: 2 Join Groups Because you can “message” group  Why? members to ask for a connection – but only do so if you genuinely see a reason to connect with that particular group member
  • 43. + Expanding your Network: 2 Join Groups  Why? Because groups often have send JOBS to group members.  Why? Also because recruiters often join groups for find candidates.
  • 44. + Expanding your Network: 2 Join Groups  How do you join? Use Group Search
  • 45. + Expanding your Network: 2 Join Groups  Find professional and industry groups that you have a genuine interest in.  Contributeto Group discussions only after taking time to watch the group – don’t pretend to be an expert.
  • 46. + Expanding your Network: 2 Join Groups  How? Use “Groups You May Like” feature
  • 47. +SEARCHING JOBSUSING
  • 48. + Searching Jobs: Before beginning your job search, make sure:  Your profile is optimized and beefed up  You have expanded your networkWhy?1)You have one shot to make a first impression with a recruiter. So show the best YOU.2)Recruiters will assess you based on 1) your profile/experience, and 2) who you’re connected to.
  • 49. + Searching Jobs: 1 Search Jobs and Apply  Use the job search  And Apply directly with LinkedIn!
  • 50. + Searching Jobs: 2 Follow Companies  Why? Learn about the company and see job openings  Why? You get to see who else is following the company and sometimes they are job seekers just like you. Check out their LinkedIn profiles to “size up” your competition and use that information to improve your profile.
  • 51. + Create, OptiLet’s Define your Goals mize & Beef UpSummarize your ProfileHow to useto land your first Expand Search your Network for JobsJ.O.B. 1. Keep expanding your network 2. And as you move forward with your career…
  • 52. + KEEPLet’s REFINE your Goals Beefing Up yourSummarize ProfileHow to use Keep Maketo land your first Expanding your next your Network career moveJ.O.B.
  • 53. +Questions? …………….……………. Mary Owusu, MBA Digital Marketing Professional Find me on LinkedIn
  • 54. +UsingTo LandYOUR FIRSTJ.O.B. …………….…………….THANK Mary Owusu, MBA Digital Marketing Professional YOU! Find me on LinkedIn