Brochure & Order Form_Eastern Europe B2C E-Commerce Report 2011_by yStats.com
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Brochure & Order Form_Eastern Europe B2C E-Commerce Report 2011_by yStats.com

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In its latest “Eastern Europe B2C E-Commerce Report 2011” Hamburg-based market research firm yStats.com presents data on trends, revenue figures and competitors in Eastern European B2C E-Commerce ...

In its latest “Eastern Europe B2C E-Commerce Report 2011” Hamburg-based market research firm yStats.com presents data on trends, revenue figures and competitors in Eastern European B2C E-Commerce as well as internet users and online shoppers. The analysis covers the key markets of Russia, Ukraine, Poland, Hungary, Czech Republic and Slovakia. Furthermore, the report comprises information about Albania, Bosnia-Herzegovina, Bulgaria, Croatia, Estonia, Greece, Latvia, Lithuania, Macedonia, Romania and Slovenia, thus featuring 17 countries in total.

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Brochure & Order Form_Eastern Europe B2C E-Commerce Report 2011_by yStats.com Brochure & Order Form_Eastern Europe B2C E-Commerce Report 2011_by yStats.com Document Transcript

  • Eastern Europe B2C E-Commerce Report 2011September 2011 Provided by RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions September 2011Publication Date September 2011Language EnglishFormat PDF & PowerPointNumber of Pages/Charts 275Covered Countries Top Countries: Russia, Ukraine, Poland, Hungary, Czech Republic, Slovakia Additional Eastern European Countries: Albania, Bosnia-Herzegovina, Bulgaria, Croatia, Estonia, Greece, Latvia, Lithuania, Macedonia, Romania, SloveniaPrice Single User License: € 3,950 (excl. VAT) Site License: € 7,900 (excl. VAT) Global Site License: € 11,850 (excl. VAT) yStats.com GmbH & Co. KG Telefon: +49 (0) 40 - 39 90 68 50 info@ystats.com www.twitter.com/ystats Behringstr. 28a, 22765 Hamburg Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com www.facebook.com/ystats
  • Eastern Europe B2C E-Commerce Report 2011Key Findings Covering 17 Eastern European Countries • Russia: In 2010, Moscow and St. Petersburg were the most important areas for B2C E-Commerce, accounting for approximately 60% of total online sales. • Ukraine: Online shopping is increasingly popular, however, there are still obstacles such as price sensitivity and long delivery times. • Poland: “Clothes, Sports Goods” was the leading product category in B2C E-Commerce in 2010, followed by “Household Goods”. • Hungary: The number of Internet users reached more than 6 million in 2010, accounting for 62% of the population. • zech Republic: Market places Zbozi.cz, Aukro.cz and Heureka.cz were the leading E-Commerce C sites in terms of unique monthly visitors in August 2010. • Slovakia: Long product delivery time and dissatisfaction with the received products are some of the encountered problems in B2C E-Commerce.Company and Product Information About our Reports Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions A list of advantages • yStats.com provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation. • The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals. • Our international employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted. • yStats.com delivers all research results as PowerPoint files. All data can therefore be used directly for board presentations or be individually adapted. • If required, yStats.com provides in-depth analysis for all research projects. Simply send us a request. About yStats.com • yStats.com has been committed to research up-to-date, objective and demand-based data on markets and competitors from various industries since 2005. • Headquartered in Hamburg, Germany, the firm has a strong international focus and is specialized in secondary market research. • In addition to reports on markets and competitors, yStats.com also carries out client-specific research. • Clients include leading global enterprises from various industries including B2C E-Commerce, electronic payment systems, mail order and direct marketing, logistics as well as banking and consulting. yStats.com GmbH & Co. KG Telefon: +49 (0) 40 - 39 90 68 50 info@ystats.com www.twitter.com/ystats Behringstr. 28a, 22765 Hamburg Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com www.facebook.com/ystats
  • Eastern Europe B2C E-Commerce Report 2011Table of Contents (1 of 8) - Russia (Top Country) 1. Management Summary 5. Products • reakdown of B2C E-Commerce Sales, by Type of B 2. Trends Products, in %, 2010 • roducts purchased online, in % of Online Shoppers, P • B2C E-Commerce Trends, 2011 2010 • mpact of E-Commerce on Retailing, 2010 I • roducts purchased online, by Gender, in % of Online P Shoppers, 2010 • hare of Moscow and St. Petersburg on B2C E- S Commerce Sales and Online Shoppers, in %, 2010 • roduct/Services purchased online, in % of Internet P Sales, 2010 • ayment Methods among leading E-Commerce Sites, P in %, 2008-2010. • onthly Online Revenue per Product Category, M in RUB million, 2010 • esearch Methods of Online Shoppers in Moscow R and St. Petersburg, in %, April 2011 • umber of daily Orders per Product Category, 2010 N • nternet and Broadband Trends, 2010 I • reakdown of B2C E-Commerce Sales in Moscow and B St. Petersburg by Product Categories, in %, April • ost popular Internet Activities of Internet Users, M 2011 by Age Group, in %, December 2010 • reakdown of “expensive Sales” within B2C B • obile Internet Trends, 2010 M E-Commerce in Moscow and St. Petersburg by • ocial Networking Usage, August 2010; incl. Top 10 S Product Category, in %, April 2011 Countries for Social Networking ranked by Time spent per Visitor, August 2010 • rends about Social Networks and Private Shopping, T 2011 6. Users / Shoppers • elivery Methods used in B2C E-Commerce in D Moscow and St. Petersburg in %, April 2011 • evelopment of Internet Users 18+ (millions) and D Share of Country Population (in %), 2006-2014f • uture Growth Trends for the B2C E-Commerce F Market, 2011-2015 • evelopment of Internet Users (millions) and Share D of Country Population (in %), 2011 & 2015f • nternet Penetration by Age Groups, in %, 2010 I • enetration of Internet Users in CEE countries, P 3. Sales as % of the adult Population, July 2010 • opulation in CEE Countries who have ever shopped P • 2C E-Commerce Sales and Mail-Order Sales, B on the Internet, in %, 2009 in EUR billion, 2006-2010 • hare of Online Shoppers on Internet Users S • reakdown of the B2C E-Commerce Sales by Region, B by Region, in %, May 2011 in %, April 2011 • hare of Online Shoppers on the adult Population S • evel of average Consumption (in 6 Months) for B2C L by Region, in %, May 2011 E-Commerce, by Region, in RUB, 2011 4. Shares 7. Players • op 30 Online-Shops, ranked by B2C E-Commerce T • 2C E-Commerce Share of Total Retail and Mail-Order B Sales, in RUB billion, 2010 Sales, in %, 2009-2010 • acts about Utkonos.ru F • acts about Ozon.ru F • acts about Kupivip.ru F • acts about Holodilnik.ru F yStats.com GmbH & Co. KG Telefon: +49 (0) 40 - 39 90 68 50 info@ystats.com www.twitter.com/ystats Behringstr. 28a, 22765 Hamburg Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com www.facebook.com/ystats View slide
  • Eastern Europe B2C E-Commerce Report 2011Table of Contents (2 of 8) – Ukraine (Top Country) 1. Management Summary 5. Products • ost popular Products, purchased in Distance Selling, M 2. Trends including Online, in %, 2010 • 0 most important Product Categories in B2C 1 • 2C E-Commerce Trends, 2011 B E-Commerce, in %, September 2010 & April 2011 • he most popular Reasons to use Online Shopping T for Internet Users, in %, Sep. 2009 & April 2011 • ttitude of Internet Users about Online Shopping, A 6. Users / Shoppers in %, September 2009 & April 2011 • ayment Methods used in B2C E-Commerce, in %, P • umber of Internet Users in millions, June 2010-June N 2010 (by Cash on Delivery, Bank Transfer, Credit 2011 or Discount Card) • nternet Users, by Gender and Age Groups, in %, I • tructure of Online Payments, in %, Q1 2010 S June 2011 • obile Internet Users, in % of Internet Users, M • nternet Users, by Frequency and Region, in %, I 2007-first Half 2010 June 2011 • obile and Broadband Market Trends M • enetration of Internet Users in CEE countries, P • obile Internet Trends, 2010 M as % of the adult Population, July 2010 • opulation in CEE Countries who have ever P shopped on the Internet, in %, 2009 • hare of Online Shoppers on Internet Users, in %, S 3. Sales September 2009 & April 2011 • 2C E-Commerce Sales of Goods, in UAH million, B 2008-2010 • reakdown of Distance Sales, by Ordering Channel, B 7. Players in %, 2010 • ost popular Online Shops, in % of Internet Users, M April 2011 • ost popular Online Auctions, in % of Internet Users, M 4. Shares April 2011 • acts about Rozetka.com.ua F • 2C E-Commerce (Goods only) Share on total Retail B and Home-Shopping Sales, in %, 2009 & 2010 • acts about Bonprix.ua F • acts about Sokol.ua F yStats.com GmbH & Co. KG Telefon: +49 (0) 40 - 39 90 68 50 info@ystats.com www.twitter.com/ystats Behringstr. 28a, 22765 Hamburg Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com www.facebook.com/ystats View slide
  • Eastern Europe B2C E-Commerce Report 2011Table of Contents (3 of 8) – Poland (Top Country) 1. Management Summary 5. Products • ost popular Product Categories in B2C E-Commerce, M 2. Trends in %, 2010 • ypes of Goods and Services bought online, by Age T • 2C E-Commerce Sales Trends B Groups, in %, 2010 • rinciples of good E-Commerce, 2011 P • xpansion of E-Commerce, 2011 E • ablets and Smartphones Trends, 2011 T 6. Users / Shoppers • 2C E-Commerce Delivery Trends, 2011 B • evelopment of Internet Users (millions) and its D • ogistic Companies used by Internet Shops, L Percentage of Country Population, 2006-2010 in %, 2009 • ndividuals in Europe using the Internet, by Country, I • op Online Payment Companies by Internet Shop Use, T in %, 2008-2010 in %, 2009 • ercentage of Households in the EU with Internet P • vailability and Popularity of Payment Methods in A Access / Broadband Connections in %, 2008-2010 Internet Shops, in %, 2009 • otal Broadband Subscribers, compared to Germany, T • ustomer Spending on B2C E-Commerce, in %, 2009 C USA and the OECD, 2006-2010 • nline Activities of Internet Users, in %, April 2010 O • otal Broadband Subscribers per 100 Inhabitants, T • enetration of Mobile Phone Owners, and Penetration P compared to Germany, USA and the OECD Average, for Mobile Media Usage among Mobile Phone Owners; 2006-2010 Poland compared to the UK, Spain and France, • roadband Subscribers, by Access Technology B in %, 2010 compared to the OECD Average in %, 2010 • obile Internet Users, in % of the Population, M • nline Shoppers by Age Groups, compared to O 2007-2010 EU27 Average, in %, 2010 • nternet Usage via mobile Phones, by Age Groups, I • enetration of Online Shoppers, by Age Group P in %, 2010 and Gender, in % of Population, 2010 • enetration of Online Shoppers, compared to EU27 P Average, in %, 2006-2010 3. Sales • U Comparison of Online Shopper Penetration, E in % of Population, 2010 • 2C E-Commerce Sales, in PLN billion, 2001-2010 B • requency of Shopping on the Internet, in %, 2009 F • 2C E-Commerce Sales, in EUR billion, 2010 & 2015f B • nline Shoppers by Age Groups, in millions, 2009 O • 2C E-Commerce Sales, in PLN billion, 2010 & 2011f B • nline Shoppers by Gender, in %, 2008 & 2010 O • 2C E-Commerce Sales per Household, compared to B Italy and Spain, in EUR, 2010 7. Players 4. Shares • eading B2C E-Commerce Sites, ranked by B2C L E-Commerce Sales, in PLN billion, 2010 • 2C E-Commerce Share on total Retail Sales, in %, B • acts about Allegro.pl F 2006-2010 • acts about Neo24.pl F • acts about Electro.pl F • ews about Integer.pl, 2011 N • ews about Merlin.pl, 2011 N yStats.com GmbH & Co. KG Telefon: +49 (0) 40 - 39 90 68 50 info@ystats.com www.twitter.com/ystats Behringstr. 28a, 22765 Hamburg Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com www.facebook.com/ystats
  • Eastern Europe B2C E-Commerce Report 2011Table of Contents (4 of 8) – Hungary (Top Country) 1. Management Summary 6. Users / Shoppers • nternet Users (millions) and Percentage of Country I 2. Trends Population, 2004-2010 • enetration of Internet Users in CEE Countries, P • 2C E-Commerce Trends B as % of the adult Population, July 2010 • 2C E-Commerce Gender Trends, 2010 B • ndividuals in Europe using the Internet, by Country, I in %, 2008-2010 • referred Online Payment Method, in %, 2010 P • nternet and Broadband Household Penetration, I • nline Payment Trends, 2011 O by Households, in %, 2008-2010 • nternet and Telecommunication Trends, 2010 I • otal Broadband Subscribers, compared to Germany, T • roup Shopping Trends, 2011 G USA and the OECD, 2006-2010 • ost popular Offer Categories at leading Group M • roadband Subscribers per 100 Inhabitants, B Shopping Sites, May 2011 compared to Germany, USA and the OECD Average, • obile Internet Access Penetration in Europe, M 2006-2010 by Country, in %, 2010 • roadband Subscribers, by Access Technology, B • obile Payment Trends, 2010 M compared to the OECD Average in %, 2010 • enetration of Online Shoppers, compared to P EU27 Average, in %, 2006-2010 3. Sales • U Comparison of Online Shopper Penetration, E in % of Population, 2010 • 2C E-Commerce Sales, in HUF billion, 2005-2011f B • nternet Shoppers by Age Groups, compared to I EU27 Average, in %, 2010 4. Shares 7. Players • 2C E-Commerce Share on total Retail Sales, in %, B 2005-2011f • 2C E-Commerce Players, 2010 B • eading B2C E-Commerce Players; L by Unique Visitors and Audience Reach, July 2011 • acts about Bookline.hu F 5. Products • acts about Edigital.hu F • ost popular Product Categories in B2C E-Commerce, M • acts about Libri.hu F in %, 2010 • onthly Turnover of leading Group Shopping Sites, M in HUF million, May 2011 • verage Price of Offers at leading Group Shopping A Sites, in HUF, May 2011 yStats.com GmbH & Co. KG Telefon: +49 (0) 40 - 39 90 68 50 info@ystats.com www.twitter.com/ystats Behringstr. 28a, 22765 Hamburg Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com www.facebook.com/ystats
  • Eastern Europe B2C E-Commerce Report 2011Table of Contents (5 of 8) – Czech Republic (Top Country) 1. Management Summary 6. Users / Shoppers • umber of Internet Users (millions) and Share (%) N 2. Trends of Country Population, 2005-2010 • ndividuals in Europe using the Internet, by Country, I • 2C E-Commerce Trends, 2010 B in %, 2008-2010 • ttitude of Consumers regarding Online Shopping, A • nternet and Broadband Household Penetration, I in %, 2010 by Households, in %, 2008-2010 • nline Stores compared with Online Auctions, in %, O • otal Broadband Subscribers per 100 Inhabitants, T 2010: Reasons for purchasing Online, encountered compared to Germany, USA and the OECD Average, Problems, the most popular Payment Method, the 2006-2010 most popular Products • roadband Subscribers, by Access Technology, B • nline Shopping Payment Methods Usage, O compared to the OECD Average in %, 2010 by Gender and Age, in %, 2010 • umber of Internet Shoppers (millions) and Share N • nternet and Telecommunication Trends, 2010 I of Country Population (%), 2005-2010 • obile Internet Access Penetration in Europe, M • hare of Respondents who have ever shopped S by Country, in %, 2010 on the Internet, in %, 2010 • obile Payment Trends, 2011 M • hare of Internet Shoppers, compared to the EU27 S Average, in %, 2005-2010 • nline Shopper Penetration by Age Groups, O in %, 2010 3. Sales • enetration of Online Shoppers, by Age Group P and Gender, in % of Population, 2010 • 2C E-Commerce Sales, in CZK billion, 2006-2010 B • U Comparison of Online Shopper Penetration, E in % of Population, 2010 4. Shares 7. Players • 2C E-Commerce Share of Total Retail Sales, in %, B 2006-2010 • evenues of selected Top Players in B2C R E-Commerce, in EUR million, 2009 • op E-Commerce Sites (incl. Auctions & Market T 5. Products Places), by monthly Visitors, August 2010 • acts about Alza.cz F • ypes of Goods ordered online, in % of Online T Shoppers Age 16+, 12 Months to Q2 2010 • acts about Kasa.cz F • ypes of Goods ordered online by Gender, in % of T • acts about Mall.cz F Online Shoppers Age 16+, 12 Months to Q2 2010 • ypes of Goods and Services bought online, T by Age Groups, in %, 12 Months to Q2 2010 yStats.com GmbH & Co. KG Telefon: +49 (0) 40 - 39 90 68 50 info@ystats.com www.twitter.com/ystats Behringstr. 28a, 22765 Hamburg Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com www.facebook.com/ystats
  • Eastern Europe B2C E-Commerce Report 2011Table of Contents (6 of 8) – Slovakia (Top Country) 1. Management Summary 6. Users / Shoppers • nternet Users (millions) and Share of Country I 2. Trends Population, 2005, 2006 & 2010 • enetration of Internet Users in CEE countries, P • 2C E-Commerce Trends, 2010 B as % of the adult Population, July 2010 • ttitude of Internet Users about Online Shopping, A • ndividuals in Europe using the Internet, by Country, I in %, 2010 in %, 2008-2010 • omparison of Online Shops and Online Auctions, C • nternet and Broadband Household Penetration, I in %, 2010: Reasons for purchasing Online, by Households, in %, 2008-2010 Encountered Problems, most popular Payment • otal Broadband Subscribers, compared to Germany, T Methods, most popular Products USA and the OECD Average, 2006-2010 • hare of Consumers who use Cash on Delivery S • otal Broadband Subscribers per 100 Inhabitants, T for B2C E-Commerce, in %, 2010 compared to Germany, USA and the OECD Average, • obile Internet Access Penetration in Europe, M 2006-2010 by Country, in %, 2010 • roadband Subscribers, by Access Technology B • nternet Usage via mobile Phones, by Age Groups, I compared to the OECD Average in %, 2010 in %, 2010 • hare of Internet Users, who ever shopped online, S in %, 2010 • enetration of Internet Shoppers, comp. to EU27 P 3. Sales Average, in %, 2006-2010 • U Comparison of Online Shopper Penetration, E • 2C E-Commerce Sales, in EUR million, 2009 & 2010 B in % of Population, 2010 • nline Shoppers by Age Groups, O compared to EU27 Average, in %, 2010 4. Shares • enetration of Online Shoppers, by Age Group P and Gender, in % of Population, 2010 • 2C E-Commerce Share on total Retail Sales, in %, B 2009 & 2010 7. Players 5. Products • eading B2C E-Commerce Players; by Unique Visitors L and Audience Reach, July 2011 • roducts purchased Online, in %, Q1 2010 P • acts about Mall.sk F • acts about Alza.sk F • acts about Hej.sk F yStats.com GmbH & Co. KG Telefon: +49 (0) 40 - 39 90 68 50 info@ystats.com www.twitter.com/ystats Behringstr. 28a, 22765 Hamburg Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com www.facebook.com/ystats
  • Eastern Europe B2C E-Commerce Report 2011Table of Contents (7 of 8) – Additional Eastern European Countries 1. Albania 5. Estonia • Development of Internet Users and its Percentage • Internet Users (millions) and Percentage of of Country Population 2007, 2009 & 2010 Country Population, 2006, 2007 & 2010 • News about Vodafone • Development of Fixed and Mobile Broadband Subscribers 2009 & 2012f • Online Activities of Internet Users, in % of Individuals, 2010 2. Bosnia-Herzegovina • Major Product Categories in B2C E-Commerce, in % of Individuals, 2010 • Development of Internet Users (millions) and its Percentage of Country Population 2006, • Frequency of Online Shopping, in %, 2009 2007 & 2010 • Online Shoppers by Age Groups, in %, 2010 • Penetration of Online Shoppers, by Age Group and Gender, in % of Population, 2010 3. Bulgaria • Share of Online Shoppers on the total Population, in %, 2006-2010 • Development of Internet Users (millions) and its • Top 3 Online Shops, by Percentage of Shoppers Percentage of Country Population 2006 & 2010 that use the Shop most often, in %, 2009 • Internet Activities of Internet Users, in %, 2010 • Top 3 Auction Sites, by Percentage of Shoppers • Online Activities of Internet Users, in % that use the Site most often, in %, 2009 of Individuals, 2010 • Effects of the Economic Crisis on E-Commerce • Online Shoppers by Age Groups, in %, 2010 6. Greece • Penetration of Online Shoppers, by Age Group and Gender, in % of Population, 2010 • Development of Internet Users and its Percentage of Country Population 2000 & 2010 • Share of Online Shoppers on the total Population, in %, 2006-2010 • Internet Activities, in % of Online Shoppers, 2010 • Online Activities of Internet Users, in % of Individu- als, 2010 4. Croatia • Development of B2C E-Commerce Sales, in EUR billion, 2009 & 2010 • Internet Users (millions) and Percentage of • B2C E-Commerce Product Categories, in % of Online Country Population, 2004, 2006 & 2010 Shoppers, 2010 • Online Activities of Internet Users, in % of • Major Product Categories in B2C E-Commerce, Individuals, 2010 in % of Individuals, 2010 • Online Shoppers by Age Groups, in %, 2010 • Online Shoppers by Age Groups, in %, 2010 • Penetration of Online Shoppers, by Age Group • Penetration of Online Shoppers, by Age Group and and Gender, in % of Population, 2010 Gender, in % of Population, 2010 • Major Product Categories in B2C E-Commerce, • Share of Online Shoppers on the total Population, in % of Individuals, 2010 in %, 2006-2010 yStats.com GmbH & Co. KG Telefon: +49 (0) 40 - 39 90 68 50 info@ystats.com www.twitter.com/ystats Behringstr. 28a, 22765 Hamburg Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com www.facebook.com/ystats
  • Eastern Europe B2C E-Commerce Report 2011Table of Contents (8 of 8) – Additional Eastern European Countries 7. Latvia 10. Romania • Internet Users (millions) and Percentage of • Online Activities of Internet Users, in % of Country Population, 2006, 2007 & 2010 Individuals, 2010 • Online Activities of Internet Users, in % of • Major Product Categories in B2C E-Commerce, Individuals, 2010 in % of Individuals, 2010 • Major Product Categories in B2C E-Commerce, • Online Shoppers by Age Groups, in %, 2010 in % of Individuals, 2010 • Penetration of Online Shoppers, by Age Group and • Online Shoppers by Age Groups, in %, 2010 Gender, in % of Population, 2010 • Penetration of Online Shoppers, by Age Group and • Share of Online Shoppers on the total Population, Gender, in % of Population, 2010 in %, 2006 & 2010 • Share of Online Shoppers on the total Population, in %, 2006-2009 11. Slovenia 8. Lithuania • Internet Users (millions) and Percentage of Country Population, 2006, 2007 & 2010 • Internet Users (millions) and Percentage of • Online Activities of Internet Users, in % of Country Population, 2005, 2006 & 2010 Individuals, 2010 • Online Activities of Internet Users, in % of • Major Product Categories in B2C E-Commerce, Individuals, 2010 in % of Individuals, 2010 • Major Product Categories in B2C E-Commerce, • Online Shoppers by Age Groups, in %, 2010 in % of Individuals, 2010 • Penetration of Online Shoppers, by Age Group • Online Shoppers by Age Groups, in %, 2010 and Gender, in % of Population, 2010 • Penetration of Online Shoppers, by Age Group and • Share of Online Shoppers on the total Population, Gender, in % of Population, 2010 in %, 2006-2010 • Share of Online Shoppers on the total Population, • Penetration of Online Shoppers, by Age Group in %, 2006-2010 and Gender, in % of Population, 2010 • Share of Online Shoppers on the total Population, in %, 2006-2010 9. Macedonia • Online Activities of Internet Users, in % of Individuals, 2010 • Share of Online Shoppers on the total Population, in %, 2008-2010 • Share of Online Shoppers on the total Population, in %, 2006-2010 yStats.com GmbH & Co. KG Telefon: +49 (0) 40 - 39 90 68 50 info@ystats.com www.twitter.com/ystats Behringstr. 28a, 22765 Hamburg Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com www.facebook.com/ystats
  • Eastern Europe B2C E-Commerce Report 2011 Samples RESEARCH ON INTERNATIONAL MARKETS RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions We deliver the facts – you make the decisions Trends Sales Shares Products Users / Shoppers Players Trends Sales Shares Products Users / Shoppers Players Furthermore, KupiVIP is a Russian private shopping club with In 2010, the Internet accounted for 33% of incoming distance selling online sales of RUB 2.4 billion in 2010. orders in Ukraine. Russia: Facts about Kupivip.ru Ukraine: Breakdown of Distance Sales, by Ordering Channel, in %, 2010 Name of Company KupiVIP Homepage www.kupivip.ru 11% 1% Vertical Integration Retailer Telephone Business Model Private Shopping Club (incl. Mobile) Product Range Fashion Internet B2C E-Commerce RUB 2.4 billion (2010) Revenue/Financials Mail • KupiVIP.ru was founded by Oskar Hartmann in 2008. The company raised over $31 million in several rounds of Other venture capital funding from Accel Partners, Mangrove Capital, ABRT and Others Arlan as well as several European ‘angel’ investors Oliver Jung and Klaus Hommels. • In 2011, The company closed another 33% USD 55 million funding round with Balderton, Bessemer Venture Partners and Russian Partners. 55% Source: Company homepages, business reports, business and company databases, journals, company registries, news portals, industry and trade associations; Forbes, April 2011 Source: UDMA, 2011 60 72 RESEARCH ON INTERNATIONAL MARKETS RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions We deliver the facts – you make the decisions Trends Sales Shares Products Users / Shoppers Players Trends Sales Shares Products Users / Shoppers Players “Clothes, Sports Goods” (14%) were the leading product category in In 2010, 13% of the population in Hungary aged 25-34 ordered B2C E-Commerce in Poland in 2010, followed by “Household Goods”. “Books/Magazines/E-learning Material” online. Poland: Most popular Product Categories in B2C E-Commerce, in %, 2010 Hungary: Types of Goods and Services bought online, by Age Groups, in %, 2010 Clothes, Sports Goods 14% Household Goods 13% Total 16-24 25-34 35-44 45-54 55-64 65-74 Books/Magazines/E-Learning Material 10% Books/Magazines/E-learning Material 8 10 13 11 8 3 1 Food/Groceries 6% Clothes, Sports Goods 5 9 11 7 4 1 0 Films/Music 6% Tickets for Events 5 5 9 6 5 2 0 Electronic Equipment 6% Films/Music, Books online delivered 4 5 6 6 4 2 1 Computer Software 5% Household Goods 4 2 8 5 4 2 0 Tickets for Events 5% Computer Software (incl. Video Games) 3 4 4 4 3 1 0 Computer Hardware 3% Electronic Equipment 3 3 5 3 2 1 0 Films/Music, delivered or upgraded online 3% Films/Music 3 6 6 4 3 1 0 Books/Magazines, delivered or upgraded online 3% Computer Hardware 2 3 3 3 2 1 0 Computer Software, delivered or upgraded online 3% Computer Software online delivered 2 2 2 2 2 1 0 Shares/Financial Services/Insurance 1% Food/Groceries 1 1 2 1 2 0 0 Other Types of Goods or Services 2% Shares/Financial Services/Insurance 1 0 2 1 1 0 0 Other Types of Goods or Services 5 5 7 6 6 2 1 0% 2% 4% 6% 8% 10% 12% 14% 16% Note: Percentage of Individuals Source: Eurostat, May 2011 Note: The survey contains individuals having bought or ordered goods or services for private use over the Internet in the past Year; Percentage of individuals. Source: Eurostat, January 2011 106 141 RESEARCH ON INTERNATIONAL MARKETS RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions We deliver the facts – you make the decisions Trends Sales Shares Products Users / Shoppers Players Trends Sales Shares Products Users / Shoppers Players 61% of Czech online shoppers paid by cash on delivery, and 34% Mall.sk was the leading B2C E-Commerce player in Slovakia in terms preferred online banking transfers in 2010. of unique visitors, reaching 520 thousand in July 2011. Czech Republic: Online Shopping Payment Methods Usage, by Gender and Age, in %, 2010 Slovakia: Leading B2C E-Commerce Players; by Unique Visitors and Audience Reach, July 2011 Leading B2C E-Commerce Players Leading B2C E-Commerce Players Provided Provided pre- Electronic by Unique Visitors (Users) by Audience Reach credit or debit paid account Other bank transfer Cash on card details details over Cash payment payment via Internet delivery over the the Internet method banking Internet (e.g. PayPal) mall.sk 520 mall.sk 12,3 Total 16+ 2,9 3,6 33,5 60,8 22,0 1,2 Sex 7,3 alza.sk 320 alza.sk Males 3,7 4,7 37,5 57,1 24,3 1,3 Females 2,1 2,5 28,8 64,9 19,3 1,2 hej.sk 260 hej.sk 6,3 Age group 16–24 3,4 3,7 25,8 62,4 22,1 1,5 martinus.sk 240 martinus.sk 5,9 25–34 2,4 3,8 37,5 60,7 19,9 1,3 35–44 2,1 2,9 34,0 65,1 20,9 1,3 45–54 4,6 5,3 35,0 57,7 22,5 n/a nay.sk 160 nay.sk 3,9 55–64 n/a n/a 37,2 51,4 28,1 n/a 0 100 200 300 400 500 600 0 2 4 6 8 10 12 14 65–74 n/a n/a n/a 57,9 34,7 n/a in thousand in % 75+ n/a n/a n/a n/a 69,9 n/a Note: Unique visitors (users) and audience reach only include visitors from the corresponding country per month;Selected online players with high traffic may not be included. Source: DoubleClick Ad Planner, August 2011 Source: Czech Statistical Office, 2010 211 164 yStats.com GmbH & Co. KG Telefon: +49 (0) 40 - 39 90 68 50 info@ystats.com www.twitter.com/ystats Behringstr. 28a, 22765 Hamburg Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com www.facebook.com/ystats
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