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How big is the global market for clothing in E-Commerce and M-Commerce?
In recent years, clothing has established itself among the most purchased product categories in the B2C E-Commerce globally. Moreover, the Internet has become a significant factor influencing the decision of consumers to buy garments, even if the eventual purchase takes place in bricks and mortar stores. Over two-third of consumers with Internet access compare prices online, read reviews visit home pages of clothing manufacturers or research new brands on their computers and mobile devices.