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Brochure & Order Form_Africa Internet & B2C E-Commerce Report 2012_by yStats.com
Brochure & Order Form_Africa Internet & B2C E-Commerce Report 2012_by yStats.com
Brochure & Order Form_Africa Internet & B2C E-Commerce Report 2012_by yStats.com
Brochure & Order Form_Africa Internet & B2C E-Commerce Report 2012_by yStats.com
Brochure & Order Form_Africa Internet & B2C E-Commerce Report 2012_by yStats.com
Brochure & Order Form_Africa Internet & B2C E-Commerce Report 2012_by yStats.com
Brochure & Order Form_Africa Internet & B2C E-Commerce Report 2012_by yStats.com
Brochure & Order Form_Africa Internet & B2C E-Commerce Report 2012_by yStats.com
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Brochure & Order Form_Africa Internet & B2C E-Commerce Report 2012_by yStats.com

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  • 1. Africa Internet & B2C E-Commerce Report 2012May 2012 Provided by RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions May 2012Publication Date May 2012Language EnglishFormat PDF & PowerPointNumber of Pages/Charts 140Covered Countries South Africa, Nigeria, Morocco (Top Countries) Algeria, Botswana, Egypt, Ethiopia, Ghana, Ivory Coast, Kenya, Libya, Namibia, Tanzania, Tunisia, Uganda, ZimbabwePrice Single User License: € 3,450 (excl. VAT) Site License: € 6,900 (excl. VAT) Global Site License: € 10,350 (excl. VAT) yStats.com GmbH & Co. KG Telefon: +49 (0) 40 - 39 90 68 50 info@ystats.com www.twitter.com/ystats Behringstr. 28a, 22765 Hamburg Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com www.facebook.com/ystats
  • 2. Africa Internet & B2C E-Commerce Report 2012Key Findings Covering 16 African countries • With more than 40 million users, Nigeria was the African nation with the highest number of Internet users in December 2011, followed by Egypt and Morocco. • In South Africa, the share of online shoppers on Internet users has continued to grow strongly until 2011. Lower prices were a decisive factor for the B2C E-Commerce development. • Kenya showed strong growth potential, as it was the fastest growing Internet market in Africa in 2011, due to low mobile phone charges and increasing broadband capacity. • In Morocco, the number of Internet connections as well as B2C E-Commerce revenues grew strongly between 2010 and 2011. • In Nigeria, at least one third of the population is expected to have direct Internet access by 2013.Company and Product Information About our Reports Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions A list of advantages • yStats.com provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation. • The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals. • Our international employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted. • yStats.com delivers all research results as PowerPoint files. All data can therefore be used directly for board presentations or be individually adapted. • If required, yStats.com provides in-depth analysis for all research projects. Simply send us a request. About yStats.com • yStats.com has been committed to research up-to-date, objective and demand-based data on markets and competitors from various industries since 2005. • Headquartered in Hamburg, Germany, the firm has a strong international focus and is specialized in secondary market research. • In addition to reports on markets and competitors, yStats.com also carries out client-specific research. • Clients include leading global enterprises from various industries including B2C E-Commerce, electronic payment systems, mail order and direct marketing, logistics as well as banking and consulting. yStats.com GmbH & Co. KG Telefon: +49 (0) 40 - 39 90 68 50 info@ystats.com www.twitter.com/ystats Behringstr. 28a, 22765 Hamburg Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com www.facebook.com/ystats
  • 3. Africa Internet & B2C E-Commerce Report 2012Table of Contents (1 of 3) 1. Management Summary 2. Africa: Regional (cont.) 2. Africa: Regional • Top Internet Countries, Rank 51-56, by Internet Penetration, in % of Population, December 2011 • Global and African GDP, in USD billion and African • Top Facebook Countries, Rank 1-10, by million Share of Global GDP, in %, 2012f-2030f Users, March 2012 • GDP Growth Rates in Africa and other major • Top Facebook Countries, Rank 11-20, by million Regions and Economies of the World, in %, Users, March 2012 2011-2013f • Top 10 Internet Countries, by Average Download • Real GDP Growth and real per Capita GDP Growth, Speed, in Mbps, 2012 by Region, in %, 2009-2011 • Top 10 Countries regarding Network Readiness, by • Top 5 Global Countries and Top 10 African Score (out of 7) and Global Rank (out of 142), Countries regarding Gross Domestic Product 2012 (GDP), by global Rank, in USD million, 2010 • Top 5 Countries regarding ICT Development, by • Top 10 Countries regarding per Capita GDP, in USD Global Rank, 2011 thousand, 2011 • Internet Trends, 2010/2011 and International • Top 5 Global Countries and Top 10 African Internet Bandwidth*, in Mbit/s, 2005 & 2010 Countries regarding Gross National Income (GNI), • Barriers to B2C E-Commerce, 2011 by global Rank, in USD million, 2010 • Mobile Payment Trends, 2012 • Top 5 Global Countries and Top 5 African Countries regarding Household final Consumption • Active Mobile Broadband Subscriptions, in millions Expenditure, by global Rank, in current USD billion and in % of Inhabitants, 2007-2011f and annual Growth, in %, 2010 • News about B2C E-Commerce Players: • Economic Trends, 2011/2012 ShopAfrica53, 2011 • Top Internet Countries, Rank 1-10, by million Users, December 2011 3. SADC: Regional • Top Internet Countries, Rank 11-20, by million Users, December 2011 • Households with Internet, in % of Households, • Top Internet Countries, Rank 21-30, by thousand 2010 Users, December 2011 • Internet Users per 100 Inhabitants and Growth, • Top Internet Countries, Rank 31-40, by thousand in % 2008 & 2010 Users, December 2011 • Top Internet Countries, Rank 41-50, by thousand 4. South Africa (Top Country) Users, December 2011 • Top Internet Countries, Rank 51-56, by thousand • Social Media Trends, 2011 Users, December 2011 • Online Habits of Audience on Real Estate Websites, • Top Internet Countries, Rank 1-10, by Internet 2012 and Online Activities of Real Estate Website Penetration, in % of Population, December 2011 Audience, in %, 2012 • Top Internet Countries, Rank 11-20, by Internet • B2C E-Commerce Trends, 2010-2012 Penetration, in % of Population, December 2011 • Spending on Online Shopping, by Gender, in %, • Top Internet Countries, Rank 21-30, by Internet 12 Months ending October 2011 Penetration, in % of Population, December 2011 • Top Reasons regarding Choice of Online Retailer, • Top Internet Countries, Rank 31-40, by Internet in % Online Shoppers, 2011 Penetration, in % of Population, December 2011 • Barriers to foreign Online Shopping, in % of • Top Internet Countries, Rank 41-50, by Internet Online Shoppers, 2011 Penetration, in % of Population, December 2011 yStats.com GmbH & Co. KG Telefon: +49 (0) 40 - 39 90 68 50 info@ystats.com www.twitter.com/ystats Behringstr. 28a, 22765 Hamburg Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com www.facebook.com/ystats
  • 4. Africa Internet & B2C E-Commerce Report 2012Table of Contents (2 of 3) 4. South Africa (Top Country) (cont.) 4. South Africa (Top Country) (cont.) • Reasons for Internet Usage, 2011-Q1 2012 and • News about B2C E-Commerce Players: Takealot, Breakdown of Online Retail into Air Tickets and 2011 Other Online Retail, in %, 2011 • News about B2C E-Commerce Players: Vaimo, • Mobile Retail Trends, 2012 2012 • Share of Mobile Phone Owners accessing the • Breakdown of Group-buying Websites, by Market Internet using their Phone, in %, 2011 Share, in %, 2011 • Breakdown of Mobile Commerce via Mobile Phones, in % of Mobile Internet Users, 2011 5. Nigeria (Top Country) • Mobile Banking Development, 2011/2012 • B2C E-Commerce Delivery Trends, 2011/2012 • Internet Trends, 2011-2015 • Online Research Conduction prior to In-Store • Total Internet Access and Internet Access in urban Purchase and Offline Research Conduction prior to and rural Areas, in % of Population, 2011 Online Purchase, by Gender, in % of Internet • Top 10 States by Internet Access, in % of Users, 12 Months ending October 2011 Population, 2011 • Online Research Conduction prior to Online • Media Access only and owned, by Media Type, Purchase, by Gender, in % of Internet Users, 12 including Internet, in % of Population, 2011 Months ending October 2011 • Broadband Internet Connections, in % of • Online Shopping Security Concerns, in % of Population, 2012 & 2015f Internet Users, 2009-2011 • Internet Users that had ever shopped Online, in %, • Online Travel Market Trends, 2011 2010 • B2C E-Commerce Sales, in ZAR billion, 2009-2011 • Number of Online Shops visited in a Month, in % of • Breakdown of total Retail into Online Retail and Internet Users, 2010 physical Retail, in %, 2010 and Online Retail and • Frequency of Shopping online, in % of Internet Physical Retail Growth Rates, in %, 2010 Users, 2010 • Most popular Categories in the Holiday Shopping • Breakdown of Online Payment Methods, in % of Season in South Africa, in %, 2011 Internet Users, 2010 • Online Shoppers, in % of Internet Users, • Buying and Shipping Options at selected foreign 2009-2011 B2C E-Commerce Platforms • Internet Users having shopped Online, by Gender, in %, 12 Months ending October 2011 6. Morocco (Top Country) • Growing B2C E-Commerce Players, 2011/2012 • Top 3 Online Shops, by Popularity, in %, 2011 • Internet and B2C E-Commerce Trends, 2011 and • Top 3 most popular Online Shops, Unique Visitors, Credit Cards in Morocco, in millions, 2010 & 2011 in thousands, and Audience Reach, in %, March • Internet Subscribers, in millions, 2010 & 2011 2012 • Breakdown of Internet Access Types, in % of • News about B2C E-Commerce Players: Amazon Internet Users, 2011 Web Services, 2012 • B2C E-Commerce Turnover, in MAD million, • News about B2C E-Commerce Players: Bid-or-Buy, 2010 & 2011 2012 • Average B2C E-Commerce Transaction Amount, in • News about B2C E-Commerce Players: Kalahari, MAD, H1 2010 & H1 2011 2011/2012 • Types of Internet Activities by Popularity, in % of • News about B2C E-Commerce Players: Samsung, Internet Users, 2010 2012 yStats.com GmbH & Co. KG Telefon: +49 (0) 40 - 39 90 68 50 info@ystats.com www.twitter.com/ystats Behringstr. 28a, 22765 Hamburg Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com www.facebook.com/ystats
  • 5. Africa Internet & B2C E-Commerce Report 2012Table of Contents (3 of 3) 6. Morocco (Top Country) (cont.) 13. Kenya (cont.) • Mobile Broadband Subscriptions, in % of • Place of Internet Use, in % of Population with Population, 2008 & 2010 Internet Access, 12 Months to May/June 2010 • Number of Mobile Phone Subscribers, Internet • Types of Internet Activities by Popularity, in % of Users and Internet Subscribers, in millions, 2011 Population with Internet Access, 6 Months to May/June 2010 7. Algeria • Mobile Commerce Trends, 2011 • B2C E-Commerce Trends, 2011/2012 14. Libya 8. Botswana • Internet and B2C E-Commerce Trends, 2012 • Online Payment Trends, 2012 • Concerns regarding B2C E-Commerce, in %, 2011 9. Egypt 15. Namibia • Internet and B2C E-Commerce Trends, 2011/2012 • Mobile Phone Internet Users and Social Network • Internet Users, in millions and in Percentage of the Users, in % of Internet Users, 2011 Population, Jan. 2010, Dec. 2010 & Jan. 2011 • Breakdown of Devices used during first Use of • B2C E-Commerce News about BKam, March 2012 Internet, in % Internet Users, 2011 10. Ethiopia 16. Tanzania • B2C E-Commerce News about soleRebels, July • Media Access at Home, by Media Type, including 2011 Internet, in % of Population, 2010 • Breakdown of Devices used to Access the Internet, 11. Ghana in % Internet Users, 2012 • Types of Internet Activities by Popularity, in % of • Internet and B2C E-Commerce Trends, 2011 Internet Users, 2010 • Breakdown of Social Media Websites, in % of Social 12. Ivory Coast Media Users, 2012 • Market Penetration of Internet, Mobile and Fixed 17. Tunisia Telecommunications, in %, 2011 • Internet and B2C E-Commerce Trends, 2011/2012 13. Kenya 18. Uganda • Internet Trends, 2011 • Internet Penetration, in million Users and in % of • Internet and B2C E-Commerce Trends, 2012 Population, Q4 2010-Q4 2011 • Mobile Money Trends, 2012 • Internet Access by Province, in % of Population, May/June 2010 19. Zimbabwe • Internet Access by Age Group, in %, May/June 2010 • Internet and B2C E-Commerce Trends, 2011 and • Frequency of Internet Activities, in % of Breakdown of Barriers to B2C E-Commerce Population, 6 Months to May/June 2010 experienced by agricultural Food Companies, in %, 2011 yStats.com GmbH & Co. KG Telefon: +49 (0) 40 - 39 90 68 50 info@ystats.com www.twitter.com/ystats Behringstr. 28a, 22765 Hamburg Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com www.facebook.com/ystats
  • 6. Africa Internet & B2C E-Commerce Report 2012 Samples RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions In December 2011, Nigeria was the African country with most Internet users (45 mil.), followed by Egypt (22 mil.) and Morocco (16 mil.). Africa: Top Internet Countries, Rank 1-10, by million Users, December 2011 Nigeria 45,0 Egypt 21,7 Morocco 15,7 Kenya 10,5 South Africa 6,8 Tanzania 4,9 Algeria 4,7 Uganda 4,2 Sudan 4,2 Tunisia 3,9 0 10 20 30 40 50 in million Internet Users Source: Internet World Stats, April 2012 22 RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions Most B2C E-Commerce Players in South Africa experienced strong growth in the beginning of 2012. South Africa: Growing B2C E-Commerce Players, 2011/2012 www.kalahari.com  Kalahari.com experienced strong growth in B2C E-Commerce in 2011, both in revenue and numbers of new shoppers. The number of new shoppers over the festive season 2011 increased by +89%, compared to 2010.  Takealot also expects strong growth in 2012. In the first three months of 2012 growth has been in the high double digit range. www.takealot.com  Online retailer Wantitall also experienced strong growth during the twelve months prior to March 2012 with sales up by between +10% and +15% from the previous year.  B2C E-Commerce has become much more competitive over the last few years and businesses are expected to be forced to further their growth by investing money and depend on a strong brand in order to avoid a tough future. www.wantitall.co.za Source: Business Technology News, March 2012 69 yStats.com GmbH & Co. KG Telefon: +49 (0) 40 - 39 90 68 50 info@ystats.com www.twitter.com/ystats Behringstr. 28a, 22765 Hamburg Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com www.facebook.com/ystats
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