Spain B2C E-Commerce Report 2011
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Spain B2C E-Commerce Report 2011

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Spain B2C E-Commerce Report 2011 Spain B2C E-Commerce Report 2011 Document Transcript

  • Spain B2C E-Commerce Report 2011June 2011 Provided by RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions e m merc E-Co B2 C Spain 2011 rt Repo June 2011Publication Date June 2011Language EnglishFormat PDF & PowerPointNumber of Pages/Charts 54Covered Countries SpainPrice Single User License: € 1,450 (excl. VAT) Site License: € 2,900 (excl. VAT) Global Site License: € 4,350 (excl. VAT) yStats.com GmbH & Co. KG Telefon: +49 (0) 40 - 39 90 68 50 info@ystats.com www.twitter.com/ystats Behringstr. 28a, 22765 Hamburg Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com www.facebook.com/ystats
  • Spain B2C E-Commerce Report 2011Key Findings Covering Trends, Sales, Shares, Products, Users / Shoppers and Players • The number of online purchases in Spain reached 29 million in the fourth quarter of 2010, up by +29% compared to the fourth quarter of 2009. • Online purchases in Spain are mainly made on the product manufacturer’s website or shops that only sell online. • In 2010, “Tickets for Events” was the most popular product category in Spanish B2C E-Commerce, followed by “Clothes, Sports Goods”. • There were 28 million Internet users in Spain in 2010, accounting for 60% of the total country population. • El Corte Ingles was the leading B2C E-Commerce player in terms of unique monthly visitors in Spain in May 2011, followed by Privalia.com, Carrefour, Casa del Libro, Zara, La Redoute and Venca.Company and Product Information About our Reports Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions A list of advantages • yStats.com provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation. • The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals. • Our international employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted. • yStats.com delivers all research results as PowerPoint files. All data can therefore be used directly for board presentations or be individually adapted. • If required, yStats.com provides in-depth analysis for all research projects. Simply send us a request. About yStats.com • yStats.com has been committed to research up-to-date, objective and demand-based data on markets and competitors from various industries since 2005. • Headquartered in Hamburg, Germany, the firm has a strong international focus and is specialized in secondary market research. • In addition to reports on markets and competitors, yStats.com also carries out client-specific research. • Clients include leading global enterprises from various industries including B2C E-Commerce, electronic payment systems, mail order and direct marketing, logistics as well as banking and consulting. yStats.com GmbH & Co. KG Telefon: +49 (0) 40 - 39 90 68 50 info@ystats.com www.twitter.com/ystats Behringstr. 28a, 22765 Hamburg Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com www.facebook.com/ystats
  • Spain B2C E-Commerce Report 2011Table of Contents 1. Management Summary 6. Users / Shoppers 2. Trends • Internet Users (in millions) and Percentage of Country Population in Spain, 2009-2015f • Internet Usage Trends in Spain, 2010 • Internet Penetration by Regions in Spain, in %, 2009 • B2C E-Commerce Trends in Spain • Internet Access by Location in Spain, in %, • Number of Online Purchases in Spain, in millions, 2006-2010 Q4 2009 & Q4 2010 • Internet Users by Gender in Spain, in %, 2006-2010 • Purchase Frequency of Goods and Services bought online in Spain, in %, 2009 • Individuals in Europe using the Internet, by Country incl. Spain, in %, 2008-2010 • Average Price of Online Products in Spain and 10 other Countries worldwide, in GBP, January 2011 • Internet and Broadband Household Penetration, by • Activities of Internet Users in Spain, in %, October/ Households, in %, 2008-2010 November 2010 • Total Broadband Subscribers in Spain, compared to • Top 10 Web Properties in Spain, by total Unique Germany, USA and the OECD Average, 2006-2010 Visitors, in thousands, September 2009 & 2010 • Total Broadband Subscribers per 100 Inhabitants in • Top 10 Website Categories in Spain, by unique Spain, compared to Germany, USA and the OECD Visitors, in thousands and Reach in %, September 2010 Average, 2006-2010 • Payment Methods used for Online Shopping in Spain, • Broadband Subscribers in Spain, by Access in %, 2010 Technology compared to the OECD Average in %, • Mobile Internet Access Penetration in Europe, by 2010 Country, incl. Spain, in %, 2010 • Share of Internet Shoppers on Internet Users, • Penetration of Mobile Phone Owners, and Penetration 2003-2009 for Mobile Media Usage among Mobile Phone Owners; Poland compared to the UK, Spain and France, in %, • Penetration of Internet Shoppers in Spain, comp. to 2010 EU27 Average, in %, 2006-2010 • Purchases / Downloads from Mobile Devices in Spain, • EU Comparison of Online Shopper Penetration, in % in %, 2009 of Population, 2010 3. Sales • B2C E-Commerce Sales in Spain, in EUR billion, 2007-2010 • B2C E-Commerce Sales in Spain, in EUR billion, 7. Players 2009 & 2010 • B2C E-Commerce Sales in Spain, in EUR billion, • Leading B2C E-Commerce Players in Spain; by Unique Q4 2009 & Q4 2010 Visitors (Users) and Audience Reach, May 2011 • Top Online Retailers in Groceries/Drinks/Drugs/ Toiletries & Perfumes, in %, 2010 4. Shares • Top Online Retailers in “Entertainment Tickets”, in %, 2010 • Share of B2C E-Commerce on total Retail Sales in • Top Online Retailers in “Travel & Tourism”, in %, 2010 Spain, in %, 2009-2010 • Company Profile: El Corte Ingles • Company Profile: Privalia.com • News about Amazon, 2011 5. Products • News about Grupo Cortefiel, 2011 • Types of Goods and Services bought online in Spain, by Age Groups, in %, 2010 • Goods and Services purchased in Spain on the Internet, in % of Internet Shoppers, 2010 yStats.com GmbH & Co. KG Telefon: +49 (0) 40 - 39 90 68 50 info@ystats.com www.twitter.com/ystats Behringstr. 28a, 22765 Hamburg Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com www.facebook.com/ystats
  • Spain B2C E-Commerce Report 2011Samples RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions Trends Sales Shares Products Users / Shoppers Players 24% of the Spanish population shopped online in 2010 – the EU average accounted for 40%. Penetration of Internet Shoppers in Spain, comp. to EU27 Average, in %, 2006-2010 50% 40% 40% 37% 32% 30% 30% 26% 24% Spain 23% 20% EU27 20% 18% 15% 10% 0% 2006 2007 2008 2009 2010 Note: The survey contains individuals having bought or ordered goods or services for private use over the Internet Source: Eurostat, December 2010 40 RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions Trends Sales Shares Products Users / Shoppers Players Moreover, private shopping club Privalia.com reached B2C E-Commerce sales of EUR 83 million in 2010. Company Profile: Privalia.com Name of Company Privalia Homepage www.privalia.com Vertical Integration Retailer Business Model Private Shopping Club Product Range Fashion B2C E-Commerce • 2009: EUR 54.1 million Sales in Spain • 2010: EUR 83.0 million B2C E-Commerce • 2009: EUR 70.0 million Sales worldwide • 2010: EUR 168.4 million • The company is also active in Spain, Brazil, Italy and Mexico. • It is active on the Spanish market since 2006 Others • Privalia.com offers discounts of up to 70% and has 5 million registered users in total. Source: company homepages, business reports, business and company databases, journals, company registries, news portals, industry and trade associations 50 yStats.com GmbH & Co. KG Telefon: +49 (0) 40 - 39 90 68 50 info@ystats.com www.twitter.com/ystats Behringstr. 28a, 22765 Hamburg Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com www.facebook.com/ystats
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