Brochure & Order Form_Europe Online Gaming Report 2012_by yStats.com

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Brochure & Order Form_Europe Online Gaming Report 2012_by yStats.com

  1. 1. Europe Online Gaming Report 2012May 2012 Provided by RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions May 2012Publication Date May 2012Language EnglishFormat PDF & PowerPointNumber of Pages/Charts 54Covered Countries Western Europe: UK, Germany, France, Belgium, Finland, Italy, Netherlands, Spain Eastern Europe: Poland, Russia, Turkey Price Single User License: € 2,450 (excl. VAT) Site License: € 4,900 (excl. VAT) Global Site License: € 7,350 (excl. VAT) yStats.com GmbH & Co. KG Telefon: +49 (0) 40 - 39 90 68 50 info@ystats.com www.twitter.com/ystats Behringstr. 28a, 22765 Hamburg Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com www.facebook.com/ystats
  2. 2. Europe Online Gaming Report 2012Key Findings Covering 11 european countries • Almost one-fifth of total gaming time in the UK was spent on “Social Networks” in 2011, followed by “Casual Games” and only surpassed by “Console Games”. • The online and mobile games market in Germany is expected to almost double between 2010 and 2015. • In Spain, almost three-quarters of all gamers were expected to use “Social Networks” to play on in 2011. • The market volume of online gaming in Russia was expected to grow between +20 and +30% in 2012, compared to 2011. • Turkey represented the fourth largest social gaming market worldwide in Q2 2011.Company and Product Information About our Reports Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions A list of advantages • yStats.com provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation. • The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals. • Our international employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted. • yStats.com delivers all research results as PowerPoint files. All data can therefore be used directly for board presentations or be individually adapted. • If required, yStats.com provides in-depth analysis for all research projects. Simply send us a request. About yStats.com • yStats.com has been committed to research up-to-date, objective and demand-based data on markets and competitors from various industries since 2005. • Headquartered in Hamburg, Germany, the firm has a strong international focus and is specialized in secondary market research. • In addition to reports on markets and competitors, yStats.com also carries out client-specific research. • Clients include leading global enterprises from various industries including B2C E-Commerce, electronic payment systems, mail order and direct marketing, logistics as well as banking and consulting. yStats.com GmbH & Co. KG Telefon: +49 (0) 40 - 39 90 68 50 info@ystats.com www.twitter.com/ystats Behringstr. 28a, 22765 Hamburg Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com www.facebook.com/ystats
  3. 3. Europe Online Gaming Report 2012Table of Contents (1 of 2) 1. MANAGEMENT SUMMARY 2. WESTERN EUROPE (cont.) 2. WESTERN EUROPE 2.3 Germany (Top Country) 2.1 Europe: Regional • Online Gaming Trends, 2010-2012, including Gaming Spending, in EUR billion, 2010 & 2011 • PC Gamers that ever bought Digital Content Online, in %, 2011f • Online and Mobile Games Market Size, in EUR million, 2010 & 2015f • Type of Digital Content ever bought by PC Gamers, • Spending on Gaming, by Platform, including Online, in %, 2011f in EUR million, 2010 & 2011 • PC Game Digital Content Revenue, in EUR billion, • Spending on Gaming, by Platform, including Online, 2010-2015f in %, 2010 & 2011 • Germany: Spending on Gaming, by Platform, including Online, in EUR million, 2011f and Time spent on Games, by Platform, including Online, in %, 2.2 UK (Top Country) 2011f • Gamers per Platform, in millions and in % of total • Spending on Games, by Platform, including Online, Gamers, 2011f in GBP million, 2011f and Time spent on Games, by Platform, including Online, in %, 2011f • Online- and Browser Game Players, in millions, 2008-2010 • Gamers per Platform, in millions and in %, 2011f • Virtual Goods Buyers, in millions and average per • Social Gaming Trends and Share of Avid Social Game Capita Spending, in EUR, 2008-2010 Users, in % of Total Internet Users, 2011 • Top 10 Online Gaming Websites, by total monthly • Share of Social Gamers of Total Internet Users, Hours played and Unique Visitors in thousands and in in %, September 2011 and Breakdown of Social % Reach, June 2011 Gamers by Gender, in %, September 2011 • Share of Online Gamers playing on Mobile Phones, in % of Mobile Phone Users and in % of Smartphone • Share of Social Gamers by Age Group, in %, Users, Q2 2011 September 2011 • Share of Social Gamers by Access Device, in %, September 2011 • Breakdown of Social Gamers by Frequency of 2.4 Belgium Gameplay, in %, September 2011 • Spending on Games, by Platform, including Online, • Amount of Time Spent Playing Social Games, in EUR million, 2011f and Time spent on Games, by in % of Total Internet Users, 2010 & 2011f Platform, including Online, in %, 2011f • Gamers per Platform, including Online, in millions • Breakdown of Social Gamers by Social Network and in % of total Gamers, 2011f Platform, in %, September 2011 • Top 20 Social Games, in % of Social Gamers, September 2011 yStats.com GmbH & Co. KG Telefon: +49 (0) 40 - 39 90 68 50 info@ystats.com www.twitter.com/ystats Behringstr. 28a, 22765 Hamburg Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com www.facebook.com/ystats
  4. 4. Europe Online Gaming Report 2012Table of Contents (2 of 2) 2. WESTERN EUROPE (cont.) 2. WESTERN EUROPE (cont.) 2.5 Finland 2.9 Spain • Gaming Market Value, including Online, in EUR • Spending on Games, by Platform, in million Euro, billion, 2009 & 2010 2011f and Time spent on Games, by Platform, including Online, in %, 2011f • Gamers per Platform, in millions and % of total Gamers, 2011f 2.6 France • Spending on Games, by Platform, including Online, in EUR million, 2011f and Time spent on Games, by Platform, including Online, in %, 2011f • Gamers per Platform, in millions and in % of total 3. EASTERN EUROPE Gamers, 2011f 3.1 Poland • Gaming Market Value, including Online, in PLN million, 2007-2011 2.7 Italy • Freemium Segment (Free-to-Play and Online), in PLN million, 2009-2011f • Spending on Games, by Platform, including Online, • Gaming by Devices, including Online, in %, 2011 in EUR million, 2011f and Time spent on Games, by Platform, including Online, in %, 2011f • Gamers per Platform, in millions and in % of total 3.2 Russia Gamers, 2011f • Online Gaming Market Trends, 2011 & 2012 • Breakdown of Online Gaming Market Value in Russia, in %, 2011 • Breakdown of Spending by Online Gamers, in %, 2011f 2.8 Netherlands • Spending on Games, by Platform, including Online, in USD million, 2011f and Time spent on Games, by • Spending on Games, by Platform, in EUR Platform, including Online, in %, 2011f million, 2011f and Time spent on Games, by • Gamers per Platform, in millions and in % of total Platform, including Online, in %, 2011f Gamers, 2011f • Gamers per Platform, including Online, in millions and in % of total Gamers, 2011f 3.3 Turkey • Social Gaming Market and Social Gaming Markets in Turkey and the US, in million Users, Q2 2011 yStats.com GmbH & Co. KG Telefon: +49 (0) 40 - 39 90 68 50 info@ystats.com www.twitter.com/ystats Behringstr. 28a, 22765 Hamburg Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com www.facebook.com/ystats
  5. 5. Europe Online Gaming Report 2012 Samples RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions In the UK, 25% of social gamers purchased virtual currency with real money in 2011, while 34% bought virtual gifts for someone. UK: Social Gaming Trends and Share of Avid Social Game Users, in % of Total Internet Users, 2011  The social gaming community in the UK has expanded from 2010 to 2011, with the number of social game users playing more than 15 minutes a week reaching 20 million in 2011. As a percentage of all Share of Avid Social Game Users, Internet users in 2011, avid players playing more than 6 hours a week in % of Total Internet Users, 2011 represented 13% of all Internet users. 36% of social gamers played more than once a day. 47% of UK social gamers logged on specifically to play Avid Social social games in 2011. Gamers 13%  The most important access devices used for playing social games in the UK were desktop computers and laptops (92%) and smartphones used by 29% of social gamers in 2011.  In the UK, social game users purchasing virtual currency with real money represented 25% of social gamers. 34% of users even bought virtual gifts for someone in 2011.  Social networking sites primarily used by UK social gamers were Facebook, attracting 95% of game users and Google+ with 17%. Other providers of social games such as MySpace, Bebo and Friendster were used by less than 15% of social game users.  Moreover, 52% of social gamers played FarmVille, while 42% played Other Internet Bejeweled Blitz in 2011. Overall, the average social gamer in the UK Users 87% played 8 different social games in 2011. Note: N=801; surveyed September 15-22, 2011; respondents are Internet users playing social games >15 minutes per week and living in the US Source: Information Solutions Group, 2011 15 RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions 3% of smartphone users in Germany “Used Browser to Play” on their device in Q2 2011, compared to only 1% of all mobile phone users. Germany: Share of Online Gamers playing on Mobile Phones, in % of Mobile Phone Users and in % of Smartphone Users, Q2 2011 In % of all Mobile Phone Users In % of all Smartphone Users Used Mobile Device for Playing 25.1 38.7 Played Pre-Installed Game 16.1 17.1 Played downloaded Game 11.1 24.8 Used Browser to Play 1.3 2.8 Note: aged 13+ Source: comScore, August 2011 32 yStats.com GmbH & Co. KG Telefon: +49 (0) 40 - 39 90 68 50 info@ystats.com www.twitter.com/ystats Behringstr. 28a, 22765 Hamburg Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com www.facebook.com/ystats
  6. 6. Europe Online Gaming Report 2012 Report ORDER FORM REPORT Order Form Place Your Order as Follows: Call us at + 49 40 39 90 68 50 Fax us at + 49 40 39 90 68 51 using the form below: Scan and Email us at inquiry@ystats.com using the form below: Place your order now: Please confirm the license type you require:  Single User License  Site License1  Global Site License2 Report Title Publication Date Price (€) An invoice will be sent to your company. Please complete your contact details. Title: Mr/Mrs/Ms First Name Last Name Job Title Company Email Address Telephone Number Fax Number Address City State/Province Country Post Code/ZIP All Forms must have a signature to confirm your order: Signature Where did you find us? EU Companies must supply Purchase Order No Order Date  Google/Search Engine VAT No (if required)  Google Adwords/Online Advertising  Article in Trade Journal  Press Release  Social Media  Recommendation  Others: ________________________ Note: Reports are provided in electronic PDF form. yStats.com will contact you in the future to provide our free newsletter or other mailings. If you do not wish to receive our newsletter or other mailings, you may advise us of this. Your contact information will not be sold to other organizations. 1 ) Site Licenses, allowing all users within a given geographical location of an organization to access the report, are available for double the price. 2 ) Global Site Licenses, allowing all worldwide users of an organization to access the report, are available for triple the price.   yStats.com GmbH & Co. KG Telefon: +49 (0) 40 - 39 90 68 50 info@ystats.com www.twitter.com/ystats Behringstr. 28a, 22765 Hamburg Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com www.facebook.com/ystats
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