AN INTRODUCTION Established in 2003 in Bangalore Offices in 6 cities Reach in 45 cities including Tier II and Tier III towns 360O communications services Deep vertical expertise in Finance, Healthcare, Retail & FMCG, IT, Telecom, Education, Real Estate & Non-profit
K2 NETWORK ACROSS INDIA Maharashtra Mumbai Pune Nagpur Nashik Aurangabad Kolhapur Karnataka Bangalore Mangalore Mysore Hubli Davangere Delhi New Delhi Gurgaon NCR West Bengal Kolkata Tamil Nadu Chennai Coimbatore Madurai Trichy
WHO WE AREOUR ROOTS, OUR PRINCIPLES K2 – the name has evolved from Knowledge Kingdom. Knowledge and its dissemination is critical to the success of all businesses across the globe, its the beginning and end of all communication and information. K2 – is also a motif taken from the awe-inspiring mountain peaks in the Karakoram range in the Himalayas. The second highest peak in the world is far more treacherous and difficult to ascend than the Everest. And there-in lies our goal – To be second to none!
WHO WE AREOUR STRENGTHS STRATEGIC PLANNING We understand business needs, develop comprehensive strategies and exceed expectations – clients like Reliance & Wipro have stuck with us for years DIVERSE TEAM OF SUBJECT MATTER EXPERTS PR specialists across categories FMCG, Corporate, Advertising-Marketing-Branding, IT & Telecom, Finance, Real Estate & Infrastructure, Education, CSR, Lifestyle, Hospitality, Healthcare and Entertainment, etc CUSTOMIZED PR SERVICES Tuned to your needs: Innovative and result-oriented; time-bound and economical SUPERIOR EXECUTION K2 has expertise in implementing campaigns with a high rate of success
WHO WE AREOUR SERVICES PUBLIC RELATIONS The best media relations team across verticals, we have built up the reputation as one of the strongest strategic planners and executioners in the industry. Brand Management, Image Management, Reputation Management, Internal Communications PUBLIC AFFAIRS Customers, you will get with advertising. Clients, through hard selling. But between the cup and the lip is a whole mile of difference. Sometimes simply enough, for want of a good liaison office, contracts and projects worth millions are lost. Licenses and government approval take time making the competitors get away with plum assignments while you are left fiddling your fingers. So get your checklist ready. The horses need shoe nails. CONTENT & EDITORIAL No matter how drab the subject matter. A good writer will make it sound good. It’s all about selling skills to the right beat while targeting the right column.
WHO WE AREDIGITAL & SOCIAL MEDIA We have a dedicated team of digital communications experts who understand the space and the nuances of online conversations We have the people, the tools and the attitude for brand building on social & professional networks Corporate blogging, online reputation management and conversation tracking are an essential part of social media PR Online reporting tools to track buzz that we employ: Buzzgain, Brandtology & ThoughtBuzz
CASE STUDIES & SUCCESSESTHE WIPRO CONNECTION We have been associated with Wipro as an agency of choice for 8 years now We started managing the Wipro brand in 2003 – CCLG, Corporate, Finance Instrumental in organizing all major announcements and press conferences for Wipro over the years Launching WATIS, Mission 10x, Season Watch, Green Initiative
CASE STUDIES & SUCCESSESTHE RELIANCE CONNECTION We have been associated with Reliance communications as an agency of choice for 3 years now We started managing the RCOM brand in 2008 and manage it pan-India currently We have also handled Reliance BigTV, Reliance World and other brands for Reliance Instrumental in the launch of Reliance 3G services in 2010 We have an embedded resource in Reliance for full-time servicing
CASE STUDIES & SUCCESSESFMCG BRAND CAMPAIGNS We have been associated with the Dabur brand for more than a year now and have handled some of their major brand campaigns Instrumental in launching two of their signature products: Dabur Real Activ Juices: ‘Snack Helathy’ campaign DaburOxylife: professional facial kit We service Dabur pan- India and have organized their press conferences and media receptions all over the country
K2 LEADERSHIP TEAM With over two decades of experience in the PR industry, Shiv brings a vitality to the K2 team that reflects across all the teams. Some of his keynote clientele over the years include Wipro, Reliance, Acer and TRAI. Shiv enjoys a fantastic visibility among the media all over the country and is well-known and well-respected in the communications industry. Shiva Shankar DevarajCEO Radha has served on the corporate communications team of Wipro for more than a decade before coming on board K2 as the President. A vivacious personality, she has the enviable reputation among the stakeholders in the PR industry. She has successfully carried the communications mantle for a wide variety of brands and has been instrumental in K2’s success over the past few months. Radha Radhakrishnan President
K2 LEADERSHIP TEAM Solomon has an extensive experience in 360 degree communications. His dedication and zeal towards work is greatly admired. He worked with leading multi national firms like Clear Channel, Star Outdoor and Sujay. K2's outdoor firm is an independent profit centre and has grown leaps and bounds with his business acumen skills and network. Solomon SadhuVP – HR & Communications Nikhil has over 7 years of work experience in IT, Journalism and PR. He has worked with leading brands and is an expert in digital and social media marketing. He is an engineer by education, and had a Masters degree in Genetic Engineering from the US. He is a published author of two books and brings a new dimension to the K2 Intellectual property. Nikhil Kumar Branch Head, Bangalore
FLAGSHIP BRANDK II OUTDOOR K2 Communications DRP is our OOH advertising wing K II Outdoor is headed by Mr. Solomon Sadhu and is headquartered in Bangalore Our strengths: Innovation, Consistency and Reach