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Western Europe B2C E-Commerce Report 2011

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  • 1. Western Europe B2C E-Commerce Report 2011June 2011 Provided by RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions June 2011Publication Date June 2011Language EnglishFormat PDF & PowerPointNumber of Pages/Charts 253Covered Countries UK, France, Spain, Italy, Netherlands, BelgiumPrice Single User License: € 3,950 (excl. VAT) Site License: € 7,900 (excl. VAT) Global Site License: € 11,850 (excl. VAT) yStats.com GmbH & Co. KG Telefon: +49 (0) 40 - 39 90 68 50 info@ystats.com www.twitter.com/ystats Behringstr. 28a, 22765 Hamburg Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com www.facebook.com/ystats
  • 2. Western Europe B2C E-Commerce Report 2011Key Findings Covering the UK, France, Spain, Italy, Netherlands & Belgium • 10% of individuals in the UK accessed the Internet with their mobile phone in 2010 - above the EU average of 7%. UK M-Commerce sales are forecasted to more than double until 2013. The expected boom of M-Commerce will be driven by new technologies and the growing penetration of smartphones. • B2C E-Commerce sales in France reached more than EUR 30 billion in 2010. • El Corte Ingles was the leading B2C E-Commerce player in terms of unique monthly visitors in Spain in May 2011, followed by Privalia.com, Carrefour, Casa del Libro, Zara, La Redoute and Venca. • The share of B2C E-Commerce on total retail sales in Italy grew from 4% in 2009 to 6% in 2010. • The number of Internet users in the Netherlands reached 15 million in 2010, accounting for 90% of the total population. • Belgian B2C E-Commerce sales increased by +15% in 2010 (vs. 2009). 95% of Belgian online retailers see a bright future for 2011, however, 84% expect more international competition.Company and Product Information About our Reports Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions A list of advantages • yStats.com provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation. • The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals. • Our international employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted. • yStats.com delivers all research results as PowerPoint files. All data can therefore be used directly for board presentations or be individually adapted. • If required, yStats.com provides in-depth analysis for all research projects. Simply send us a request. About yStats.com • yStats.com has been committed to research up-to-date, objective and demand-based data on markets and competitors from various industries since 2005. • Headquartered in Hamburg, Germany, the firm has a strong international focus and is specialized in secondary market research. • In addition to reports on markets and competitors, yStats.com also carries out client-specific research. • Clients include leading global enterprises from various industries including B2C E-Commerce, electronic payment systems, mail order and direct marketing, logistics as well as banking and consulting. yStats.com GmbH & Co. KG Telefon: +49 (0) 40 - 39 90 68 50 info@ystats.com www.twitter.com/ystats Behringstr. 28a, 22765 Hamburg Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com www.facebook.com/ystats
  • 3. Western Europe B2C E-Commerce Report 2011Table of Contents (1 of 6) - UK 1. Management Summary 5. Products • Types of Goods and Services bought online in the UK, 2. Trends by Age Groups, in % of Individuals, 2010 • Products purchased over the Internet in the UK by • UK E-Commerce Conversion Rate Developments, Gender, in % of Online Shoppers, Jan.-March 2010 August 2010 • Products purchased over the Internet in the UK by • UK Multichannel and B2C E-Commerce Trends, 2010 Age, in % of Online Shoppers, January-March 2010 • Sales Trends of UK Multichannel Retailers, 2009 & • Top Online Product Categories, by average Spend per 2013f, incl. Breakdown of Retail Sales, by Channel Head in GBP, August 2010 • Reach of Retail Sites in the UK and European 6. Users / Shoppers Countries, January 2010 vs. January 2011 • Average Price of Online Products in the UK and 10 • Development of Internet Users and Penetration in the other Countries worldwide, in GBP, January 2011 UK, in millions and %, 2005-2010 • Online Fashion Sales Trends in the UK, 2011 • Internet Access in the UK by Age Groups, in %, 2010 • UK Internet Usage Key Trends in 2010 • Individuals in Europe using the Internet, by Country, • Internet Usage by Purpose in the UK, by % of in %, 2008-2010 Households, 2010 • Internet and Broadband Household Penetration, by Households, in %, 2008-2010 • Most popular Site Categories in the UK, by active Reach in %, 2010 • Total Broadband Subscribers in the UK, compared to Germany, USA and OECD, 2006-2010 • Online Payment Methods in the UK, in %, 2010 • Total Broadband Subscribers per 100 Inhabitants in • Mobile Internet Access Penetration in the UK and the UK, compared to Germany, USA and the OECD Europe, by Country, in %, 2010 Average, 2006-2010 • UK M-Commerce Revenue, in GBP million, 2009 & • Broadband Subscribers in the UK, by Access 2013f Technology compared to the OECD Average in %, 2010 • UK M-Commerce Sales Trends, 2010 • Development of Online Shoppers (millions) and their • UK M-Commerce Usage Trends, 2010 Percentage of Internet Users in the UK, 2009-2014f • UK M-Commerce Growth and Spending Trends, 2010 • Number of Online Shoppers in the UK, in millions, • UK M-Commerce Share Trends, 2009 2010 & 2014f • Internet Shoppers in the UK by Age Groups, in %, • M-Commerce Usage by UK Mobile and Smartphone 2010 Users, in %, 2010 • Penetration of Online Shoppers, by Age Group and Gender, in % of Population, 2010 3. Sales • EU Comparison of Online Shopper Penetration, in % of Population, 2010 • B2C E-Commerce Sales in the UK, in GBP billion, 7. Players 2002-2010 & 2014f • B2C E-Commerce Sales in the UK, in EUR billion, • Top 10 UK Retailers ranked by Total Online Sales, in 2009-2010 GBP billion, 2008-2010 • Top 5 UK E-Commerce Websites, ranked by Unique • B2C E-Commerce Sales in the UK, in GBP billion, Visitors, January 2011 2010-2011f • Rank 1: Tesco • B2C E-Commerce Sales on a monthly Basis in the • Rank 2: Argos UK, in GBP billion, January-April 2011 • Rank 3: Shop Direct Group • B2C E-Commerce Sales of Fashion in the UK, in • Rank 4: Dixons Retail GBP billion, 2010, 2011f & 2015f • Rank 5: Next Directory • Average annual Spend of Online Shoppers in the • Rank 6: J Sainsbury UK, in GBP, 2005-2014f • Rank 7: Marks and Spencer • Rank 8: John Lewis • Rank 9: N Brown Group 4. Shares • Rank 10: Comet.co.uk • News about Kiddicare/Morrisons • B2C E-Commerce Share on total Retail Sales, in %, • News about Asos 2005-2010 • Customer Satisfaction of the Top 10 UK Online Pure Players, in %, December 2009 yStats.com GmbH & Co. KG Telefon: +49 (0) 40 - 39 90 68 50 info@ystats.com www.twitter.com/ystats Behringstr. 28a, 22765 Hamburg Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com www.facebook.com/ystats
  • 4. Western Europe B2C E-Commerce Report 2011Table of Contents (2 of 6) - France 1. Management Summary 6. Users / Shoppers 2. Trends • Development of Internet Users in France, in million and Penetration in %, 2009-2015f • B2C E-Commerce Trends in France, 2010 • Individuals in Europe using the Internet, by Country, in %, 2008-2010 • Reach of Retail Sites in European Countries, incl. France, in %, January 2010 vs. January 2011 • Internet and Broadband Household Penetration, by Households, in %, 2008-2010 • Number of B2C E-Commerce Websites in France, in thousand, 2006-2010 • Total Broadband Subscribers in France, compared to Germany, USA and the OECD Total, 2006-2010 • Average Price of Online Products in France and 10 other Countries worldwide, in GBP, January 2011 • Total Broadband Subscribers per 100 Inhabitants in France, compared to Germany, USA and the OECD • Most popular Payment Methods for E-Commerce in Average, 2006-2010 France, in % of Internet Users, 1st Quarter 2010 • Broadband Subscribers in France, by Access • Mobile Internet Access Penetration in France and Technology compared to the OECD Average in %, Europe, by Country, in %, 2010 2010 • Share of Mobile Phone Owners who use M-Commerce; • Penetration of Internet Shoppers in France, comp. to France compared to UK and Germany, in %, April EU27 Average, in %, 2006-2010 2010 • EU Comparison of Online Shopper Penetration, in % • Most purchased Product Categories by Mobile of Population, 2010 Shoppers in France, in %, 2010 • Internet Shoppers in France by Age Groups, • Top 20 Groups ranked by Number of Unique Visitors compared to EU27 Average, in %, 2010 using Mobile Phones in France, 4th Quarter 2010 • Penetration of Online Shoppers, by Age Group and Gender, in % of Population, 2010 3. Sales • Share of Internet Buyers on Internet Users in France, by Groups, in %, 1st Quarter 2010 • B2C E-Commerce Sales in France, in EUR billion, 2006-2012f • B2C E-Commerce Sales in France, in GBP billion, 2010-2011f 7. Players 4. Shares • Top 15 French E-Commerce Websites, ranked by Unique Visitors, 1st Quarter 2011 • Share of B2C E-Commerce on total Retail Sales in • Top 5 Travel E-Commerce Sites in France, by Unique France in %, 2006-2010 Visitors, 1st Quarter 2011 • Share of B2C E-Commerce on total Home-Shopping • Top 5 Ticketing E-Commerce Sites in France, by Sales in France in %, 2006-2010 Unique Visitors, 1st Quarter 2011 • Top 5 Cosmetics E-Commerce Sites in France, by 5. Products Unique Visitors, 2nd Quarter 2010 • Company Profile: Amazon France • Types of Goods and Services bought online in France, by Age Groups, in %, 2010 • Company Profile: Casino Group / Cdiscount • Types of Goods and Services bought online in France, • Company Profile: Priceminister in % of Internet Users, 2010 • Company Profile: PPR • Share of B2C E-Commerce Sales on total Product Retail Sales in France, by Product Category, in %, • Company Profile: Vente Privée 2007-2009 yStats.com GmbH & Co. KG Telefon: +49 (0) 40 - 39 90 68 50 info@ystats.com www.twitter.com/ystats Behringstr. 28a, 22765 Hamburg Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com www.facebook.com/ystats
  • 5. Western Europe B2C E-Commerce Report 2011Table of Contents (3 of 6) - Spain 1. Management Summary 6. Users / Shoppers 2. Trends • Internet Users (in millions) and Percentage of Country Population in Spain, 2009-2015f • Internet Usage Trends in Spain, 2010 • Internet Penetration by Regions in Spain, in %, 2009 • B2C E-Commerce Trends in Spain • Internet Access by Location in Spain, in %, • Number of Online Purchases in Spain, in millions, 2006-2010 Q4 2009 & Q4 2010 • Internet Users by Gender in Spain, in %, 2006-2010 • Purchase Frequency of Goods and Services bought online in Spain, in %, 2009 • Individuals in Europe using the Internet, by Country incl. Spain, in %, 2008-2010 • Average Price of Online Products in Spain and 10 other Countries worldwide, in GBP, January 2011 • Internet and Broadband Household Penetration, by • Activities of Internet Users in Spain, in %, October/ Households, in %, 2008-2010 November 2010 • Total Broadband Subscribers in Spain, compared to • Top 10 Web Properties in Spain, by total Unique Germany, USA and the OECD Average, 2006-2010 Visitors, in thousands, September 2009 & 2010 • Total Broadband Subscribers per 100 Inhabitants in • Top 10 Website Categories in Spain, by unique Spain, compared to Germany, USA and the OECD Visitors, in thousands and Reach in %, September 2010 Average, 2006-2010 • Payment Methods used for Online Shopping in Spain, • Broadband Subscribers in Spain, by Access in %, 2010 Technology compared to the OECD Average in %, • Mobile Internet Access Penetration in Europe, by 2010 Country, incl. Spain, in %, 2010 • Share of Internet Shoppers on Internet Users, • Penetration of Mobile Phone Owners, and Penetration 2003-2009 for Mobile Media Usage among Mobile Phone Owners; Poland compared to the UK, Spain and France, in %, • Penetration of Internet Shoppers in Spain, comp. to 2010 EU27 Average, in %, 2006-2010 • Purchases / Downloads from Mobile Devices in Spain, • EU Comparison of Online Shopper Penetration, in % in %, 2009 of Population, 2010 3. Sales • B2C E-Commerce Sales in Spain, in EUR billion, 2007-2010 • B2C E-Commerce Sales in Spain, in EUR billion, 7. Players 2009 & 2010 • B2C E-Commerce Sales in Spain, in EUR billion, • Leading B2C E-Commerce Players in Spain; by Unique Q4 2009 & Q4 2010 Visitors (Users) and Audience Reach, May 2011 • Top Online Retailers in Groceries/Drinks/Drugs/ Toiletries & Perfumes, in %, 2010 4. Shares • Top Online Retailers in “Entertainment Tickets”, in %, 2010 • Share of B2C E-Commerce on total Retail Sales in • Top Online Retailers in “Travel & Tourism”, in %, 2010 Spain, in %, 2009-2010 • Company Profile: El Corte Ingles • Company Profile: Privalia.com • News about Amazon, 2011 5. Products • News about Grupo Cortefiel, 2011 • Types of Goods and Services bought online in Spain, by Age Groups, in %, 2010 • Goods and Services purchased in Spain on the Internet, in % of Internet Shoppers, 2010 yStats.com GmbH & Co. KG Telefon: +49 (0) 40 - 39 90 68 50 info@ystats.com www.twitter.com/ystats Behringstr. 28a, 22765 Hamburg Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com www.facebook.com/ystats
  • 6. Western Europe B2C E-Commerce Report 2011Table of Contents (4 of 6) - Italy 1. Management Summary 6. Users / Shoppers 2. Trends • Internet Users and its Percentage of Country Population in Italy, in %, 2005-2010 • B2C E-Commerce Trends in Italy, 2010/2011 • Individuals in Europe using the Internet, by Country, • Reasons to buy online in Italy, in %, 2010 in %, 2008-2010 • Payment Methods used by Internet Shops in Italy, • Internet and Broadband Household Penetration, by in %, 2010 Households, in %, 2008-2010 • Payment Providers utilized by Internet Shops in Italy, • Penetration of Internet Shoppers in Italy, compared in %, 2010 to EU27 Average, in %, 2006-2010 • Logistics Carriers utilized by Internet Shops in Italy, • Share of Internet Shoppers on Internet Users in Italy, in %, 2010 in %, 2005-2010 • Average Price of Online Products, in Italy and 10 • Internet Shoppers in Italy by Age Groups, compared other Countries, in GBP, January 2011 to EU27 Average, in %, 2010 • M-Commerce Trends in Italy, 2010 • Internet Shoppers in Italy by Gender and Age Groups, • Mobile Activities of Italian Online Shops, in %, 2010 in %, 2010 • Mobile Internet Access Penetration in Europe, by • Penetration of Online Shoppers, by Age Group and Country, in %, 2010 Gender in Italy, in % of Population, 2010 • EU Comparison of Online Shopper Penetration, in % of Population, 2010 3. Sales • Total Broadband Subscribers in Italy, compared to Germany, USA and the OECD Average, 2006-2010 • B2C E-Commerce Sales in Italy, in EUR billion, • Total Broadband Subscribers per 100 Inhabitants in 2006-2010 Italy, compared to Germany, USA and the OECD • B2C E-Commerce Sales in Italy, in EUR billion, Average, 2006-2010 2009-2011f • Broadband Subscribers in Italy, by Access Technology compared to the OECD Average in %, 2010 4. Shares • Share of B2C E-Commerce on total Retail Sales in Italy, in %, 2006-2010 7. Players 5. Products • Leading B2C E-Commerce Players in Italy, ranked by estimated Online Sales, in EUR million, 2010 • Types of Goods and Services bought online in Italy, by Age Groups, in %, 2010 • Further B2C E-Commerce Players in Italy, 2011 • Favorite Product Categories in Italy, in % of Online • Company Profile: MediaShopping.it Buyers, 2010 • Average Online Spending per Product Category in • Company Profile: Yoox Italy, in EUR, 2010 • Types of Goods and Services bought online in Italy, in % of Sales, 2010 • Online Sales Growth by Product Category in Italy, in %, 2011 vs. 2010 yStats.com GmbH & Co. KG Telefon: +49 (0) 40 - 39 90 68 50 info@ystats.com www.twitter.com/ystats Behringstr. 28a, 22765 Hamburg Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com www.facebook.com/ystats
  • 7. Western Europe B2C E-Commerce Report 2011Table of Contents (5 of 6) - Netherlands 1. Management Summary 6. Users / Shoppers 2. Trends • Development of Internet Users and Penetration, in millions and %, 2005-2010 • B2C E-Commerce Shopper Trends in the Netherlands, • Individuals in Europe using the Internet, by Country, 2010 in %, 2008-2010 • Average Amount spent Online per Year, Average • Internet and Broadband Household Penetration, by Number of Orders per Year, Average Order Value in Households, in %, 2008-2010 the Netherlands, in EUR, 2009 & 2010 • Number of Online Shoppers in the Netherlands, in • Number of Online Shops in the Netherlands, millions, 2009-2010 2005-2009 • Internet Shoppers in the Netherlands by Age Groups, • Offered Payment Methods in Dutch Online Shops, in %, 2010 in %, 2009-2010 • Penetration of Online Shoppers in the Netherlands, by • Average Price of Online Products in the Netherlands Age Group and Gender, in % of Population, 2010 and 10 European Countries, in GBP, January 2011 • Share of Internet Shoppers, compared to the EU27 • Social Network Usage in the Netherlands, 2010 Average, in %, 2005-2010 • Social Shopping Trends in the Netherlands, 2011 • EU Comparison of Online Shopper Penetration, in % • Mobile Internet Access Penetration in Europe, by of Population, 2010 Country, in %, 2010 • Total Broadband Subscribers in the Netherlands, compared to Germany, USA and the OECD, 2006-2010 3. Sales • Total Broadband Subscribers per 100 Inhabitants in the Netherlands, compared to Germany, USA and the • B2C E-Commerce Sales in the Netherlands, in EUR OECD Average, 2006-2010 billion, 2006-2010 • Broadband Subscribers in the Netherlands, by Access Technology compared to the OECD Average in %, 2010 4. Shares • B2C E-Commerce Share on total Retail Sales in the Netherlands, in %, 2006-2010 7. Players • Leading B2C E-Commerce Players in the Netherlands; by Unique Visitors and Audience Reach, May 2011 5. Products • Company Profile: BOL.com • Types of Goods and Services bought online, by Age • Company Profile: Wehkamp Groups, in %, 2010 • Turnover of major Online Product Categories, in EUR million, 2010 yStats.com GmbH & Co. KG Telefon: +49 (0) 40 - 39 90 68 50 info@ystats.com www.twitter.com/ystats Behringstr. 28a, 22765 Hamburg Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com www.facebook.com/ystats
  • 8. Western Europe B2C E-Commerce Report 2011Table of Contents (6 of 6) - Belgium 1. Management Summary 6. Users / Shoppers 2. Trends • Development of Internet Users (millions) and Penetration (%), 2005-2010 • B2C E-Commerce Trends in Belgium, 2010 • Individuals in Europe using the Internet, by Country, • Average Amount spent per Online Purchase in in %, 2008-2010 Belgium, in %, 2008 & 2009 • Internet and Broadband Household Penetration, by • Delivery Methods used in E-Commerce in Belgium, Households, in %, 2008-2010 in %, 2008 & 2009 • Share of Internet Shoppers, compared to the EU27 • Preferred Online Payment Methods of Internet Pure Average, in %, 2007-2010 Players in Belgium, in %, 2009 • EU Comparison of Online Shopper Penetration, in % • Preferred Payment Methods of all Distance Sellers in of Population, 2010 Belgium, in %, 2009 • Penetration of Online Shoppers, by Age Group and • Number and Growth of Online Shops in Belgium, Gender, in % of Population, 2010 2007-2010f • Total Broadband Subscribers in Belgium, compared to • Sources of Information regarding Online Shops in Germany, USA and the OECD, 2006-2010 Belgium, in %, 2010 • Total Broadband Subscribers per 100 Inhabitants in • Share of Internet Pure Players and Multi-Channel Belgium, compared to Germany, USA and the OECD within Distance Selling, in %, 2008-2009 Average, 2006-2010 • Average Price of Online Products, in Belgium and 10 • Broadband Subscribers in Belgium, by Access European Countries, in GBP, January 2011 Technology compared to the OECD Average in %, • Mobile Internet Access Penetration in Europe, by 2010 Country, in %, 2010 3. Sales • B2C E-Commerce Sales in Belgium, in EUR billion, 2006-2010f 7. Players • B2C E-Commerce Sales in Belgium, in EUR million, 2008 & 2010 • Leading B2C E-Commerce Players in Belgium; by Unique Visitors and Audience Reach, May 2011 • Awarded B2C E-Commerce Shops in Belgium, by 4. Shares Category, 2011 • Company Profile: La Redoute • B2C E-Commerce Share of Total Retail Sales in • Company Profile: 3 Suisses Belgium, 2006-2010f • Company Profile: Proxis Belgie NV • Company Profile: Free Record Shop • Company Profile: Coolblue 5. Products • Company Profile: Redcorp • Types of Goods and Services bought online in • News about John Lewis, 2011 Belgium, by Age Groups, in %, 2010 • Types of Goods and Services bought online in Belgium, in %, 2009 yStats.com GmbH & Co. KG Telefon: +49 (0) 40 - 39 90 68 50 info@ystats.com www.twitter.com/ystats Behringstr. 28a, 22765 Hamburg Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com www.facebook.com/ystats
  • 9. Western Europe B2C E-Commerce Report 2011Samples RESEARCH ON INTERNATIONAL MARKETS RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions We deliver the facts – you make the decisions Trends Sales Shares Products Users / Shoppers Players Trends Sales Shares Products Users / Shoppers Players In 2010, 46% of individuals aged 25-34 bought “Clothes, Sports 56% of the French population shopped online in 2010 – the EU Goods” online in the UK. average accounted for 40%. Types of Goods and Services bought online in the UK, by Age Groups, in % of Individuals, 2010 Penetration of Internet Shoppers in France, comp. to EU27 Average, in %, 2006-2010 Total 16-24 25-34 35-44 45-54 55-64 65-74 60% 56% Clothes, Sports Goods 35 40 46 45 32 27 14 50% Films/Music 32 41 38 41 35 19 9 45% Household Goods 29 18 39 43 29 26 12 40% 40% 40% Books/Magazines/E-Learning Material 28 27 31 35 31 22 13 37% 35% Computer Software (incl. Video Games) 24 27 28 32 23 16 9 32% 30% France 30% Tickets for Events 24 22 27 31 28 20 n/a 26% EU27 Electronic Equipment (incl Cameras) 17 16 23 25 17 13 n/a 22% Food/Groceries 16 10 22 28 17 9 n/a 20% Shares/Financial Services/Insurance 14 10 17 20 16 10 n/a Films/Music, Books online delivered 12 20 14 16 12 6 n/a 10% Computer Software online delivered 12 12 15 15 10 11 n/a Computer Hardware 9 9 9 11 10 8 n/a 0% 2006 2007 2008 2009 2010 Note: The survey contains individuals having bought or ordered goods or services for private use over the Internet in the past Year; Percentage of individuals. Note: The survey contains individuals having bought or ordered goods or services for private use over the Internet Source: Eurostat, January 2011 Source: Eurostat, December 2010 35 34 RESEARCH ON INTERNATIONAL MARKETS RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions We deliver the facts – you make the decisions Trends Sales Shares Products Users / Shoppers Players Trends Sales Shares Products Users / Shoppers Players Moreover, private shopping club Privalia.com reached Only 24% of the Italians aged 25-34 were Internet shoppers B2C E-Commerce sales of EUR 83 million in 2010. in 2010 – the EU Average was 55%. Company Profile: Privalia.com Internet Shoppers in Italy by Age Groups, compared to EU27 Average, in %, 2010 Name of Company Privalia 18% 16-24 50% Homepage www.privalia.com 25-34 24% Vertical Integration Retailer 55% Business Model Private Shopping Club 20% 35-44 49% Product Range Fashion Italy 14% EU27 B2C E-Commerce • 2009: EUR 54.1 million 45-54 Sales in Spain 40% • 2010: EUR 83.0 million 55-64 8% B2C E-Commerce • 2009: EUR 70.0 million 27% Sales worldwide • 2010: EUR 168.4 million 2% 65-74 14% • The company is also active in Spain, Brazil, Italy and Mexico. • It is active on the Spanish market since 2006 Others • Privalia.com offers discounts of up to 70% and has 5 million registered 0% 10% 20% 30% 40% 50% 60% 70% 80% users in total. Note: The survey contains individuals having bought or ordered goods or services for private use over the Internet at least once in 2010 Source: company homepages, business reports, business and company databases, journals, company registries, news portals, industry and trade associations Source: Eurostat, December 2010 50 34 RESEARCH ON INTERNATIONAL MARKETS RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions We deliver the facts – you make the decisions Trends Sales Shares Products Users / Shoppers Players Trends Sales Shares Products Users / Shoppers Players The number of Internet buyers rose by 7% compared to H1 47% of male, and 36% of female Belgians aged 16-24 shopped 2009 up to 7.6 million Dutch citizens in H1 2010. online in 2010. B2C E-Commerce Shopper Trends in the Netherlands, 2010 Penetration of Online Shoppers, by Age Group and Gender, in % of Population, 2010  In 2010, 9.3 million Dutch 12 to 74-year-olds bought goods and services online, i.e. half a million more than one year previously. The proportion of Internet users who have never bought or ordered goods online has reduced further to 23 percent. Two thirds state the main reason to refrain from online shopping is that they prefer traditional shopping. 47%  In the period 2005-2010, the proportion of Internet users in the age category 12-74 engaged in online shopping (e-shopping) has 16-24 grown from 55 to 77 percent. The increase is almost entirely attributable to the group of frequent e-shoppers, which grew from 36 to 36% 55 percent over the same period. More than seven in ten e-shoppers are in the category frequent e-shoppers.  Relative to 2005, the largest increase is observed among 25 to 44-year-old women, followed by men in the same age group. The largest relative growth was recorded among 65 to 74-year-old men followed by women in the age category 45-64. 51% Male 25-54  If education level is taken into account, the highest proportional increase in e-shoppers is recorded among higher educated women: 44% Female from 40 percent in 2005 to 67 percent in 2010 followed by higher educated men with an increase from 55 to 74 percent.  The smallest increase in e-shoppers (14 percentage points) was among lower educated men and women, but proportionally, the growth is much higher among women than among men, so lower educated women are catching up. 26% 55-74  Last year, 23 percent of Internet users had never bought anything online, i.e. half as many as in 2005. Nearly two in three Internet 12% users who do not buy online prefer traditional shopping. This is more true for women than for men. Another 34 percent do not see the need for online shopping and some 30 percent are concerned about privacy violation or security risks; they are not prepared to 0% 10% 20% 30% 40% 50% 60% use their credit card or personal data online. Note: The survey contains individuals having bought or ordered goods or services for private use over the Internet at least once in 2010 Source: Statistics Netherlands, March 2011 Source: Eurostat, December 2010 7 33 yStats.com GmbH & Co. KG Telefon: +49 (0) 40 - 39 90 68 50 info@ystats.com www.twitter.com/ystats Behringstr. 28a, 22765 Hamburg Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com www.facebook.com/ystats
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