USA B2C E-Commerce Report 2010 by yStats.com

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About our Reports
- Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions
- yStats.com provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation.
- The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals.
- Our international employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted.
- yStats.com delivers all research results as PowerPoint files. All data can therefore be used directly for board presentations or be individually adapted.
- If required, yStats.com provides in-depth analysis for all research projects. Simply send us a request.

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  • 1. USA B2C E-Commerce Report 2010April 2010 Provided by RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions April 2010Publication Date April 2010Language EnglishFormat PDF & PowerPointNumber of Pages/Charts 67Covered Countries USAPrice €1,450 (excl. VAT) yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany
  • 2. USA B2C E-Commerce Report 2010Key Findings Covering Trends, Sales, Shares, Products, Users/Shoppers and Players • Despite the recession in the US economy, online buyers spent USD 29 billion during the 2009 holiday season. • By the end of the second quarter of 2009, about 7% of US consumers bought goods or conducted financial transactions via cell phone. • “Video Games, Consoles & Accessories” was the Top growing online product category in 2008. • The number of Internet users in the US is forecasted to reach 205 million in 2010, accounting for 66% of the total population. • In 2008, Amazon was by far the leading Internet retailer in the US with a sales volume of USD 19 billion, followed by Staples with 8 billion.Company and Product Information About our Reports Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions A list of advantages • yStats.com provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation. • The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals. • Our international employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted. • yStats.com delivers all research results as PowerPoint files. All data can therefore be used directly for board presentations or be individually adapted. • If required, yStats.com provides in-depth analysis for all research projects. Simply send us a request. About yStats.com • Founded in 2005, yStats.com is committed to research of objective, demand-based and up-to-date data on markets and competitors for top managers from various industries including retail, home shopping, e-commerce, telecommunications, logistics and energy. • Headquartered in Hamburg, Germany, the firm is a specialist for secondary research with a strong international focus. • Major clients include Otto Group, Wirecard, Credit Suisse, Deloitte, Red Bull, Beiersdorf and Deutsche Post. yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany
  • 3. USA B2C E-Commerce Report 2010Table of Contents 1. Trends 3. Shares • 6 Key Trends in US Online Retail 2010 • US B2C E-Commerce as a % of total Retail Sales, • Online Activities of US Senior (65+) Internet 2007-2008 Users, June 2009 • Change in US Online Sales by Business Model, 4. Products in %, Q1 2009 vs. Q1 2008 • Top US Gaming Sites, by Unique Visitors and • Top Growing US B2C E-Commerce Categories, in Change vs. 2008, May 2009 %, 2008 vs. 2007 • Website Features which increase the Likelihood • Top 10 Online Purchase/Transaction Categories to Purchase from that Website in the US, in % of among US Adult Online Buyers, in % of Respondents, 2009 Respondents, 2008 • US Female Purchase Decisions - the leading Influences, % of respondents, August 2009 5. Users / Shoppers • Channels Offering the best Deals for US Online Buyers, in % of Respondents, November 2009 • Development of Internet Users and its Percentage • Online Book Market Trends in the US of Country Population in the US, 2007-2013f • US Online Holiday Spending in December 2009 • Development of Internet Shoppers and their Per- centage of Internet Users in the US, 2006-2011f • Top US Gaming Sites, by Unique Visitors and Chan ge vs. 2008, May 2009 • Total Broadband Subscribers in the US, compared to Germany and OECD Average, 2003-June 2008 • US Mobile Phone Users, millions and Penetration in %, 2008-2013f • Total Broadband Subscribers per 100 Inhabitants in the US, compared to Germany & OECD Average, • US Mobile Internet Users, millions and Penetration 2003-June 2008 in %, 2008-2013f • Broadband Subscribers in the US, by Access • Mobile Content Activities of US Mobile Content Technology, compared to the OECD Average in Users, in % of Respondents, May 2009 %, June 2008 • US M-Commerce Trends: Products and Applications, Food, Clothing and Apparel, Smartphone Usage, Sterling Commerce 6. Players Activities, Research via Mobile Phones, Guidance Issues, Platform of Artificial Life Inc., • Top 10 US Internet Retailers, by Web Sales in Platform of Demandware, Mobile Loyalty USD billion, 2008 Solution of Motorola • Top 10 US Internet Retailers, by Unique Visitors and Audience Reach, February 2010 • US T-Commerce Trends: News about • Top 10 Online Retailers Based on Conversion T-Commerce Provider iCueTV Rate, November 2009 • Favorite 50 US Internet Retailers • Facts about Amazon.com 2. Sales • Facts about Staples.com • US Total Retail Sales and Sales of Electronic Shop- • Facts about Dell.com ping and Mail-Order Houses, in USD billion, 2002- • News about Zappos.com 2008 • News about Walmart.com • US B2C E-Commerce Sales, in USD billion and • News about Target.com % Increase vs. prior year, 2008-2014f • News about Talbots.com • US B2C E-Commerce Sales, by Retail and Online Travel Sales, in USD bil. and % change, • News about eBay.com 2008-2013f • News about Nordstrom.com yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany
  • 4. USA B2C E-Commerce Report 2010Samples RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions Trends Sales Shares Products Users / Shoppers Players The number of Internet users in the US is forecasted to reach 205 million in 2010, accounting for 66% of the total population. Development of Internet Users (million) and its Percentage of Country Population in the US, 2007-2013f 350 75% 69% 300 68% 70% entage of Country Population 67% Numb of Internet Users (million) 66% 65% s 63% P 250 65% 62% 221 216 211 205 199 200 193 60% 187 ber Perce 150 55% 100 50% 2007 2008 2009 2010 2011 2012 Number of Internet Users Percentage of Country Population 2013 Note: an Internet user is a person of any age who uses the Internet from any location at least once per month Source: eMarketer, February 2009 45 RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions Trends Sales Shares Products Users / Shoppers Players Furthermore, office equipment retailer Staples reached online sales of USD 7.7 billion in 2008. Facts about Staples.com Name of Staples Company Homepage www.staples.com Vertical Retailer Integration Business Multi-Category Retailer Model Product Range Office equipment etc. Revenue/ Web sales of USD 7.7 billion in 2008 Financials • With total 2009 retail sales of $24 billion and 91,000 associates worldwide, Staples operates in 25 countries throughout North and South America, Europe, Asia and Australia serving businesses of all sizes and consumers. Others • Staples invented the office superstore concept in 1986 and today ranks second worldwide in e-commerce sales. • The company is headquartered outside Boston. Source: Internet Retailer, trade press, company research 59 yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany
  • 5. Report Order Form REPORT ORDER FORMPlace Your Order as Follows: Call us at + 49 40 39 90 68 50 Fax us at + 49 40 39 90 68 51 using the form below: Scan and Email us at inquiry@ystats.com using the form below:I would like to order the following report(s):Report Title Publication Date Price (€)An invoice will be sent to your company. Please complete your contact details.Title: Mr/Mrs/Ms First NameLast NameJob TitleCompanyEmail AddressTelephone NumberFax NumberAddressCity State/ProvinceCountry Post Code/ZIPAll Forms must have a signature to confirm your order:Signature EU Companies must Purchase Order No Order Date supply VAT No (if required)Note: Reports are provided in electronic PDF form. yStats.com will contact you in the future to provide our free newsletter or other mailings. If youdo not wish to receive our newsletter or other mailings, you may advise us of this. Your contact information will not be sold to other organizations.yStats.com GmbH & Co. KG Behringstrasse 28a, 22765 Hamburg, GermanyPhone: +49 (0) 40 39 90 68 50 Fax: +49 (0) 40 39 90 68 51 Email: info@ystats.com Internet: www.ystats.com yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany