Europe B2C E-Commerce Report 2010    April	2010                                                                           ...
Europe B2C E-Commerce Report 2010Key Findings Covering 28 European Countries •	 Netherlands	had	the	highest	percentage	of	...
Europe B2C E-Commerce Report 2010Table of Contents (1 of 3) 1. Regional	                                              4. F...
Europe B2C E-Commerce Report 2010Table of Contents (2 of 3) 9. Denmark	                                             15. It...
Europe B2C E-Commerce Report 2010Table of Contents (3 of 3) 21. Portugal	                                              26....
Europe B2C E-Commerce Report 2010Samples                                                                              RESE...
Report Order Form                                             REPORT ORDER FORMPlace Your Order as Follows:        Call us...
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Europe B2C E-Commerce Report 2010 by yStats.com

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- Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions
- yStats.com provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation.
- The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals.
- Our international employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted.
- yStats.com delivers all research results as PowerPoint files. All data can therefore be used directly for board presentations or be individually adapted.
- If required, yStats.com provides in-depth analysis for all research projects. Simply send us a request.

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Europe B2C E-Commerce Report 2010 by yStats.com

  1. 1. Europe B2C E-Commerce Report 2010 April 2010 Provided by RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions April 2010 Publication Date April 2010 Language English Format PDF & PowerPoint Number of Pages/Charts 148 Covered Countries UK, Germany, France, Austria, Belgium, Bulgaria, Czech Republic, Denmark, Estonia, Finland, Greece, Hungary, Ireland, Italy, Lithuania, Macedonia, Netherlands, Norway, Poland, Portugal, Romania, Russia, Slovakia, Spain, Sweden, Switzerland, Turkey, Ukraine Price €3,450 (excl. VAT) yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany
  2. 2. Europe B2C E-Commerce Report 2010Key Findings Covering 28 European Countries • Netherlands had the highest percentage of households with access to the Internet in Europe in Q1 2009 (90%). Moreover, Norway (70%) was the leading European country in terms of Internet shoppers in 2009, followed by the UK (66%). • UK consumers are set to increase online spending up to approximately GBP 20 billion by the end of 2011. • In 2009, “Electronics” and “Travel/Tourism” were the most popular product categories in the French E-Commerce market. • It is estimated that in several years, online tickets in Russia will account for approximately 30% of total ticket sales. • In the Czech Republic “Clothes, Footwear and Fashion” was the major product category in 2009.Company and Product Information About our Reports Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions A list of advantages • yStats.com provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation. • The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals. • Our international employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted. • yStats.com delivers all research results as PowerPoint files. All data can therefore be used directly for board presentations or be individually adapted. • If required, yStats.com provides in-depth analysis for all research projects. Simply send us a request. About yStats.com • Founded in 2005, yStats.com is committed to research of objective, demand-based and up-to-date data on markets and competitors for top managers from various industries including retail, home shopping, e-commerce, telecommunications, logistics and energy. • Headquartered in Hamburg, Germany, the firm is a specialist for secondary research with a strong international focus. • Major clients include Otto Group, Wirecard, Credit Suisse, Deloitte, Red Bull, Beiersdorf and Deutsche Post. yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany
  3. 3. Europe B2C E-Commerce Report 2010Table of Contents (1 of 3) 1. Regional 4. France (Top Country) • B2C E-Commerce Sales in Western Europe, in EUR • Types of Goods and Services bought Online, in % billion, 2009 & 2014f of Internet Users, May 2009 • Annual Average Spending of Western European • Leading B2C E-Commerce Players; by Assortments B2C E-Commerce Consumers, in EUR, 2009 & • Leading B2C E-Commerce Players; by Unique Visi- 2014f tors and Audience Reach, Feb. 2010 • Top 10 Online Retail Sites by million Visitors, July • B2C E-Commerce and Travel Sales in selected 2008 & July 2009 European Countries, in EUR billion, 2014f • Percentage of Households with Internet Access, in %, Q1 2007-Q1 2009 5. Austria • Percentage of Households with Broadband • Development of Internet Users and its Percentage Connections, in %, Q1 2007-Q1 2009 of Country Population, 2000-2009 • Individuals using the Internet on average daily or • Leading B2C E-Commerce Players; by Assortments almost every Day, in %, Q1 2009 • Leading B2C E-Commerce Players; by Unique Visi- • Internet Shoppers by Gender, ranked by Total, in tors and Audience Reach, February 2010 %, Q1 2009 • Share of Internet Shoppers in Europe, 2004, 2006, 6. Belgium 2008 & 2009 • Internet Users in CEE Countries, as % of the Popu- • B2C E-Commerce: Internet Sales and Webshop lation, 2008 & 2009 Numbers • Internet Shoppers by Age Groups compared to the EU27 Average, in %, 2008 2. UK (Top Country) • Leading B2C E-Commerce Players; by Assortments • Leading B2C E-Commerce Players; by Unique Visi- • Online Shopping Market Development Overview tors and Audience Reach, February 2010 • Online Shopping Behavior of Consumers • Leading B2C E-Commerce Players; by Assortments 7. Bulgaria • Leading B2C E-Commerce Players; by Unique Visi- tors and Audience Reach, February 2010 • Internet Usage and B2C E-Commerce • Leading B2C E-Commerce Players; by Assortments • Leading B2C E-Commerce Players; by Unique Visi- 3. Germany (Top Country) tors and Audience Reach, February 2010 • E-Commerce of Clothing and Fashion • Value and Number of Online Purchases and Ave- 8. Czech Republic rage Spending per Online Purchase, 2007-2008 • Development of Internet Users (millions) and its • Types of Goods ordered over the Internet, in % of Percentage of Country Population, 2001-2009 Individuals Age 16+, Q2 2009 • Internet Shoppers compared to the EU27 Average, • Leading B2C E-Commerce Players; by Online Sales in %, 2004, 2006, 2008 & 2009 in EUR million, 2008 • Awareness of Online Shops, in %, 2008 • Leading B2C E-Commerce Players; by Unique Visi • Leading B2C E-Commerce Players; by Unique Visi- tors and Audience Reach, February 2010 tors and Audience Reach, February 2010 yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany
  4. 4. Europe B2C E-Commerce Report 2010Table of Contents (2 of 3) 9. Denmark 15. Italy • B2C E-Commerce: General Trends • ICT and E-Commerce Industry • Leading B2C E-Commerce Players; by Assortments • Types of Goods and Services bought Online, in %, 2009 • Leading B2C E-Commerce Players; by Unique Visi- • Leading B2C E-Commerce Players; by Assortments tors and Audience Reach, Feb. 2010 • Leading B2C E-Commerce Players; by Unique Visi- tors and Audience Reach, Feb. 2010 10. Estonia • Internet Penetration and B2C E-Commerce 16. Lithuania • Broadband Market Overview • B2C E-Commerce Trends 11. Finland 17. Macedonia • Types of Goods and Services bought online, com- • B2C E-Commerce Trends pared to the EU27 Average, in %, Q2 2008 • Development of Internet Shoppers, comp. to the EU27 Average, in %, 2004, 2006, 2008 & 2009 18. Netherlands • Leading B2C E-Commerce Players; by Assortments • Leading B2C E-Commerce Players; by Unique Visi- • B2C E-Commerce: General Trends tors and Audience Reach, Feb. 2010 • B2C E-Commerce: Sales • B2C E-Commerce: Online Shoppers • Leading B2C E-Commerce Players; by Assortments • Leading B2C E-Commerce Players; by Unique Visi- 12. Greece tors and Audience Reach, February 2010 • Leading B2C E-Commerce Players; by Assortments • Leading B2C E-Commerce Players; by Unique Visi- 19. Norway tors and Audience Reach, February 2010 • B2C E-Commerce Trends • Leading B2C E-Commerce Players; by Assortments 13. Hungary • Leading B2C E-Commerce Players; by Unique Visi- tors and Audience Reach, February 2010 • Development of Internet Shoppers, compared to EU27 Average, in %, 2004, 2006, 2008, 2009 • Leading B2C E-Commerce Players; by Assortments 20. Poland • Leading B2C E-Commerce Players; by Unique Visi- tors and Audience Reach, Feb. 2010 • Average Value of Online Transactions, in PLN, Q2 2008, Q2 2009 • Development of Internet Shoppers compared to 14. Ireland the EU27 Average, in %, 2004, 2006, 2008 & 2009 • Top 10 Online Shops; ranked by Net Revenue, in • Internet and Telecommunication Trends PLN million, 2008 • Cross-Boarder B2C E-Commerce • Top 10 Online Shops; ranked by Unique Visitors • Leading B2C E-Commerce Players; by Assortments and Audience Reach, February 2010 • Leading B2C E-Commerce Players; by Unique Visi- • Top Clothing Internet Shops by Net Revenue, tors and Audience Reach, Feb. 2010 Number of Orders, Users, Average Net Order Value, Net Profit, Number of Employees, and Owner, 2008 yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany
  5. 5. Europe B2C E-Commerce Report 2010Table of Contents (3 of 3) 21. Portugal 26. Sweden • B2C E-Commerce Trends • Internet Usage: Broadband, Internet Banking, • Internet Usage Trends Shopping • Internet Usage Indicators compared to the EU, • B2C E-Commerce: Sales and Online Payments 2004-2008 • Leading B2C E-Commerce Players; by Assortments • Leading B2C E-Commerce Players; by Assortments • Leading B2C E-Commerce Players; by Unique Visi- tors and Audience Reach, Feb. 2010 • Leading B2C E-Commerce Players; by Unique Visi- tors and Audience Reach, Feb. 2010 22. Romania 27. Switzerland • Online Grocery Shopping, total and average Spen- • B2C E-Commerce Trends ding, 2008 • Online Shopping Trends • Leading B2C E-Commerce Players; by Assortments • Leading B2C E-Commerce Players; by Unique Visi- 23. Russia tors and Audience Reach, February 2010 • B2C E-Commerce Trends: Market Development • Leading B2C E-Commerce Players; by Assortments 28. Turkey • Leading B2C E-Commerce Players; by Unique Visi- tors and Audience Reach, Feb. 2010 • B2C E-Commerce Sales, Volume of Transactions, in YTL million, 2008 • Development of Internet Users (million) and its 24. Slovakia Percentage of Country Population, 2000-2008; Share of Internet Shoppers of Internet Users, in • Internet Usage Indicators, compared to the EU, %, 2008 2004-2008 • Leading B2C E-Commerce Players; by Assortments • Online Shopping Trends • Leading B2C E-Commerce Players; by Unique Visi- • Top 3 Product Groups purchased online in tors and Audience Reach, February 2010 E-Commerce, in % of Respondents, 2009 25. Spain 29. Ukraine • Internet Usage and Internet Shopping Habits, 2008 • Internet Usage, Access and Demographic Trends • B2C E-Commerce Growth, Q2 2009 • Leading B2C E-Commerce Players; by Assortments • Leading B2C E-Commerce Players; by Assortments • Leading B2C E-Commerce Players; by Unique Visi- • Leading B2C E-Commerce Players; by Unique Visi- tors and Audience Reach, February 2010 tors and Audience Reach, Feb. 2010 yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany
  6. 6. Europe B2C E-Commerce Report 2010Samples RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions Norway is the European country with the highest percentage of Internet shoppers - 74% of males and 65% of females buy online. Europe: Internet Shoppers by Gender, ranked by Total, in %, Q1 2009 Total Males Females Total Males Females Norway 70 74 65 Slovenia 24 25 23 UK 66 70 62 Poland P l d 23 26 21 Denmark 64 66 61 Spain 23 26 20 Netherlands 63 66 59 Latvia 19 19 19 Sweden 63 65 61 Estonia 17 16 17 g Luxembourg 58 65 52 Cyprus C 16 20 13 Germany 56 60 53 Hungary 16 17 15 Finland 54 54 53 Portugal 13 15 11 France 45 46 43 Italy 12 16 9 Iceland 44 45 42 Croatia C 10 11 9 Austria 41 46 36 Greece 10 13 7 EU27 Average 37 40 34 Ireland 37 37 36 Lithuania 8 9 8 Belgium 36 41 30 Bulgaria 5 5 4 Malta 34 39 29 Serbia 5 6 3 Slovakia 28 29 27 Macedonia 3 3 2 Czech Republic 24 27 21 Romania 2 2 2 Note: The survey covered households containing at least one person aged 16-74, and individuals aged 16-74. The main reference period was the first quarter of 2009. Households y g p g g p q were asked about internet access by any member of the household at home. Individuals were asked about frequency of internet use and about activities they had carried out on the internet in the last three months prior to the survey, or in the last twelve months for e-commerce activities, at home or at any other location. Source: Eurostat, December 2009 15 RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions Furthermore, “Clothes, Footwear and Fashion” (32%) was the major product category in Q2 2009, according to the Czech Statistical Office. Czech Republic: Types of Goods ordered over the Internet, in % of Individuals Age 16+, Q2 2009 Clothes, Footwear, Fashion 32,3% Electronics 26,6% Books, Magazines, Textbooks 20,8% Cosmetics 18,4% Domestic Appliances 17,1% Sports Goods 17,1% Mobile Phones 11,6% Other Household Goods 10,5% Movies, Music 8,7% Toys 8,6% Camera and Accessories 6,5% Computer Software 5,9% Computer and Console Games 5,5% Computers and Hardware 4,7% Food, Groceries 3,3% Medicine 2,1% Other Goods 11,1% 0% 5% 10% 15% 20% 25% 30% 35% in % Source: Czech Statistical Office, 2009 49 yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany
  7. 7. Report Order Form REPORT ORDER FORMPlace Your Order as Follows: Call us at + 49 40 39 90 68 50 Fax us at + 49 40 39 90 68 51 using the form below: Scan and Email us at inquiry@ystats.com using the form below:I would like to order the following report(s):Report Title Publication Date Price (€)An invoice will be sent to your company. Please complete your contact details.Title: Mr/Mrs/Ms First NameLast NameJob TitleCompanyEmail AddressTelephone NumberFax NumberAddressCity State/ProvinceCountry Post Code/ZIPAll Forms must have a signature to confirm your order:Signature EU Companies must Purchase Order No Order Date supply VAT No (if required)Note: Reports are provided in electronic PDF form. yStats.com will contact you in the future to provide our free newsletter or other mailings. If youdo not wish to receive our newsletter or other mailings, you may advise us of this. Your contact information will not be sold to other organizations.yStats.com GmbH & Co. KG Behringstrasse 28a, 22765 Hamburg, GermanyPhone: +49 (0) 40 39 90 68 50 Fax: +49 (0) 40 39 90 68 51 Email: info@ystats.com Internet: www.ystats.com yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany

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