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Global Mobile and M-Commerce Trends 2010 by yStats.com

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About our Reports …

About our Reports
- Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions
- yStats.com provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation.
- The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals.
- Our international employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted.
- yStats.com delivers all research results as PowerPoint files. All data can therefore be used directly for board presentations or be individually adapted.
- If required, yStats.com provides in-depth analysis for all research projects. Simply send us a request.

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  • 1. Global Mobile and M-Commerce Trends 2010 April 2010 Provided by RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions April 2010 Publication Date April 2010 Language English Format PDF & PowerPoint Number of Pages/Charts 69 Covered Countries USA, Brazil, UK, Finland, France, Germany, Hungary, Netherlands, Norway, Russia, Ukraine, Japan, China, India, South Korea, South Africa Price €1,950 (excl. VAT) yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany
  • 2. Global Mobile and M-Commerce Trends 2010Key Findings Covering 16 Countries Worldwide • In 2013, the number of mobile phone users in the US is predicted to reach 255 million, representing 80% of the population. • Brazil was the BRIC country with the lowest number of mobile phone subscribers, accounting for only 174 million in 2009. • Purchasing “Train or Plane Tickets” (30%) was the most popular Mobile-Commerce application in France in 2009. • The number of mobile phones sold in Ukraine in the third quarter of 2009 reached 1.2 million units, a growth of +30% vs. 2008. • Lack of standards in telecom equipment and poor domestic mobile Internet infrastructure are barriers for mobile Internet in India.Company and Product Information About our Reports Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions A list of advantages • yStats.com provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation. • The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals. • Our international employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted. • yStats.com delivers all research results as PowerPoint files. All data can therefore be used directly for board presentations or be individually adapted. • If required, yStats.com provides in-depth analysis for all research projects. Simply send us a request. About yStats.com • Founded in 2005, yStats.com is committed to research of objective, demand-based and up-to-date data on markets and competitors for top managers from various industries including retail, home shopping, e-commerce, telecommunications, logistics and energy. • Headquartered in Hamburg, Germany, the firm is a specialist for secondary research with a strong international focus. • Major clients include Otto Group, Wirecard, Credit Suisse, Deloitte, Red Bull, Beiersdorf and Deutsche Post. yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany
  • 3. Global Mobile and M-Commerce Trends 2010Table of Contents (1 of 2) 1. NORTH AMERICA Finland USA (Top Country) • Mobile Internet Users, in million, incl. Share of total Users, in %, 2004-2008 • Mobile Phone Users, millions and Penetration in %, • Mobile Content Services Market: Overview 2008-2013f • Mobile Content Services Market: Revenue, in • Mobile Internet Users, millions and Penetration in EUR million, incl. Growth in %, 2004-2014f %, 2008-2013f • Mobile Content Services Market: Mobile Browsing • Mobile Content Activities of Mobile Content Users, in % of Respondents, May 2009 • Mobile Content Services Market Revenue by Services, in EUR million, 2004-2014f • M-Commerce Trends: • Mobile TV • Sales 2009 and Forecast 2010 • Products and Applications • Food France • Clothing and Apparel • Smartphone Usage • M-Commerce, most popular M-Commerce • Sterling Commerce Activities Applications, in %, 2009 • Research via Mobile Phones • Guidance Issues Germany • Platform of Artificial Life • Platform of Demandware • Mobile Device Trends: Top Mobile Device Families, • Mobile Loyalty Solution of Motorola Top Smartphone Operating Systems • Mobile Device Trends: Mobile Content Usage 2. MIDDLE AND SOUTH AMERICA Hungary Brazil • Mobile Internet Trends • Mobile Phone Subscribers in BRIC, in millions, 2009 & 2014f • Mobile Activities of Mobile Phone Users in Brazil, in % of Respondents, September/November 2008 Netherlands • Mobile Internet Trends 3. EUROPE UK (Top Country) Norway • M-Commerce Trends: Use of Services • Persons who used the mobile Phone for different • M-Commerce Trends: Mobile Ticketing Purposes, by Gender and Age, in %, Q2 2008 yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany
  • 4. Global Mobile and M-Commerce Trends 2010Table of Contents (2 of 2) Russia China • Internet and Mobile User Trends • E-Commerce & M-Commerce Spending Trends • Mobile Phone Subscribers in BRIC, in millions, • Mobile Internet User and Commerce Trends 2009 & 2014f • Number and Structural Characteristics of Mobile Internet Users Ukraine • Mobile Internet Market Size, in RMB billion, 2007-2012f • Mobile Trends, including Usage and Mobile Devices • M-Commerce Trends Sales • Mobile Phone Subscribers in BRIC, in millions, • Mobile Communication Trends, including Regional 2009 & 2014f and Demographic Aspects • Mobile Communication Trends, including Fixed and Mobile Comparison India • Mobile Internet • Mobile Phone Subscribers in BRIC, in millions, 2009 & 2014f South Korea 4. ASIA • M-Commerce Trends Japan (Top Country) • E-Commerce Trends and Outlook for M-Commerce 5. AFRICA Potentials • Trends in the PC-based Internet Business and in South Africa the mobile Internet Business • Mobile Phones and Wireless Access • Mobile Trends in Africa yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany
  • 5. Global Mobile and M-Commerce Trends 2010Samples RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions In 2013, the number of mobile phone users in the US is predicted to reach 255 million, representing 80% of the population. USA: Mobile Phone Users, millions and Penetration in %, 2008-2013f 300 100% 80% 90% 80% 78% 79% 75% 77% 80% ercentage of Population 255 252 70% 247 il.) 250 Mobile Phone Users (mi 242 235 60% 228 CAGR 2008-2013: 50% +2.3% 40% 200 30% e Pe 20% 10% 150 0% 008 009 010 011 012 013 20 20 20 20 20 20 Number of Mobile Phone Users Percentage of Population Note: of December for each year Source: eMarketer, November 2009 7 RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions Brazil was the BRIC country with the lowest number of mobile phone subscribers, accounting for only 174 million in 2009. Brazil: Mobile Phone Subscribers in BRIC, in millions, 2009 & 2014f 747,4 China * 1 1 31 ,7 525,2 India 853,0 2009 174,3 2014 R uss ia 200,3 174,0 B razil 21 ,3 2 0 200 400 600 800 1000 1200 1400 1600 in millio ns Note: Data is for December of each year; * excl. Hong Kong Source: eMarketer, February 2010 26 yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany
  • 6. Report Order Form REPORT ORDER FORMPlace Your Order as Follows: Call us at + 49 40 39 90 68 50 Fax us at + 49 40 39 90 68 51 using the form below: Scan and Email us at inquiry@ystats.com using the form below:I would like to order the following report(s):Report Title Publication Date Price (€)An invoice will be sent to your company. Please complete your contact details.Title: Mr/Mrs/Ms First NameLast NameJob TitleCompanyEmail AddressTelephone NumberFax NumberAddressCity State/ProvinceCountry Post Code/ZIPAll Forms must have a signature to confirm your order:Signature EU Companies must Purchase Order No Order Date supply VAT No (if required)Note: Reports are provided in electronic PDF form. yStats.com will contact you in the future to provide our free newsletter or other mailings. If youdo not wish to receive our newsletter or other mailings, you may advise us of this. Your contact information will not be sold to other organizations.yStats.com GmbH & Co. KG Behringstrasse 28a, 22765 Hamburg, GermanyPhone: +49 (0) 40 39 90 68 50 Fax: +49 (0) 40 39 90 68 51 Email: info@ystats.com Internet: www.ystats.com yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany