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Latin America B2C E-Commerce Report 2010 by yStats.com
Latin America B2C E-Commerce Report 2010 by yStats.com
Latin America B2C E-Commerce Report 2010 by yStats.com
Latin America B2C E-Commerce Report 2010 by yStats.com
Latin America B2C E-Commerce Report 2010 by yStats.com
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Latin America B2C E-Commerce Report 2010 by yStats.com

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About our Reports …

About our Reports
- Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions
- yStats.com provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation.
- The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals.
- Our international employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted.
- yStats.com delivers all research results as PowerPoint files. All data can therefore be used directly for board presentations or be individually adapted.
- If required, yStats.com provides in-depth analysis for all research projects. Simply send us a request.

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  • 1. Latin America B2C E-Commerce Report 2010 April 2010 Provided by RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions April 2010 Publication Date April 2010 Language English Format PDF & PowerPoint Number of Pages/Charts 63 Covered Countries Brazil, Argentina, Chile, Colombia, Mexico, Uruguay, Venezuela Price €1,950 (excl. VAT) yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany
  • 2. Latin America B2C E-Commerce Report 2010Key Findings Covering Brazil, Argentina, Chile, Colombia, Mexico, Uruguay & Venezuela • Brazil (68 million) was the leading Latin American country in terms of Internet users in September 2009, followed by Mexico (28 million). • Nationwide B2C E-Commerce spending in Chile for 2009 was expected to reach USD 27 billion, up +14% compared to 2008. • In 2008, 17 million Colombians had Internet access, accounting for 39% of the total population. • Between 2007 and 2008, E-Commerce in Mexico grew by +70% with sales of USD 1.6 billion. • In Venezuela, Internet penetration is considerably lower than the Latin American average, with 5.9 million Internet subscribers nationwide.Company and Product Information About our Reports Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions A list of advantages • yStats.com provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation. • The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals. • Our international employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted. • yStats.com delivers all research results as PowerPoint files. All data can therefore be used directly for board presentations or be individually adapted. • If required, yStats.com provides in-depth analysis for all research projects. Simply send us a request. About yStats.com • Founded in 2005, yStats.com is committed to research of objective, demand-based and up-to-date data on markets and competitors for top managers from various industries including retail, home shopping, e-commerce, telecommunications, logistics and energy. • Headquartered in Hamburg, Germany, the firm is a specialist for secondary research with a strong international focus. • Major clients include Otto Group, Wirecard, Credit Suisse, Deloitte, Red Bull, Beiersdorf and Deutsche Post. yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany
  • 3. Latin America B2C E-Commerce Report 2010Table of Contents 1. Regional 2. Brazil (cont.) • Population and Internet Usage Statistics, ranked by • Facts about Lojasmm.com Internet Users, 2009 • Facts about Walmart.com.br • Internet Users and Hours spent Online, • Facts about Casasbahia.com.br September 2009 • Facts about Paodeacucar.com.br • Facts about Giulianaflores.com.br 2. Brazil (Top Country) • News about regional Retailers • B2C E-Commerce Trends in Brazil: Sales and Top 3. Argentina Players • B2C E-Commerce Trends in Brazil: Christmas • E-Commerce Trends; incl. B2C/C2C E-Commerce Sales 2009 Sales, in ARS billion, 2008-2010f • Mobile Phone Subscribers in BRIC, in millions, • E-Commerce Travel Trends 2009 & 2014f • Leading B2C E-Commerce Players; by Assortments • Mobile Activities of Mobile Phone Users in Brazil, in • Leading B2C E-Commerce Players; by Unique % of Respondents, September/November 2008 Visitors and Audience Reach, February 2010 • B2C E-Commerce Sales and total Retail Sales in Brazil, in BRL billion, 2006-2009 4. Chile • B2C E-Commerce Share of total Retail Sales in Brazil, in %, 2006-2009 • E-Commerce Market Overview • Ranking of Top Retail Sub-Categories, total Brazil, • Internet Usage and E-Commerce Trends Age 15+, Home and Work Locations, by total • E-Commerce Sales, in USD million, 2008-2009 Unique Visitors (thousand) and Reach in %, • Major Product Categories in E-Commerce, 2007 July 2008 • Leading B2C E-Commerce Players; by Assortments • Development of Internet Users (millions) and its • Leading B2C E-Commerce Players; by Unique Percentage of Country Population in Brazil, Visitors and Audience Reach, February 2010 2007-2011f 5. Colombia • Age and Number of Internet Users in Brazil, in millions, 2008-2010f; Internet Users by Age in • General E-Commerce Trends Brazil, in %, Sep/Nov 2008 • Internet Usage and E-Commerce • Age / Gender Profile of the Brazilian Internet • Online Banking and Online Projections Audience, incl. Target Audience (000), % • Leading B2C E-Commerce Players; by Assortments Composition Unique Visitors, Total Minutes (MM), • Leading B2C E-Commerce Players; by Unique Total Pages Viewed (MM), % Composition Pages, Visitors and Audience Reach, February 2010 % Composition Minutes, Total Visits (000), September 2009 6. Mexico • Online Buyers in Brazil, in millions, and Percentage of Internet Users, 2006-2009 • E-Commerce Development • Online Buyers in Brazil by Gender and Age, in % • Internet Users and E-Commerce of Respondents, September/November 2008 • Leading B2C E-Commerce Players; by Assortments • Leading B2C E-Commerce Players in Brazil; by • Leading B2C E-Commerce Players; by Unique Assortments Visitors and Audience Reach, February 2010 • Leading B2C E-Commerce Players in Brazil; by 7. Uruguay Unique Visitors and Audience Reach, February 2010 • Major Product Categories in E-Commerce, in %, • Visitation and Engagement for 20 selected Retail 2008 Web Sites in Brazil, incl. total Unique Visitors • Frequency of Online-Shopping, in %, 2008 (000), Average Minutes per Visit, Average Visits • Preferred Online-Shop, in %, 2008 per Visitor, July 2008 • Facts about B2W (Submarino.com.br, 8. Venezuela Americanas.com, Shoptime.com.br) • Facts about Magazineluiza.com.br • Internet Usage and Penetration • Facts about Portcasa.com.br yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany
  • 4. Latin America B2C E-Commerce Report 2010Samples RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions Brazil (68 million) was the leading Latin American country in terms of Internet users in September 2009, followed by Mexico (28 million). Latin America: Population and Internet Usage Statistics, ranked by Internet Users, 2009 Population Internet Users, % Population User Growth Countries/Regions % Users in Table (2009 estimate) September 2009 (Penetration) (2000-2009) Brazil 198,739,269 67,510,400 34.0% 1,250.2% 38.6% Mexico 111,211,789 27,600,000 24.8% 917.5% 15.8% Argentina 40,913,584 20,000,000 48.9% 700.0% 11.4% Colombia 43,677,372 19,792,718 45.3% 2,154.3% 11.3% Chile 16,601,707 8,368,036 50.4% 376.2% 4.8% Peru 29,546,963 7,636,400 25.8% 205.5% 4.4% Venezuela 26,814,843 7,552,570 28.2% 695.0% 4.3% Dominican Republic 9,650,054 3,000,000 31.1% 5,354.5% 1.7% Guatemala 13,276,517 1,960,000 14.8% 2,915.4% 1.1% Ecuador 14,573,101 1,759,472 12.1% 877.5% 1.0% Costa Rica 4,253,877 1,460,000 34.3% 500.0% 0.8% Cuba 11,451,652 1,450,000 12.7% 2,316.7% 0.8% Uruguay 3,494,382 1,340,000 38.3% 262.2% 0.8% Bolivia 9,775,246 1,000,000 10.2% 733.3% 0.6% Puerto Rico 3,966,213 1,000,000 25.2% 400.0% 0.6% Panama 3,360,474 934,500 27.8% 1,976.7% 0.5% Paraguay 6,995,655 894,200 12.8% 4,371.0% 0.5% El Salvador 7,185,218 826,000 11.5% 1,965.0% 0.5% Honduras 7,833,696 658,500 8.4% 1,546.3% 0.4% Nicaragua 5,891,199 185,000 3.1% 270.0% 0.1% Source: Internet World Stats, September 2009 6 RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions Garbarino.com was the leading B2C E-Commerce player in terms of unique monthly visitors in Argentina (320,000 in February 2010). Argentina: Leading B2C E-Commerce Players; by Unique Visitors and Audience Reach, February 2010 Leading B2C E-Commerce Players Leading B2C E-Commerce Players by Unique Visitors by Audience Reach garbarino.com 320 garbarino.com 2,7 fravega.com.ar 270 fravega.com.ar 2,2 cotodigital.com.ar 71 cotodigital.com.ar 0,6 compumundo.com.ar 69 compumundo.com.ar 0,6 discovirtual.com.ar di it l 22 discovirtual.com.ar di it l 0,2 0 50 100 150 200 250 300 350 0 0,5 1 1,5 2 2,5 3 in thousand in % Note: Unique visitors (users) and audience reach only include visitors from the corresponding country per month; Ranking based on company list of previous chart. Selected online players with high traffic may not be included. Source: Google 38 yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany
  • 5. Report Order Form REPORT ORDER FORMPlace Your Order as Follows: Call us at + 49 40 39 90 68 50 Fax us at + 49 40 39 90 68 51 using the form below: Scan and Email us at inquiry@ystats.com using the form below:I would like to order the following report(s):Report Title Publication Date Price (€)An invoice will be sent to your company. Please complete your contact details.Title: Mr/Mrs/Ms First NameLast NameJob TitleCompanyEmail AddressTelephone NumberFax NumberAddressCity State/ProvinceCountry Post Code/ZIPAll Forms must have a signature to confirm your order:Signature EU Companies must Purchase Order No Order Date supply VAT No (if required)Note: Reports are provided in electronic PDF form. yStats.com will contact you in the future to provide our free newsletter or other mailings. If youdo not wish to receive our newsletter or other mailings, you may advise us of this. Your contact information will not be sold to other organizations.yStats.com GmbH & Co. KG Behringstrasse 28a, 22765 Hamburg, GermanyPhone: +49 (0) 40 39 90 68 50 Fax: +49 (0) 40 39 90 68 51 Email: info@ystats.com Internet: www.ystats.com yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany

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