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Global B2C E-Commerce Assortments 2010 by yStats.com
Global B2C E-Commerce Assortments 2010 by yStats.com
Global B2C E-Commerce Assortments 2010 by yStats.com
Global B2C E-Commerce Assortments 2010 by yStats.com
Global B2C E-Commerce Assortments 2010 by yStats.com
Global B2C E-Commerce Assortments 2010 by yStats.com
Global B2C E-Commerce Assortments 2010 by yStats.com
Global B2C E-Commerce Assortments 2010 by yStats.com
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Global B2C E-Commerce Assortments 2010 by yStats.com

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About our Reports …

About our Reports
- Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions
- yStats.com provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation.
- The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals.
- Our international employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted.
- yStats.com delivers all research results as PowerPoint files. All data can therefore be used directly for board presentations or be individually adapted.
- If required, yStats.com provides in-depth analysis for all research projects. Simply send us a request.

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  • 1. Global B2C E-Commerce Assortments 2010 April 2010 Provided by RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions April 2010 Publication Date April 2010 Language English Format PDF & PowerPoint Number of Pages/Charts 92 Covered Countries USA, Canada, Brazil, Chile, Uruguay, UK, Austria, Belgium, Bulgaria, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Norway, Poland, Portugal, Romania, Russia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey Ukraine, Japan, China, India, Malaysia, South Korea, Thailand Price €2,450 (excl. VAT) yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany
  • 2. Global B2C E-Commerce Assortments 2010Key Findings Covering 43 Countries Worldwide • “Electronics” accounted for 43% of B2C E-Commerce sales in Germany, down from 44% in 2008. • “Clothes, Footwear and Fashion” (32%) was the major product category in the Czech Republic in Q2 2009. • “Transportation Tickets” were the leading online product category in Spain, accounting for more than 50% in 2008. • “PC Accessories” (27%) was the most popular online product category in Uruguay in 2008. • “Clothing and Fashion” is the major online product category in Thailand, accounting for almost 45% of total sales.Company and Product Information About our Reports Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions A list of advantages • yStats.com provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation. • The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals. • Our international employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted. • yStats.com delivers all research results as PowerPoint files. All data can therefore be used directly for board presentations or be individually adapted. • If required, yStats.com provides in-depth analysis for all research projects. Simply send us a request. About yStats.com • Founded in 2005, yStats.com is committed to research of objective, demand-based and up-to-date data on markets and competitors for top managers from various industries including retail, home shopping, e-commerce, telecommunications, logistics and energy. • Headquartered in Hamburg, Germany, the firm is a specialist for secondary research with a strong international focus. • Major clients include Otto Group, Wirecard, Credit Suisse, Deloitte, Red Bull, Beiersdorf and Deutsche Post. yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany
  • 3. Global B2C E-Commerce Assortments 2010Table of Contents (1 of 4) 1. NORTH AMERICA UK (cont.) USA (Top Country) • Products purchased over the Internet by Age, in %, January-March 2009 • Top Growing B2C E-Commerce Categories, in %, • Products and Services purchased online by 2008 vs. 2007 Internet Users, % of Respondents, 2008 • Top 10 Online Purchase/Transaction Categories • Types of Goods and Services bought online, com- among Adult Online Buyers, in % of Respondents, pared to the EU27 Average, in %, Q2 2008 2008 Canada Austria • Types of Products ordered online, in %, 2007 • Goods and Services purchased online, in %, February-April 2009 • Types of Goods and Services bought online, com- 2. MIDDLE AND SOUTH AMERICA pared to the EU27 Average, in %, Q2 2008 Brazil (Top Country) • Ranking of Top Retail Sub-Categories, Age 15+, Belgium Home and Work Locations, by total Unique Visitors (thousand) and Reach in %, July 2008 • Types of Goods and Services bought online, com- pared to the EU27 Average, in %, Q2 2008 Chile • Major Product Categories in E-Commerce, in %, Bulgaria 2007 • Types of Goods and Services bought online, com- Uruguay pared to the EU27 Average, in %, Q2 2008 • Major Product Categories in E-Commerce, in %, 2007 Cyprus • Types of Goods and Services bought online, com- 3. EUROPE pared to the EU27 Average, in %, Q2 2008 Regional Czech Republic • Types of Goods and Services bought Online, by Country, in %, Q2 2008 • Most Popular Products bought in Online Shops, in %, 2007 & 2008 UK (Top Country) • Types of Goods ordered over the Internet, in % of Individuals Age 16+, Q2 2009 • Online Retail Index Growth, by Sector, first Half • Types of Goods and Services bought online, com- and June 2009 pared to the EU27 Average, in %, Q2 2008 • Products purchased over the Internet by Gender, in %, January-March 2009 yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany
  • 4. Global B2C E-Commerce Assortments 2010Table of Contents (2 of 4) Denmark Greece • B2C E-Commerce by Product and Region, in % of • Types of Goods and Services bought online, com- Internet Shoppers, April 2009 pared to the EU27 Average, in %, Q2 2008 • Types of Goods and Services bought online, com- pared to the EU27 Average, in %, Q2 2008 • Use of the Internet by Households, by Product and Hungary Region, in % of Shoppers, April 2009 • Use of the Internet by Households, by Product and • Types of Goods and Services bought online, com- Age, in % of Shoppers, April 2009 pared to the EU27 Average, in %, Q2 2008 • Use of the Internet by Households, by Product and Gender, in % of Shoppers, April 2009 Ireland Estonia • Types of Goods and Services bought online, com- pared to the EU27 Average, in %, Q2 2008 • Types of Goods and Services bought online, com- pared to the EU27 Average, in %, Q2 2008 Italy Finland • Types of Goods and Services bought Online, in %, 2009 • Types of Goods and Services bought online, com- • Average Revenue by Product Category, in EUR, pared to the EU27 Average, in %, Q2 2008 2009 • Online Shopping by Product Category, in % of all • Growth by Product Category, in %, 2009 Buyers, Spring 2008 • Types of Goods and Services bought Online com- France pared to the EU27 Average, in %, Q2 2008 • Types of Goods and Services bought Online, in % Latvia of Internet Users, May 2009 • Types of Goods and Services bought Online, com- • Types of Goods and Services bought online, com- pared to the EU27 Average, in %, Q2 2008 pared to the EU27 Average, in %, Q2 2008 Germany Lithuania • E-Commerce of Clothing and Fashion • Types of Goods and Services bought online, com- • Product Category Ranking for E-Commerce by pared to the EU27 Average, in %, Q2 2008 Online Shoppers, in millions, April 2009 • Breakdown of B2C E-Commerce Sales and Sales Growth, by Non-Food Segments, in %, 2008-2009 Luxembourg • Top 5 Product Categories ordered Online, by Age • Types of Goods and Services bought online, com- Groups, in %, 2009 pared to the EU27 Average, in %, Q2 2008 • Top 10 Online Products bought by Consumers, in %, 2008 • Top 10 Online Sales by Product Category, excl. Malta Services, in EUR million, 2008 • Types of Goods and Services bought Online, com • Types of Goods and Services bought online, com- pared to the EU27 Average, in %, Q2 2008 pared to the EU27 Average, in %, Q2 2008 yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany
  • 5. Global B2C E-Commerce Assortments 2010Table of Contents (3 of 4) Netherlands Slovenia • Types of Goods and Services bought Online, com- • Types of Goods and Services bought online, com- pared to the EU27 Average, in %, Q2 2008 pared to the EU27 Average, in %, Q2 2008 • Top 10 Products in E-Commerce, ranked by Turnover, in EUR million, Q1 2009 Norway Spain • Types of Goods and Services bought online, com- pared to the EU27 Average, in %, Q2 2008 • Types of Goods and Services bought online, com- pared to the EU27 Average, in %, Q2 2008 • Internet Shopping by Services & Product Poland Category, 2008 • Goods and Services bought online, in %, 2008 • Goods and Services bought by Internet Shoppers over the Internet, in %, 2007 & 2008 • Assortment of Internet Shops, in %, 2008 • Amount of different Products offered by Internet Shops, in %, 2008 Sweden • Types of Goods and Services bought Online com- pared to the EU27 Average, in %, Q2 2008 • Product Categories by Gender, Number and Share in %, April 2008-March 2009 • Types of Goods and Services bought online, com- Portugal pared to the EU27 Average, in %, Q2 2008 • Types of Goods and Services bought online, com- pared to the EU27 Average, in %, Q2 2008 Romania Switzerland • Types of Goods and Services bought online, com- • Online Grocery Shopping, total and average pared to the EU27 Average, in %, Q2 2008 Spending, 2008 Russia • Online Book Market Turkey • Distribution of Internet Users Purchase Preference by Product Category, in %, 2007 • Most popular Online Product Categories, in %, 2008 Slovakia • Types of Goods and Services bought Online, com- pared to the EU27 Average, in %, Q2 2008 Ukraine • Top 3 Product Groups purchased online in E-Commerce, in % of Respondents, 2009 • Top Online Searches by Product Category, 2007 yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany
  • 6. Global B2C E-Commerce Assortments 2010Table of Contents (4 of 4) 4. ASIA Malaysia Japan (Top Country) • Major Product Categories in E-Commerce, in %, 2009 • Share of E-Commerce of total Sales in each Category, in JPY billion and %, 2006-2007 China South Korea • Trading Volume of Fashion Commodities Online • B2C E-Commerce by Products, in KRW billion and Shopping, in RMB billion, 2007-2012f in %, 2007-2008 • B2C E-Commerce by Products, in KRW billion and in %, Q4 2008-Q2 2009 India Thailand • Most popular Online Purchase Items and most • Product Categories in E-Commerce, by B2B, B2C popular Travel Categories in E-Commerce, in %, and B2G, in %, 2009 2009; Top 10 traded Items on eBay India, 2009 yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany
  • 7. Global B2C E-Commerce Assortments 2010Samples RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions For the whole year of 2008, “Flights/Holidays” were the major product and service category in UK E-Commerce (48% of respondents). UK: Products and Services purchased online by Internet Users, % of Respondents, 2008 Flights/Holidays 48% Books 46% CDs/Videos 42% Clothes 34% Computer Softw are/Hardw are 30% Cinema/Theater Tickets 27% Music Dow nload 21% Groceries 19% Consumer Electronics 18% Financial Services 14% Mobile Handset/Contract 14% Alcohol 7% Investments/Shares 6% Healthcare 6% Property/Mortgage 2% Other 2% 0% 10% 20% 30% 40% 50% 60% Note: n=1,150, ages 16+ Source: BT, Ipsos Mori 24 RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions In Denmark, 30% of respondents to a survey bought “Travel & Holiday Accommodation” online in Q2 2008. Europe: Types of Goods and Services bought Online, by Country, in %, Q2 2008 (1 of 2) Travel & Clothes & Books, Electronic Any Goods Household Tickets for Film & Holiday Sports Magazines & Equipment or Services Goods Events Music Accommodation Goods E-Learning (incl. Cameras) Denmark 59 30 24 17 10 28 20 17 UK 57 27 24 21 23 21 24 15 Netherlands 56 26 22 21 12 21 13 14 Germany 53 22 26 28 26 19 17 18 Sweden 53 27 18 19 7 22 16 11 Finland 51 31 27 20 14 25 16 12 Luxembourg 49 27 15 29 11 22 18 10 France 40 18 19 14 16 13 11 5 Austria 37 11 14 16 9 9 8 9 Ireland 36 21 7 9 3 12 10 5 EU27 Average 32 14 13 12 11 11 9 8 Czech R C h Republic bli 23 3 9 6 5 7 2 7 Slovakia 23 4 9 5 5 4 3 4 Malta 22 4 6 6 3 2 6 6 Note: The survey covered individuals aged 16-74. The data collection period was mainly the second quarter of 2008. The individuals were asked if they had bought or ordered goods or services for private use over the internet in the 12 months prior to the survey at home or at any other location. If so, they were also asked what type of goods or services they had bought or ordered in this time period (multiple replies possible) Source: Eurostat, March 2009 18 yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany
  • 8. Report Order Form REPORT ORDER FORMPlace Your Order as Follows: Call us at + 49 40 39 90 68 50 Fax us at + 49 40 39 90 68 51 using the form below: Scan and Email us at inquiry@ystats.com using the form below:I would like to order the following report(s):Report Title Publication Date Price (€)An invoice will be sent to your company. Please complete your contact details.Title: Mr/Mrs/Ms First NameLast NameJob TitleCompanyEmail AddressTelephone NumberFax NumberAddressCity State/ProvinceCountry Post Code/ZIPAll Forms must have a signature to confirm your order:Signature EU Companies must Purchase Order No Order Date supply VAT No (if required)Note: Reports are provided in electronic PDF form. yStats.com will contact you in the future to provide our free newsletter or other mailings. If youdo not wish to receive our newsletter or other mailings, you may advise us of this. Your contact information will not be sold to other organizations.yStats.com GmbH & Co. KG Behringstrasse 28a, 22765 Hamburg, GermanyPhone: +49 (0) 40 39 90 68 50 Fax: +49 (0) 40 39 90 68 51 Email: info@ystats.com Internet: www.ystats.com yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany

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