Brochure & Order Form_India B2C E-Commerce Report 2011


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Brochure & Order Form_India B2C E-Commerce Report 2011

  1. 1. India B2C E-Commerce Report 2011December 2011 Provided by RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions December 2011Publication Date December 2011Language EnglishFormat PDF & PowerPointNumber of Pages/Charts 44Covered Countries IndiaPrice Single User License: € 1,450 (excl. VAT) Site License: € 2,900 (excl. VAT) Global Site License: € 4,350 (excl. VAT) GmbH & Co. KG Telefon: +49 (0) 40 - 39 90 68 50 Behringstr. 28a, 22765 Hamburg Fax: +49 (0) 40 - 39 90 68 51
  2. 2. India B2C E-Commerce Report 2011Key Findings Covering Trends, Sales, Shares, Products, Users / Shoppers and Players • The number of Indian Internet users is expected to reach more than 230 million in 2015, accounting for almost 20% of the total population. • Indian online shops have to take into consideration the average Indian‘s hesitation to online shopping. One of the major challenges long faced by E-Commerce portals is to meet the need of Indian customers to touch- and-feel a product before purchase. • “Computer Software“ was the retail subcategory with the highest audience reach in India in March 2011, followed by “Consumer Electronics“ and “Computer Hardware“. • was the leading B2C E-Commerce player in India in terms of unique visitors in October 2011, followed by, and • n June 2011, was the most popular coupon website in India, followed by, I and and Product Information About our Reports Market reports by inform top managers about recent market trends and assist with strategic company decisions A list of advantages • provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation. • The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals. • Our international employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted. • delivers all research results as PowerPoint files. All data can therefore be used directly for board presentations or be individually adapted. • If required, provides in-depth analysis for all research projects. Simply send us a request. About • has been committed to research up-to-date, objective and demand-based data on markets and competitors from various industries since 2005. • Headquartered in Hamburg, Germany, the firm has a strong international focus and is specialized in secondary market research. • In addition to reports on markets and competitors, also carries out client-specific research. • Clients include leading global enterprises from various industries including B2C E-Commerce, electronic payment systems, mail order and direct marketing, logistics as well as banking and consulting. GmbH & Co. KG Telefon: +49 (0) 40 - 39 90 68 50 Behringstr. 28a, 22765 Hamburg Fax: +49 (0) 40 - 39 90 68 51
  3. 3. India B2C E-Commerce Report 2011Table of Contents 1. Management Summary 6. Users / Shoppers 2. Trends • Number of Internet Users in India, in millions, 2010 & 2015f • B2C E-Commerce Trends in India, 2011 • Number of active Internet Users and Number of • Most popular Internet Activities in India, in %, Q2 Internet using Households, in millions, 2010 & 2011 2011 • Share of Internet Users, by Access Device, in %, • Payment Methods Ever Used and Most Used in India, 2010 & 2015f in % of Online Shoppers, 2009 • Number of Online Shoppers and People who searched • Reasons for not Shopping Online in India, in % of for Information online in India, in millions, 2009 Internet Users who do not shop Online, in 2009 • Breakdown of the Audience of Coupon Websites in India, by Gender and Age, in %, June 2011 3. Sales 7. Players • B2C E-Commerce Sales in India, in INR billion, • Leading B2C E-Commerce Players in India; by Unique 2011 & 2015f Visitors and Audience Reach, October 2011 • B2C E-Commerce Sales in India, in INR billion, • Facts about 2007-2011f • Facts about • Breakdown of B2C E-Commerce Sales in India, into Travel and Products, in %, December 2011f • Facts about • Facts about • News about the Launch of Amazon in India, 2011 • News about Indian E-Commerce Firms Inkfruit, 4. Shares Engrave and Pipal, June 2011 • News about Shopping Club Brandmile, 2011 • Share of B2C E-Commerce on total Retail Sales in India, in %, 2007-2011f • News about Carrefour India, 2011 • Leading Coupon Sites in India by Unique Visitors, in thousands, June 2011 5. Products • News about, 2011 • News about Groupon India, 2011 • Major Product Categories in B2C E-Commerce in India, in % and INR billion, 2009 • Leading Online Travel Web Sites in India, by Unique • Most popular Products and most popular Travel Visitors, in thousands, April 2010 & April 2011 Products in India, in %, Q2 2011 • Reach of Retail Subcategories in India, in %, March 2011 GmbH & Co. KG Telefon: +49 (0) 40 - 39 90 68 50 Behringstr. 28a, 22765 Hamburg Fax: +49 (0) 40 - 39 90 68 51
  4. 4. India B2C E-Commerce Report 2011 Samples RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions Trends Sales Shares Products Users / Shoppers Players “Computer Software” (17%) was the retail subcategory with the highest audience reach in India in March 2011. Reach of Retail Subcategories in India, in %, March 2011 Computer Software 16,8% Consumer Electronics 14,0% Computer Hardware 11,6% Comparison Shopping 10,4% Books 7,1% Flowers/Gifts/Greetings 6,0% Retail - Movies 4,1% Jewelry/Luxury Goods/Accessories 3,7% Apparel 3,7% Health Care 2,8% Tickets 1,9% Consumer Goods 1,7% Retail - Food 1,5% Mall 1,1% Sports/Outdoor 1,1% Home Furnishings 1,0% Retail - Music 0,9% Department Stores 0,8% Fragrances/Cosmetics 0,8% Toys 0,4% 0% 2% 4% 6% 8% 10% 12% 14% 16% 18% Source: ComScore, June 2011 22 RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions Trends Sales Shares Products Users / Shoppers Players, one of the leading B2C E-Commerce players in India, announced the acquisition of in August 2011. Facts about Name of Company Homeshop18 Homepage Business Model Retailer (Internet Pure Player) Product Range Multi-Category • Homeshop18 is a venture of the Network18 Group, India’s fastest growing media and entertainment group that operates India’s leading business news television channels. • In August 2011, Homeshop18 announced the acquisition of, a niche player in the books, music and movies segment with a massive catalog of over 10 million books. • Selling over 450 reputed brands and over 7 million Others SKUs, is currently ranked among the top 3 E-Commerce sites in India with a monthly traffic of 1.6 million visitors in October 2011. • With an extensive distribution setup and strong industry partnerships, is focusing now on the books business. • provides services like free shipping on all products to over 3000 locations in India and a 24x7 dedicated sales and customer support center. Source: Company homepages, business reports, business and company databases, journals, company registries, news portals, industry and trade associations 30 GmbH & Co. KG Telefon: +49 (0) 40 - 39 90 68 50 Behringstr. 28a, 22765 Hamburg Fax: +49 (0) 40 - 39 90 68 51
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