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Diverse online payment methods in B2C E-Commerce in Europe
Cards account for the largest share of B2C E-Commerce transactions in Europe, while digital wallets are in second place. European Union legislators are working on improving the electronic payments regulations considering such issues as security. In Germany, invoice remains the leading payment method in online shopping, perceived as both the most secure and most convenient method. But other methods, such as credit card and digital wallets, are on the rise. In Austria, the leading method both in M-Commerce and B2C E-Commerce was credit card, while online shoppers in Switzerland most used invoice in online shopping and credit card in mobile shopping.