Canada B2C E-Commerce Report 2011
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Canada B2C E-Commerce Report 2011

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Canada B2C E-Commerce Report 2011 Canada B2C E-Commerce Report 2011 Document Transcript

  • Canada B2C E-Commerce Report 2011February 2011 Provided by RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions February 2011Publication Date February 2011Language EnglishFormat PDF & PowerPointNumber of Pages/Charts 35Covered Countries CanadaPrice Single User License: € 950 (excl. VAT) Site License: € 1,900 (excl. VAT) Global Site License: € 2,850 (excl. VAT) yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany www.twitter.com/ystats
  • Canada B2C E-Commerce Report 2011Key Findings Covering Trends, Sales, Shares, Products, Users/Shoppers and Players • In Canada, B2C E-Commerce is on the rise, with 39% of Canadians aged 16 and older shopped online in 2009, buying more than CAD 15 billion worth of goods. • The majority (84%) of Canadian online shoppers paid directly over the Internet for their purchases in 2009. • Travel services and arrangements, as well as media and entertainment products, were the leading product categories in B2C E-Commerce in Canada in 2009. • The number of Internet users in Canada reached 22 million in 2009, accounting for 80% of the adult population. • Amazon.ca was the leading B2C E-Commerce player in Canada in 2009, reaching a market share of approximately 40%. Alongside strong competition from the USA, Canadian players such as Aldo Shoes (footwear), Roots (leather goods) and La Senza (undergarments) were especially successful.Company and Product Information About our Reports Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions A list of advantages • yStats.com provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation. • The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals. • Our international employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted. • yStats.com delivers all research results as PowerPoint files. All data can therefore be used directly for board presentations or be individually adapted. • If required, yStats.com provides in-depth analysis for all research projects. Simply send us a request. About yStats.com • yStats.com has been committed to research up-to-date, objective and demand-based data on markets and competitors from various industries since 2005. • Headquartered in Hamburg, Germany, the firm has a strong international focus and is specialized in secondary market research. • In addition to reports on markets and competitors, yStats.com also carries out client-specific research. • Clients include leading global enterprises from various industries including B2C E-Commerce, electronic payment systems, mail order and direct marketing, logistics as well as banking and consulting. yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany www.twitter.com/ystats
  • Canada B2C E-Commerce Report 2011Table of Contents 1. Management Summary 5. Products 2. Trends • Types of Goods ordered online, in % of Online Shoppers, 2007 & 2009 • Internet Usage Trends in Canada, 2010 • Demographics of Internet Users, incl. Age, Gender, Education, Income, 2005, 2007 & 2009 • Broadband Internet Usage in Canada, 2009 6. Users / Shoppers • Online Activities of Internet Users at Home, in %, 2009 • Internet Users and its Percentage of Country • B2C E-Commerce Trends in Canada Population in Canada, 2005, 2007 & 2009 • Number and Value of Online Orders in Canada, • Total Broadband Subscribers in Canada, compared 2009 & 2007 to Germany, USA and the OECD Average, • Social Network Users in Canada, in millions and in 2004-2010 % of Internet Users, 2008-2014f • Total Broadband Subscribers per 100 Inhabitants • M-Commerce Trends in Canada, 2010 in Canada, compared to Germany, USA and the • Most purchased Product Categories by Mobile OECD Average, 2004-2010 Shoppers in Canada, in %, 2010 • Broadband Subscribers in Canada, by Access Technology. compared to the OECD Average, in %, 2010 • Internet Shoppers and Percentage of Country 3. Sales Population in Canada, 2005, 2007 & 2009 • Total Retail and Distance Sales in Canada, in CAD billion, 2005-2009 • B2C E-Commerce Sales in Canada, in CAD billion, 2005, 2007 & 2009 7. Players • Facts about Amazon.ca • Facts about Dell.ca 4. Shares • Facts about Apple.ca • Share of B2C E-Commerce Sales on total Retail • Selected Online Fashion Retailers in Canada, Sales in Canada, in %, 2005, 2007 & 2009 by Online Activities, 2010 yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany www.twitter.com/ystats
  • Canada B2C E-Commerce Report 2011Samples RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions Trends Sales Shares Products Users / Shoppers Players In 2009, the average Canadian online shopper ordered 9 times per year with an average order value of CAD 158. Number and Value of Online Orders in Canada, 2009 & 2007 % of the Population 2007 2009 Internet users (%) 73 80 Online shoppers (%) 32 39 Number of orders Total number (thousands) 69,886 95,669 Average number per person 8,3 9 Value of orders Total value ($ thousands) 12,772,147 15,071,062 Average value per person ($) 1,52 1,42 Average value per order ($) 183 158 Source: Statistics Canada, September 2010 13 RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions Trends Sales Shares Products Users / Shoppers Players Cable accounted for 56% of broadband Internet usage in Canada, while the OECD average was 30% in 2010. Broadband Subscribers in Canada, by Access Technology, compared to the OECD Average in %, 2010 0,4% DSL 11,6% 43,7% Cable 56,3% 58,5% Fibre 29,5% Other Canada OECD Average Source: OECD, 2010 28 yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany www.twitter.com/ystats
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