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Brochure & order form switzerland b2 c e-commerce report 2011_by ystats.com

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    Brochure & order form switzerland b2 c e-commerce report 2011_by ystats.com Brochure & order form switzerland b2 c e-commerce report 2011_by ystats.com Document Transcript

    • Switzerland B2C E-Commerce Report 2011August 2011 Provided by RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions e m merc E-Co B2C erland Switz 2011 rt Repo August 2011Publication Date August 2011Language EnglishFormat PDF & PowerPointNumber of Pages/Charts 48Covered Countries SwitzerlandPrice Single User License: € 1,450 (excl. VAT) Site License: € 2,900 (excl. VAT) Global Site License: € 4,350 (excl. VAT) yStats.com GmbH & Co. KG Telefon: +49 (0) 40 - 39 90 68 50 info@ystats.com www.twitter.com/ystats Behringstr. 28a, 22765 Hamburg Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com www.facebook.com/ystats
    • Switzerland B2C E-Commerce Report 2011Key Findings Covering Trends, Sales, Shares, Products, Users / Shoppers and Players • etween March and May 2010, 55% of Swiss Internet users accessed the Internet to “Buy or Order B something”, and 50% for “E- Banking”. 16% accessed the Internet to “play or download ganes”. • In Switzerland, 2010 B2C E-Commerce sales increased by more than +50% vs. 2009. • lmost half of Swiss shoppers planned to buy “Books” online between April and September 2010, followed A by “Flight Tickets” and “Clothing”. • he number of Internet users in Switzerland reached more than 5 million in 2010, accounting for almost T 80% of the total population. • eneralist Amazon was the leading B2C E-Commerce player in Switzerland in terms of unique visitors in June G 2011, followed by clothing retailer La Redoute, online media goods retailer Weltbild, consumer electronics online store Brack and online bookstore Exlibris. • einDeal was the leading group shopping site in Switzerland in terms of unique visitors in June 2011, D followed by Groupon and DailyDeal.Company and Product Information About our Reports Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions A list of advantages • yStats.com provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation. • The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals. • Our international employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted. • yStats.com delivers all research results as PowerPoint files. All data can therefore be used directly for board presentations or be individually adapted. • If required, yStats.com provides in-depth analysis for all research projects. Simply send us a request. About yStats.com • yStats.com has been committed to research up-to-date, objective and demand-based data on markets and competitors from various industries since 2005. • Headquartered in Hamburg, Germany, the firm has a strong international focus and is specialized in secondary market research. • In addition to reports on markets and competitors, yStats.com also carries out client-specific research. • Clients include leading global enterprises from various industries including B2C E-Commerce, electronic payment systems, mail order and direct marketing, logistics as well as banking and consulting. yStats.com GmbH & Co. KG Telefon: +49 (0) 40 - 39 90 68 50 info@ystats.com www.twitter.com/ystats Behringstr. 28a, 22765 Hamburg Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com www.facebook.com/ystats
    • Switzerland B2C E-Commerce Report 2011Table of Contents 1. Management Summary 6. Users / Shoppers • evelopment of Internet Users and Penetration in D 2. Trends Switzerland, in million and %, 2000-2010 • 2C E-Commerce Trends in Switzerland, 2010; B • egular Use of the Internet by Age Groups in R incl. Growth of Sales by Category, in %, 2010 Switzerland, in %, April-September 2010 • nline Shopper Trends in Switzerland, O • nternet Users in Switzerland, in % of Population, I December 2010 by Gender and by monthly Income, April-September 2010 • referred Types of Online Shops in Switzerland, P • hare of Internet Shoppers on the total Population, S Austria and Germany, in % by Country, March 2010 in %, 2008 & 2010 • ources on which Swiss Shoppers refer before S • nternet Shoppers in Switzerland by Age Groups, I making a Purchase, in %, March 2010 in % of Internet Users, 2010 • ffered Payment Options in Swiss Online Shops, O • otal Broadband Subscribers in Switzerland, compared T in %, September 2010 to Germany, USA and the OECD, 2006-2010 • elivery Surcharges of Swiss Online Shops, D • roadband Subscribers per 100 Inhabitants in B by Product Category, in %, July 2010 Switzerland, compared to Germany, USA and the • ctivities of Swiss Internet Users, in %, A OECD Average, 2006-2010 March-May 2010 • roadband Subscribers in Switzerland, by Access Tech- B • ayment Methods in Swiss Distance Selling, P nology compared to the OECD Average in %, 2010 including B2C E-Commerce, in %, 2010 • obile Internet Usage Trends in Switzerland, M September 2010 7. Players • eading B2C E-Commerce Players in Switzerland; L by Unique Visitors (Users) and Audience Reach, June 2011 3. Sales • eading B2C E-Commerce Players for different L Categories in Switzerland, by Unique Visitors • evelopment of B2C E-Commerce, Distance and D (Users), in thousands, June 2011 Retail (2006-2010) Sales in Switzerland, in CHF billion, • 5 Swiss Online Shops, ranked by Points of 1 2009-2010 Quality, January-April 2010 • eading Group Shopping Sites in Switzerland, by L Unique Visitors (millions) and Audience Reach (%), June 2011 4. Shares • acts about Media Goods Online Shop Weltbild.ch F • 2C E-Commerce Share on total Retail and Distance B • acts about Online Supermarket LeShop.ch, 2011; F incl. Sales of LeShop.ch, in CHF million, 2006-2010 Sales in Switzerland, in %, 2009-2010 & H1 2011 • acts about Online Bookstore Exlibris.ch F • acts about Group Shopping Site DeinDeal.ch; incl. F Sales, in CHF million, 2010-2011f 5. Products • Facts about Group Shopping Site DailyDeal.ch • ypes of Goods and Services planned to buy T • Facts about Group Shopping Site Groupon.ch in Switzerland, in %, April-September 2010 • Facts about Private Shopping Site Eboutic.ch • hare of Consumers who prefer to buy online S in Switzerland, by Category, in %, 2010 • Facts about Private Shopping Site Fashionfriends.ch • Facts about Online Market Place Ricardo.ch yStats.com GmbH & Co. KG Telefon: +49 (0) 40 - 39 90 68 50 info@ystats.com www.twitter.com/ystats Behringstr. 28a, 22765 Hamburg Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com www.facebook.com/ystats
    • Switzerland B2C E-Commerce Report 2011Samples RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions Trends Sales Shares Products Users / Shoppers Players Between March and May 2010, 55% of Swiss Internet users accessed the Internet to “Buy or Order something”, and 50% for “E- Banking”. Activities of Swiss Internet Users, in %, March-May 2010 Send and receive E-Mails 93% Newspapers, Magazines, etc. 73% Activities regarding Government / Administration * 71% Look for Information regarding Health 55% Buy or Order something 55% Make Use of Travel or Accommodation Services 54% E-Banking 50% Download or Watch Music and Video 44% Listen to Radio or Watch TV 37% Have an own Profile on a Social Network 36% Get Information about Politics 32% Send a Message via Chat, Forum, Newsgroup 31% Talk to someone via Internet / Video Conference 28% Play online or download Computer Games 16% Give an opinion regarding Politics 9% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Note: * between May 2009 and May 2010 Source: Statistics Suisse, February 2011 15 RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions Trends Sales Shares Products Users / Shoppers Players Deindeal.ch was the leading group shopping site in Switzerland in terms of unique visitors, reaching 350 thousand in June 2011. Leading Group Shopping Sites in Switzerland, by Unique Visitors (millions) and Audience Reach (%), June 2011 Leading Group Shopping Sites by Leading Group Shopping Sites by Unique Visitors (Users) Audience Reach deindeal.ch 350 deindeal.ch 4,7 groupon.ch 240 groupon.ch 3,2 dailydeal.ch 100 dailydeal.ch 1,4 0 100 200 300 400 0 1 2 3 4 5 in thousand in % Note: Unique visitors (users) and audience reach only include visitors from the corresponding country per month; Selected online players with high traffic may not be included. Source: DoubleClick Ad Planner, July 2011 38 yStats.com GmbH & Co. KG Telefon: +49 (0) 40 - 39 90 68 50 info@ystats.com www.twitter.com/ystats Behringstr. 28a, 22765 Hamburg Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com www.facebook.com/ystats
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