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UK B2C E-Commerce Report 2010 by ystats.com
UK B2C E-Commerce Report 2010 by ystats.com
UK B2C E-Commerce Report 2010 by ystats.com
UK B2C E-Commerce Report 2010 by ystats.com
UK B2C E-Commerce Report 2010 by ystats.com
UK B2C E-Commerce Report 2010 by ystats.com
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UK B2C E-Commerce Report 2010 by ystats.com

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About our Reports …

About our Reports
- Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions
- yStats.com provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation.
- The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals.
- Our international employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted.
- yStats.com delivers all research results as PowerPoint files. All data can therefore be used directly for board presentations or be individually adapted.
- If required, yStats.com provides in-depth analysis for all research projects. Simply send us a request.

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  1. UK B2C E-Commerce Report 2010April 2010 Provided by RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions April 2010Publication Date April 2010Language EnglishFormat PDF & PowerPointNumber of Pages/Charts 66Covered Countries UKPrice €1,450 (excl. VAT) yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany
  2. UK B2C E-Commerce Report 2010Key Findings Covering Trends, Sales, Shares, Products, Users/Shoppers and Players • Virtually all segments except some senior citizens and lower-income households, are using the Web more than ever to research products. • The percentage of Internet usage in the UK has risen from 65% in 2008 to 70% in 2009. • The online retail category “Clothing, Footwear and Accessories” recorded a growth of +22% between June 2008 and 2009. • The number of Internet shoppers in the UK is projected to reach 28 million in 2010, accounting for 73% of total Internet users. • Multichannel retailer Tesco reached online sales of GBP 1.9 billion in 2009, up by +20% compared to the previous year.Company and Product Information About our Reports Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions A list of advantages • yStats.com provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation. • The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals. • Our international employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted. • yStats.com delivers all research results as PowerPoint files. All data can therefore be used directly for board presentations or be individually adapted. • If required, yStats.com provides in-depth analysis for all research projects. Simply send us a request. About yStats.com • Founded in 2005, yStats.com is committed to research of objective, demand-based and up-to-date data on markets and competitors for top managers from various industries including retail, home shopping, e-commerce, telecommunications, logistics and energy. • Headquartered in Hamburg, Germany, the firm is a specialist for secondary research with a strong international focus. • Major clients include Otto Group, Wirecard, Credit Suisse, Deloitte, Red Bull, Beiersdorf and Deutsche Post. yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany
  3. UK B2C E-Commerce Report 2010Table of Contents (1 of 2) 1. Trends 3. Shares • Top 2010 Online Marketing Trends for UK & Europe • B2C E-Commerce Share of total Retail Sales, in %, • Internet Usage by Individuals and Households in 2006-2008 the UK • Internet Connectivity in the UK • Internet Access in the UK by Age Groups, in %, Q1 2009 4. Products • Usage of Fixed and Mobile Phone, PC, Internet and Broadband in the UK, 2002-2009 • Online Retail Index Growth in the UK, by Sector, • Comparison Sites in the UK first Half and June 2009 • Top 10 Gaining Site Categories by Number of UK • Products purchased over the Internet in the UK by Unique Visitors, December 2008 vs. November Gender, in %, January-March 2009 2008 • Products purchased over the Internet in the UK by • Online Shopping Market Development Overview in Age, in %, January-March 2009 the UK • Products and Services purchased online by • Online Shopping Behavior of Consumers in the UK Internet Users in the UK, % of Respondents, 2008 • Online Travel Sector in the UK • Types of Goods and Services bought online in the • Broadband Regional Penetration and Speed in the UK, compared to the EU27 Average, in %, Q2 2008 UK • UK vs. EU Broadband & Internet usage Indicators, in %, 2004-2008 • M-Commerce Trends in the UK: Use of Services 5. Users / Shoppers • M-Commerce Trends in the UK: Mobile Ticketing • Individuals in Europe using the Internet on average daily or almost every Day, incl. the UK, in %, Q1 2009 • Percentage of Households in the EU with Internet Access / Broadband Connections incl. the UK, in %, Q1 2007-Q1 2009 2. Sales • Development of Internet Users (million) and its Percentage of Country Population in the UK, • Total Retail Sales and Mail-Order Sales in the UK, 2008-2013f in GBP billion, 2006-2008 • Internet Users in the UK by Age Groups and • B2C E-Commerce Sales in the UK, in GBP billion, Gender, in %, 2009 2002-2008 • Development of Internet Shoppers and their • B2C E-Commerce Sales Forecast, UK vs. EU Percentage of Internet Users in the UK, Countries, in EUR billion, 2014f 2008-2013f • B2C E-Commerce Sales by Country in Europe, incl. • Internet Shoppers in the UK, by Gender and Age, UK, in GBP billion, 2009 & 2010f in %, 2007-2009 • B2C E-Commerce Sales Volume and Growth in the • Internet Shoppers in the UK by Age Groups, UK, conservative and optimistic Forecasts, compared to the EU27 Average, in %, 2008 2008-2011f yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany
  4. UK B2C E-Commerce Report 2010Table of Contents (2 of 2) 5. Users / Shoppers (cont.) 6. Players • Internet Shoppers in Europe by Gender, incl. the • Leading B2C E-Commerce Players in the UK; by UK, ranked by total, in %, Q1 2009 Assortments • Development of Internet Shoppers in the UK, • Leading B2C E-Commerce Players in the UK; by compared to the EU27 Average, in %, 2004, 2006, Unique Visitors and Audience Reach, February 2008 & 2009 2010 • Total Value of Goods and Services purchased • Leading B2C E-Commerce Players in the UK; by online according to UK adult online buyers, in %, total UK Visits (000), May 2009 2007-2009 • Facts about Tesco.com • Reasons for Purchasing over the Internet, • Facts about Amazon.co.uk Reasons for not Purchasing over the Internet in • Facts about Argos.co.uk the UK, in %, 2009 • Facts about Sainsbury.co.uk • Broadband Subscribers in the UK, compared to Germany, USA and the OECD, 2003-June 2008 • Facts about Asda.com • Broadband Subscribers per 100 Inhabitants in the • News about Woolworths.co.uk UK, compared to Germany, USA and the OECD Average, 2003-June 2008 • Broadband Subscribers in the UK, by Access Technology, compared to the OECD Average in %, June 2008 • Broadband Penetration and daily Internet Access in EU Comparison, 2008 yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany
  5. UK B2C E-Commerce Report 2010Samples RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions Trends Sales Shares Products Users / Shoppers Players 54% of female UK online shoppers ordered “Clothes, Sports Goods” online between January and March 2009. Products purchased over the Internet in the UK by Gender, in %, January-March 2009 Male Female All Films, Music 52 47 50 Clothes, Sports Goods 44 54 49 Household Goods 44 50 47 (e.g. Furniture, Toys, etc.) Holiday Accommodation 43 41 42 (Hotel etc.) Books, Magazines, Newspapers or 40 41 41 E-Learning Material Other Travel Arrangements 41 39 40 (Transport Tickets, Car Hire, etc.) Tickets for Events 38 35 37 Electronic Equipment 35 21 28 (incl. Cameras) Video Games Software and 30 22 26 Upgrades Share Purchases, Insurance Policies 21 12 17 and other financial Services Telecommunication Services 19 9 14 (e.g. TV, Broadband Subscriptions) Computer Hardware 19 9 14 Other 7 4 5 Medicine 5 5 5 Note: Base: UK adults who had bought or ordered online in the last 12 months Source: Office for National Statistics, August 2009 36 RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions Trends Sales Shares Products Users / Shoppers Players Multichannel retailer Tesco reached online sales of GBP 1.9 billion in 2009, up by +20% compared to the previous year. Facts about Tesco.com Name of Company Tesco Homepage www.tesco.com Vertical Integration Retailer Business Model Multi-Category Retailer Product Range Various products (focus on groceries) Tesco.com Tesco com recorded an online sales increase of +20% in Revenue/Financials 2009, reaching GBP 1.9 billion. • At an investor day dotcom chief executive Laura Wade-Gery said Tesco would open one new store per year for the foreseeable future and predicted the dark store format could be taking 15% of online turnover by 2014. • The third internet-only store would open next year in Greenford, Middlesex; the two existing stores are in Croydon and Aylesford. • With profits of £109m on sales of £1.9bn, Tescos online operations were not only sustainable, Wade-Gery claimed, but capable of considerable growth. Tesco was "systematically tackling the barriers to shopping online" among consumers, she claimed, predicting uptake for online shopping in the UK would increase from 3% to 5% in the next five years. The business was introducing new services to encourage take-up, she added, including specialist ranges such as diabetic products. Other/News • Tesco.coms profitability was a major achievement, said Shore Capital analyst Clive Black. "The vast majority of internet food businesses are losing money," he said. "Just look at Ocado. So I wouldnt money, Just wouldn t understate Tescos achievement in making internet grocery profitable. It really stands head and shoulders above the competition.“ Morrisons, which has repeatedly said it would only offer internet shopping if found a financially viable model, would have to spend years to catch up, he added. • Tesco also plans to offer online shopping in more overseas markets, starting with the Czech Republic in 2010, Wade-Gery told investors. As well as the UK, Tesco currently offers online shopping in Korea and the Republic of Ireland. It was developing a full operating model for international roll-out from next year, but t e decision the dec s o to introduce o t oduce online s opp g would be depe de t o internet pe et at o , popu at o de s ty e shopping ou d dependent on te et penetration, population density and the propensity to shop online, Wade-Gery added. Source: Tesco, trade press, company research 60 yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany
  6. Report Order Form REPORT ORDER FORMPlace Your Order as Follows: Call us at + 49 40 39 90 68 50 Fax us at + 49 40 39 90 68 51 using the form below: Scan and Email us at inquiry@ystats.com using the form below:I would like to order the following report(s):Report Title Publication Date Price (€)An invoice will be sent to your company. Please complete your contact details.Title: Mr/Mrs/Ms First NameLast NameJob TitleCompanyEmail AddressTelephone NumberFax NumberAddressCity State/ProvinceCountry Post Code/ZIPAll Forms must have a signature to confirm your order:Signature EU Companies must Purchase Order No Order Date supply VAT No (if required)Note: Reports are provided in electronic PDF form. yStats.com will contact you in the future to provide our free newsletter or other mailings. If youdo not wish to receive our newsletter or other mailings, you may advise us of this. Your contact information will not be sold to other organizations.yStats.com GmbH & Co. KG Behringstrasse 28a, 22765 Hamburg, GermanyPhone: +49 (0) 40 39 90 68 50 Fax: +49 (0) 40 39 90 68 51 Email: info@ystats.com Internet: www.ystats.com yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany

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