Brochure & Order Form_Sweden B2C E-Commerce Report 2011


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Brochure & Order Form_Sweden B2C E-Commerce Report 2011

  1. 1. Sweden B2C E-Commerce Report 2011November 2011 Provided by RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions November 2011Publication Date November 2011Language EnglishFormat PDF & PowerPointNumber of Pages/Charts 49Covered Countries SwedenPrice Single User License: € 1,450 (excl. VAT) Site License: € 2,900 (excl. VAT) Global Site License: € 4,350 (excl. VAT) GmbH & Co. KG Telefon: +49 (0) 40 - 39 90 68 50 Behringstr. 28a, 22765 Hamburg Fax: +49 (0) 40 - 39 90 68 51
  2. 2. Sweden B2C E-Commerce Report 2011Key Findings Covering Trends, Sales, Shares, Products, Users / Shoppers and Players • n the last three months of 2010, approximately half of respondents in Sweden used the Internet for I “purchasing/ordering goods or services“. • The share of B2C E-Commerce on total retail sales in Sweden is expected to reach almost 5% in 2011. • “Travel“ was the leading product category in Swedish B2C E-Commerce in Q3 2010, followed by “Electronics“ and “Clothing & Shoes“. • he number of Internet users in Sweden reached 8.5 million in 2010, accounting for more than 90% of the T total country population. • nline book retailer Adlibris was the most popular online shop for the Swedish population in October 2010, O followed by media goods online shop Cdon, fashion online shops Ellos and H&M and aucion website Tradera.Company and Product Information About our Reports Market reports by inform top managers about recent market trends and assist with strategic company decisions A list of advantages • provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation. • The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals. • Our international employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted. • delivers all research results as PowerPoint files. All data can therefore be used directly for board presentations or be individually adapted. • If required, provides in-depth analysis for all research projects. Simply send us a request. About • has been committed to research up-to-date, objective and demand-based data on markets and competitors from various industries since 2005. • Headquartered in Hamburg, Germany, the firm has a strong international focus and is specialized in secondary market research. • In addition to reports on markets and competitors, also carries out client-specific research. • Clients include leading global enterprises from various industries including B2C E-Commerce, electronic payment systems, mail order and direct marketing, logistics as well as banking and consulting. GmbH & Co. KG Telefon: +49 (0) 40 - 39 90 68 50 Behringstr. 28a, 22765 Hamburg Fax: +49 (0) 40 - 39 90 68 51
  3. 3. Sweden B2C E-Commerce Report 2011Table of Contents 1. Management Summary 6. Users / Shoppers 2. Trends • European Internet Usage by Country, ranked by total Unique Visitors, May 2011 • Internet and B2C E-Commerce Trends in Sweden • Individuals in Europe using the Internet, by Country, • Activities of the Swedish Population on the Internet in %, 2008-2010 within 3 Months, in %, 2010 • Internet and Broadband Household Penetration, by • Steps taken before making a Purchase online in the Households, in %, 2008-2010 Nordic Region, in %, 2010 • Internet Users (millions) and Percentage of Country • Average Number of Purchases in Nordic Countries, 6 Population in Sweden, 2007-2010 Months to Q3 2010 • Percentage of Population that uses the Internet on a • Consumers’ Drivers to B2CE-Commerce in Sweden, in %, Q3 2010 daily Basis in Sweden, in %, 2003-2010 • Sources of B2C E-Commerce Product Information for • Internet Usage, by Age Groups in Sweden, in %, Consumers in Sweden, in %, Q2 2011 2010 • Share of Online Shoppers bought from Abroad in • Online Shoppers in Sweden, in % of Internet Users, Nordic Countries, in %, 2010 2000-2010 • Home Shopping (incl. E-Commerce) Payment • Online Shoppers by Age Groups in Sweden, in %, Methods in the Nordic Region, in % of Home 2010 Shoppers, 2010 • Broadband Trends in Sweden • Penetration of Online Shoppers in Sweden, by Age Group and Gender, in % of Population, 2010 • Internet Users who have made Online Purchases in 3. Sales Nordic Countries, in %, last 6 Months to Q3 2010 • Share of Consumers who buy Goods Online in • B2C E-Commerce Sales in Sweden, in SEK billion, Sweden, in %, Q2 2011 2003-2011f • Share of Consumers who plan to shop Online in • Average total Online Spending per capita in Nordic Sweden, in %, Q3 2011 Countries, in EUR, Q3 2010 4. Shares • Share of B2C E-Commerce on total Retail Sales in Sweden, in %, 2005-2011f 7. Players • Top 10 most popular Online Shops in Sweden, in %, 5. Products October 2010 • Types of Goods and Services bought Online in • Leading B2C E-Commerce Players in Sweden; by Sweden, by Age Groups, in %, 2010 Unique Visitors and Audience Reach, September 2011 • B2C E-Commerce Sales of selected Product Categories in Sweden, in SEK billion, 2010 • 20 Swedish Online Shops, ranked by different • Growth of selected B2C E-Commerce Product Usability Criteria, in %, August 2011 Categories in Sweden, in %, Q2 2011 vs. Q2 2010 • Facts about • B2C E-Commerce per Product Category in Sweden, • Facts about in %, Q3 2010 • Share of Swedish Consumers who expect to increase • Facts about Consumption in selected B2C E-Commerce Product • News about, 2011 Categories, in %, Q3 2010 • Share of Products bought from Abroad (from foreign Sites) in Nordic Countries, by Category, in %, 2010 GmbH & Co. KG Telefon: +49 (0) 40 - 39 90 68 50 Behringstr. 28a, 22765 Hamburg Fax: +49 (0) 40 - 39 90 68 51
  4. 4. Sweden B2C E-Commerce Report 2011 Samples RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions Trends Sales Shares Products Users / Shoppers Players The number of Internet users in Sweden reached 8.5 million in 2010, accounting for 91% of the total country population. Internet Users (millions) and Percentage of Country Population in Sweden, 2007-2010 10 100% 8,3 8,5 Number of Internet Users (in millions) 8,1 Percentage of Country Population 95% 8 7,3 90% 6 90% 91% 88% 85% 4 80% 2 80% 75% 0 70% 2007 2008 2009 2010 Number of Internet Users Percentage of Country Population Note: Individuals who accessed the Internet within the last 3 months Source: Eurostat, January 2011 32 RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions Trends Sales Shares Products Users / Shoppers Players Furthermore, multi-category online retailer Cdon reached 630 thousand unique visitors (users) from Sweden in September 2011. Facts about Name of Company Cdon Homepage Shareholder/Owner MTG Internet Retailing AB Vertical Integration Retailer (Internet Pure Player) Business Model Multi-Category Retailer Product Range Focus on consumer electronics The CDON Group, operating several Internet retailers in the Nordic countries, reached total net sales of SEK 2.2 billion in 2010, up from SEK 1.7 billion in 2009. SEK 1.2 billion of those sales were Turnover/Financials generated in Sweden. In Q3 2011, sales grew by +61% year-on-year to SEK 826.4 million, representing the strongest third quarter ever. • In September 2011, CDON Group launched group shopping site • In February 2011, CDON announced that it acquired News/Others Swedish design brand furniture and interior decoration product retailer • Further high investments are expected. Unique Visitors (Users) from Sweden, 630 thousand September 2011 Audience Reach in Sweden, 7.0% September 2011 Source: Company homepages, business reports, business and company databases, journals, company registries, news portals, industry and trade associations 46 GmbH & Co. KG Telefon: +49 (0) 40 - 39 90 68 50 Behringstr. 28a, 22765 Hamburg Fax: +49 (0) 40 - 39 90 68 51
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