Spain B2C E-Commerce Report 2010 by yStats.com

Spain B2C E-Commerce Report 2010April 2010 Provided by RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions April 2010Publication Date April 2010Language EnglishFormat PDF & PowerPointNumber of Pages/Charts 52Covered Countries SpainPrice €1,450 (excl. VAT) yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany

Spain B2C E-Commerce Report 2010Key Findings Covering Trends, Sales, Shares, Products, Users/Shoppers and Players • In Spain, the second quarter of 2009 represented the highest quarterly growth in E-Commerce (+16%) over the past 12 months. • The share of B2C E-Commerce on total retail sales in Spain accounted for 2.9% in 2008, up from 2.5% in 2007. • 12% of Spaniards said they bought travel and holiday accommodation services over the Internet in the second quarter of 2008. • In 2009, 54% of Spanish households had Internet access, lower than the EU27 average of 67%. • The Spanish B2C E-Commerce market is dominated by multichannel retailers such as El Corte Ingles, Mercadona and Eroski.Company and Product Information About our Reports Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions A list of advantages • yStats.com provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation. • The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals. • Our international employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted. • yStats.com delivers all research results as PowerPoint files. All data can therefore be used directly for board presentations or be individually adapted. • If required, yStats.com provides in-depth analysis for all research projects. Simply send us a request. About yStats.com • Founded in 2005, yStats.com is committed to research of objective, demand-based and up-to-date data on markets and competitors for top managers from various industries including retail, home shopping, e-commerce, telecommunications, logistics and energy. • Headquartered in Hamburg, Germany, the firm is a specialist for secondary research with a strong international focus. • Major clients include Otto Group, Wirecard, Credit Suisse, Deloitte, Red Bull, Beiersdorf and Deutsche Post. yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany

Spain B2C E-Commerce Report 2010Table of Contents 1. Trends 5. Users / Shoppers (cont.) • Internet Usage and Internet Shopping Habits in • Percentage of Households in the EU with Internet Spain, 2008 Access or Broadband Access, including Spain, • Internet Penetration in Spain, by Regions, in %, in %, Q1 2007-Q1 2009 2009 • Development of Internet Users (millions) and its • Internet Access in Spain, by Devices, in %, 2008 Percentage of Country Population in Spain, • Site Categories by Percentage of Usage in Spain, 2008-2013f 2009 • Internet Access by Location in Spain, 2005-2007, • B2C E-Commerce Growth in Spain, Q2 2009 Oct/Nov 2008, Oct/Nov 2009 • B2C E-Commerce and Internet Shopper Profile in • Internet Users by Gender in Spain, in %, Spain, 2008 2005-2007, Oct/Nov 2008, Oct/Nov 2009 • Preferred Online Shopping Sites in Spain, in %, • Internet Usage by Age Groups, in %, 2008 Oct/Nov 2009 • Payment Forms in Online Shopping in Spain, in %, • Type of Internet Access at Home in Spain, 2008 Internet Shoppers vs. Internet Users, in %, 2008 • Spain vs. EU Broadband & Internet Usage • Internet Shoppers as Percentage of Internet Users Indicators, in %, 2004-2008 in Spain, 2002-2008 • Internet Shoppers by Gender in the EU, including 2. Sales Spain, in %, Q1 2009 • Internet Shoppers in Spain by Age Groups, • Total Retail (EUR billion) and Home-Shopping compared to the EU27 Average, in %, 2008 (EUR million) Sales in Spain, 2005-2008 • Development of Internet Shoppers in Spain, comp. • B2C E-Commerce Sales in Spain, in EUR billion, to EU27 Average, in %, 2004, 2006, 2008 & 2009 2002-2008 • Purchase Frequency of Goods and Services bought • B2C E-Commerce Sales Forecast by Country in Online in Spain, in %, 2008 Europe, incl. Spain, in EUR billion, 2014f • Broadband Subscribers in Spain, compared to • B2C E-Commerce Sales by Country in Europe, Germany, USA and the OECD, 2003-June 2008 incl. Spain, in GBP billion, 2009 & 2010f • Broadband Subscribers per 100 Inhabitants in • Yearly Average B2C E-Commerce Expenditure per Spain, compared to Germany, USA and the OECD Internet Shopper in Spain, in EUR, 2003-2008 Average, 2003-June 2008 • Broadband Subscribers in Spain, by Access Techno- 3. Shares logy, comp. to the OECD Average, in %, June 2008 • Share of B2C E-Commerce on total Retail Sales in • Broadband Penetration and daily Internet Access Spain, in %, 2004-2008 in EU Comparison, 2008 6. Players 4. Products • Leading B2C E-Commerce Players in Spain; by • Types of Goods and Services bought Online in Assortments Spain, compared to the EU27 Average, in %, • Leading B2C E-Commerce Players in Spain; by Q2 2008 Unique Visitors and Audience Reach, February • Internet Shopping by Services & Product Category 2010 in Spain, 2008 • Top Online Spanish „Groceries/Drinks/Drugs/ • Goods and Services bought Online in Spain, in %, Toiletries & Perfumes“ Retailers, % of Respondents, 2008 2008 5. Users / Shoppers • Top Online Spanish “Entertainment Tickets” Retailers, % of Respondents, 2008 • Individuals in EU Countries using the Internet on • Top Online Spanish “Travel & Tourism” Retailers, Average daily or almost every Day, including % of Respondents, 2008 Spain, in %, Q1 2009 • Facts about Atrapalo.com • News about Zara.es yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany

Spain B2C E-Commerce Report 2010Samples RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions Trends Sales Shares Products Users / Shoppers Players 12% of Spaniards said they bought travel and holiday accommodation services over the Internet in the second quarter of 2008. Types of Goods and Services bought Online in Spain compared to the EU27 Average, in %, Q2 2008 12 Travel & Holiday Accommodation 14 7 Tickets for Events 11 4 Books, Books Magazines & E Learning E-Learning 12 4 Spain Clothes & Sports Goods 13 EU27 3 Electronic Equipment (incl Cameras) (incl. 8 3 Household Goods 11 2 Film & Music 9 0 2,5 5 7,5 10 12,5 15 in % Note: The survey covered individuals aged 16-74. The data collection period was mainly the second quarter of 2008. The individuals were asked if they had bought or ordered goods or services for private use over the internet in the 12 months prior to the survey at home or at any other location. If so, they were also asked what type of goods or services they had bought or ordered in this time period (multiple replies possible) Source: Eurostat, March 2009 24 RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions Trends Sales Shares Products Users / Shoppers Players Internet usage by women in Spain has increased constantly from 39% in 2005 to 45% in Oct/Nov of 2009. Internet Users by Gender in Spain, in %, 2005-2007, Oct/Nov 2008, Oct/Nov 2009 100% 80% 39,2% 41,6% 42,0% 44,0% 45,3% 60% Female Male 40% 60,8% 58,4% 58,0% 56,0% 54,7% 20% 0% 2005 2006 2007 Oct/Nov 2008 Oct/Nov 2009 Source: AIMC, 2009 32 yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany

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