Brochure & Order Form_Italy B2C E-Commerce Report 2012

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Brochure & Order Form_Italy B2C E-Commerce Report 2012

  1. 1. Italy B2C E-Commerce Report 2012October 2012 Provided by RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions October 2012Publication Date October 2012Language EnglishFormat PDF & PowerPointNumber of Pages/Charts 56Covered Country Italy Price Single User License: € 1,450 (excl. VAT) Site License: € 2,900 (excl. VAT) Global Site License: € 4,350 (excl. VAT) LinkedIn XING Twitter Facebook Phone: +49 (0) 40 - 39 90 68 50 info@ystats.com Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com
  2. 2. Italy B2C E-Commerce Report 2012Key Findings Covering Trends, Sales, Shares, Products, Users/Shoppers and Players • Despite shrinking growth rates, B2C E-Commerce sales in Italy are projected to almost double between 2012 and 2016. • In 2011, nearly 90% of online retailers in Italy “Used Social Media” and more than half presented exclusive offers and contests to their fans and followers. • The share of online shoppers on individuals in Italy is projected to approach 50% in 2016. • “Holiday Accommodation” was purchased by almost half of online shoppers in Italy in 2011, while nearly a third bought “Clothing, Sporting Goods”. • Zalando.it was leading in terms of unique visitors among B2C E-Commerce websites in Italy in May 2012, followed by Amazon.it and Euronics.it.Company and Product Information About our Reports Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions A list of advantages • yStats.com provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation. • The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals. • Our international employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted. • yStats.com delivers all research results as PowerPoint files. All data can therefore be used directly for board presentations or be individually adapted. • If required, yStats.com provides in-depth analysis for all research projects. Simply send us a request. About yStats.com • yStats.com has been committed to research up-to-date, objective and demand-based data on markets and competitors from various industries since 2005. • Headquartered in Hamburg, Germany, the firm has a strong international focus and is specialized in secondary market research. • In addition to reports on markets and competitors, yStats.com also carries out client-specific research. • Clients include leading global enterprises from various industries including B2C E-Commerce, electronic payment systems, mail order and direct marketing, logistics as well as banking and consulting. LinkedIn XING Twitter Facebook Phone: +49 (0) 40 - 39 90 68 50 info@ystats.com Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com
  3. 3. Italy B2C E-Commerce Report 2012Table of Contents (1 of 2) 1. MANAGEMENT SUMMARY 3. SALES 2. TRENDS • B2C E-Commerce Sales in Italy, in USD billion and % Change, 2010-2016f • B2C E-Commerce Trends in Italy, 2011 • B2C E-Commerce Sales in Italy, in EUR billion, 2010-2012f • Online Activities in Italy, in % of Internet Users, Q4 2010 & Q4 2011 • Mobile Commerce Sales in Italy, in EUR million, 2010 & 2011f • Geographical Location of Online Shops used by Online Shoppers in Italy, in % of Online Shoppers, 2011 • Breakdown of Online Payment Methods in Italy, in % of Online Shoppers, 2011 (by Credit Card, PayPal, Other) • Daily Deal Trends in Italy, 2012 • Private Online Sales Trends in Italy, 2012 and Private Online Sales Value, in EUR million, 4. SHARES 2010 & 2012f • Social Commerce Trends in Italy, 2011/2012 and • Share of B2C E-Commerce on total Retail Sales in Share of Online Retailers using Social Media, Italy, in %, 2010-2015f in %, 2011 • Share of Mobile Commerce on total B2C E-Commerce • Mobile Ticketing Trends in Italy, 2012 Sales in Italy, in %, 2010 & 2011f • Smartphone Users accessing Online Retail, in the EU5 and by Country, including Italy; incl. Year-on-Year Growth, Share of Smartphone Users, and Year- on-Year percentage Point Increase, May 2011 vs. May 2012 • Breakdown of Mobile Commerce in Italy, by Services and Products, in %, 2010 & 2011f LinkedIn XING Twitter Facebook Phone: +49 (0) 40 - 39 90 68 50 info@ystats.com Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com
  4. 4. Italy B2C E-Commerce Report 2012Table of Contents (2 of 2) 5. PRODUCTS 6. USERS/SHOPPERS (cont.) • Types of Goods and Services bought online in Italy, • Share of Online Shoppers on Individuals in Italy, in % of Online Shoppers, 2011 in %, 2011 & 2016f • Online Shoppers in Italy, by Gender, • Types of Goods and Services bought online in Italy, in % of Internet Users, 2011 in % of Sales, 2011 • Online Shoppers in Italy, by Age Group, in % of Internet Users, 2011 • Online Shopping Product Category Growth Rates • Online Shoppers in Italy, by Region, in Italy, in %, 2012f in % of Internet Users, 2011 • Online Shopping Product Category Growth Rates in Italy, in %, 2011 6. USERS/SHOPPERS 7. PLAYERS • Individuals in Europe using the Internet, by Country, • Top 50 B2C E-Commerce Websites in Italy, ranked by Unique Visitors (Users) from Italy, May 2012 including Italy, in %, 2009-2011 • Rank 1: Profile of Zalando • Fixed Broadband Subscribers in Italy, in Total • Rank 2: Profile of Amazon (millions) and per 100 Inhabitants, compared to • Rank 3: Profile of Euronics Germany, USA and the OECD Total, 2006-2011 • Rank 4: Profile of IBS • Fixed Broadband Subscribers in Italy, by Access • Rank 5: Profile of Bonprix Technology, comp. to the OECD Average in %, 2011 • Rank 6: Profile of Media World • Rank 7: Profile of Buy VIP • Share of Online Shoppers on Individuals in Italy, • Rank 8: Profile of Hoepli compared to the EU Average, in %, 2006-2011 • Rank 9: Profile of Apple • EU Comparison of Online Shopper Penetration, • Rank 10: Profile of La Redoute in % of Population, 2011 LinkedIn XING Twitter Facebook Phone: +49 (0) 40 - 39 90 68 50 info@ystats.com Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com
  5. 5. Italy B2C E-Commerce Report 2012 Samples RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions Trends Sales Shares Products Users / Shoppers Players 81% of online shoppers in Italy made a purchase from an “Italy”-based online shop in 2011 and 30% bought from “Another EU Country”. Geographical Location of Online Shops used by Online Shoppers in Italy, in % of Online Shoppers, 2011 Italy 81% Another EU Country 30% Country outside of the EU 17% Dont know 7% 0% 25% 50% 75% 100% Note: based on a survey of Internet users aged 14+ in December 2011; online shoppers having made a purchase in the previous 12 months; sum exceeds 100%, as multiple answers were possible Source: Istat, December 2011 11 RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions Trends Sales Shares Products Users / Shoppers Players Mediamarket Spa, which operates the computers and electronics online shop Media World, increased its online sales in Italy in 2011. Rank 6: Media World Name of Company Mediamarket Spa Headquarters Curno, Italy Major Online Shop compraonline.mediaworld.it Company Type Multi-Channel Retailer Product Range Computers and Electronics B2C E-Commerce Sales, 2011 Total B2C E-Commerce sales of Media-Saturn reached EUR 348 million Year Ended December 31 • Starting in March 2012, the Media World online shop in Italy introduced the so-called “X-Day”. One day every month would be chosen as X-Day, special offers and technologies would be presented. The first X-Day in March 2012, for example, offered a 20% discount on electronics products, such as dryers, vacuum cleaners, News (E-Commerce) and hair removal systems. In addition to the discounts, free standard delivery was offered as well. The X-Day only takes place online and only for one day every month. • In total, Mediamarket Spa generated revenues, including online, of EUR 2.32 billion in 2011 and was able to grow its online sales in Italy strongly. Source: Google, company homepages, business reports, business and company databases, journals, company registries, news portals, industry and trade associations 41 LinkedIn XING Twitter Facebook Phone: +49 (0) 40 - 39 90 68 50 info@ystats.com Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com
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