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USA B2C E-Commerce Report 2011

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  • 1. USA B2C E-Commerce Report 2011February 2011 Provided by RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions February 2011Publication Date February 2011Language EnglishFormat PDF & PowerPointNumber of Pages/Charts 62Covered Countries USAPrice Single User License: € 1,450 (excl. VAT) Site License: € 2,900 (excl. VAT) Global Site License: € 4,350 (excl. VAT) yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany www.twitter.com/ystats
  • 2. USA B2C E-Commerce Report 2011Key Findings Covering Trends, Sales, Shares, Products, Users/Shoppers and Players • In 2009, B2C E-Commerce reached 3.7% of total retail sales in the US, up from 3.3% in 2008. • The number of Internet users in the US is forecasted to reach nearly 230 million in 2011, accounting for more than 70% of the total population. • Developments such as private sales sites and group buying noticeably further increase the turnover that might be attained in US E-Commerce, as do the integration of online and offline activities. • In 2010, online payment provider PayPal gained a market share of 12% in terms of US B2C E-Commerce transactions, up from 10% in 2009. • With a turnover of USD 24 billion, Amazon.com was the largest US online merchant within the B2C segment in 2009, followed by Apple.Company and Product Information About our Reports Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions A list of advantages • yStats.com provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation. • The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals. • Our international employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted. • yStats.com delivers all research results as PowerPoint files. All data can therefore be used directly for board presentations or be individually adapted. • If required, yStats.com provides in-depth analysis for all research projects. Simply send us a request. About yStats.com • yStats.com has been committed to research up-to-date, objective and demand-based data on markets and competitors from various industries since 2005. • Headquartered in Hamburg, Germany, the firm has a strong international focus and is specialized in secondary market research. • In addition to reports on markets and competitors, yStats.com also carries out client-specific research. • Clients include leading global enterprises from various industries including B2C E-Commerce, electronic payment systems, mail order and direct marketing, logistics as well as banking and consulting. yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany www.twitter.com/ystats
  • 3. USA B2C E-Commerce Report 2011Table of Contents 1. Management Summary 4. Shares 2. Trends • US B2C E-Commerce (excl. Travel) as a % of total Retail Sales, 2008-2009 • 10 Key Trends in US Online Retail 2011 • E-Commerce Spending Trends of affluent Households in the US, by Income, Q2 2010 5. Products • Share on B2C E-Commerce Sales in the US, by Multi-Channel and Internet Pure Players, in %, • Top 30 Categories by Share of Online Sales in the Q3 2008-Q3 2010 US, in %, 2009 & 2014f • Multi-Channel Shopping Behavior of Internet Users • Online Spending by Gender and Category in the in the US, September 2010 US, in %, 2010 • Website Features which increase the Likelihood to Purchase from that Website in the US, in % of Respondents, 2009 6. Users / Shoppers • Share of E-Commerce Transactions with Free Ship ping in the US, in %, Q3 2008-Q3 2010 • Development of Internet Users and its Percentage of Country Population in the US, 2008-2014f • Average Order Value, by Free Shipping and Paid Shipping Orders in the US, in USD, • Online Buyers, Transactions and Dollars spent by Q3 2008-Q3 2010 Gender, in %, 2010 • Market Share of PayPal by Transactions and B2C • Total Broadband Subscribers in the US, compared E-Commerce Revenues in the US, in %, 2006-2010 to Germany and the OECD Average, 2004-2010 • Mobile Broadband Users and Penetration, in • Total Broadband Subscribers per 100 Inhabitants millions and in %, in the US and the Top 4 in the US, compared to Germany and the OECD Countries by mobile Broadband Subscribers, Average, 2004-2010 Q2 2010 • Broadband Subscribers in the US, by Access • US Smartphone Penetration, in % of all mobile Technology, compared to the OECD Average in %, Subscribers, Q4 2009-Q3 2010 2010 • Top 10 Mobile Categories accessed via Applications • Share of Broadband and Dial-Up Access Technology in the US, by total Audience, in thousands and in the US, in %, 2000-2010 Growth vs. April 2009, in %, April 2010 • Purchased Products by US Mobile Users, in %, 2009 & 2010 7. Players • Development of Mobile Internet Users and its Percentage of Country Population in the US, 2008-2014f • Share of the Top 25 Online Retailers on total • US M-Commerce Sales Trends, in USD billion, E-Commerce Revenue, in %, Q3 2009-Q3 2010 2008-2010 • Favorite 50 Online Retailers • US M-Commerce Trends for 2011 • Top 10 Online Retailers Based on Conversion Rate, • US M-Commerce Opportunities for Retailers in %, March 2010 • M-Commerce Features used by US Multi-Channel • Top 10 B2C Internet Retailers in the US, by Online Retailers, in %, February 2010 Revenue in USD billion, 2008-2009 • M-Commerce Usage by affluent US Customers, by • Rank 1: Facts about Amazon.com Frequency in %, March 2010 • Rank 2: Facts about Apple.com • Rank 3: Facts about Walmart.com 3. Sales • Rank 4: Facts about Sears.com • Rank 5: Facts about CDW.com • Total Retail Sales in the US, in USD billion, 2003- • Rank 6: Facts about BestBuy.com 2009; Sales of Electronic Shopping and Mail-Order • Rank 7: Facts about Newegg.com Houses, in USD billion, 2003-2009 • Rank 8: Facts about Sony.com • US Retail B2C E-Commerce Sales (USD billion and % Increase vs. prior Year), 2008-2014f • Rank 9: Facts about Costco.com • US Retail B2C E-Commerce Sales (USD billion and • Rank 10: Facts about JCPenney.com % Increase vs. prior Quarter), Q1 2007-Q3 2010 yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany www.twitter.com/ystats
  • 4. USA B2C E-Commerce Report 2011Samples RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions Trends Sales Shares Products Users / Shoppers Players B2C E-Commerce (excluding travel) reached 3.7% of total retail sales in 2009, up from 3.3% in 2008. US B2C E-Commerce (excl. Travel) as a % of total Retail Sales, 2008-2009 4% 3,7% 3,3% 3% 2% 1% 0% 2008 2009 Source: US Department of Commerce, eMarketer 34 RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions Trends Sales Shares Products Users / Shoppers Players Amazon.com is the leading B2C E-Commerce retailer worldwide with online sales of USD 24.5 billion in 2009 (+28%). Rank 1: Facts about Amazon.com Name of Company Amazon Headquarters USA Major Online Shops www.amazon.com Company Type Online Pure Player Product Range Multi-Category Retailer Total Revenue 2009 USD 24.5 billion (+27.9%) Year Ended December 31 Sales of products by third party sellers on our websites represented 30% of unit sales in 2009. News (E-Commerce) Active seller accounts increased 24% to 1.9 million for the year. B2C E-Commerce Revenue (Net Sales, includes the Marketplace) Currency 2009 2008 Growth in % EUR billion 17.62 13.10 +34.6 USD billion 24.51 19.17 +27.9 Source: Company homepages, business reports, business and company databases, journals, company registries, news portals, industry and trade associations 52 yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany www.twitter.com/ystats
  • 5. Report Order Form REPORT ORDER FORMPlace Your Order as Follows: Call us at + 49 40 39 90 68 50 Fax us at + 49 40 39 90 68 51 using the form below: Scan and Email us at inquiry@ystats.com using the form below:Place your order now:Please confirm the license type you require: Single User License  Site License1  Global Site License2Report Title Publication Date Price (€)An invoice will be sent to your company. Please complete your contact details.Title: Mr/Mrs/Ms First NameLast NameJob TitleCompanyEmail AddressTelephone NumberFax NumberAddressCity State/ProvinceCountry Post Code/ZIPAll Forms must have a signature to confirm your order:SignatureWhere did you find us? EU Companies must supply Purchase Order No Order Date Google/Search Engine VAT No (if required) Google Adwords/Online Advertising Article in Trade Journal Press Release Social Media Recommendation Others: ________________________Note: Reports are provided in electronic PDF form. yStats.com will contact you in the future to provide our free newsletter or other mailings. If youdo not wish to receive our newsletter or other mailings, you may advise us of this. Your contact information will not be sold to other organizations.1 ) Site Licenses, allowing all users within a given geographical location of an organization to access the report, are available for double the price.2 ) Global Site Licenses, allowing all worldwide users of an organization to access the report, are available for triple the price. yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany www.twitter.com/ystats