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Brochure & Order Form_Western Europe B2C E-Commerce Report 2012_by yStats.com
Brochure & Order Form_Western Europe B2C E-Commerce Report 2012_by yStats.com
Brochure & Order Form_Western Europe B2C E-Commerce Report 2012_by yStats.com
Brochure & Order Form_Western Europe B2C E-Commerce Report 2012_by yStats.com
Brochure & Order Form_Western Europe B2C E-Commerce Report 2012_by yStats.com
Brochure & Order Form_Western Europe B2C E-Commerce Report 2012_by yStats.com
Brochure & Order Form_Western Europe B2C E-Commerce Report 2012_by yStats.com
Brochure & Order Form_Western Europe B2C E-Commerce Report 2012_by yStats.com
Brochure & Order Form_Western Europe B2C E-Commerce Report 2012_by yStats.com
Brochure & Order Form_Western Europe B2C E-Commerce Report 2012_by yStats.com
Brochure & Order Form_Western Europe B2C E-Commerce Report 2012_by yStats.com
Brochure & Order Form_Western Europe B2C E-Commerce Report 2012_by yStats.com
Brochure & Order Form_Western Europe B2C E-Commerce Report 2012_by yStats.com
Brochure & Order Form_Western Europe B2C E-Commerce Report 2012_by yStats.com
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Brochure & Order Form_Western Europe B2C E-Commerce Report 2012_by yStats.com

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  • 1. Western Europe B2C E-Commerce Report 2012October 2012 Provided by RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions October 2012Publication Date October 2012Language EnglishFormat PDF & PowerPointNumber of Pages/Charts 339Covered Countries UK, France, Spain, Italy, Netherlands, Belgium, Portugal, Ireland, Luxembourg Price Single User License: € 4.450 (excl. VAT) Site License: € 8.900 (excl. VAT) Global Site License: € 13.350 (excl. VAT) -1- LinkedIn XING Twitter Facebook Phone: +49 (0) 40 - 39 90 68 50 info@ystats.com Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com
  • 2. Western Europe B2C E-Commerce Report 2012Key Findings Covering 9 Western European Countries • Online shops in the UK, France, and Germany accounted for more than 70% of all B2C E-Commerce sales made in Europe in 2011. Furthermore, B2C E-Commerce sales in Europe accounted for approximately 5% of the total retail market value in 2012. • B2C E-Commerce sales in the UK are expected to experience declining growth rates from 2013 on. • In Q1 2012, more than three-quarters of Internet users in France had ever „Shopped Online“ • „Holiday Accommodation“, „Other Travel Services“ and „Event Tickets“ were the most purchased product/service categories by online shoppers in Spain in 2011. • Zalando.it was leading in terms of unique visitors among B2C E-Commerce websites in Italy in May 2012, followed by Amazon.it and Euronics.it.Company and Product Information About our Reports Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions A list of advantages • yStats.com provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation. • The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals. • Our international employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted. • yStats.com delivers all research results as PowerPoint files. All data can therefore be used directly for board presentations or be individually adapted. • If required, yStats.com provides in-depth analysis for all research projects. Simply send us a request. About yStats.com • yStats.com has been committed to research up-to-date, objective and demand-based data on markets and competitors from various industries since 2005. • Headquartered in Hamburg, Germany, the firm has a strong international focus and is specialized in secondary market research. • In addition to reports on markets and competitors, yStats.com also carries out client-specific research. • Clients include leading global enterprises from various industries including B2C E-Commerce, electronic payment systems, mail order and direct marketing, logistics as well as banking and consulting. -2- LinkedIn XING Twitter Facebook Phone: +49 (0) 40 - 39 90 68 50 info@ystats.com Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com
  • 3. Western Europe B2C E-Commerce Report 2012Table of Contents (1 of 8) 1. EUROPE REGIONAL 2. UK (Top Country) 1.1 Management Summary 2.1 Management Summary 1.2 Trends 2.2 Trends • B2C E-Commerce and Mobile Commerce Trends in • B2C E-Commerce Trends in the UK, 2011/2012 Western Europe, 2011/2012 • B2C E-Commerce Trends of Women in the UK, • B2C E-Commerce of Technical Consumer Goods in 2011/2012 and Popular Places for Online Shopping, Europe, H1 2011 and Share of B2C E-Commerce in %, August 2012 Sales on total Technical Consumer Goods Sales in • Online Clothing Shopping Trends in the UK, selected European Countries, in %, H1 2011 June 2012 and Share of Online Clothing Shopping on • Top 10 Countries regarding Retail Website the total Clothing Shopping Market, in %, Penetration in Europe, by Country, in %, May 2012 2010 & 2012f • Online Grocery Trends in the UK, October 2011, incl. Online Grocery Shopping Sales, in GBP billion, 1.3 Sales 2011f & 2016f • Online Activities from Home in the UK, • B2C E-Commerce Sales in Europe, in EUR billion, in % of Internet Users, October 2011 2010-2011 • Frequency of Shopping Online, in % of Online • Mobile Commerce Sales in Europe, in EUR billion, Shoppers, 2011 2013f-2017f • Average per Capita Online Retail Spending of Online • Mobile Sales in % of Online Sales, Annual Mobile Shoppers in the UK, by Gender, in GBP, 2011 Spending in EUR and Change in Mobile Sales, • Average weekly B2C E-Commerce Sales Value in the in Europe, by Country, in %, 2010-2012f UK, in GBP million, May 2011 & May 2012 • Trends about Women in the UK in the Age Group 18-35 shopping online for Health and Beauty Products, 2012 1.4 Shares • Breakdown of Online Payment Methods in the UK, by Frequency of Use, in %, Q1 2012 • Share of Online Retail on total Retail in Europe, in %, • Daily Deal Trends in the UK, Q1 2012 and Breakdown 2010 & 2016f of Daily Deal Providers by Sector, in %, Q1 2012 • Share of Online Sales on total Retail Trade in • Mobile Online Shopping Trends in the UK, 2011/2012 European Countries, by selected Countries, in %, • Mobile Retail Traffic Trends in the UK, Sept. 2011 and 2011 & 2012f Breakdown of Visits to UK B2C E-Commerce Sites, by Mobile and Other, in %, Sept. 2011 • M-Commerce Trends in the UK, 2011 and How Consumers use their Mobile Phones to shop in the UK, in %, 2011 1.5 Users / Shoppers • Smartphone Users accessing Online Retail, in the EU5 and by Country, incl. the UK, • Share of cross-border Online Shoppers on total incl. Year-on-Year Growth, Share of Smartphone Online Shoppers in Europe, in %, 2011 & 2015f Users, in % and Year-on-Year percentage Point Increase, May 2011 vs. May 2012 • Mobile Retail Website Conversion Rate in the UK, in % of Total Website Users, Q1 2011 & Q1 2012 • In-Store Mobile Shopping Activities in the UK, in % of Mobile Internet Users, January 2012 -3- LinkedIn XING Twitter Facebook Phone: +49 (0) 40 - 39 90 68 50 info@ystats.com Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com
  • 4. Western Europe B2C E-Commerce Report 2012Table of Contents (2 of 8) 2. UK (Top Country) (cont.) 2. UK (Top Country) (cont.) 2.3 Sales 2.6 Users / Shoppers • B2C E-Commerce Sales in the UK, in USD billion and • Internet Users in the UK, in millions, in % Growth, 2010-2016f Q2 2011-Q2 2012 • Online Sales in the UK, in GBP billion and in % of • Individuals in Europe using the Internet, by Country, Total Retail Turnover, 2011 & 2012f in %, 2009-2011 • Online Retail Turnover in the UK, in GBP billion and • Internet User Penetration in the UK, by Age Groups, in % of Total Retail Turnover, 2010 & 2016f in %, Q2 2012 • Online Retail Spending in the UK, in GBP billion, • Internet and Broadband Household Penetration in 2010-2012f Europe, by Country, in %, 2007, 2009 & 2011 • Online Retail Spending in the UK, in GBP billion, • Fixed Broadband Subscribers in the UK, in Total H1 2011 & H1 2012 (millions) and per 100 Inhabitants, compared to Germany, USA and the OECD Total, 2006-2011 • Broadband Subscribers in the UK, by Access 2.4 Shares Technology compared to the OECD Average in %, 2011 • Share of B2C E-Commerce on total Retail Sales in • Average Weekly Time Spent Online in the UK, the UK, in %, 2011 & 2012f in Minutes per Internet User, 2008, 2010 & 2011 • Share of Online Grocery Shopping Sales on total • Share of Online Shoppers in the UK, compared to Grocery Shopping Sales in the UK, in %, the EU27 Average, in %, 2006-2011 2011f & 2016f • EU Comparison of Online Shopper Penetration, • Share of Mobile Online Sales on the total UK Online by Country, in % of Population, 2011 Sales Market, in %, Q4 2009 & Q4 2011 2.5 Products 2.7 Players • Types of Goods and Services bought online in the • Top 100 UK B2C E-Commerce Websites, ranked by UK, in % of Individuals, 2011 Unique Visitors (Users) from the UK, May 2012 • Types of Goods and Services bought online in the • Rank 1: Profile of Amazon UK, by Age Groups and Gender, in % of Individuals, • Rank 2: Profile of Argos 2011 • Rank 3: Profile of Tesco • Types of Goods and Services bought online in the • Rank 4: Profile of Apple UK, in % of Online Shoppers, 2011 • Rank 5: Profile of Marks & Spencer • Online Shopping Product Category Sales in the UK, in % Change, May 2012-Jun 2012 and • Rank 6: Profile of Next Jun 2011-Jun 2012 • Rank 7: Profile of Asda • Average per Capita Spending of Online Shoppers on • Rank 8: Profile of Debenhams Goods and Services in the UK, by selected Products, • Rank 9: Profile of John Lewis in GBP, 2011 • Rank 10: Profile of B&Q • Products and Services purchased via Smartphones in the UK, in % of Smartphone Owners, six Months to May 2010 and May 2012 -4- LinkedIn XING Twitter Facebook Phone: +49 (0) 40 - 39 90 68 50 info@ystats.com Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com
  • 5. Western Europe B2C E-Commerce Report 2012Table of Contents (3 of 8) 3. FRANCE (Top Country) 3. FRANCE (Top Country) (cont.) 3.1 Management Summary 3.3 Sales 3.2 Trends • B2C E-Commerce Sales in France, in USD billion and in % Growth, 2010-2016f • B2C E-Commerce Trends in France, 2012 • B2C E-Commerce Sales in France, in EUR billion, 2009-2011 • B2C E-Commerce Research and Mobile Commerce • B2C E-Commerce Sales in France, in EUR billion, Trends in France, 2012 and Online Product Research Q1 2011 & Q1 2012 Methods, in % of Internet Users, H1 2012 • B2C E-Commerce Trends among Women aged 20-60 3.4 Shares in France, 2012 • Share of B2C E-Commerce on total Retail Sales in • Online Travel Trends in France, 2011 France, in %, 2008-2012f • Online Payment Methods in France, by Popularity, • Share of B2C E-Commerce on total Distance Sales in in % of Online Shoppers, 2012f France, in %, 2010 & 2011 • Average Basket of Online Sales in France, in EUR, Q1 2011 & Q1 2012 3.5 Products • Average per Capita B2C E-Commerce Spending and Number of Online Transactions of Online Shoppers, • Types of Goods and Services bought online in France, in % of Internet Users, 2010-2012f in EUR and total, 2007-2011 • Leading Online Product Categories in France, in % • Average per Capita B2C E-Commerce Spending of of Online Shoppers, January/February 2012 Online Shoppers in France, in USD, 2012f & 2016f • Smartphone and Tablet Purchases in France, • Average annual Online Spending in France and by Product Category, in % of Users, H1 2012 selected Countries worldwide, in % of disposable • Leading Mobile Shopping Product Categories in Income of Online Shoppers, January and February France, by Product, in % of Total Mobile Users, 2012 May 2012 • M-Commerce Trends in France, 2012 3.6 Users / Shoppers • Mobile Shoppers Growth in France, compared to 4 other EU Countries and the Average, • Individuals in Europe using the Internet, by Country in % of Smartphone Users, (including France), in %, 2009-2011 October 2010 vs. October 2011 • Internet and Broadband Household Penetration in Europe, in %, 2007, 2009 & 2011 • Smartphone Users accessing Online Retail Sites, in • Fixed Broadband Subscribers in France, in Total the EU5 and by Country, including France; including (millions) and per 100 Inhabitants, compared to Year-on-Year Growth, Share of Smartphone Users, Germany, USA and the OECD Total, 2006-2011 and Year-on-Year percentage Point Increase, • Fixed Broadband Subscribers in France, by Access May 2011 vs. May 2012 Technology, compared to the OECD Average, in %, 2011 • Type of Purchase made via Mobile Devices, in % of Mobile Shoppers, as of March 2012 • Online Shoppers in France, in millions, Q1 2011 & Q1 2012 • In-Store Smartphone Activities, in % of Smartphone • Share of Online Shoppers in France on Individuals, Owners, January 2012 compared to the EU Average, in %, 2007, • Breakdown of M-Commerce Readiness of Online 2009 & 2011 Retailers in France, in %, Q1 2012 • Share of Online Shoppers on Internet Users, in %, 2011 & 2012f • F-Commerce Trends in France, 2012 and Share of • Online Shopper Penetration in the EU, by Country Online Retailers with Websites on Facebook, (including France), in % of Population, 2011 in % of Online Retailers, Q1 2011 & Q1 2012 • Share of Online Shoppers on Internet Users in • Daily Deal Trends in France, 2011/2012 France, by Region, Age Group, and Gender, in %, Q1 2012 • Leading Website Categories in France, by monthly Unique Visitors, in millions and Year-on-Year Growth in %, April 2012 -5- LinkedIn XING Twitter Facebook Phone: +49 (0) 40 - 39 90 68 50 info@ystats.com Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com
  • 6. Western Europe B2C E-Commerce Report 2012Table of Contents (4 of 8) 3. FRANCE (Top Country) (cont.) 4. SPAIN (Top Country) (cont.) 3.7 Players 4.2 Trends (cont.) • Leading B2C E-Commerce Websites in France, by • Breakdown of main Concerns regarding Online Online Shoppers, in %, 6 Months to May 2012 Shopping in Spain, including Online Payments, • Top 20 E-Commerce Players in France, ranked by in % of Internet Users, May 2012 E-Commerce Sales, in EUR million, 2011 • Problems regarding Online Shopping in Spain, • Top 80 B2C E-Commerce Websites in France, ranked in % of Online Shoppers, 2010 & 2011 by Unique Visitors (Users), May 2012 • Share of Companies selling online in the EU, • Rank 1: Profile of La Redoute incl. Spain, in % of Companies, 2011 • Rank 2: Profile of Cdiscount • Number of B2C E-Commerce Transactions in Spain, in millions and in % Year-on-Year Growth, • Rank 3: Profile of Amazon Q1 2010-Q4 2011 • Rank 4: Profile of Vente-Privée • Breakdown of B2C E-Commerce Turnover and • Rank 5: Profile of 3 Suisses Transactions in Spain, by Place of Transaction, in %, • Rank 6: Profile of PriceMinister Q4 2011 • Rank 7: Profile of Fnac • Social Commerce Trends in Spain, 2011 and Share of • Rank 8: Profile of Rue du Commerce Social Media Users reading Reviews on Social Networking Sites before making a Purchase, in %, • Rank 9: Profile of Carrefour 2011 • Rank 10: Profile of Spartoo • Food E-Commerce Trends in Spain, 2012 • Leading Online Shops in France selling cultural and • Mobile Commerce Trends in Spain, 2011/2012 and leisure Products, by Service Quality, in % of Online Mobile Commerce Revenue Growth Rates, in %, 2011 Shoppers, March 2012 • Smartphone Users accessing Online Retail, in the • Leading Online Shops in France selling Fashion, EU5 and by Country, including Spain; Clothing, and Cosmetics, by Service Quality, incl. Year-on-Year Growth, Share of Smartphone in % of Online Shoppers, March 2012 Users, and Year-on-Year percentage Point Increase, • Leading Online Shops in France selling Consumer May 2011 vs. May 2012 Electronics, by Service Quality, in % of Online • Mobile Activities in Spain, in % of Mobile Phone Shoppers, March 2012 Users with Internet Access, February 2011 • Leading Online Shops in France selling Household • Types of Transactions made via Mobile Phone in Products, by Service Quality, in % of Online Spain, in % of Mobile Phone Users, February 2012 Shoppers, March 2012 • Share of Mobile Commerce Revenues on total B2C • Top 5 Travel E-Commerce Sites in France, E-Commerce Revenues in Spain, in %, 2011 by Monthly Unique Visitors, Q3 2011 • Place of Smartphone Use in Spain, • Top 5 M-Commerce Websites in France, in % of Smartphone Users, January-February 2012 by Unique Visitors, in millions, Q3 2011 • Actions ever taken by Smartphone Users in Spain after looking for local Information, in %, 4. SPAIN (Top Country) Jan-Feb 2012 • Frequency of Purchases via Smartphone in Spain, 4.1 Management Summary in % of Smartphone Shoppers, January-February 2012 4.2 Trends • Influence of Smartphones on Purchase Decisions in • B2C E-Commerce Trends in Spain, 2011 Spain, in % Smartphone Users, January-February • Online Activities in Spain, in % of Internet Users, 2012 2011 • Purchasing Method following Smartphone Research • Preferred Online Payment Methods in Spain, in % of in Spain, in % Smartphone Users, January-February Internet Users, 2011 2012 -6- LinkedIn XING Twitter Facebook Phone: +49 (0) 40 - 39 90 68 50 info@ystats.com Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com
  • 7. Western Europe B2C E-Commerce Report 2012Table of Contents (5 of 8) 4. SPAIN (Top Country) (cont.) 4. SPAIN (Top Country) (cont.) 4.3 Sales 4.7 Players • Top 55 B2C E-Commerce Websites in Spain, ranked • B2C E-Commerce Sales in Spain, in USD billion and by Unique Visitors (Users) from Spain, May 2012 in % Growth, 2010-2016f • Rank 1: Profile of Movistar • B2C E-Commerce Sales in Spain, in EUR billion, • Rank 2: Profile of Orange 2009-2011 • Rank 3: Profile of El Corte Inglés • Quarterly B2C E-Commerce Sales in Spain, • Rank 4: Profile of Apple in EUR billion and in % Year-on-Year Growth, • Rank 5: Profile of Vodafone Q1 2010-Q4 2011 • Rank 6: Profile of Privalia • Rank 7: Profile of Ikea • Rank 8: Profile of Amazon 4.4 Shares • Rank 9: Profile of Carrefour • Share of B2C E-Commerce on total Retail Sales in • Rank 10: Profile of Buy VIP Spain, in %, 2010-2014f 4.5 Products 5. ITALY (Top Country) • Leading Online Product Categories in Spain, in % of Online Shoppers, 2011 5.1 Management Summary • Digital Content Product Category Purchases in Spain, in % of Online Shoppers, 2009-2011 5.2 Trends • Leading Online Product Categories in Spain, by Share of Turnover, in %, Q4 2011 • Leading Online Product Categories in Spain, • B2C E-Commerce Trends in Italy, 2011 by Share of Transactions, in %, Q4 2011 • Online Activities in Italy, in % of Internet Users, Q4 2010 & Q4 2011 • Geographical Location of Online Shops used by 4.6 Users / Shoppers Online Shoppers in Italy, in % of Online Shoppers, 2011 • Individuals in Europe using the Internet, by Country, • Breakdown of Online Payment Methods in Italy, in %, 2009-2011 in % of Online Shoppers, 2011 (by Credit Card, • Internet and Broadband Household Penetration in PayPal, Other) Europe, in %, 2007, 2009 & 2011 • Daily Deal Trends in Italy, 2012 • Fixed Broadband Subscribers in Spain, in Total • Private Online Sales Trends in Italy, 2012 and Private (millions) and per 100 Inhabitants, compared to Online Sales Value, in EUR million, 2010 & 2012f Germany, USA, and the OECD Total, 2006-2011 • Social Commerce Trends in Italy, 2011/2012 and • Fixed Broadband Subscribers in Spain, Share of Online Retailers using Social Media, by Access Technology, compared to the OECD in %, 2011 Average, in %, 2011 • Mobile Ticketing Trends in Italy, 2012 • Share of Online Shoppers in Spain, compared to the • Smartphone Users accessing Online Retail, EU Average, in % of Individuals, 2006-2011 in the EU5 and by Country, including Italy; • EU Comparison of Online Shopper Penetration, incl. Year-on-Year Growth, Share of Smartphone in % of Population, 2011 Users, and Year- on-Year percentage Point Increase, • Breakdown of Online Shoppers in Spain, May 2011 vs. May 2012 by Gender and Age Group, in %, 2011 • Breakdown of Mobile Commerce in Italy, • Breakdown of Online Shoppers in Spain, by Services and Products, in %, 2010 & 2011f by Region, in %, 2011 -7- LinkedIn XING Twitter Facebook Phone: +49 (0) 40 - 39 90 68 50 info@ystats.com Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com
  • 8. Western Europe B2C E-Commerce Report 2012Table of Contents (6 of 8) 5. ITALY (Top Country) (cont.) 5. ITALY (Top Country) (cont.) 5.3 Sales 5.7 Players • Top 50 B2C E-Commerce Websites in Italy, ranked • B2C E-Commerce Sales in Italy, in USD billion and % by Unique Visitors (Users) from Italy, May 2012 Change, 2010-2016f • Rank 1: Profile of Zalando • B2C E-Commerce Sales in Italy, in EUR billion, • Rank 2: Profile of Amazon 2010-2012f • Rank 3: Profile of Euronics • Mobile Commerce Sales in Italy, in EUR million, • Rank 4: Profile of IBS 2010 & 2011f • Rank 5: Profile of Bonprix • Rank 6: Profile of Media World 5.4 Shares • Rank 7: Profile of Buy VIP • Rank 8: Profile of Hoepli • Share of B2C E-Commerce on total Retail Sales in Italy, in %, 2010-2015f • Rank 9: Profile of Apple • Share of Mobile Commerce on total B2C E-Commerce • Rank 10: Profile of La Redoute Sales in Italy, in %, 2010 & 2011f 5.5 Products 6. NETHERLANDS • Types of Goods and Services bought online in Italy, in % of Online Shoppers, 2011 6.1 Management Summary • Types of Goods and Services bought online in Italy, in % of Sales, 2011 6.2 Trends • Online Shopping Product Category Growth Rates in Italy, in %, 2012f • Online Shopping Product Category Growth Rates in • B2C E-Commerce and Mobile Commerce Trends in Italy, in %, 2011 the Netherlands, 2011/2012 • Reasons for visiting Online Shops in the Netherlands, 5.6 Users / Shoppers in % of Online Shoppers, 2011 • Average Online Order Value in the Netherlands, • Individuals in Europe using the Internet, by Country, in EUR, 2010 & 2011 including Italy, in %, 2009-2011 • Average per Capita Online Spending of Online • Fixed Broadband Subscribers in Italy, in Total Shoppers in the Netherlands, in EUR, 2005-2011 (millions) and per 100 Inhabitants, compared to • Breakdown of preferred Online Payment Methods of Germany, USA and the OECD Total, 2006-2011 Online Shoppers in the Netherlands, in %, • Fixed Broadband Subscribers in Italy, by Access 2010 & 2011 Technology, compared to the OECD Average in %, 2011 • Accepted Online Payment Methods by Online Merchants in the Netherlands, in %, 2010 & 2011 • Share of Online Shoppers on Individuals in Italy, compared to the EU Average, in %, 2006-2011 • Online Payment Methods used for last Online • EU Comparison of Online Shopper Penetration, Purchase in the Netherlands, in %, 2011 in % of Population, 2011 • Location of Smartphone Use in the Netherlands, • Share of Online Shoppers on Individuals in Italy, in % of Smartphone Users, Q1 2012 in %, 2011 & 2016f • Breakdown of preferred Mobile Payment Methods of • Online Shoppers in Italy, by Gender, Mobile Shoppers in the Netherlands, in % of Mobile in % of Internet Users, 2011 Shoppers, 2011 • Online Shoppers in Italy, by Age Group, • Reasons against Mobile Commerce in the in % of Internet Users, 2011 Netherlands, in % of Smartphone users not buying • Online Shoppers in Italy, by Region, via their Device, Q1 2012 in % of Internet Users, 2011 -8- LinkedIn XING Twitter Facebook Phone: +49 (0) 40 - 39 90 68 50 info@ystats.com Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com
  • 9. Western Europe B2C E-Commerce Report 2012Table of Contents (7 of 8) 6. NETHERLANDS (cont.) 6. NETHERLANDS (cont.) 6.3 Sales 6.7 Players • Top 10 B2C E-Commerce Players in the Netherlands, • B2C E-Commerce Sales in the Netherlands, by Online Sales, in EUR million, 2011 in EUR billion, 2008-2012f • Top 30 B2C E-Commerce Websites in the Netherlands, ranked by Unique Visitors (Users) from the Netherlands, May 2012 6.4 Shares • News about Bol.com in the Netherlands, 2012 • Share of Online Sales on total Retail Sales in the • News about Zalando.nl in the Netherlands, 2012 Netherlands, in %, 2008-2012f • Share of online non-Food Sales on total non-Food Retail Sales in the Netherlands, in %, 2007-2011 7. BELGIUM 6.5 Products 7.1 Management Summary • Online Sales in the Netherlands, by Product 7.2 Trends Category, in EUR million, 2007-2011 • Breakdown of Online Sales in the Netherlands, • B2C E-Commerce Trends in Belgium, 2011/2012 by Product Category, in % of Sales, 2011 • Multi-Channel Activities of Consumers in Belgium, • B2C E-Commerce Sales Growth in the Netherlands, in %, 2011 by Product Category, in %, 2007-2011 • Reasons for Shopping Online in Belgium, • Share of Purchases made online in the Netherlands, in % of Individuals, 2012f by Product Category, in % of Individuals, 2011 • Reasons against Shopping Online in Belgium, in % of Individuals, 2012f 6.6 Users / Shoppers • Frequency of Shopping Online in Belgium, in % of Online Shoppers, 2012f • Average Spending per B2C E-Commerce Transaction • Individuals in Europe using the Internet, by Country, in Belgium, in EUR, 2008-2012f in %, 2009-2011 • Average per Capita Online Spending in Belgium, • Internet and Broadband Household Penetration in in % of Online Shoppers, March 2012 Europe, in %, 2007, 2009 & 2011 • Online Spending Development in Belgium, • Fixed Broadband Subscribers in the Netherlands, in in % of Online Shoppers, April 2012 Total (millions) and per 100 Inhabitants, compared • Location of Online Retail Websites used in Belgium, to Germany, USA and the OECD Total, 2006-2011 in % of Individuals and Online Shoppers, 2011 • Fixed Broadband Subscribers in the Netherlands, • Location of leading foreign Online Retail Websites by Access Technology, compared to the OECD used in Belgium, in % of Online Shoppers buying Average, in %, 2011 from foreign Websites, 2011 • Share of Online Shoppers in the Netherlands, • Trips and Vacations booked Online in Belgium, compared to the EU Average, in % of Individuals, by Age Groups, in %, 2011 2006-2011 • Tourist Accommodations booked Online in Belgium, by Age Groups, in %, 2011 • EU Comparison of Online Shopper Penetration, in % of Population, 2011 • Other Online Travel-related Expenditures of Internet Users in Belgium (Plane Tickets, Car Rental etc.), • Number of Online Shoppers in the Netherlands, by Age Groups, in %, 2011 in millions, H1 2006-H2 2011 • Internet Users using Travel-related Services Online • Breakdown of Online Shoppers in the Netherlands, in Belgium, by Age Groups, in %, 2011 by Gender, in %, H2 2011 • Online Payment Trends in Belgium, 2011/2012 and • Breakdown of Online Shoppers in the Netherlands, Breakdown of used Online Shopping Payment by Age Group, in %, H2 2011 Methods, in % of Online Shoppers, April 2012 • Online Shopping Frequency in the Netherlands, • Online Payment Methods offered by Internet Pure in % of Online Shoppers, 2011 Players in Belgium, in %, 2010 & 2011 • Online Delivery Preference in Belgium, in % of Online Shoppers, April 2012 -9- LinkedIn XING Twitter Facebook Phone: +49 (0) 40 - 39 90 68 50 info@ystats.com Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com
  • 10. Western Europe B2C E-Commerce Report 2012Table of Contents (8 of 8) 7. BELGIUM (cont.) 8. OTHER WESTERN EUROPEAN COUNTRIES (cont.) 7.3 Sales • B2C E-Commerce Sales in Belgium, in EUR billion, 8.2 Portugal 2010-2012f • Leading Online Product Categories purchased in Portugal following Online Research, in %, 2011 7.4 Shares • Individuals in Europe using the Internet, by Country, in %, 2009-2011 • Share of B2C E-Commerce Sales on total Retail Sales • Internet and Broadband Household Penetration in in Belgium, in %, 2010-2012f Europe, in %, 2007, 2009 & 2011 • Fixed Broadband Subscribers in Portugal, in Total 7.5 Products (millions) and per 100 Inhabitants, compared to • Leading online Product Categories in Belgium, Germany, USA and the OECD Total, 2006-2011 in % of Individuals, 2011 • Fixed Broadband Subscribers in Portugal, by Access • Leading Online Product Categories in Belgium, Technology, compared to the OECD Average in %, by further Intention to buy in the following 2011 12 Months, in % of Online Shoppers, April 2012 • Share of Online Shoppers in Portugal, compared to • Online Spending in Belgium, by last purchased the EU Average, in % of Individuals, 2006-2011 Product Category, in EUR, April 2012 • EU Comparison of Online Shopper Penetration, in % of Population, 2011 7.6 Users / Shoppers • Online Shoppers in Portugal, by Gender, in % of Individuals, 2011 • Individuals in Europe using the Internet, by Country, • Online Shoppers in Portugal, by Age Group, in %, 2009-2011 in % of Individuals, 2011 • Internet and Broadband Household Penetration in Europe, in %, 2007, 2009 & 2011 8.3 Ireland • Fixed Broadband Subscribers in Belgium, in Total (millions) and per 100 Inhabitants, compared to • Internet and B2C E-Commerce Trends in Ireland, Germany, USA and the OECD Total, 2006-2011 2011 • Fixed Broadband Subscribers in Belgium, by Access • Online Payment Trends in Ireland, 2011/2012 ; Technology compared to the OECD Average in %, Number of Online Banking Payments, in millions, 2011 2010 & 2011 • Share of Online Shoppers in Belgium, compared to • Online Product Categories purchased in Ireland, the EU27 Average, in %, 2006-2011 in % of Individuals, Q1 2011 • EU Comparison of Online Shopper Penetration, • Share of Online Shoppers in Ireland, compared to in % of Population, 2011 the EU Average, in % of Individuals, 2006-2011 • Individuals in Belgium having ever shopped online, • EU Comparison of Online Shopper Penetration, by Gender, in %, April 2012 in % of Population, 2011 • Individuals in Belgium having ever shopped online, • Online Shoppers in Ireland, by Age Group, by Age Group, in %, April 2012 in % of Individuals, 2011 • Online Shopper Penetration in Ireland, by Region, 7.7 Players in % of Population, 2011 • Top 30 B2C E-Commerce Websites in Belgium, 8.4 Luxembourg ranked by Unique Visitors (Users) from Belgium, May 2012 • Internet and B2C E-Commerce Trends in • News about Fnac.be in Belgium, 2011 Luxembourg, 2011 • Type of Travel-related Internet Usage in Luxembourg, in %, 2001-2010 • Share of Online Travel Arrangements in Luxembourg, 8. OTHER WESTERN EUROPEAN in % of Total Travel Arrangements, 2001-2010 COUNTRIES • Leading Online Product Categories in Luxembourg, in %, Q1 2011 • Share of Online Shoppers in Luxembourg, compared 8.1 Management Summary to the EU Average, in % of Individuals, 2006-2011 • EU Comparison of Online Shopper Penetration, 8.2 Portugal in % of Population, 2011 • Internet and B2C E-Commerce Trends in Portugal, • Share of Online Shoppers on Internet Users in 2011 Luxembourg, in %, Q1 2011 • Reasons for Online Shopping in Portugal, in %, 2011 • Share of Online Shoppers on Internet Users in Luxembourg, by Gender, in %, Q1 2011 - 10 - LinkedIn XING Twitter Facebook Phone: +49 (0) 40 - 39 90 68 50 info@ystats.com Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com
  • 11. Western Europe B2C E-Commerce Report 2012 Samples (1 of 2) RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions Trends Sales Shares Products Users / Shoppers Players “Clothes, Sports Goods” (41%) was the leading online product category among individuals in the UK in 2011, as reported by Eurostat. Types of Goods and Services bought online in the UK, in % of Individuals, 2011 Clothes, Sports Goods 41% Travel and Holiday Accommodation 38% Household Goods 33% Films/Music 33% Books/Magazines/E-Learning Material 32% Tickets for Events 29% Computer Software 26% Food/Groceries 19% Electronic Equipment 19% Video Games Software and Upgrades 18% Films/Music, delivered or upgraded Online 14% Computer Software, delivered or upgraded Online 14% Computer Software other than Video Games and Upgrades 13% Shares/Financial Services/Insurance 12% Computer Hardware 9% Books/Magazines/E-Learning Material, delivered or upgraded Online 9% Medicine 5% Other 6% 0% 10% 20% 30% 40% 50% Note: The survey contains individuals having accessed the Internet in the past 12 months. Source: Eurostat, June 2012 37 RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions Trends Sales Shares Products Users / Shoppers Players In Q1 2012, 77% of Internet users in France shopped online, and online sales of EUR 38 billion were generated in 2011. B2C E-Commerce Trends in France, 2012  Of the 40.2 million Internet users in France in Q1 2012, 31 million shopped online, equaling an online shopper penetration on Internet users of 77.1%.  The total distance sales market in France generated sales of EUR 42.9 billion in 2011. Of this number, EUR 37.7 billion, or 87.9%, were generated through online sales.  In H1 2012, 96% of online shoppers in France were satisfied with their purchases, which were led by the categories travel and tourism, services, cultural products, and apparel and accessories.  As of January 2012, the average online shopping basket was at EUR 90.  The total number of active online retailers in France reached 100,400 in 2011, up from 81,900 in 2010 and 64,100 in 2009. However, only approximately 800 of these B2C E-Commerce websites registered more than 10,000 transactions a month.  While French online shoppers prefer to pay by bank cards and digital wallets, 84% of them like their purchases to be delivered directly to their home.  Of all online shoppers in France, 14% had ever made a purchase using their mobile phone or smartphone, as of May 2012. In total, 4.3 million individuals in France had ever bought something using a mobile phone.  Auction websites have been used by 51% of Internet users in France, either as buyers or as sellers, in the six months leading to May 2012. Source: Fevad, June 2012 92 - 11 - LinkedIn XING Twitter Facebook Phone: +49 (0) 40 - 39 90 68 50 info@ystats.com Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com
  • 12. Western Europe B2C E-Commerce Report 2012 Samples (2 of 2) RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions Trends Sales Shares Products Users / Shoppers Players In 2011, DSL accounted for over 81% of broadband Internet usage in Spain, while the OECD average was 57%. Fixed Broadband Subscribers in Spain, by Access Technology, compared to the OECD Average, in %, 2011 Spain OECD Average 1,0% 0,7% DSL 17,7% 13,1% Cable Fibre 56,8% 29,4% Other 81,3% Source: OECD, 2011 182 RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions Trends Sales Shares Products Users / Shoppers Players Online private shopping website vente-privee.com entered the Netherlands and the US in fall 2011. Rank 4 (ranked by Traffic): Vente-Privée Name of Company Vente Privée Headquarters Paris, France Major Online Shop fr.vente-privee.com Company Type Internet Pure Player / Private Shopping Site Product Range Mass Merchant B2C E-Commerce Sales, 2011 EUR 1.1 billion in Europe Year Ended December 31 • In 2011, vente-privee.com, which was launched in France in 2001 and since has become a leading online flash sales site, was able to increase its turnover by +11%, compared to 2010. • A US version of the flash sales website was launched in November News (E-Commerce) 2011 in partnership with American Express. Prior to this the flash sales site expanded to the Netherlands, also in fall 2011, making it the eighth European country for the company. • In order to grow in the future, vente-privee.com plans to develop new sectors and services. Source: Google, company homepages, business reports, business and company databases, journals, company registries, news portals, industry and trade associations 59 - 12 - LinkedIn XING Twitter Facebook Phone: +49 (0) 40 - 39 90 68 50 info@ystats.com Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com
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